Hope Booth

What Hope Booth does

Hope Booth is a 501(c)-style nonprofit founded in October 2021 and headquartered in Atlanta, Georgia. It reimagines decommissioned telephone booths into self-contained, three-minute immersive mental health experiences that operate without internet, apps, or headphones and are free to end users. Each booth integrates six features: a Hope Meter scoring engine that selects one of nineteen tailored 90-second hope messages, a Support System connecting users to free or low-cost local resources within a five-mile radius, guided Breathwork, Lightbox Therapy, and directional Hypersound. Content is available in English and Spanish and was developed alongside a Science Advisory Board of licensed neurologists, psychologists, therapists, and social workers with credentials from Harvard- and Cambridge-affiliated institutions.

The organization is 100% donor-funded, with revenue derived from individual monthly donors (The Movement, $20/month tier), installation sponsorships at $15,000-$25,000 per booth, brand partnership grants, and a Founding 100 operational donor pool. Its go-to-market combines direct-to-consumer public-space placements with an enterprise field-sales motion targeting hospitals, universities, corporate campuses, and K-12 schools through a pilot-to-deployment model, supplemented by event activations at SXSW, Hunker House, and Trilith Studios and an international tour tied to the "Until All Are Seen" documentary.

Hope Booth deploys across multiple customer segments: the general public (including the unhoused and digitally disconnected), institutions, communities affected by gun violence, corporate workplaces, and college campuses. As of the most recent disclosure, installations span 37 cities across 18 states and 3 countries, with 136,853+ experience encounters recorded at the flagship Ponce City Market installation in Atlanta and 150,800+ encounters at the Dee Family-sponsored install in El Paso. Named brand partners include Ponce City Market, Stanley 1913, L'Oréal Paris, SXSW, Trilith Studios, and Hunker House.

Name

Hope Booth

Legal name

Hope Booth

Website

https://hopebooth.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Hope Booth is a 501(c)-style nonprofit that converts decommissioned telephone booths into free, offline, three-minute immersive mental health experiences featuring hope messages, breathwork, and local resource referrals, serving the general public, institutions, and underserved communities across 37 cities.

Ownership category

akta.pro rank

Product category

Immersive Mental Health Services

akta.pro primary industry

Booth Maintenance, Refurbishment & Reuse Programs (THAHAHAM)

akta.pro secondary industries

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA)

Keywords

• Immersive mental health experiences
• Public mental health installations
• Behavioral health technology
• Mental health accessibility
• Interactive wellness booths

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Donations (The Movement Monthly Giving): Monthly recurring donor community where 100% of donations go directly toward building, installing, and maintaining Hope Booths. A contribution of $20/month gives 71 individuals direct access to mental health care. The Founding 100 group funds day-to-day operations separately to protect donor impact.
2. Community Fundraising Campaigns: Individuals can create fundraising campaigns (for events like wellness popups, basketball tournaments, lemonade stands, pop-up concerts) to sponsor Hope Booth installations. 100% of funds raised go toward Hope Booth installations. Booth funding goal: $15,000–$25,000.
3. Sponsorship Donations: Corporate or individual sponsors make one-time tax-deductible donations ($20,000–$25,000 range) to fully fund a Hope Booth installation in a specific location. The average installation takes 14–16 weeks. Includes ribbon cutting ceremony and certificate of installation.
4. Brand Partnership Grants: Brand partners (e.g., Stanley 1913 Creators Fund $150,000 grant, L'Oréal Paris $25,000 grant) provide grant funding in exchange for association with the Hope Booth mission, activations, speaking engagements, and brand visibility.
5. Volunteer & Paid Part-Time Labor: Part-time paid roles (Social Media Manager, Grant Writer) and volunteer positions (Donor Relations, Program Coordinator, Project Manager) contribute to operations. Most roles are remote, with Atlanta-based requirement for Program Coordinator.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Hope Booth operates reimagined telephone booths that deliver free, 3-minute evidence-based immersive mental health experiences to the general public. Each booth combines a Hope Meter predictive scoring system, 19 tailored 90-second hope messages, breathwork exercises, lightbox therapy, and targeted directional sound, then connects users to free and affordable local mental health resources within a 5-mile radius. The organization is 100% donor-funded and offers sponsored installations, institutional deployments, event activations, and brand partnerships to expand reach.

Product overview

Hope Booth is a nonprofit organization offering a single unified product—the Hope Booth itself, a reimagined telephone booth housing an evidence-based 3-minute interactive immersive mental health experience. The core booth includes integrated features: Hope Meter (predictive scoring technology), Hope Message (19 tailored audio messages), Support System (local resource connection), Breathwork exercises, Lightbox Therapy, and Targeted Sound technology. Supporting the core product, Hope Booth operates complementary sub-brands including The Movement (monthly donor community), Founding 100 (operational donors), Never Alone Community (IRL events for Gen Z/Millennials), Hope In Action (homeless outreach), and Workshops & Webinars. The organization also offers services for institutional/organizational installations, event partnerships, and brand partnerships to expand reach.

