Giggle And Riot Funbooths

What Giggle And Riot Funbooths does

Giggle and Riot Funbooths (legal entity Giggle and Riot Inc, founded 2013, Sacramento, California) operates a multi-format photo booth rental business serving Northern California with both in-person event activations and a cloud-based virtual booth platform. The portfolio spans nine distinct booth products: the original open-air booth, a 360-degree DSLR video booth, the Super Booth (a five-camera bullet-time array producing Matrix-style freeze-frame effects), a Virtual Photobooth accessible via browser on any camera-equipped device, Hybrid Photobooths bridging physical and remote audiences, plus Action, GIF, Beauty (with skin smoothing), and Slo Mo booths, complemented by Live Streaming add-ons and bespoke in-house fabrication of backdrops, props, and themed installations. Technology rests on professional DSLR cameras and studio lighting paired with proprietary cloud infrastructure that supports QR-code entry, social sharing, data capture, and AI-enabled virtual green-screen backgrounds.

The company's revenue model is built on event-based, quote-based pricing for in-person packages (typically 2-4 hour engagements that include delivery, setup, professional 'Funbooth Champions,' and digital files) and a low-friction $30/day starting rate for the virtual booth. Customer segments are horizontal across three primary verticals (weddings and celebrations, corporate and brand events, and private parties) plus a non-profit/school segment that accounts for roughly one-third of business at special pricing. Go-to-market combines white-glove concierge sales for enterprise accounts, direct website inquiry, and a self-serve virtual booth for SMB and global users, with marketing driven by a portfolio of case studies featuring enterprise clients such as Google, Lululemon, Cirque du Soleil, Chime, St. Regis, Chandon, CooperVision, and Calico Labs.

Operationally, the company runs a lean, founder-led, founder-financed model with no disclosed external private equity or venture backing. The workforce is largely part-time and gig-based, with in-house photographers and an ecosystem of sibling companies (GiggleSquad for DIY pickup rentals, Milou and Olin for photography, GNR Manufacturing Co for prop manufacturing, and Giggle & Riot Fun for family activity kits). A fixed-location pop-up selfie venue called the Giggle & Riot Funhouse operates from a historic Sacramento warehouse. The business has organically grown its geographic footprint across Sacramento, the San Francisco Bay Area, Napa, Sonoma, San Jose, Carmel, the Central Valley, and Lake Tahoe since 2013, with the 2020 launch of the Virtual Photobooth extending reach globally for digital activations.

Name

Giggle And Riot Funbooths

Legal name

Giggle and Riot Inc

Website

https://giggleandriot.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Giggle and Riot Funbooths (founded 2013, Sacramento, California) is a multi-format photo booth rental company offering in-person, virtual, and hybrid photo activations with custom fabrication and AI-enabled green-screen technology for weddings, corporate events, private parties, and non-profits across Northern California and globally via its virtual platform.

Ownership category

akta.pro rank

Product category

Event Photo Booth Services

NAICS

All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

akta.pro secondary industries

Event Signage, Props & Custom Installations (HSACAOAG), Decor Props & Themed Set Rentals (HSACAFAK)

Keywords

• Event photo booth rental
• Virtual photo booth platform
• Brand activation services
• Custom photo installations
• Experiential event services

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. In-Person Photobooth Rental: Rental of various photobooth types (Atticus Booth, 360 Booth, Super Booth, Action Booth, GIF Booth, Beauty Booth) for events with professional staff, custom backdrops, props, and prints. Packages typically start at 2 hours with most clients opting for 4 hours.
2. Virtual Photo Booth Rental: Cloud-based virtual photobooth platform rental starting at $30/day, includes features like QR codes, data capture, unlimited photos, full branding, and online gallery.
3. Hybrid Event Solutions: Combined physical and virtual photobooth activations for events seeking both in-person and remote audience engagement.
4. Custom Installations: Bespoke photo wall and interactive installation design and fabrication for events and brand activations. Includes step-and-repeat backdrops, custom builds, and themed environments.
5. Add-On Services: Additional services including live streaming, green screen options, animated GIFs, boomerangs, prints, guest books, step and repeat setups, and premium backdrops.
6. Event Photography Services: Portrait station photography service with professional photographers for luxury events, weddings, and corporate functions using portable mini portrait studio setup.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Giggle and Riot Funbooths rents and operates custom photo booth installations for weddings, corporate events, brand activations, and private parties across Northern California, with both in-person DSLR-based booths and a cloud-hosted virtual photo booth platform. Offerings include 360 video booths, hybrid physical/virtual activations, and bespoke fabricated photo walls and backdrops, delivered with professional staff, props, on-site attendant service, and optional data capture and social sharing.

