ALL Accor
ALL Accor is Accor SA's global loyalty program and direct hotel booking platform, serving 100M+ members across 45+ brands and 5,100+ properties in 100+ countries, with subscription tiers and partnerships spanning travel, mobility, dining, and financial services.
- Company typePublic
- Founded1967
- HeadquartersBlue Ridge, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What ALL Accor does
ALL Accor is the global loyalty program and direct booking platform of Accor SA, a publicly traded hospitality group (Euronext Paris: AC) headquartered in Issy-les-Moulineaux, France. The platform serves 100M+ loyalty members across 5,100+ hotels spanning 45+ brands—including Raffles, Fairmont, Sofitel Legend, Sofitel, Pullman, Novotel, Mercure, and ibis—in 100+ countries. Members progress through five status tiers (Classic, Silver, Gold, Platinum, Diamond), earning 25–50 reward points per EUR 10 spent depending on brand and status, and redeeming at a rate of 1,000 points for EUR 10 off. Two subscription tiers—ALL Accor+ Voyager (15% off 30+ brands) and ALL Accor+ ibis (15% off ibis brands)—layer recurring revenue on top of the free membership. Platinum and Diamond members receive Suite Night Upgrades, complimentary breakfast, and Dining & Spa Rewards; all members access a Limitless Experiences redemption store.
The underlying technology is a cloud-based loyalty platform integrated with Accor's hotel reservation systems, supporting real-time point accrual, status tracking, and cross-platform redemption. Mobile applications on iOS and Android deliver booking, digital membership cards, hotel keyless entry via Bluetooth, and a QR-code-based Table Payment solution that lets members earn and burn points at participating venues without a hotel stay. The platform extends its reach through three documented strategic partnerships: American Express (12-country status-matching program launching 2026), Uber (rides and Uber Eats earning across seven markets launching H2 2026), and Meili (car rental connectivity integrated into ALL.com and the mobile app). Integrations with Facebook, Google, LinkedIn, Instagram, and WeChat provide social login and WeChat Pay payment processing for the China market.
Revenue is generated through five streams: (1) hotel booking commissions and transaction fees from direct channels (ALL.com, mobile app, telephone booking office) and partner channels including GDS-connected travel agencies and Expedia for Flight+Hotel packages; (2) subscription fees from ALL Accor+ Voyager and ibis; (3) partner integration and co-marketing fees from American Express, Uber, and Meili; (4) data monetization through member behavior analytics and third-party advertising; and (5) event and meeting services across participating hotels. Distribution spans direct digital, in-person hotel front desks, traditional and online travel agencies, and partner platforms. Compliance footprint covers GDPR, CCPA, and China's PIPL with documented Privacy by Design controls and SSL encryption for transactions.
ALL Accor firmographics
Firmographics- Name
- ALL Accor
- Legal name
- ACCOR SA
- Website
- https://accorhotels.com
- Company type
- Public
- Founded year
- 1967
- Operating status
- Operating
- Short description
- ALL Accor is Accor SA's global loyalty program and direct hotel booking platform, serving 100M+ members across 45+ brands and 5,100+ properties in 100+ countries, with subscription tiers and partnerships spanning travel, mobility, dining, and financial services.
- Ownership category
- akta.pro rank
ALL Accor industry classification
Industry- Product category
- Hotel Loyalty Program
- NAICS
- Travel Agencies (561510)
- akta.pro primary industry
- Co-Branded Card & Card-Linked Offers Enablement (Issuer/Network Integrations) (THALAKAI)
- akta.pro secondary industry
- Travel Subscription, Membership & Deal Clubs (THAKAAAL)
Keywords
Where ALL Accor is headquartered
LocationHeadquarters
- HQ city
- Blue Ridge
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ALL Accor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Supply Chain
Revenue model
- Hotel Booking Commissions and Transaction Fees: Revenue generated from hotel stays booked through Accor's direct channels (ALL.com, mobile app, booking office). Hotels pay commissions to Accor for bookings processed through the loyalty ecosystem. Transaction fees from point redemptions offset the cost of rewards.
