Hour of Power Nederland

What Hour of Power Nederland does

Stichting Hour of Power Nederland is a Dutch ANBI-registered foundation (Stichting) that has produced and broadcast a weekly Dutch-language television church service since 1999. The 60-minute services are filmed at Shepherd's Grove in California under lead pastor Bobby Schuller and presented in the Netherlands by Jan van den Bosch, airing on RTL5 (Sundays 8:00 and 9:00), Family7 (17:00), in Suriname on UCB 12.3, and via the streaming platforms Videoland and New Faith Network. The organization targets Dutch-speaking Christians seeking spiritual encouragement, including regular churchgoers, occasional viewers, and people in spiritual or emotional distress.

The underlying technology is modest and non-proprietary: the webshop runs on WooCommerce with iDEAL and bank-transfer payments, marketing automation uses ActiveCampaign, and analytics runs on Google Analytics. There is no first-party platform; distribution relies on third-party broadcast and streaming partnerships. The product surface is broader than the broadcast alone and includes the quarterly HoopMagazine, a podcast on Spotify, YouTube and TikTok channels, the HOOPlijn pastoral telephone helpline (0900-3334447), a 140-volunteer prayer team (Gebedsteam), an e-commerce webshop selling Christian jewelry, cards, wall decor, CDs/DVDs and books, and a live events program (Hour of Power LIVE, Henri Nouwen Conference, Classical Christmas).

The business model is a donation-led nonprofit with diversified revenue streams. FY2024 total income was €2,813,000, comprising fixed donations (€1,959K, 70%), one-time gifts (€599K, 21%), and webshop sales (€255K, 9%). Donations are offered in suggested tiers of €10, €15, €25, and €50 and are tax-deductible for Dutch taxpayers under ANBI status. Customer concentration is low by design: 1,377 new donors were acquired in 2024 (37.7% above the 1,000 target), and operational scale is amplified by 140 prayer volunteers plus additional pastoral and event volunteers.

Name

Hour of Power Nederland

Legal name

Stichting Hour of Power Nederland

Website

https://hourofpower.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Hour of Power Nederland (Stichting, founded 1999) is a Dutch ANBI-registered foundation that broadcasts a weekly televised Christian worship service on RTL5, Family7, and streaming platforms, funded by individual donations, gifts, merchandise sales, and live events.

Ownership category

akta.pro rank

Product category

Religious Broadcasting

NAICS

Religious Organizations (8131), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833), Services-Membership Organizations (8600)

akta.pro primary industry

Religious/Faith-Based Cable Networks (MPABAFAK)

Keywords

• Televised worship services
• Christian broadcasting
• Pastoral helpline
• Faith-based magazine
• Donation-funded ministry

Headquarters

HQ city

Baarn

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Donations and gifts: Hour of Power is fully dependent on donations from donors. Suggested donation amounts of €10, €15, €25, or €50 are offered. The organization is recognized as an ANBI (Algemeen Nut Beogende Instelling), making donations tax-deductible for Dutch income tax purposes. 2024 financial breakdown shows fixed donations (€1,959K, 70% of income), gifts (€599K, 21% of income), and webshop sales (€255K, 9%).
2. Webshop sales: An e-commerce webshop sells books, jewelry, wall decorations, greeting cards, prayer cards, CDs, DVDs, calendars, and the HoopMagazine. Payment methods include iDEAL and bank transfer. Returns accepted within 14 days. Free shipping for orders over €30.
3. HoopMagazine subscription (implied): The HoopMagazine is published quarterly. It is sent free to existing donors but is also available for purchase at €2.95 per issue via the webshop. This serves as both a donor benefit and a standalone product revenue stream.
4. Event ticketing: Live events such as Hour of Power LIVE (2026 in Veenendaal and Leeuwarden), Classical Christmas, and the Henri Nouwen Conference generate revenue through ticket sales. Translation headsets are available for €8.50.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels13 records

Core offering

Hour of Power Nederland produces and broadcasts a weekly 60-minute televised Christian church service (Televisiekerkdienst) on Dutch television (RTL5, Family7) and streaming platforms (Videoland, New Faith Network), led by pastor Bobby Schuller from Shepherd's Grove in California and presented by Jan van den Bosch. It supplements the broadcast with the quarterly HoopMagazine, a volunteer-staffed pastoral phone line (HOOPlijn), a prayer team (Gebedsteam), live events (Hour of Power LIVE, Henri Nouwen Conference, Classical Christmas), and an e-commerce webshop selling faith-based merchandise such as jewelry, cards, and CDs/DVDs.

