ALL Accor

What ALL Accor does

ALL Accor is the global loyalty program and direct booking platform of Accor SA, a publicly traded hospitality group (Euronext Paris: AC) headquartered in Issy-les-Moulineaux, France. The platform serves 100M+ loyalty members across 5,100+ hotels spanning 45+ brands—including Raffles, Fairmont, Sofitel Legend, Sofitel, Pullman, Novotel, Mercure, and ibis—in 100+ countries. Members progress through five status tiers (Classic, Silver, Gold, Platinum, Diamond), earning 25–50 reward points per EUR 10 spent depending on brand and status, and redeeming at a rate of 1,000 points for EUR 10 off. Two subscription tiers—ALL Accor+ Voyager (15% off 30+ brands) and ALL Accor+ ibis (15% off ibis brands)—layer recurring revenue on top of the free membership. Platinum and Diamond members receive Suite Night Upgrades, complimentary breakfast, and Dining & Spa Rewards; all members access a Limitless Experiences redemption store.

The underlying technology is a cloud-based loyalty platform integrated with Accor's hotel reservation systems, supporting real-time point accrual, status tracking, and cross-platform redemption. Mobile applications on iOS and Android deliver booking, digital membership cards, hotel keyless entry via Bluetooth, and a QR-code-based Table Payment solution that lets members earn and burn points at participating venues without a hotel stay. The platform extends its reach through three documented strategic partnerships: American Express (12-country status-matching program launching 2026), Uber (rides and Uber Eats earning across seven markets launching H2 2026), and Meili (car rental connectivity integrated into ALL.com and the mobile app). Integrations with Facebook, Google, LinkedIn, Instagram, and WeChat provide social login and WeChat Pay payment processing for the China market.

Revenue is generated through five streams: (1) hotel booking commissions and transaction fees from direct channels (ALL.com, mobile app, telephone booking office) and partner channels including GDS-connected travel agencies and Expedia for Flight+Hotel packages; (2) subscription fees from ALL Accor+ Voyager and ibis; (3) partner integration and co-marketing fees from American Express, Uber, and Meili; (4) data monetization through member behavior analytics and third-party advertising; and (5) event and meeting services across participating hotels. Distribution spans direct digital, in-person hotel front desks, traditional and online travel agencies, and partner platforms. Compliance footprint covers GDPR, CCPA, and China's PIPL with documented Privacy by Design controls and SSL encryption for transactions.

Name

ALL Accor

Legal name

ACCOR SA

Website

https://accorhotels.com

Company type

Public

Founded year

1967

Operating status

Operating

Short description

ALL Accor is Accor SA's global loyalty program and direct hotel booking platform, serving 100M+ members across 45+ brands and 5,100+ properties in 100+ countries, with subscription tiers and partnerships spanning travel, mobility, dining, and financial services.

Ownership category

akta.pro rank

Product category

Hotel Loyalty Program

NAICS

Travel Agencies (561510)

akta.pro primary industry

Co-Branded Card & Card-Linked Offers Enablement (Issuer/Network Integrations) (THALAKAI)

akta.pro secondary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Hotel loyalty program
• Hospitality booking platform
• Hotel rewards membership
• Travel loyalty program
• Hotel reservation system

Headquarters

HQ city

Blue Ridge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Supply Chain

Revenue model

1. Hotel Booking Commissions and Transaction Fees: Revenue generated from hotel stays booked through Accor's direct channels (ALL.com, mobile app, booking office). Hotels pay commissions to Accor for bookings processed through the loyalty ecosystem. Transaction fees from point redemptions offset the cost of rewards.
2. Subscription Revenue (ALL Accor+): Annual subscription programs (ALL Accor+ Voyager and ALL Accor+ ibis) offering 15% discounts on stays. Subscriptions provide recurring revenue and incentivize higher booking frequency.
3. Partner Integration and Co-marketing: Partnership fees from American Express, Uber, Meili, and other partners for integration into the loyalty ecosystem. Revenue sharing arrangements for cross-platform point earning and redemption.
4. Data Monetization: Collection and analysis of member behavior data for targeted marketing. Third-party advertising through cookies and tracking technologies on Accor websites and apps.
5. Event and Meeting Services: Revenue from organizing eligible events at participating hotels, earning points on corporate bookings and meeting room rentals.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

ALL Accor is the customer loyalty program and direct booking platform of Accor SA, enabling members to earn and redeem reward points and status tiers (Classic, Silver, Gold, Platinum, Diamond) across Accor's portfolio of more than 45 hotel brands and 5,100+ properties worldwide. The platform combines free-tier loyalty membership with paid subscription cards (ALL Accor+ Voyager and ALL Accor+ ibis) that provide 15% discounts on stays, and extends point earning into mobility and dining through partnerships with Uber, American Express, Meili, and participating hotel restaurants.