Differentiator

Problem solved

Functional benefit

Brands

• The Movement: Monthly donor community where 100% of donations go directly towards installing and maintaining Hope Booths around the globe.
• The Founding 100
• Never Alone Community
• Hope In Action

Products and services

• Hope Booth Installation (Sponsorship) A sponsored physical Hope Booth installation placed at a chosen location, funded by a corporate or individual sponsor for $20,000-$25,000. The installation process averages 14-16 weeks and includes a ribbon-cutting ceremony and certificate of installation. Sponsors receive updates and the experience serves all individuals free of charge.
• Institutional & Organizational Installations An enterprise service that delivers Hope Booth immersive mental health experiences to hospitals, universities, K-12 schools, and corporate campuses. Engagements can start with a pilot to measure engagement and outcomes, then move to full deployment with content updates, reporting, and operational support.
• Event Partnerships A partnership service that brings Hope Booth installations to events for engagement, upliftment, and connection through interactive mental health experiences at conferences, festivals, and brand events.
• Brand Partnerships A partnership service for brands to develop mutually beneficial collaborations supporting mental health, including activations, social media collaborations, in-person experiences, and grant funding.
• Workshops & Webinars Online and in-person workshops and webinars led by professionals that educate the community on hope, mental health, and provide tools and resources.
• The Movement Monthly Donor Subscription A monthly recurring donor community subscription at $20/month. 100% of contributions go directly to building, installing, and maintaining Hope Booths, and each monthly contribution is positioned as giving 71 individuals direct access to mental health care.

Quantifiable outcome

• 78% Hope Increase (78% of users report increased hope after the experience) — measured at Ponce City Market installation
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• L'Oréal PariscoreGTM or Marketing Partner · 1 January 2025Honored as a 2025 L'Oréal Paris Women of Worth honoree, Hope Booth was recognized on a national platform for its commitment to mental health innovation and community impact. Received a $25,000 grant supporting mission expansion.
• Ponce City MarketcoreGTM or Marketing Partner · 15 September 2023First Brand and Real Estate Partner since 2023. Hope Booth Install #001 installed at Ponce City Market, Atlanta, GA. Partnership has impacted 45,000+ people, hosted activations, and featured founder Gloria Umanah speaking at company events.
• SXSWminorGTM or Marketing PartnerBrand Partnership with SXSW enabled an activation at one of the largest tech conferences (approx. 300,000 attendees) in Austin, TX, exposing Hope Booth to a massive tech and innovation audience.
• Trilith Studios (Home of Marvel Films)minorGTM or Marketing PartnerTrilith Studios partnered with Hope Booth to host a live activation on site to impact the community and film portions of the 'Until All Are Seen' documentary film.
• Hunker HouseminorGTM or Marketing PartnerHunker House was one of the first Brand Partners who designed and curated an entire Mental Health Awareness Activation alongside Hope Booth, inclusive of free therapy sessions and mental health resources provided to over 600 individuals.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Calm: Consumer mental wellness app offering meditation, breathwork, and sleep content. Overlaps with Hope Booth's breathwork, lightbox, and audio message features via a different digital delivery model.

Direct peers

• Crisis Text Line: Free, 24/7 crisis support via text for people in mental health distress. Comparable free, on-demand mental health access model removing traditional barriers (cost, scheduling, stigma).
• The Trevor Project: Largest US nonprofit providing crisis intervention and mental health support for LGBTQ+ young people. Comparable donor-funded nonprofit operating a free, accessible mental health service model.
• Born This Way Foundation: Charity founded by Lady Gaga supporting youth mental health through kindness and resources. Comparable youth-focused donor-funded nonprofit leveraging high-profile founder storytelling.
• Bring Change to Mind: Mental health awareness nonprofit focused on ending stigma and providing resources, particularly for young people. Comparable to Hope Booth as a donor-funded nonprofit delivering mental health awareness and education at scale.
• Active Minds: Student-focused mental health nonprofit leveraging peer-to-peer education and campus activations. Highly comparable given Hope Booth's college campus installations and youth/millennial community-building.
• The JED Foundation: Nonprofit protecting teen and young adult emotional health through school- and campus-based programs. Comparable focus on youth mental health, campus institutional sales motion, and donor-supported delivery model.

Broad incumbents

• MKG: Experience design and experiential marketing agency building brand activations and immersive installations. Comparable as a builder of physical experiential installations, though commercial rather than nonprofit.
• National Alliance on Mental Illness (NAMI): Largest US grassroots mental health organization offering education, advocacy, and support groups. Comparable mission but much broader portfolio; Hope Booth serves as a more experiential, physical-installation complement.
• Mental Health America: Nationwide community-based nonprofit addressing mental health needs across the lifespan. Comparable donor-funded model and broad public access mission, with much wider service scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=fXN2hVkrnhU
• LinkedInlinkedin.com/company/the-hope-booth

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hope Booth