Product overview

Giggle and Riot Funbooths operates as a comprehensive photo booth rental and experiential marketing company offering multiple booth types as distinct products. The core portfolio includes Virtual Photo Booth (cloud-based browser-accessible platform), 360 Photo Booth (DSLR video capture), Hybrid Photobooths (combining virtual and physical), Super Booth (5-camera bullet time), GIF Booth, Action Booth, Beauty Booth (with skin smoothing), and Slo Mo Booth. The company also offers Live Streaming as an add-on module and the Funtastic Line as a premium white-glove service tier. A sister brand, GiggleSquad, handles pick-up/drop-off portable booths. Physical offerings are complemented by a dedicated Funhouse pop-up location in Sacramento.

Differentiator

Problem solved

Functional benefit

Products and services

• 360 Photo Booth 360-degree video booth that records all angles using DSLR-quality cameras with professional studio lighting for high-quality dynamic video content; targeted at parties, weddings, corporate events, and brand activations.
• Virtual Photo Booth Cloud-based photo booth accessible via any browser on computers, smartphones, and tablets; supports virtual events, hybrid events, and social-distancing scenarios with AI-enabled green screen, virtual props, QR codes, social sharing, and data capture. Available as a self-serve $30/day activation or via concierge engagement.
• Hybrid Photobooth Combines virtual and physical photobooth experiences for events so both in-person and remote participants can engage simultaneously; incorporates QR code integration and custom immersive design.
• Super Booth (Bullet Time Array) Premium booth with a 5-camera array that creates bullet-time Matrix-style freeze-frame effects with light painting capabilities and animated GIF output; suited to high-impact brand activations and premium events.
• GIF Booth Captures 3 photos per session and stitches them into an animated GIF suitable for social media sharing; supports color or B&W output with instant digital upload.
• Action Booth Records live action video snippets and converts them into animated GIFs; also offers still photo option for prints, providing interactive content for events.
• Beauty Booth Photo booth with a built-in skin-smoothing filter that enhances photo quality to make subjects look their best; suitable for weddings, galas, and luxury events where flattering portraits are valued.
• Slo Mo Booth Slow motion video booth that stretches 7 seconds of footage into 21 seconds of super slow motion, creating entertainment effects with confetti and balloons at events.
• Event Portrait Photography Service Portrait station photography service staffed by professional photographers using a portable mini portrait studio setup; targeted at luxury events, weddings, and corporate functions for high-end portrait keepsakes.
• Giggle & Riot Funhouse Pop-up selfie experience established during the pandemic in a historic Sacramento River District warehouse featuring different walls and backdrops designed for social-media photo opportunities.

Quantifiable outcome

• Record of 32 people fitting in open-air photobooth
• +1 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature9 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Foto Master: Foto Master manufactures and rents photo booths including 360 video booths, mirror booths, and DSLR booths globally. Comparable in offering 360 booth technology, multiple booth formats, and serving both corporate and social events with white-label options.
• Simple Booth: Simple Booth provides iPad-based photo booth software and hardware kits for event rental businesses. Direct competitor on the technology platform side, serving event rental operators and end-customers with similar virtual and in-person booth capabilities.
• SnapBar: SnapBar operates a photo booth platform serving corporate events, brand activations, and weddings with both physical and virtual booth offerings. Highly comparable in product breadth (multiple booth types, virtual platform, custom branding) and target customer segments.
• BoothEasy: BoothEasy provides photo booth rental and event entertainment services including 360 booths and virtual options. Direct competitor offering comparable product mix (360, virtual, standard booths) with similar customer segments across weddings and corporate.
• Selfie Booth Co: Selfie Booth Co provides modern photo booth rentals for weddings, corporate events, and private parties. Comparable in product (open-air booths, custom backdrops), target customer, and white-glove service positioning.
• Pixter Photo Booth: Pixter offers iPad-based open-air photo booth rentals for weddings, corporate events, and brand activations with social sharing integrations. Comparable in offering open-air booth rentals, targeting similar customer segments, and providing branded customizations.
• Zoom Photo Booth: Zoom Photo Booth offers DSLR photo booth rentals, 360 booths, and video booths for corporate events, weddings, and brand activations. Comparable booth technology (DSLR, 360) and target customer segments including enterprise brand activations.
• ShutterBooth: ShutterBooth manufactures and rents open-air photo booths with branded overlays, GIF/video capabilities, and social sharing. Highly comparable technology offering (open-air DSLR booths, GIFs, custom branding) targeting similar event rental market.

Regional players

• The Bosco Photo Booth: The Bosco is a regional photo booth rental company in the San Francisco Bay Area serving weddings and corporate events. Comparable Northern California geography and similar wedding/corporate customer focus, but operates as a regional rather than multi-region player.

Emerging players

• SocialGlo: SocialGlo is an emerging experiential photo/video activation platform offering photo booths, 360 booths, and AI-powered experiences for brand activations. Comparable on technology-forward experiential positioning and enterprise customer focus, but smaller scale than Giggle and Riot.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/giggleandriot
• Instagraminstagram.com/giggleandriot

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giggle And Riot Funbooths