Sport Northland

What Sport Northland does

Sport Northland is a Regional Sports Trust (RST) and registered charitable trust headquartered in Whangārei, New Zealand, operating as the regional arm of Sport NZ (Sport New Zealand / Ihi Aotearoa) across the Te Tai Tokerau (Northland) region. Established in 1987, the organization functions as an intermediary that administers government funding, coordinates the Northland Sports Coalition of 40 affiliated Regional Sports Organisations (RSOs), delivers community sport and active recreation programmes, and runs regional recognition and athlete development programmes including the Kauri Club scholarship scheme and the annual Northland Sports Awards.

The organization operates a portfolio of approximately 20 programmes across four functional areas: funding administration (Tū Manawa Active Aotearoa, Break-Away Holiday Programmes, Kauri Club, Northland Sports Endowment Fund), sport system support (Northland Sports Coalition, Rangatahi Coaching Programme, Northland Coaching Series, Balance is Better, Good Sports), community wellness (Green Prescription, Active Families, Active Workplaces, Community Strength and Balance, Play, Whaiao), and recognition (Northland Sports Awards, Northland Legends of Sport, Volunteer Awards, Community Impact Awards). The technology footprint is light: a website hosted on the Sporty.co.nz CMS, no proprietary digital platform, no mobile apps, no public API, and no disclosed AI/ML capabilities. Distribution is achieved through three Community Connector offices, school networks, RSO partnerships, iwi engagement via Te Kahu o Taonui, and council partnerships with Whangārei, Kaipara, Far North District, and Northland Regional councils.

The business model is a hybrid of (a) government grant administration on behalf of Sport NZ (Tū Manawa Active Aotearoa), (b) operational grants from Sport NZ and other funders, (c) donor and sponsorship revenue (Kauri Club, Northland Sports Endowment Fund, Pub Charity for meeting rooms, CDL Group naming rights), and (d) in-kind community benefit pricing where nearly all programmes are delivered free to end participants. Revenue is not publicly disclosed; the most concrete scale signal is $5.37m of Tū Manawa funding approved to 575 kaupapa (projects) over the July 2020 to June 2026 period.

Name

Sport Northland

Legal name

Sport Northland

Website

https://sportnorthland.co.nz

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Sport Northland is a Regional Sports Trust in Whangārei, New Zealand, serving as the Sport NZ regional arm for the Te Tai Tokerau region. It administers government sport funding, coordinates 40 Regional Sports Organisations, and delivers free community sport, active recreation, and athlete development programmes across Far North, Mid North, and Kaipara districts.

Ownership category

akta.pro rank

Product category

Community Sport and Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Regional/Continental Confederations & Associations (MPAKAFAD)

akta.pro secondary industries

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Regional sports trust
• Community sport funding
• Athlete development programmes
• Active recreation services
• Healthy lifestyle programmes

Headquarters

HQ city

Whangarei

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Funding Administration: Sport Northland administers government funding on behalf of Sport NZ, including Tū Manawa Active Aotearoa fund. They manage approximately $5.37m of funding to 575 projects across Te Tai Tokerau between July 2020 and June 2026.
2. Endowment Fund Management: The Northland Sports Endowment Fund, managed in partnership with Northland Community Foundation, currently stands at $238,000. Distributions fund the Educare Northland Sports Talent Hub, providing talent development services, grants and scholarships to promising young Northland sportspeople.
3. Donor and Sponsor Revenue: The Kauri Club accepts donations and sponsorships to fund athlete scholarships. Over 25 years, the Kauri Club has awarded over $295,000 to more than 600 athletes across 40+ sports codes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Sport Northland is a Regional Sports Trust that delivers play, active recreation, and sport programmes across Te Tai Tokerau (Northland), New Zealand. It administers government funding (notably the Tū Manawa Active Aotearoa fund), coordinates a coalition of 40 Regional Sports Organisations, runs health-focused programmes (Green Prescription, Active Families, Active Workplaces), provides athlete scholarships (Kauri Club), manages sport and recreation facilities (Northland Sports House, McKay Stadium, Kensington Fitness), and produces recognition events such as the annual Northland Sports Awards and Northland Legends of Sport Hall of Fame.

Product overview

Sport Northland is a Regional Sports Trust (RST) that serves as a unified service delivery organization for play, active recreation, and sport across Te Tai Tokerau (Northland), New Zealand. Rather than a single product, the organization operates as a portfolio of interconnected programs and initiatives that work together to achieve the vision of 'All Northlanders leading better lives through involvement in play, active recreation and sport.' The core offerings include athlete development programs (Kauri Club scholarships, Tū Manawa funding), sports awards and recognition (Northland Sports Awards, Legends of Sport, Volunteer Awards, Community Impact Awards), coach and volunteer development (Rangatahi Coaching Programme, Northland Coaching Series, Balance is Better philosophy, Good Sports initiative), community wellness programs (Green Prescription, Active Families, Active Workplaces, Community Strength and Balance), and regional strategy/advocacy (Kōkiri ai te Waka Hourua strategy, Northland Sports Coalition). The organization also manages facilities including CDL Group Northland Sports House and partners with schools, clubs, councils, and iwi to deliver targeted community interventions across Far North, Mid North, and Kaipara districts.

