HOUSE OF FUN LTD

What HOUSE OF FUN LTD does

House of Fun Ltd is a privately held UK company (Company No. 10047778) registered in Oxford that operates children's activity programs for ages 5-15 across three segments: consumer holiday multi-activity camps (cookery, arts and crafts, sports), "ibrick" STEM workshops and after-school clubs, and corporate team-building workshops. The ibrick product line is the company's differentiated offering, built on a proprietary learning system that combines licensed LEGO bricks with electric motors, bespoke digital tablet-based instructions, and a content library of over 200 mechanical models covering STEM concepts such as centrifugal force, transmissions, and gear ratios. The ibrick curriculum is mapped to the UK National Curriculum, Gatsby Benchmarks, and Provider Access Legislation for school deployments at Key Stages 1-4.

The company operates three transaction models: per-session fees for corporate workshops (£400 for up to 24 participants, £800 for up to 48 participants, with capacity up to 145), inquiry-based pricing for in-school workshops, and holiday camps whose consumer bookings have been redirected to Junior Adventures Group under a distribution partnership effective February 2026. Distribution is omnichannel but lightweight: a Squarespace-hosted website (house-of-fun.co.uk), Instagram and Facebook organic social, and email-led sales ([email protected]). The business is founder-operated with Jake Motion as the publicly identified lead and data protection officer (ICO registration ZA380221).

House of Fun holds the registered "ibrick" brand and trades on experienced instructors and curriculum alignment rather than patented technology; LEGO is used under inbound license. Operating geography is the United Kingdom, and the company is privately held with no disclosed investors, funding rounds, headcount, or revenue figures.

Name

HOUSE OF FUN LTD

Legal name

House of Fun Ltd

Website

https://house-of-fun.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

House of Fun Ltd is a privately held Oxford-based UK company operating teacher-led children's activity programs for ages 5-15, including multi-activity holiday camps, the proprietary ibrick STEM workshops built on LEGO bricks and electric motors, school workshops, and corporate team-building events.

Ownership category

akta.pro rank

Product category

Children's Activity and Education Services

NAICS

Sports and Recreation Instruction (61162), Arts, Entertainment, and Recreation (71)

SIC

Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Robotics, Engineering & Makers Camps (EDAMALAE)

akta.pro secondary industry

Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH)

Keywords

• Children's holiday camps
• STEM education workshops
• Corporate team building
• After-school clubs
• LEGO-based learning

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Workshop Fees: One-time transaction fees for ibrick corporate team-building workshops. Pricing structured by participant count with instructor ratios. £400 for up to 24 participants (1 instructor), £800 for up to 48 participants (2 instructors).
2. Holiday Camp and Club Fees: Multi-activity holiday camps and ibrick camps and clubs for children during school holidays. Bookings managed through Junior Adventures Group partnership from February 2026.
3. School Workshop and Club Fees: In-school STEM workshops and after-school clubs delivered to primary and secondary schools, supporting STEM learning aligned with National Curriculum and Gatsby Benchmarks.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

House of Fun Ltd provides teacher-led children's activity programmes for ages 5–15, combining Holiday Multi-Activity Camps (cookery, arts & crafts, sports) with the proprietary ibrick STEM learning system built on LEGO bricks and electric motors. The company also delivers ibrick in-school STEM and Careers workshops aligned with the UK National Curriculum, Gatsby Benchmarks and Provider Access Legislation, plus ibrick corporate team-building workshops for groups of 16–145 participants.

Product overview

House of Fun Ltd operates a portfolio of children’s activity programs, primarily consisting of teacher-led multi-activity holiday camps and the ibrick STEM brand. The core offerings include Holiday Multi-Activity Camps (cookery, arts & crafts, sports), ibrick STEM camps and after-school clubs for ages 5-15 using LEGO bricks, ibrick in-school workshops for primary and secondary schools, and ibrick Corporate Workshops for team building events. All ibrick offerings use proprietary kits incorporating LEGO bricks with electric motors to explore STEM concepts such as centrifugal force and gear ratios.

Differentiator

Problem solved

Functional benefit

Brands

• ibrick: STEM workshops and camps using LEGO® bricks for children aged 5-15, including in-school workshops, after-school clubs, and corporate team building events.

