Hedgehogbrand S.a.s.

What Hedgehogbrand S.a.s. does

Hedgehogbrand S.a.s., operating as Hedgehog Brand, is an Ecuadorian privately held fashion and lifestyle brand that designs, produces, and sells backpacks, bags, apparel, footwear, eyewear, and lifestyle accessories to style-conscious young consumers, creative professionals, and corporate/event clients. The company runs a DTC e-commerce storefront on Shopify (hedgehogbrand.com) with integrated payment processing and ships nationally across Ecuador via LaarCourier and Servientrega with free shipping on all orders. A dedicated Filmmaker sub-line, co-designed with Ecuadorian filmmaker Kristofh Pozo, targets filmmakers and content creators with specialized camera backpacks and gear carriers built from industrial-grade materials, while a separate CoolMerch4CoolBrands program provides custom branded merchandise and design services to corporate and event clients including TEDxUDLA, Shot Me Group, ACE Experiences, and universities.

The company monetizes through three streams: per-unit DTC sales on the Shopify storefront with prices ranging from $5.99 for basic apparel to $140.00 for the premium Filmmaker KP backpack; a B2B custom merchandise service producing promotional apparel and accessories for events and institutions; and a wholesale/distributor channel that supplies multi-brand department stores and authorized resellers across Ecuador. Distribution is hybrid, combining the owned Shopify storefront with physical retail presence through major Ecuadorian department stores (Megamaxi, Sukasa, Todohogar, Computron, SUPERPACOLOGO, Juan Marcet, Roland, and Bebe) and an authorized distributor program. Demand generation relies on organic social media across Instagram, TikTok, Facebook, and YouTube, a newsletter acquisition flow with a 10% discount incentive, and limited-edition collaboration drops that create scarcity and brand desirability. A 1-year warranty is offered on bags and backpacks against manufacturing defects. The company is privately held with no disclosed institutional capital, headcount, or financial figures, and operates from Ecuador with a Miami mailing address listed in its privacy policy.

Name

Hedgehogbrand S.a.s.

Legal name

Hedgehog Brand

Website

https://hedgehogbrand.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hedgehogbrand S.a.s. is an Ecuadorian DTC fashion and lifestyle brand selling backpacks, apparel, footwear, eyewear, and accessories to young urban consumers, filmmakers, and corporate clients through a Shopify storefront, multi-brand retail partners, and a B2B custom merchandise program.

Ownership category

akta.pro rank

Product category

Urban Fashion & Accessories

NAICS

Clothing and Clothing Accessories Retailers (45811), Luggage and Leather Goods Retailers (458320), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

akta.pro secondary industries

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)

Keywords

• Urban fashion accessories
• Custom branded merchandise
• Filmmaker backpacks bags
• Lifestyle apparel footwear
• Eyewear wholesale distribution

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct product sales (B2C e-commerce): Online sales of bags, apparel, footwear, and accessories through the Shopify-powered hedgehogbrand.com storefront to individual consumers. Revenue is generated on a per-transaction basis with free shipping on all orders.
2. Custom merchandise production (B2B): Bulk/custom merchandise production for corporate clients, event organizers, and brands via the CoolMerch4CoolBrands program, offering personalized apparel and accessories with design services.
3. Wholesale distribution: Sales to authorized distributors at wholesale prices for resale through physical retail stores in Ecuador, per the 'Quiero ser distribuidor' page offering exclusive wholesale pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hedgehog Brand designs, markets, and sells an urban fashion and lifestyle product line — backpacks, laptop and travel bags, apparel (t-shirts, hoodies, joggers, shorts, crop tops, swim shorts), unisex sneakers, and sunglasses — primarily to consumers in Ecuador via a Shopify-powered DTC storefront, multi-brand department store partners, and authorized distributors. Through its CoolMerch4CoolBrands program the company also produces custom-branded apparel, accessories, and event merchandise for corporate and institutional clients.

Product overview

Hedgehog Brand is a Latin American fashion and accessories brand offering a diverse product portfolio organized across multiple categories: luggage and bags (backpacks, laptop cases, travel bags, fanny packs, tote bags), apparel (unisex t-shirts, hoodies, joggers, crop tops, shorts, swimwear), footwear (athletic shoes), eyewear (sunglasses), and custom merchandise services. The brand operates a Filmmaker line designed by Kristofh Pozo targeting creative professionals, and offers collaboration products with other brands. The company also provides wholesale distribution and custom branding services through its CoolMerch4CoolBrands program. Products are sold primarily through their Shopify-powered e-commerce platform with national shipping in Ecuador via LaarCourier and Servientrega.