Differentiator

Problem solved

Functional benefit

Brands

• Kauri Club: Athlete scholarship program for promising young Northland athletes aged 16-20 years, established in July 2000 following donation from Garry Frew's family. Has awarded over $295,000 to more than 600 athletes across 40+ sports codes.
• Tū Manawa Active Aotearoa
• Kōkiri ai te Waka Hourua

Quantifiable outcome

• Administered $5.37m to 575 projects (July 2020 - June 2026) through Tū Manawa funding
• +3 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Northland Sports CoalitioncoreStrategic or Co-development PartnerFormed in 2015, the Northland Sports Coalition represents 40 Regional Sports Organisations. The NSC speaks collectively for sport, advocates for development, strengthens engagement with councils, and implements regional initiatives including Kōkiri ai te Waka Hourua strategy. Executive includes representatives from water-based sports, grass field sports, indoor sports, other sports, councils, and schools.
• Parafed NorthlandcoreTechnology or IntegrationRSO tenant in CDL Group Northland Sports House. Key partner for disability sport and active recreation. Contact: Anna Hewitt, Angela Wiki.
• Rugby League NorthlandcoreTechnology or IntegrationRSO tenant in CDL Group Northland Sports House. Contact: Robbie Johnson, Cori Paul, Louis Anderson, Pele Wharawhara-Phillips, Teri Tito.
• Sport NZ (Sport New Zealand / Ihi Aotearoa)coreStrategic or Co-development PartnerNational government agency for sport and recreation. Sport Northland is the regional arm of Sport NZ. Manages Tū Manawa Active Aotearoa fund on behalf of Sport NZ. Partner in Kōkiri ai te Waka Hourua regional strategy. Provides funding, resources, and strategic direction.
• Te Kahu o Taonui (Iwi Chair's Collective)coreStrategic or Co-development PartnerPartnership in Kōkiri ai te Waka Hourua regional strategy. Represents iwi/hapū/marae/whānau perspective for bi-cultural approach to sport and recreation.
• Northland Councils (Whangarei, Kaipara, Far North District, Northland Regional)coreStrategic or Co-development PartnerFour councils as partners in Kōkiri ai te Waka Hourua strategy and Northland Sports Coalition. Council representation on NSC Executive. Collaborate on facility planning including Northland Aquatic Facilities Plan, district Spaces and Places Plans.
• Northland Community FoundationcoreStrategic or Co-development PartnerPartnership for Northland Sports Endowment Fund. NCF manages the fund (currently $238,000) and encourages gifts and bequests. Their investment partners Craigs Investments have grown the fund.
• ReSport Charitable TrustcoreStrategic or Co-development PartnerCollaboration on 'Positive Participation through Puberty' initiative. ReSport collects sports bras and active wear donations to reduce barriers for Northland adolescents in sport. Also collaborating on women & girls initiatives.
• Aktive AucklandminorStrategic or Co-development PartnerDeveloped the Good Sports culture change initiative which Sport Northland has adopted. Focuses on improving sideline behaviours and recognising impact of adults on youth sporting experiences.
• Sport WaikatominorStrategic or Co-development PartnerCreated the Positive Vibes Only (PVO) campaign which Sport Northland has adopted through the Northland Sports Coalition. PVO promotes positive sporting environments for tamariki and rangatahi.
• InsideOUT KōarominorStrategic or Co-development PartnerNational charity working to make Aotearoa safer for rainbow young people. Provides resources, workshops, consulting, and support for rainbow communities in sport and physical activity.
• High Performance Sport New ZealandminorStrategic or Co-development PartnerHPSNZ participates in Northland Regional Coaching Plan steering group. Their research shows athletes enter HP system and specialize at average age 15 years 5 months.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sport Wellington: Regional Sports Trust for the Wellington region under Sport NZ. Comparable peer RST operating community sport, recreation, and grant administration under the same national framework.
• Sport Waikato: Regional Sports Trust covering the Waikato region under Sport NZ, delivering sport, active recreation, and community programmes. Directly comparable to Sport Northland as a peer RST operating under the same national framework with similar funding and programme models.
• Sport Bay of Plenty: Regional Sports Trust serving the Bay of Plenty region under Sport NZ. Peer RST with comparable community sport, education, and active recreation delivery structures.
• Sport Tasman: Regional Sports Trust for the Tasman region under Sport NZ. Peer RST with similar community sport, recreation, and funding administration profile to Sport Northland.
• Sport Canterbury: Regional Sports Trust serving the Canterbury region under Sport NZ. Comparable as a peer RST delivering community sport, recreation, and grants programmes with the same national funding architecture.
• Sport Taranaki: Regional Sports Trust for the Taranaki region under Sport NZ. Peer RST comparable in mandate, structure, and regional community sport delivery.
• Sport Manawatu: Regional Sports Trust for the Manawatu region under Sport NZ. Peer RST with the same Sport NZ institutional affiliation and community sport/recreation programme focus.
• Sport Hawkes Bay: Regional Sports Trust for Hawke's Bay under Sport NZ. Peer RST delivering sport, recreation, and community programmes with similar Sport NZ funding streams.
• Sport Otago: Regional Sports Trust for the Otago region under Sport NZ. Peer RST with similar programmes covering community sport, active recreation, and regional funding administration.
• Aktive Auckland: Sport and recreation trust for Auckland and the creator of the Good Sports initiative adopted by Sport Northland. Directly comparable as a peer RST serving a much larger urban population but with the same Sport NZ mandate and community sport focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sportnorthland
• Xx.com/SportNorthland
• LinkedInlinkedin.com/company/sport-northland

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Northland