- Subscription Revenue (ALL Accor+): Annual subscription programs (ALL Accor+ Voyager and ALL Accor+ ibis) offering 15% discounts on stays. Subscriptions provide recurring revenue and incentivize higher booking frequency.
- Partner Integration and Co-marketing: Partnership fees from American Express, Uber, Meili, and other partners for integration into the loyalty ecosystem. Revenue sharing arrangements for cross-platform point earning and redemption.
- Data Monetization: Collection and analysis of member behavior data for targeted marketing. Third-party advertising through cookies and tracking technologies on Accor websites and apps.
- Event and Meeting Services: Revenue from organizing eligible events at participating hotels, earning points on corporate bookings and meeting room rentals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership with base earning rate |
| Subscription | Annual | ALL Accor+ Voyager subscription - 15% off +30 brands |
| Subscription | Annual | ALL Accor+ ibis subscription - 15% off at ibis brands |
| Subscription | Pay-as-you-go | Status-based point earning multiplier |
| Unit Pricing | Pay-as-you-go | Point redemption rates |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
ALL Accor product offering
Product offeringCore offering
ALL Accor is the customer loyalty program and direct booking platform of Accor SA, enabling members to earn and redeem reward points and status tiers (Classic, Silver, Gold, Platinum, Diamond) across Accor's portfolio of more than 45 hotel brands and 5,100+ properties worldwide. The platform combines free-tier loyalty membership with paid subscription cards (ALL Accor+ Voyager and ALL Accor+ ibis) that provide 15% discounts on stays, and extends point earning into mobility and dining through partnerships with Uber, American Express, Meili, and participating hotel restaurants.
Product overview
ALL Accor is a comprehensive hospitality loyalty platform and booking ecosystem operated by Accor SA. The core offering centers on the ALL Accor loyalty program, which enables members to earn reward points and status tiers (Classic, Silver, Gold, Platinum, Diamond) across Accor's portfolio of over 45 hotel brands including Raffles, Sofitel, Fairmont, Pullman, Novotel, Mercure, ibis, and others. The platform operates on a platform-plus-subscriptions architecture: the core ALL Accor program provides booking, point earning, and redemption functionality, while premium subscription tiers (ALL Accor+ Voyager for 30+ brands, ALL Accor+ ibis for ibis brands) offer enhanced 15% discounts. Additional modules include Flight + Hotel packages (via Expedia), Dining & Spa Rewards, Suite Night Upgrades, Skip the Clean sustainability initiative, and Gift Cards. Members can access the platform via the all.accor.com website, mobile apps (iOS/Android), booking office, or directly at hotels. The program integrates with Uber for mobility services and Meili for car rental connectivity, extending the hospitality ecosystem beyond traditional hotel stays.
Differentiator
Problem solved
Functional benefit
Brands
- ALL Accor+ Voyager: Subscription card offering 15% off all year round on stays in 30+ brands
- ALL Accor+ ibis
- Le Club Accor
Products and services
- ALL Accor Loyalty Program Core loyalty program and direct booking platform for Accor hotels. Enables individual travelers to earn Reward Points and Status Points, access member-only rates, and unlock tiered benefits such as welcome drinks, room upgrades, late checkout, suite night upgrades, and complimentary breakfast across more than 45 Accor hotel brands in 100+ countries.
- ALL Accor+ Voyager Subscription Annual paid subscription offering 15% discount year-round on stays across 30+ Accor hotel brands, plus accelerated point earning and exclusive status benefits. Designed for frequent individual leisure and business travelers who want predictable savings.
- ALL Accor+ ibis Subscription Annual paid subscription offering 15% discount year-round at ibis, ibis Styles, and ibis budget hotels. Targeted at price-sensitive travelers and small businesses booking economy accommodation.
- Flight + Hotel Packages Bundle booking product combining flights and hotel accommodations, operated through an Expedia-powered platform. Allows members to earn reward and status points on the full package value and book holidays in one transaction.
- ALL Accor Mobile App iOS and Android mobile app for individual members to search and book hotels, manage reservations, access digital membership cards, view point balances, and use mobile key functionality at participating properties.
