Hermann Biederlack Gmbh & Co. Kg
- Company typePrivate
- Founded1889
- HeadquartersGreven, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Hermann Biederlack Gmbh & Co. Kg firmographics
Firmographics- Name
- Hermann Biederlack Gmbh & Co. Kg
- Legal name
- Hermann Biederlack GmbH + Co. KG
- Website
- https://biederlack.de
- Company type
- Private
- Founded year
- 1889
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Hermann Biederlack Gmbh & Co. Kg industry classification
Industry- Product category
- Home Textiles — Blankets & Cushions
- NAICS
- Curtain and Linen Mills (314120)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)
- akta.pro secondary industries
- Seasonal/Occasional Linen Rental (Events, Parties, Holidays) (HSAJAMAN), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where Hermann Biederlack Gmbh & Co. Kg is headquartered
LocationHeadquarters
- HQ city
- Greven
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Hermann Biederlack Gmbh & Co. Kg business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce Sales: Revenue generated through consumer purchases on the biederlack.de online shop. Products include Wohn- & Kuscheldecken (woven blankets), Plaids (throws), Kinderdecken (children's blankets), and Kissen (cushions/pillows). Sold at retail prices (one-time purchase), with two new seasonal collections per year. B2C revenue constitutes the primary revenue stream. Free shipping threshold of €45 within Germany.
- B2B / Business Customer Sales: Exclusive production for branded partners JOOP! and Villeroy & Boch. B2B shop (b2b.biederlack.de) and catalog-based sales to business customers including retailers and wholesalers. Wholesale/private-label relationships generate revenue through bulk orders.
- Branded Licensing — JOOP! and Villeroy & Boch: Company produces exclusive blanket, plaid, and cushion lines under the JOOP! and Villeroy & Boch brands. This represents a licensing/co-production arrangement where Biederlack manufactures premium products under partner brand names, sold through both Biederlack's own channels and partners' distribution networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Woven Cotton Blankets (Baumwolldecken) — entry-level to mid-range |
| Unit Pricing | Pay-as-you-go | Premium Wool and Wool-Cashmere Blankets — mid to high-end |
| Unit Pricing | Pay-as-you-go | Branded/Luxury Blankets (JOOP! and Villeroy & Boch) — premium segment |
| Unit Pricing | Pay-as-you-go | Green Line Sustainable Collection — eco-conscious mid-range |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Hermann Biederlack Gmbh & Co. Kg product offering
Product offeringCore offering
Hermann Biederlack GmbH & Co. KG manufactures and sells premium woven blankets (Wohn- & Kuscheldecken), plaids, children's blankets (Kinderdecken), and cushions (Kissen) under its own Biederlack brand as well as under exclusive licenses for JOOP! and Villeroy & Boch. Production is vertically integrated at a single site in Greven, Germany, encompassing weaving, raising, finishing, and confectioning. Products are sold directly to consumers via the biederlack.de e-commerce shop and to business customers/wholesalers via the separate b2b.biederlack.de shop, with a sustainability-focused Green Line of recycled-material products and seasonal Spring/Summer and Autumn/Winter collections.
Product overview
Hermann Biederlack GmbH & Co. KG is a German textile manufacturer specializing in high-quality woven blankets and cushions with over 135 years of experience. The company's core product portfolio centers on Wohn- & Kuscheldecken (living and cuddle blankets), Plaids, Kinderdecken (children's blankets), and Kissen (cushions). The offerings are sold under the Biederlack own brand as well as licensed collections for JOOP! and Villeroy & Boch. The product range includes the sustainable Green Line sub-brand made from recycled materials, seasonal Christmas/Winter blanket collections, and premium products like Kaschmirplaid (cashmere blankets). All woven products are manufactured at the company's facility in Greven, Germany (Münsterland), with certain premium items like cashmere plaids produced in Italy. The company operates both B2C (biederlack.de) and B2B (b2b.biederlack.de) online sales channels.
Differentiator
Problem solved
Functional benefit
Brands
- Green Line: Sustainable product line featuring blankets made from recycled materials such as recycled cotton, wool, PET bottles, and recycled denim
- JOOP! Collection
- Villeroy & Boch Collection
Products and services
- Wohn- & Kuscheldecken (Living & Cuddle Blankets)
Quantifiable outcome
- Over 50,000 articles in stock at all times, enabling immediate dispatch of orders placed before 10:30 AM
- +1 more outcomes
Companies that use Hermann Biederlack Gmbh & Co. Kg
Customer profileSegments3 records
Ideal customer profiles3 records
Hermann Biederlack Gmbh & Co. Kg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature4 records
Hermann Biederlack Gmbh & Co. Kg partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- JOOP!coreBiederlack produces exclusive blanket, plaid, and cushion collections under the JOOP! brand. The partnership combines JOOP!'s luxury lifestyle brand identity with Biederlack's 135+ years of German textile manufacturing expertise. Products are sold through Biederlack's own channels and likely JOOP!/partner retail channels.