Product overview

ALL Accor is a comprehensive hospitality loyalty platform and booking ecosystem operated by Accor SA. The core offering centers on the ALL Accor loyalty program, which enables members to earn reward points and status tiers (Classic, Silver, Gold, Platinum, Diamond) across Accor's portfolio of over 45 hotel brands including Raffles, Sofitel, Fairmont, Pullman, Novotel, Mercure, ibis, and others. The platform operates on a platform-plus-subscriptions architecture: the core ALL Accor program provides booking, point earning, and redemption functionality, while premium subscription tiers (ALL Accor+ Voyager for 30+ brands, ALL Accor+ ibis for ibis brands) offer enhanced 15% discounts. Additional modules include Flight + Hotel packages (via Expedia), Dining & Spa Rewards, Suite Night Upgrades, Skip the Clean sustainability initiative, and Gift Cards. Members can access the platform via the all.accor.com website, mobile apps (iOS/Android), booking office, or directly at hotels. The program integrates with Uber for mobility services and Meili for car rental connectivity, extending the hospitality ecosystem beyond traditional hotel stays.

Differentiator

Problem solved

Functional benefit

Brands

• ALL Accor+ Voyager: Subscription card offering 15% off all year round on stays in 30+ brands
• ALL Accor+ ibis
• Le Club Accor

Products and services

• ALL Accor Loyalty Program Core loyalty program and direct booking platform for Accor hotels. Enables individual travelers to earn Reward Points and Status Points, access member-only rates, and unlock tiered benefits such as welcome drinks, room upgrades, late checkout, suite night upgrades, and complimentary breakfast across more than 45 Accor hotel brands in 100+ countries.
• ALL Accor+ Voyager Subscription Annual paid subscription offering 15% discount year-round on stays across 30+ Accor hotel brands, plus accelerated point earning and exclusive status benefits. Designed for frequent individual leisure and business travelers who want predictable savings.
• ALL Accor+ ibis Subscription Annual paid subscription offering 15% discount year-round at ibis, ibis Styles, and ibis budget hotels. Targeted at price-sensitive travelers and small businesses booking economy accommodation.
• Flight + Hotel Packages Bundle booking product combining flights and hotel accommodations, operated through an Expedia-powered platform. Allows members to earn reward and status points on the full package value and book holidays in one transaction.
• ALL Accor Mobile App iOS and Android mobile app for individual members to search and book hotels, manage reservations, access digital membership cards, view point balances, and use mobile key functionality at participating properties.
• Restaurants & Bars Outside of Stay Dining program enabling members to earn and redeem ALL Accor reward points at participating Accor hotel restaurants and bars without requiring a hotel stay, including QR code-based table payment at venues.
• ALL Accor Gift Card Digital and physical gift card product allowing purchasers to give redeemable value that recipients can use to book stays at any Accor hotel worldwide, in any available room type.
• Limitless Experiences Store Online marketplace within the loyalty program where members redeem accumulated reward points for merchandise, partner products, and exclusive experiences from Programme Partners beyond standard hotel redemptions.

Quantifiable outcome

• Members can earn 25-50 Reward Points per €10 spent depending on status level
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• American ExpresscoreGTM or Marketing Partner · 22 July 2026Global partnership launching in 2026 across 12 countries (Australia, Austria, Canada, France, Germany, Hong Kong, Italy, Japan, Mexico, Singapore, UK, New Zealand). Eligible American Express Consumer, SBS, and Corporate Platinum Card Members receive ALL Accor Gold status with benefits including complimentary room upgrades, late check-out, and welcome amenities. Membership Rewards points can be transferred to ALL Accor for redemption across 45+ hotel brands.
• UbercoreGTM or Marketing Partner · 30 April 2026Multi-market loyalty partnership connecting hospitality, mobility, and delivery services through seamless account linking between ALL Accor and Uber platforms. Members can earn ALL Accor points on Uber rides and Uber Eats deliveries. Exclusive status benefits for members of both programs. Launching H2 2026 in France, Germany, Poland (Uber/Uber Eats) and UAE, Saudi Arabia, Qatar, Morocco (Uber rides).
• MeilisupportingTechnology or Integration · 4 November 2025Multi-year technology partnership integrating Meili's car rental technology into ALL.com and the ALL mobile app. ALL Accor's 100 million members gain access to expanded car rental options, exclusive discounts, and loyalty point accrual through Meili's single-platform connectivity solution. Meili was co-founded by Mike McGearty and Bobby Healy, former CEO and CTO of CarTrawler.

Scale indicators7 records

Recent moves4 records

Expansion highlights6 records

Market position

Strengths5 records

Competitive moat6 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/all
• YouTubeyoutube.com/All_AccorLiveLimitless
• Facebookfacebook.com/ALL
• LinkedInlinkedin.com/company/all-accorlivelimitless
• Instagraminstagram.com/all.accor
• Pinterestpinterest.com/all_accor

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALL Accor