- Restaurants & Bars Outside of Stay Dining program enabling members to earn and redeem ALL Accor reward points at participating Accor hotel restaurants and bars without requiring a hotel stay, including QR code-based table payment at venues.
- ALL Accor Gift Card Digital and physical gift card product allowing purchasers to give redeemable value that recipients can use to book stays at any Accor hotel worldwide, in any available room type.
- Limitless Experiences Store Online marketplace within the loyalty program where members redeem accumulated reward points for merchandise, partner products, and exclusive experiences from Programme Partners beyond standard hotel redemptions.
Quantifiable outcome
- Members can earn 25-50 Reward Points per €10 spent depending on status level
- +2 more outcomes
Companies that use ALL Accor
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
ALL Accor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability1 record
Feature4 records
ALL Accor partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- American ExpresscoreGlobal partnership launching in 2026 across 12 countries (Australia, Austria, Canada, France, Germany, Hong Kong, Italy, Japan, Mexico, Singapore, UK, New Zealand). Eligible American Express Consumer, SBS, and Corporate Platinum Card Members receive ALL Accor Gold status with benefits including complimentary room upgrades, late check-out, and welcome amenities. Membership Rewards points can be transferred to ALL Accor for redemption across 45+ hotel brands.
- UbercoreMulti-market loyalty partnership connecting hospitality, mobility, and delivery services through seamless account linking between ALL Accor and Uber platforms. Members can earn ALL Accor points on Uber rides and Uber Eats deliveries. Exclusive status benefits for members of both programs. Launching H2 2026 in France, Germany, Poland (Uber/Uber Eats) and UAE, Saudi Arabia, Qatar, Morocco (Uber rides).
- MeilisupportingMulti-year technology partnership integrating Meili's car rental technology into ALL.com and the ALL mobile app. ALL Accor's 100 million members gain access to expanded car rental options, exclusive discounts, and loyalty point accrual through Meili's single-platform connectivity solution. Meili was co-founded by Mike McGearty and Bobby Healy, former CEO and CTO of CarTrawler.
Scale indicators7 records
Recent moves4 records
Expansion highlights6 records
ALL Accor competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat6 records
Key risks7 records
Key highlights6 records
Customer concentration
ALL Accor social profiles
Digital presenceALL Accor compliance and trust
Trust signalCompliance5 records
ALL Accor financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALL Accor leadership team
Management profileNumber of profiles
Profiles1 record
ALL Accor subsidiaries and ownership
Company hierarchySubsidiaries22 records
ALL Accor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALL Accor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALL Accor
What does ALL Accor do?
ALL Accor is the customer loyalty program and direct booking platform of Accor SA, enabling members to earn and redeem reward points and status tiers (Classic, Silver, Gold, Platinum, Diamond) across Accor's portfolio of more than 45 hotel brands and 5,100+ properties worldwide. The platform combines free-tier loyalty membership with paid subscription cards (ALL Accor+ Voyager and ALL Accor+ ibis) that provide 15% discounts on stays, and extends point earning into mobility and dining through partnerships with Uber, American Express, Meili, and participating hotel restaurants.
Is ALL Accor a public or private company?
ALL Accor is a public company. It is classified as public and is currently operating.
When was ALL Accor founded?
ALL Accor was founded in 1967.
Where is ALL Accor based?
ALL Accor is headquartered in Blue Ridge, United States, in the North America region.
How does ALL Accor make money?
Five revenue lines are on record. Hotel Booking Commissions and Transaction Fees are the primary driver. The others are subscription Revenue (ALL Accor+), partner Integration and Co-marketing, data Monetization and event and Meeting Services.
Does ALL Accor have an API?
No public API is recorded for ALL Accor.
What industry is ALL Accor in?
ALL Accor's product category is Hotel Loyalty Program. Its primary akta.pro industry code is THALAKAI, Co-Branded Card & Card-Linked Offers Enablement (Issuer/Network Integrations), with a secondary code of THAKAAAL, Travel Subscription, Membership & Deal Clubs. Its NAICS code is 561510.