Food Inc.

What Food Inc. does

Food Inc. (formerly the Emmanuel Stroobant Group) is a Singapore-based, privately held food and beverage hospitality group founded in 2000 by chef Emmanuel Stroobant and Edina Hong. The group operates a diversified portfolio spanning premium restaurant dining, institutional catering, events catering, F&B consultancy, and culinary education, all anchored in a single Singapore market. Its restaurant collection includes two Two MICHELIN-Starred fine dining establishments — Saint Pierre (contemporary French at One Fullerton) and Shoukouwa (Edomae sushi) — alongside a 13-seat contemporary Japanese concept Shoukouwa Shinjidai launched in 2023 at Conrad Orchard, plus casual dining venues SQUE Rotisserie & Alehouse and Kingdom of Belgians. The group has over 100 employees working across its brands.

Beyond restaurants, Food Inc. runs Mycelium Catering, an institutional catering arm that operates school cafeterias for international schools including XCL World Academy, EHL Campus Singapore, and Dover Court International School, supplemented by the myDeli café brand extension and Star-Chef Academy, a culinary camp for children aged 6 to 16. The group also operates an F&B consultancy practice covering concept development, financial planning, menu creation, recruitment, training, and marketing for external restaurant operators and luxury brand activations.

The business generates revenue through four primary streams: direct-to-consumer restaurant transactions (fine dining and casual), recurring managed-services contracts for institutional catering, professional-services fees for events catering (including the official caterer role for the Sky Suite at the Singapore Grand Prix since 2018), and consultancy engagements. The group serves a mix of affluent individual diners, international school operators, luxury brand clients (Rolls-Royce, Patek Philippe, Chanel, Prada, Fendi, Miele, JW Marriott), and F&B entrepreneurs. No proprietary technology platform is disclosed; the group's technology footprint is limited to third-party reservation tooling (TableCheck) and standard consumer web properties.

Name

Food Inc.

Legal name

Food Inc

Website

https://foodinc.sg

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Food Inc. is a Singapore-based hospitality group operating five restaurants including two Michelin-starred fine dining venues, institutional catering for international schools, luxury brand event catering, and F&B consultancy services. Founded in 2000 by Chef Emmanuel Stroobant and Edina Hong, it serves over 100 employees.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Full-Service Restaurants (722511), Caterers (722320), Special Food Services (7223), Food Service Contractors (722310)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Venue & Banquet Hall Catering (THAFAIAC), Institutional Catering (Schools, Hospitals, Government) (THAFAIAE)

Keywords

• Fine dining restaurants
• Casual dining restaurants
• Institutional catering
• F&B consultancy
• Culinary education

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining: Revenue from operating fine dining restaurants (Saint Pierre, Shoukouwa, Shoukouwa Shinjidai) and casual dining establishments (SQUE Rotisserie & Alehouse, Kingdom of Belgians) through direct customer transactions.
2. Institutional Catering: Mycelium Catering provides fresh meals to international schools including XCL World Academy, EHL Campus Singapore, and Dover Court International School through recurring catering contracts.
3. F&B Consultancy Services: Provides scalable consultancy services including concept development, financial planning, menu creation, industrial design, staff recruitment and training, and marketing for clients launching or expanding restaurant concepts.
4. Events Catering: Offsite bespoke catering for private dinners, luxury product launches, and large-scale events, handled by the Saint Pierre team.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Food Inc. is a Singapore-based hospitality group that operates five restaurants spanning fine dining (Saint Pierre, Shoukouwa, Shoukouwa Shinjidai) and casual dining (SQUE Rotisserie & Alehouse, Kingdom of Belgians). It also runs institutional catering through Mycelium Catering and myDeli, a culinary camp for children called Star-Chef Academy, F&B consultancy services for restaurant concepts, and offsite events catering for luxury and corporate clients.

Product overview

Food Inc is an award-winning food and beverage hospitality group in Singapore operating a portfolio of restaurant brands, institutional catering services, and F&B consultancy. The group manages five restaurants spanning fine dining and casual sectors, including Two MICHELIN-Starred establishments Saint Pierre (contemporary French) and Shoukouwa (traditional edomae sushi), casual dining venues SQUE Rotisserie & Alehouse and Kingdom of Belgians, and 2023 launch Shoukouwa Shinjidai (contemporary Japanese). Beyond restaurants, the portfolio includes Mycelium Catering (institutional school catering), myDeli (school café spinoff), and Star-Chef Academy (culinary camp for children). The group also provides F&B consultancy services covering concept development, financial planning, menu creation, and marketing, as well as events catering for luxury brands and large-scale occasions including the Singapore Grand Prix Sky Suite since 2018.

