June Tangata

What June Tangata does

Toi Tangata is a Māori health agency and social enterprise established in 2007 within Te Hotu Manawa Māori Trust, a charitable trust that traces its origins to 1980s efforts by Syd Jackson and Dr Papārangi Reid to address heart disease among Māori. Operating from Auckland, New Zealand, the organisation delivers culturally-grounded health and well-being programmes organised around four core streams: Kai Ora (nutrition), Toi Kori (movement), Toi Rangahau (research), and Toi Tākaro (play). Its underlying methodology is grounded in mātauranga Māori (Māori knowledge systems), deploying proprietary frameworks such as Te Whare Tapa Whā (holistic well-being across spiritual, mental, physical, and whānau dimensions) and the Atua Matua-based Mātaiao nature-immersion model. The portfolio spans programmes (He Pī Ka Rere, Kai Māori Kai Ora, Intergenerational Intimacies, He Kai Kei Aku Ringa), a national collective (Te Kāhui Tākaro o Aotearoa), an internship pathway (Growing the Puna), an annual journal (Te Manunui), and a content library (Toi Te Kupu Papakupu dictionary, Fat and Sugar Chart, downloadable webinars and recipes).

The organisation serves whānau Māori, hauora providers, kura and kōhanga reo, marae and hapori, and tauira Māori students, delivering services via marae-based wānanga, school partnerships, an annual Hui ā-Tau conference, and digital resources. Its revenue model is primarily ministry-funded through Crown contracts routed via the parent trust, supplemented by modest event registration fees ($200-$220 per attendee for the Hui ā-Tau conference) while most community events are offered free or "UTU KORE." Distribution is regional across Aotearoa (Auckland, Northland, Waikato, Bay of Plenty, Tairāwhiti, Hawke's Bay, Manawatū, South Island), with partnerships spanning Sport NZ, Recreation Aotearoa, the Heart Foundation, University of Waikato, and the LEGO Foundation. Toi Tangata underwent a brand refresh in April 2025 in collaboration with Māori-owned creative agency Ira.

Name

June Tangata

Legal name

Toi Tangata

Website

https://toitangata.co.nz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Toi Tangata is a Māori health agency and social enterprise within Te Hotu Manawa Māori Trust, delivering kaupapa Māori programmes in nutrition, movement, play, and research to whānau, marae, health providers, and kura across Aotearoa New Zealand.

Ownership category

akta.pro rank

Product category

Indigenous Health Promotion

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYEDAAAEAH

Health, Wellness & Lifestyle Noncredit Programs

Education/Adult & Continuing Education/Continuing Education (Noncredit) & Lifelong Learning Programs

SECONDARYEDALADAJ

Nutrition, Dietary Management & Allergen/Accommodation Services

Education/Student Services & Campus Operations/Dining, Food Services & Campus Retail

SECONDARYEDAJAIAG

Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying)

Education/K–12 / Primary & Secondary Education/K–12 Student Health, Safety & Wellbeing Services (Counseling, Mental Health, SEL, Safeguarding)

Keywords

• Māori health services
• Indigenous health promotion
• Community nutrition programmes
• Kaupapa Māori education
• Hauora community engagement

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ministry Contracts: Primary revenue from government ministry contracts as a social enterprise within the Te Hotu Manawa Māori Trust. The organization operates as an intermediary between Crown agencies and Māori communities.
2. Event Registration Fees: Fee-based events such as Hui ā-Tau conferences ($200-$220 per attendee) and workshops.
3. Free Community Events: Many events are offered free ($0) or 'UTU KORE' (free), supported by ministry funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Toi Tangata develops and delivers kaupapa Māori-based health and wellbeing programmes organised across four streams: nutrition (Kai Ora), movement (Toi Kori), play (Toi Tākaro), and research (Toi Rangahau). Offerings are delivered through wānanga (workshops) at marae, internships, conferences, publications, and downloadable educational resources, serving whānau, marae, kura kaupapa, and health providers across Aotearoa.

Product overview

Toi Tangata is a Māori health agency offering a holistic portfolio of programs organized around four core streams: Kai Ora (nutrition), Toi Kori (movement), Toi Rangahau (research), and Toi Tākaro (play). The organization delivers specialized programs including Mātaiao ki Tāmaki (environmental-based learning), He Pī Ka Rere (early childhood movement), Growing the Puna (internship), and Kai Māori Kai Ora (food sovereignty). Supporting resources include the annual Te Manunui journal, educational materials like Toi Te Kupu Papakupu dictionary and Fat and Sugar Chart, traditional game resources, and an extensive webinar library. The organization hosts the annual Hui ā-Tau conference and leads the Te Kāhui Tākaro o Aotearoa national collective for traditional Māori games.