Differentiator

Problem solved

Functional benefit

Brands

• Filmmaker Line: A specialized product line for filmmakers, photographers, and content creators designed by Ecuadorian filmmaker Kristofh Pozo, featuring backpacks, camera bags, and filmmaker jackets.

Products and services

• Mochila Nómada Pro Travel Backpack Travel backpack designed for transporting equipment and gear, featuring industrial fabric, padded 17-inch laptop compartment, expandable side pockets with tripod security straps, and ergonomic back panel; sold to consumers and travelers via the DTC Shopify store.
• Mochila Filmmaker KP 35L Backpack Professional 35-liter camera backpack designed in collaboration with Ecuadorian filmmaker Kristofh Pozo; industrial waterproof fabric, adaptable padded cell divisions, padded laptop sleeve up to 17 inches, expandable side pockets, reinforced shoulder straps with chest strap, and quick top access to camera; targeted at filmmakers, photographers, and content creators.
• Art Sessions Backpacks Artistic-themed backpacks (Sunset, Paint and other colorways) featuring design elements oriented toward creative professionals and style-conscious consumers.
• Mochila Venture Blue 25L Backpack Every-use 25-liter backpack with reflective tape and standard safety features for daily commuters and students.
• Mochila/Maleta Elion Black Travel Backpack Hybrid travel backpack/suitcase in black finish, designed for short trips and travel use.
• CANGURO SAVER BAG Industrial black fabric fanny pack / crossbody bag with quick-access lens compartments, foam divider central compartment, mesh zip pocket, velcro front pocket, bungee loops, leather pull tabs, and a 1-year warranty against manufacturing defects; positioned as a Filmmaker-line product for creators on the move.
• Estuches de Laptop Pana (14-inch) Corduroy laptop and tablet sleeves in 14-inch size from the Pana textured collection; protective carrying cases for laptops and tablets.
• Good Places Sneakers Unisex minimalist white athletic sneakers with synthetic faux-leather upper, rubber sole, classic lace-up system, and padded textile lining; available in White, White/Black, and White/Coffee colorways.
• Polar Vibe Sneakers White unisex athletic sneakers in the Polar Vibe line, with synthetic faux-leather upper, rubber sole, and lace-up closure.
• White Horizon Sneakers (Women's) Women's minimalist white athletic sneakers with synthetic faux-leather upper for easy cleaning, rubber sole, and padded textile lining.
• Nimbus Sneakers Unisex white athletic sneakers with premium synthetic faux-leather upper, rubber sole, classic lace-up system, and padded textile lining for comfort.
• Gafas Aura Mujer (Women's Sunglasses) Women's sunglasses with elongated, elegant design available in Black, Brown, Grey, and Leopard patterns (62mm x 15mm x 150mm).
• Gafas Solaris Unisex Circle 3-en-1 Sunglasses Unisex sunglasses with UV protection and interchangeable lenses; package includes three different lens options and a case.
• Apparel Collection (T-shirts, Hoodies, Joggers, Shorts, Crop Tops, Swim Shorts) Unisex and women's casual apparel including basic round-neck and V-neck t-shirts, unisex hoodies, women's hoodie crop, jogger pants, basic and swim shorts, available in multiple colors and sizes XS-XL; cotton and cotton-polyester blends.
• Accessories Collection (Cartucheras, Pañaleras, Estuches de Cables, Bolso Cloud) Stationery, baby, cable, and lifestyle accessories — pencil cases (Cartucheras), diaper bags (Pañaleras), cable organizers, and the new-drop Bolso Cloud bag — sold as individual products in the accessories collection.
• Limited-Edition Collaboration Drops (A30 Hoodies, SED x Hedgehog Saca el Diablo, WAF Filmmaker) Time-limited collaboration collections released with partner brands and personalities (including SED x Hedgehog 'Saca el Diablo' kangaroo/tote bags, A30 hoodies, and Filmmaker WAF jackets) sold as limited drops to drive demand and brand desirability.
• CoolMerch4CoolBrands Custom Merchandise Service B2B service that designs and produces custom branded merchandise — promotional products, event apparel, branded backpacks, and personalized items — for corporate clients, event organizers, agencies, and educational institutions (e.g., TEDxUDLA 2023, Shot Me Group, ACE Experiences, UTPL).
• Distribuidor Autorizado (Wholesale/Distribution Program) Authorized distributor / wholesale program offering exclusive wholesale pricing to resellers and distributors who sell Hedgehog Brand products through physical retail in Ecuador.