Differentiator

Problem solved

Functional benefit

Brands

• Saint Pierre: Two Michelin-starred contemporary French restaurant at One Fullerton, offering modern French gastronomic experience with Asian nuances.
• Shoukouwa
• Shoukouwa Shinjidai
• SQUE Rotisserie & Alehouse
• Kingdom of Belgians
• Mycelium Catering
• myDeli
• Star-Chef Academy

Products and services

• Saint Pierre Contemporary French restaurant at One Fullerton in Singapore offering a modern French gastronomic experience with Asian nuances and a floor-to-ceiling panorama of the Marina Bay waterfront. Two MICHELIN-Starred establishment since 2019, helmed by Chef-Owner Emmanuel Stroobant.
• Shoukouwa Traditional edomae sushi restaurant offering a quintessential Singapore omakase experience akin to a sushi tour in Ginza, Tokyo. Headed by Chef Kazumine Nishida with the finest ingredients flown four times a week from Japan. Garnered Two Michelin Stars in 2016 and has retained the accolade since.
• Shoukouwa Shinjidai 13-seater contemporary Japanese restaurant at Conrad Orchard Singapore offering kaiseki-inspired cuisine with an innovative edge and fun dining ambience, operated as a creative collaboration between Two Michelin-starred Chefs Emmanuel Stroobant and Kazumine Nishida.
• SQUE Rotisserie & Alehouse Casual dining restaurant set amidst the historic Singapore River at The Central. Features a crowd-pleasing menu including burgers, pasta, pizza, salads, meat platters and desserts, as well as one of Singapore's largest draft beer selections.
• Kingdom of Belgians Belgian restaurant located along Robertson Quay, part of the casual dining sector under the Food Inc. portfolio.
• Mycelium Catering Institutional caterer providing fresh, appetising and nutritionally balanced school meals with emphasis on food safety. Operates school cafeterias at international schools including XCL World Academy, EHL Campus Singapore, and Dover Court International School.
• myDeli Café brand extension of Mycelium Catering, specialising in customised solutions for schools and institutions including conceptualising spaces and creating curated menu offerings.
• Star-Chef Academy Culinary cooking camp designed and taught by professional chefs for children aged 6 to 16. Features a 5-day multidisciplinary curriculum teaching culinary traditions, kitchen best practices, ingredient selection, and preparation of entrees, snacks and desserts.
• F&B Consultancy Services Consultancy services covering a spectrum from launching bespoke Michelin star-quality concepts to improvement of casual or fine-dining restaurants. Services include catering, logistics, recruitment, training and marketing. Provides turn-key solutions with a network of professionals in every major global market.
• Events Catering and Partnerships Event catering and partnership services ranging from cooking classes to large scale events, brand launches, and culinary summits. The Saint Pierre team handles events for luxury brands and notable occasions. Official caterer of the Sky Suite at Singapore Grand Prix since 2018.

Quantifiable outcome

• 2 Michelin Stars for Saint Pierre since 2019
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and core.

• Sky Suite at Singapore Grand PrixflagshipStrategic or Co-development Partner · 1 January 2018Official caterer of Sky Suite at Singapore Grand Prix since 2018, providing catering services for one of Singapore's premier luxury sporting events.
• XCL World AcademycoreStrategic or Co-development PartnerMycelium Catering operates the school cafeteria at XCL World Academy, providing fresh, tasty and well-balanced meals to students.
• EHL Campus SingaporecoreStrategic or Co-development PartnerMycelium Catering operates the school cafeteria at EHL Campus (Singapore), the Asia-Pacific branch campus of world renowned Ecole hôtelière de Lausanne.
• Dover Court International SchoolcoreStrategic or Co-development PartnerMycelium Catering provides fresh meals to students, parents and teachers at Dover Court International School.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• JUMBO Group: Singapore-listed F&B group operating seafood restaurants and casual dining brands. Comparable as a multi-concept restaurant operator in Singapore, though more casual-leaning with publicly disclosed financials.
• Tung Lok Group: Singapore-listed hospitality group operating a portfolio of Chinese fine dining and casual restaurants. Comparable as a multi-brand restaurant operator in Singapore with event and catering extensions.
• Les Amis Group: Singapore-based hospitality group operating multiple fine dining and casual restaurants including Les Amis, Sabar Men, and others. Directly comparable as a Michelin-credentialed, multi-concept F&B operator in the same city and customer base.
• Maximal Concepts: Hong Kong-based hospitality group operating upscale restaurants, bars, and event venues. Comparable as a multi-concept, design-led hospitality operator with strong culinary positioning in an Asian gateway city.
• The Lo & Behold Group: Singapore-based hospitality group operating restaurants, event venues, and lifestyle brands. Comparable as a Singapore hospitality operator with a multi-brand, multi-vertical strategy across dining and events.
• Spa Esprit Group: Singapore hospitality group operating restaurants and lifestyle brands including Tippling Club. Comparable as a Singapore-based, founder-led multi-concept F&B and lifestyle operator with strong culinary credentials.

Emerging players

• Tippling Club: Singapore fine dining and cocktail bar operator known for innovative gastronomy. Comparable as a single-venue Singapore fine dining destination competing for the same affluent diners and event clients.
• Hawker Chan: Singapore-based Michelin-starred casual dining operator known for Liao Fan Hong Kong Soya Sauce Chicken Rice. Comparable as a Michelin-credentialed Singapore F&B brand, though positioned at the mass-market end rather than fine dining.

Broad incumbents

• Minor International: Thailand-listed hospitality and F&B conglomerate operating restaurants, hotels, and lifestyle brands globally. Comparable as a vertically integrated hospitality operator with restaurant portfolios at multiple price points, though at vastly greater scale and geographic reach.
• BreadTalk Group: Singapore-listed food conglomerate operating bakery, casual dining, and restaurant chains. Comparable as a multi-brand Singapore F&B operator, though more mass-market and franchised rather than fine dining.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/foodincsg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Inc.