Differentiator

Problem solved

Functional benefit

Products and services

• Kai Ora Nutrition programme fostering healthy eating through kaupapa Māori approaches to kai (food), delivered via wānanga, marae-based workshops, and downloadable resources for whānau, kura, and health partners.
• Toi Kori Movement programme promoting physical activity and korikori through Māori cultural frameworks, delivered through school partnerships, wānanga, and environmental learning offerings.
• Toi Tākaro Play programme revitalising traditional Māori games (tākaro) and embedding them within recreation and sport systems, anchored in the Te Kāhui Tākaro o Aotearoa collective.
• Toi Rangahau Research stream generating and applying knowledge around hauora Māori and mātauranga Māori, producing the Te Manunui journal and underpinning the Growing the Puna internship.
• Mātaiao ki Tāmaki Taiao (environment)-based learning and physical activity programme delivered in Tāmaki Makaurau, embedded in the Atua Matua Model, delivered through marae-based wānanga.
• He Pī Ka Rere Early childhood movement and physical activity programme for tamariki Māori using kaupapa Māori approaches, designed for kōhanga reo and kura kaupapa settings.
• Growing the Puna Internship programme creating opportunities and pathways for tauira Māori into the Hauora Māori health sector through structured placement, research, and wānanga participation.
• Kai Māori Kai Ora Programme focused on Māori food sovereignty and reconnecting whānau with traditional food practices, kai gathering, and preparation grounded in mātauranga Māori.
• Intergenerational Intimacies Research project exploring intergenerational relationships with kai through whakapapa and mātauranga Māori frameworks, centring kai as a whakapapa practice.
• He Kai Kei Aku Ringa Food sovereignty programme empowering whānau with traditional food gathering and preparation skills, integrated with the broader Kai Ora portfolio.
• Hui ā-Tau (Annual Conference) Annual conference serving as the leading kaupapa Māori hauora conference in the physical activity and nutrition space, with keynote presentations, workshops, and networking (NZD $200 standard registration; NZD $220 premium for 2026 Tauranga Moana edition).
• Te Kāhui Tākaro o Aotearoa National collective of tākaro Māori practitioners and organisations committed to revitalising and embedding traditional Māori games within play, recreation, and sport systems across Aotearoa.

Quantifiable outcome

• 530 heart health checks delivered at single event (Te Matatini 2025)
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Pūtahi ManawacoreStrategic or Co-development Partner · 1 January 2025Partnered with Toi Tangata and Heart Foundation at Te Matatini 2025 for Te Whare Manawanui activation, gathering heart health survey data.
• Sport NZ Ihi AotearoacoreStrategic or Co-development Partner · 1 January 2024Supported the Māui Hīanga: Te Hui Taonga Tākaro national wānanga focused on rangatahi succession, wāhine perspectives, and future of taonga tākaro. Sport NZ leads Play Week initiatives.
• Recreation AotearoacoreStrategic or Co-development Partner · 1 January 2024Organised Māui Hīanga: Te Hui Taonga Tākaro national wānanga with support from Toi Tangata, bringing together tākaro practitioners from across Aotearoa.
• Sport NorthlandcoreStrategic or Co-development PartnerMember of Te Kāhui Tākaro o Aotearoa collective. Sport Northland's Whaiao team approaches tākaro with the Pārete philosophy, embedding mātauranga, tikanga mahi, and tikanga whakaaro into netball to enhance Māori wellbeing.
• Te Kete Hauora o RangitānecoreStrategic or Co-development PartnerMember of Te Kāhui Tākaro o Aotearoa collective. Focuses on rangatahi development through tākaro, integrating Kī o Rahi with local Rangitāne pūrākau and using taonga tākaro in schools.
• Te Papa Tākaro o Te ArawacoreStrategic or Co-development PartnerMember of Te Kāhui Tākaro o Aotearoa collective. Rooted in Te Arawatanga, using kōrero o nehe and whakapapa-based approaches. Building athletic pathways through indigenous tākaro events.
• Whiti Ora TairāwhiticoreStrategic or Co-development PartnerMember of Te Kāhui Tākaro o Aotearoa collective. Uses pūrei (play) connected to local pūrākau as descendants of Māui, connecting movement, culture, and identity through intergenerational play.
• Kōkiri Marae Keriana Olsen TrustcoreStrategic or Co-development PartnerMember of Te Kāhui Tākaro o Aotearoa collective. Facilitating Ngā Rā o Kupe a Kaupapa (Waka sailing) and LEGO Foundation-funded papa tākaro project at Wainuiomata Marae.
• Hawaiki KuracoreStrategic or Co-development PartnerMember of Te Kāhui Tākaro o Aotearoa collective. Uses taonga tuku iho as rongoā (healing), employing laughter as medicine, and haka fusion to shift mauri and lift ihirangaranga.
• Heart FoundationcoreStrategic or Co-development PartnerPartnership for Toi Te Kupu Papakupu (Māori-English food dictionary) developed in partnership to empower conversations about food and health in te reo Māori. Also partnered at Te Matatini 2025 for Te Whare Manawanui activation.
• Te Hotu Manawa Māori TrustcoreOthersParent organization. Te Hotu Manawa Māori Trust was established in the 1980s by visionary Māori leaders including Syd Jackson and Dr Papārangi Reid to address heart disease among Māori. Toi Tangata was established in 2007 as a social enterprise within this trust.
• University of WaikatocoreStrategic or Co-development PartnerPartner in Healthier Lives Project, testing formation of a national health implementation network to enhance health services for Māori and Pasifika communities.
• South Waikato Pacific Islands Community Services Trust (SWIPCS)coreStrategic or Co-development PartnerPartner in Healthier Lives Project, testing formation of national health implementation network for Māori and Pasifika communities.
• Million Meters Stream ProjectminorStrategic or Co-development PartnerReferenced in Growing the Puna intern research on water mauri. Initiative replanting riverbanks to filter farm runoff and restore waterway health.
• Te Arawa Lakes TrustminorStrategic or Co-development PartnerReferenced in Growing the Puna research as kaitiaki for Rotorua lakes implementing phosphorus locking to decrease eutrophication.
• Kahui Wai MāoriminorOthersReferenced in Growing the Puna research. Group established to aid analysis of freshwater policy and proposed Te Mana o te Wai framework.
• Rangatahi Tū RangatiraminorStrategic or Co-development PartnerPartner in Kī-o-Rahi revitalization efforts, working with secondary school teams for Kī-o-Rahi Secondary Nationals.

Scale indicators6 records

Recent moves2 records

Market position

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/toi-tangata

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about June Tangata