Hermann Biederlack Gmbh & Co. Kg

Name

Hermann Biederlack Gmbh & Co. Kg

Legal name

Hermann Biederlack GmbH + Co. KG

Website

https://biederlack.de

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Home Textiles — Blankets & Cushions

NAICS

Curtain and Linen Mills (314120)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)

akta.pro secondary industries

Seasonal/Occasional Linen Rental (Events, Parties, Holidays) (HSAJAMAN), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Woven blanket manufacturing
• Home textile products
• Premium blanket brand
• Private label textiles
• Sustainable home goods

Headquarters

HQ city

Greven

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce Sales: Revenue generated through consumer purchases on the biederlack.de online shop. Products include Wohn- & Kuscheldecken (woven blankets), Plaids (throws), Kinderdecken (children's blankets), and Kissen (cushions/pillows). Sold at retail prices (one-time purchase), with two new seasonal collections per year. B2C revenue constitutes the primary revenue stream. Free shipping threshold of €45 within Germany.
2. B2B / Business Customer Sales: Exclusive production for branded partners JOOP! and Villeroy & Boch. B2B shop (b2b.biederlack.de) and catalog-based sales to business customers including retailers and wholesalers. Wholesale/private-label relationships generate revenue through bulk orders.
3. Branded Licensing — JOOP! and Villeroy & Boch: Company produces exclusive blanket, plaid, and cushion lines under the JOOP! and Villeroy & Boch brands. This represents a licensing/co-production arrangement where Biederlack manufactures premium products under partner brand names, sold through both Biederlack's own channels and partners' distribution networks.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hermann Biederlack GmbH & Co. KG manufactures and sells premium woven blankets (Wohn- & Kuscheldecken), plaids, children's blankets (Kinderdecken), and cushions (Kissen) under its own Biederlack brand as well as under exclusive licenses for JOOP! and Villeroy & Boch. Production is vertically integrated at a single site in Greven, Germany, encompassing weaving, raising, finishing, and confectioning. Products are sold directly to consumers via the biederlack.de e-commerce shop and to business customers/wholesalers via the separate b2b.biederlack.de shop, with a sustainability-focused Green Line of recycled-material products and seasonal Spring/Summer and Autumn/Winter collections.

Product overview

Hermann Biederlack GmbH & Co. KG is a German textile manufacturer specializing in high-quality woven blankets and cushions with over 135 years of experience. The company's core product portfolio centers on Wohn- & Kuscheldecken (living and cuddle blankets), Plaids, Kinderdecken (children's blankets), and Kissen (cushions). The offerings are sold under the Biederlack own brand as well as licensed collections for JOOP! and Villeroy & Boch. The product range includes the sustainable Green Line sub-brand made from recycled materials, seasonal Christmas/Winter blanket collections, and premium products like Kaschmirplaid (cashmere blankets). All woven products are manufactured at the company's facility in Greven, Germany (Münsterland), with certain premium items like cashmere plaids produced in Italy. The company operates both B2C (biederlack.de) and B2B (b2b.biederlack.de) online sales channels.

Differentiator

Problem solved

Functional benefit

Brands

• Green Line: Sustainable product line featuring blankets made from recycled materials such as recycled cotton, wool, PET bottles, and recycled denim
• JOOP! Collection
• Villeroy & Boch Collection

Products and services

• Wohn- & Kuscheldecken (Living & Cuddle Blankets)

Quantifiable outcome

• Over 50,000 articles in stock at all times, enabling immediate dispatch of orders placed before 10:30 AM
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• JOOP!coreOEM/ Whitelabel/ Licensing PartnerBiederlack produces exclusive blanket, plaid, and cushion collections under the JOOP! brand. The partnership combines JOOP!'s luxury lifestyle brand identity with Biederlack's 135+ years of German textile manufacturing expertise. Products are sold through Biederlack's own channels and likely JOOP!/partner retail channels.
• Villeroy & BochcoreOEM/ Whitelabel/ Licensing PartnerBiederlack manufactures exclusive home textile collections (blankets and cushions) for Villeroy & Boch, a premium tableware and home lifestyle brand. Products such as the Toy's Delight collection (€99 for blankets, €54.90 for cushions) are sold through Biederlack's e-commerce shop. The partnership positions Biederlack as a premium licensed manufacturer in the home lifestyle segment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pendleton Woolen Mills: American heritage wool blanket manufacturer founded in 1863. Comparable to Biederlack in heritage positioning, premium wool blanket focus, and similar weaving and finishing techniques. Both brands occupy the premium wool blanket category with strong regional brand recognition.
• Brooklinen: American modern premium home textile brand founded in 2014. Comparable to Biederlack in blanket and home textile category, premium positioning, and direct-to-consumer e-commerce focus, though targeting younger consumers with a modern aesthetic.
• Sanderson: British heritage home textile brand with over 150 years of history, known for premium fabrics, wallpapers, and home furnishings. Comparable to Biederlack in heritage premium positioning, home textile category, and similar craftsmanship focus.
• Sferra: American luxury linen brand since 1891 specializing in fine bed linens, blankets, and bath textiles. Comparable to Biederlack in heritage premium positioning, blanket and home textile category, and similar craftsmanship and quality focus.
• Möve: German heritage home textile brand known for towels, bath robes, and home textiles. Comparable to Biederlack in German heritage positioning, home textile manufacturing, and similar premium German-made brand identity in the DACH market.
• Frette: Italian luxury linen manufacturer since 1860. Comparable to Biederlack in heritage luxury positioning, premium textile manufacturing, and similar European brand prestige. Both serve the luxury home textile market with premium price points.
• Irisette: German bedding and home textile manufacturer offering mattresses, bedding, and home textiles. Comparable to Biederlack in German home textile manufacturing, similar category overlap in blankets and home accessories, and German market focus.
• Yves Delorme: French luxury home textile brand specializing in linens, blankets, and home furnishings. Comparable to Biederlack in premium European positioning, blanket and home textile category focus, and similar heritage and craftsmanship branding.
• Traumina: German bedding manufacturer specializing in premium mattresses, bedding, and home textiles. Comparable to Biederlack in German home textile manufacturing, premium positioning, and similar DACH market focus.

Broad incumbents

• DEDAR: Italian luxury textile and fabric manufacturer established in 1976. Comparable to Biederlack in premium textile manufacturing, European heritage positioning, and high-end home textile materials, though DEDAR operates more broadly across furniture and interior textiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/biederlack_official

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hermann Biederlack Gmbh & Co. Kg