Products and services

• Holiday Multi-Activity Camps School holiday camps for children offering a choice of cookery, arts & crafts, and sports activities led by experienced staff.
• ibrick Holiday Camps and After-School Clubs Enriching STEM experience using LEGO bricks, led by experienced ibrick instructors, available as holiday camps and after-school club programs for children.
• ibrick STEM and Careers Workshops for Primary Schools In-school STEM workshops for primary-aged children using LEGO bricks with electric motors, covering topics such as centrifugal force and gear ratios to develop maths, science, and engineering skills.
• ibrick STEM and Careers Workshops for Secondary Schools STEM and careers workshops for 11–15 year olds (Key Stages 3 & 4) using LEGO bricks and electric motors, supporting Gatsby Benchmarks and Provider Access Legislation, exploring centrifugal force, transmissions, and gear ratios.
• ibrick Corporate Workshops Team-building workshops using LEGO brick-based challenges for corporate groups of 16–145 participants, ranging from 75 minutes to full away days, fostering collaboration, strategic thinking, and team cohesion.

Quantifiable outcome

• Building self-esteem and confidence in children through fun, diverse, and creative activities
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Junior Adventures GroupcoreChannel Partner/ Reseller/ Distributor · 1 February 2026From February 2026, House of Fun partnered with Junior Adventures Group to deliver multi-activity holiday camps. Parents are directed to Junior Adventures Group's website (junioradventuresgroup.co.uk) for all holiday camp queries and bookings. This partnership represents a significant distribution channel shift for the consumer-facing holiday camp services.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• PGL Travel: Established UK operator of residential activity centres, day camps, and educational trips for school groups and families. Comparable to House of Fun's multi-activity and school-facing holiday programs at greater scale and with a residential component.
• LEGO Education: LEGO Group's official education division providing curriculum-linked STEM kits, teacher training, and classroom solutions. A broad incumbent in the same LEGO-based STEM-education category that ibrick operates in, with greater resources and direct brand association.

Direct peers

• Super Camps: UK provider of multi-activity and specialist holiday camps (including LEGO-themed and STEM weeks) for primary-aged children. Closely comparable to House of Fun's combined holiday-camp and ibrick STEM-camp offering.
• Sublime Science: UK-based provider of in-school STEM workshops, holiday camps, and party events using hands-on science activities. Directly comparable to House of Fun's ibrick offering in target market (primary schools), delivery model (instructor-led visits), and product category (STEM enrichment for ages 5-15).
• Camp Beaumont: One of the UK's largest multi-activity holiday camp operators for children aged 3-15, offering cookery, arts & crafts, sports, and themed activities. Directly comparable to House of Fun's Holiday Multi-Activity Camps in customer (parents), product mix, and UK geography.
• Mother Nature Science: UK provider of in-school STEM workshops, after-school clubs, and holiday science camps for primary-aged children. Directly comparable to House of Fun's ibrick in-school workshops and STEM camps in customer, channel (in-school), and STEM enrichment category.
• Fun Science: UK-based provider of in-school science workshops, after-school clubs, and holiday science activities for primary-aged children. Closely comparable to House of Fun's ibrick STEM workshops on customer (primary schools), category (STEM enrichment), and instructor-led delivery model.

Regional players

• Junior Adventures Group: UK children's activity camp operator and House of Fun's channel partner since February 2026 for multi-activity holiday camps. Functions as both a distribution partner and a direct peer in the UK holiday-camp market where it operates its own branded programs alongside House of Fun's.

Emerging players

• Little House of Science: London-based provider of after-school STEM clubs, in-school workshops, and holiday programs for children aged 4-11. Comparable to House of Fun's ibrick after-school and holiday-club offering in audience and category, though at smaller scale.
• Tech Will Save Us: UK-based creator of hands-on STEM/STEAM kits and educational programs for children. Comparable to House of Fun's ibrick offering in maker/STEM category and school-channel distribution, though with a product (kit) rather than service-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/houseoffunuk
• Instagramhelp.instagram.com/519522125107875
• LinkedInlinkedin.com/company/house-of-fun-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOUSE OF FUN LTD