La Ferme aux Crocodiles

What La Ferme aux Crocodiles does

La Ferme aux Crocodiles, legally registered as SAS La Serre au Croco, operates a reptile-focused zoological park and tropical reserve in Pierrelatte, Drôme, France. Founded in 1994, the company runs a one-hectare tropical greenhouse reserve containing over 1,200 animals — including 150 free-flying birds — spanning crocodiles, tortoises, lizards, snakes, and tropical fish, plus an extensive tropical plant collection. The core technological asset is the climate-controlled indoor environment that replicates tropical habitat conditions year-round, enabling year-round operation with daily hours of 9h30–19h.

The company monetizes through five revenue streams: standard admission tickets (€19 adult, with €16 off-peak reduced rates), annual subscription cards, on-site food and beverage, a gift shop at park exit, and a dedicated group/CSE (employee benefits) and tourism-professional channel. Beyond the core Ré serve Tropicale product, the park has expanded into modular paid experiences including an Escape Game, L'Apéro Croco evening event, Le Réveil de la Réserve morning experience, a 'Dans la peau d'un soigneur' keeper-for-a-day program, guided tours, and birthday party packages. Conservation and education are positioned as differentiators via the SOS Crocodiles protection program and La Nurserie breeding facility.

Distribution is fully direct-to-consumer through the company's own website (available in French, English, Dutch, and German) and on-site box office, supplemented by B2B channels targeting CSE programs, schools (with pedagogical worksheets), and tour operators across the Drôme-Ardèche-Gard-Vaucluse region. The park holds the Qualit\u00e9 Tourisme national quality label, is a member of the French Association of Zoological Parks (AFdPZ), and has partnerships with La Région Auvergne Rhône-Alpes, Drôme Provençale Tourism, and La Banque des Territoires for development financing. Customer segments are families with children (primary), school groups, corporate/association groups, and regional tourists.

Name

La Ferme aux Crocodiles

Legal name

SAS La Serre au Croco

Website

https://lafermeauxcrocodiles.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

La Ferme aux Crocodiles operates Europe's premier reptile-focused zoological park in Pierrelatte, France, featuring a one-hectare tropical reserve with 1,200+ animals. The privately held SAS serves families, school groups, corporate CSE programs, and regional tourists through ticketed admission, subscription passes, and add-on experiences.

Ownership category

akta.pro rank

Product category

Zoological Park

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations) (THAAAAAG)

akta.pro secondary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

Keywords

• Zoological park visits
• Reptile conservation programs
• Tropical greenhouse exhibits
• Educational animal tours
• Family wildlife attractions

Headquarters

HQ city

Pierrelatte

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Admission Tickets: Entry tickets sold to visitors for access to the tropical reserve and all animal exhibitions. Standard adult tickets at €19, with reduced rates available. Online pre-purchase with date selection.
2. Annual Membership Cards: Subscription-based annual pass offering unlimited access to the park throughout the year
3. On-site Food & Beverage: Restaurant and snack facilities serving visitors during their park experience
4. Gift Shop: Souvenir boutique selling branded merchandise, plush animals, and memorabilia at park exit
5. Group Bookings & CSE: Specialized ticket packages for school groups, leisure centers, associations, and corporate CSE programs

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

La Ferme aux Crocodiles operates a one-hectare tropical greenhouse reserve in Pierrelatte, France, housing 1,200+ animals (crocodiles, tortoises, lizards, snakes, fish, and 150 free-flying birds) and sells paid admission tickets, annual subscription cards, and add-on paid experiences such as the Escape Game, L'Apéro Croco, Le Réveil de la Réserve, keeper-for-a-day experiences, and guided tours. The park also generates revenue from an on-site restaurant, a branded gift shop, and group/CSE bookings for schools, associations and companies.

Product overview

La Ferme aux Crocodiles est un parc animalier européen dédié aux reptiles, situé à Pierrelatte en France. Le parc comprend une Réserve Tropicale d'un hectare abritant 1200 animaux dont 150 oiseaux en vol libre, ainsi que des espaces thématiques comme River Monsters, La Nurserie et le programme SOS Crocodiles. L'offre se compose du billet d'entrée principal (Réserve Tropicale) complété par des animations payantes optionnelles incluant Escape Game, L'Apéro Croco, Le Réveil de la Réserve, et l'expérience 'Dans la peau d'un soigneur'. Le parc propose également un espace de restauration, une boutique et des services groupes/professionnels.

Differentiator

Problem solved

Functional benefit

Products and services

• La Ferme aux Crocodiles - Réserve Tropicale (Park Admission) Core paid admission ticket granting access to the one-hectare tropical reserve and all resident animal and plant exhibitions for general visitors, families, and tourists.
• Annual Subscription Card (Carte Abonnement) Recurring annual membership providing unlimited access to the tropical reserve and exhibitions, sold directly via the company website.
• Escape Game Paid on-site escape game experience themed around reptiles and the tropical jungle, offered as an add-on animation for park visitors and groups.
• L'Apéro Croco Paid evening aperitif-themed animation allowing visitors to discover crocodiles and other reptiles in a guided after-hours experience.
• Le Réveil de la Réserve Paid early-morning guided animation letting visitors observe reptiles and other animals during the opening hours of the park.
• Dans la peau d'un soigneur (Keeper-for-a-day) Paid immersive experience allowing visitors to spend a day alongside professional animal keepers and participate in reptile and animal care activities.
• Visite guidée (Guided Tour) Paid guided tour service delivered by expert guides offering in-depth explanations of the animals and tropical flora of the reserve.
• Anniversaire (Birthday Party Package) Paid children's birthday-party package hosted inside the park, combining access to the reserve and themed animations for groups of children.
• School Group Visits (Sorties Scolaires) Structured educational group visits with pedagogical content and guided tours, tailored for primary schools, secondary schools and higher-education institutions.
• CSE & Corporate Group Tickets Group ticket packages and subscription cards sold to companies, CSEs, associations, and leisure centers for employee benefit and group-outing programs.
• Tourism Professional Ticketing (Professionnels du Tourisme) B2B ticketing channel for travel agencies and tour operators across the Drôme-Ardèche-Gard-Vaucluse region that include park visits in their regional tourism packages.
• On-site Restaurant and Snack Facilities On-site restaurant and snack facilities serving park visitors, plus a dedicated picnic area, generating ancillary food and beverage revenue per visit.
• Gift Shop / Boutique On-site souvenir boutique at the park exit selling branded merchandise, plush animals, and memorabilia to visitors.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered regional, industry and national.

• La Région Auvergne Rhône AlpesregionalGTM or Marketing PartnerRegional government authority supporting the park through tourism promotion and potential subsidy programs. Park displays the region's emblematic sites certification.
• AFdPZ (Association Française des Parcs Zoologiques)industryStrategic or Co-development PartnerFrench association of zoological parks for professional collaboration, best practices, and conservation efforts in the zoo sector.
• Qualité TourismenationalStrategic or Co-development PartnerNational French tourism quality label awarded to exceptional visitor sites meeting rigorous service standards.
• Drôme Provençale TourismregionalGTM or Marketing PartnerRegional tourism board promoting the Drôme-Ardèche region, including the park as a destination attraction.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lafermeauxcrocos
• LinkedInlinkedin.com/company/la-ferme-aux-crocodiles

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Ferme aux Crocodiles