Quantifiable outcome

• Produced staff uniforms for a 3,000+ person event (Shot Me Group)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TEDxUDLAcoreStrategic or Co-development Partner · 1 January 2023Hedgehog Brand produced custom merchandise for TEDxUDLA 2023, described as an event that embraced transformation from conception to execution, using new technologies to personalize and enrich attendee participation.
• Shot Me GroupcoreStrategic or Co-development PartnerProduced custom staff uniforms with unique design for Shot Me Group's major event with over 3,000 attendees. Hedgehog Brand created distinctive staff apparel that stood out at the event.
• ACE ExperiencesminorStrategic or Co-development PartnerCreated custom merchandise for ACE Experiences that was distributed to all students traveling abroad for international programs.
• Kristofh PozocoreStrategic or Co-development PartnerEcuadorian filmmaker and audiovisual producer, recognized across Latin America, co-designed the Filmmaker product line including the KP 35L backpack, Saver Bag, and related filmmaker apparel. His involvement establishes the brand's credibility in the creative professional segment.
• ShopifycoreTechnology or IntegrationThe e-commerce platform powering hedgehogbrand.com, providing storefront hosting, payment processing, inventory management, and checkout infrastructure. Hedgehog Brand's privacy policy explicitly acknowledges Shopify's technology enabling their services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JanSport: Iconic mass-market backpack brand with broad retail distribution and durable casual daypacks. Comparable in price-tier and multi-channel retail strategy to Hedgehog's unisex backpack offerings across Ecuador.
• Peak Design: Premium camera/creator carry brand with photographer and filmmaker backpacks, sling bags, and organization-focused designs. Closest analog to Hedgehog's Filmmaker line co-designed with Kristofh Pozo, including professional camera backpacks.
• Cotopaxi: Latin American-origin outdoor and lifestyle brand selling backpacks, apparel, and gear with a mission-driven, collaboration-heavy model. Closest regional/structural analog to Hedgehog with overlapping outdoor pack and apparel categories.
• Fjällräven: Swedish outdoor backpacks and apparel brand with Kånken and travel/daypack lines priced in a similar band. Comparable functional/outdoor positioning, durable fabric construction, and travel bag focus to Hedgehog's Mochilas and Elion Black lines.
• Herschel Supply Co. Lifestyle backpack and bag brand offering urban daypacks, travel bags, and accessories with a similar DTC-plus-retail distribution model. Directly comparable product category and price-tier positioning to Hedgehog's backpack and travel bag lines.
• Nomatic: DTC travel and everyday carry brand with backpacks, bags, and functional accessories. Comparable premium-priced DTC backpack offering and direct-to-consumer e-commerce go-to-market approach.
• Eastpak: Globally recognized backpack and bag brand offering everyday daypacks, travel bags, and accessories. Comparable mass-market price points and product breadth in the urban backpack category where Hedgehog operates.

Broad incumbents

• Volcom: Established lifestyle and action-sports brand with broad apparel and accessories portfolio targeting young adults. Similar Gen Z/millennial customer demographic and unisex casual wear positioning to Hedgehog Brand.
• Billabong: Global surf and lifestyle apparel brand offering t-shirts, shorts, hoodies, and accessories with strong youth demographic alignment. Comparable casual/lifestyle apparel positioning to Hedgehog's unisex Ropa line.
• Quiksilver: Global surf/action sports lifestyle brand offering apparel, footwear, and accessories. Comparable casual unisex clothing, shorts, and youth demographic alignment with Hedgehog Brand's core apparel lines.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIK2OvYUe2czUN6BEovSMDw
• Facebookfacebook.com/hedgehogbrand
• Instagraminstagram.com/hedgehog_brand
• TikToktiktok.com/@hedgehogbrand
• LinkedInlinkedin.com/company/hedgehog-brand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hedgehogbrand S.a.s.