- Villeroy & BochcoreBiederlack manufactures exclusive home textile collections (blankets and cushions) for Villeroy & Boch, a premium tableware and home lifestyle brand. Products such as the Toy's Delight collection (€99 for blankets, €54.90 for cushions) are sold through Biederlack's e-commerce shop. The partnership positions Biederlack as a premium licensed manufacturer in the home lifestyle segment.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hermann Biederlack Gmbh & Co. Kg competitors and assessment
Company assessmentDirect peers
- Pendleton Woolen Mills: American heritage wool blanket manufacturer founded in 1863. Comparable to Biederlack in heritage positioning, premium wool blanket focus, and similar weaving and finishing techniques. Both brands occupy the premium wool blanket category with strong regional brand recognition.
- Brooklinen: American modern premium home textile brand founded in 2014. Comparable to Biederlack in blanket and home textile category, premium positioning, and direct-to-consumer e-commerce focus, though targeting younger consumers with a modern aesthetic.
- Sanderson: British heritage home textile brand with over 150 years of history, known for premium fabrics, wallpapers, and home furnishings. Comparable to Biederlack in heritage premium positioning, home textile category, and similar craftsmanship focus.
- Sferra: American luxury linen brand since 1891 specializing in fine bed linens, blankets, and bath textiles. Comparable to Biederlack in heritage premium positioning, blanket and home textile category, and similar craftsmanship and quality focus.
- Möve: German heritage home textile brand known for towels, bath robes, and home textiles. Comparable to Biederlack in German heritage positioning, home textile manufacturing, and similar premium German-made brand identity in the DACH market.
- Frette: Italian luxury linen manufacturer since 1860. Comparable to Biederlack in heritage luxury positioning, premium textile manufacturing, and similar European brand prestige. Both serve the luxury home textile market with premium price points.
- Irisette: German bedding and home textile manufacturer offering mattresses, bedding, and home textiles. Comparable to Biederlack in German home textile manufacturing, similar category overlap in blankets and home accessories, and German market focus.
- Yves Delorme: French luxury home textile brand specializing in linens, blankets, and home furnishings. Comparable to Biederlack in premium European positioning, blanket and home textile category focus, and similar heritage and craftsmanship branding.
- Traumina: German bedding manufacturer specializing in premium mattresses, bedding, and home textiles. Comparable to Biederlack in German home textile manufacturing, premium positioning, and similar DACH market focus.
Broad incumbents
- DEDAR: Italian luxury textile and fabric manufacturer established in 1976. Comparable to Biederlack in premium textile manufacturing, European heritage positioning, and high-end home textile materials, though DEDAR operates more broadly across furniture and interior textiles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hermann Biederlack Gmbh & Co. Kg social profiles
Digital presenceHermann Biederlack Gmbh & Co. Kg compliance and trust
Trust signalCompliance4 records
Hermann Biederlack Gmbh & Co. Kg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hermann Biederlack Gmbh & Co. Kg leadership team
Management profileNumber of profiles
Profiles3 records
Hermann Biederlack Gmbh & Co. Kg subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hermann Biederlack Gmbh & Co. Kg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hermann Biederlack Gmbh & Co. Kg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hermann Biederlack Gmbh & Co. Kg
What does Hermann Biederlack Gmbh & Co. Kg do?
Hermann Biederlack GmbH & Co. KG manufactures and sells premium woven blankets (Wohn- & Kuscheldecken), plaids, children's blankets (Kinderdecken), and cushions (Kissen) under its own Biederlack brand as well as under exclusive licenses for JOOP! and Villeroy & Boch. Production is vertically integrated at a single site in Greven, Germany, encompassing weaving, raising, finishing, and confectioning. Products are sold directly to consumers via the biederlack.de e-commerce shop and to business customers/wholesalers via the separate b2b.biederlack.de shop, with a sustainability-focused Green Line of recycled-material products and seasonal Spring/Summer and Autumn/Winter collections.
Is Hermann Biederlack Gmbh & Co. Kg a public or private company?
Hermann Biederlack Gmbh & Co. Kg is a private company. It is classified as family owned and is currently operating.
When was Hermann Biederlack Gmbh & Co. Kg founded?
Hermann Biederlack Gmbh & Co. Kg was founded in 1889. It employs 1 to 10 people.
Where is Hermann Biederlack Gmbh & Co. Kg based?
Hermann Biederlack Gmbh & Co. Kg is headquartered in Greven, Germany, in the Europe region.
How does Hermann Biederlack Gmbh & Co. Kg make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce Sales are the primary driver. The others are B2B / Business Customer Sales and branded Licensing — JOOP! and Villeroy & Boch.
Who are Hermann Biederlack Gmbh & Co. Kg's main competitors?
Direct peers on record are Pendleton Woolen Mills, Brooklinen, Sanderson, Sferra, Möve, Frette, Irisette, Yves Delorme and Traumina. DEDAR is listed as a broad incumbent.
Does Hermann Biederlack Gmbh & Co. Kg have an API?
No public API is recorded for Hermann Biederlack Gmbh & Co. Kg.
What industry is Hermann Biederlack Gmbh & Co. Kg in?
Hermann Biederlack Gmbh & Co. Kg's product category is Home Textiles — Blankets & Cushions. Its primary akta.pro industry code is IMAOAFAD, Scarves/Shawls/Winter Neckwear Manufacturing, with a secondary code of HSAJAMAN, Seasonal/Occasional Linen Rental (Events, Parties, Holidays). Its NAICS code is 314120 and its SIC code is 2300.