Product overview

Hour of Power Nederland operates as a television religious ministry offering a weekly broadcast service (Televisiekerkdienst) on Dutch television (RTL 5, Family 7) and streaming platforms (Videoland, New Faith Network). The organization supplements its core broadcast with quarterly HoopMagazine publication, pastoral support via the HOOPlijn telephone helpline and Gebedsteam prayer service, and live events including the annual Henri Nouwen Conferentie, Hour of Power LIVE gatherings, and Classical Christmas concerts. An e-commerce webshop sells merchandise including Christian jewelry, greeting cards, wall decorations, and faith-based media (CDs/DVDs). Digital content is distributed via YouTube, TikTok, Spotify podcast, and a #IKBEN vodcast series.

Differentiator

Problem solved

Functional benefit

Products and services

• Hour of Power Televisiekerkdienst Weekly 60-minute televised Christian worship service broadcast from Shepherd's Grove in California and led by pastor Bobby Schuller, featuring contemporary worship music, sermons, and interviews with Dutch guests by presenter Jan van den Bosch. Aimed at Dutch-speaking Christian viewers in the Netherlands and Suriname.
• HoopMagazine Quarterly inspirational magazine with personal stories, event reports, interviews, book tips, and seasonal outings. Distributed free to donors and sold for €2.95 per issue via the webshop.
• HOOPlijn Pastoral Helpline Pastoral telephone helpline (0900-3334447) staffed by volunteers, available weekdays 19:30-20:30 and Sunday mornings 9:00-11:00, providing a listening ear, emotional support, and prayer for people in spiritual distress or crisis.
• Gebedsteam (Prayer Team) Volunteer prayer team of approximately 140 members who pray for concerns and requests submitted by viewers, working individually from home or in their own prayer groups.
• Henri Nouwen Conferentie Annual three-day conference exploring the legacy of Henri Nouwen through inspiration, reflection, and fellowship, with speakers and worship elements. The 2024 edition attracted 150+ participants.
• Hour of Power LIVE Live event featuring Bobby Schuller speaking on faith topics with worship music, with Dutch translation available. The 2026 edition is scheduled for Veenendaal and Leeuwarden, with translation headsets available for €8.50.
• Classical Christmas Concert Annual Christmas concert featuring pianist Jan Vayne and The Bach Choir & Orchestra of the Netherlands, presented in collaboration with Beleef Klassiek.
• Faith Jewelry Collection Christian-themed jewelry collection including rings, necklaces, bracelets, earrings, and children's jewelry featuring messages such as 'Faith over fear', 'Beloved', and 'Blessed', made from stainless steel.
• Greeting & Prayer Cards Collection of greeting cards including prayer cards, Christmas cards with gold foil, occasion cards, and Credo card sets featuring inspirational Christian messages.
• Wall Decor Collection Wall decoration including Metal Deco boards, wall circles, and card holders featuring Christian themes and biblical verses.
• CDs and DVDs Music CDs including 'O Holy Night' Christmas collection and 'The Glory of Christmas', plus DVDs featuring sermon series from Bobby Schuller and the Crystal Cathedral Choir.
• Hour of Power Podcast Podcast featuring inspirational content from Hour of Power broadcasts, distributed via Spotify. Downloaded 19,926 times in 2024 reaching 12,230 listeners.
• TikTok Channel Short-form video channel on TikTok featuring sermon fragments and street conversations to share faith, hope, and recognition with younger audiences.
• #IKBEN Vodcast Video podcast series focusing on identity and self-image themes such as performance pressure, self-love, and mental health, featuring street interviews in Amsterdam.

Quantifiable outcome

• Reached 205,188 people with a single broadcast episode on 'Focus op groei' (January 2024)
• +8 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• Leger des Heils (Salvation Army)minorStrategic or Co-development Partner · 1 January 2024Hour of Power's HOOPlijn maintains a successful referral partnership with the Salvation Army. Viewers who contact the HOOPlijn about loneliness are referred to local Salvation Army initiatives for ongoing social support. This partnership extends the reach of Hour of Power's pastoral mission into longer-term community care.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RTL Nederland: Owner of RTL5, the commercial channel on which Hour of Power purchases weekly Sunday morning airtime. Broad incumbent with overlapping audience reach and a structural counterpart in the airtime-distribution relationship.
• NPO (Nederlandse Publieke Omroep): Dutch public-broadcasting umbrella that includes Christian member-associations and religious programming slots. Indirect comparator as the broader incumbent Dutch public broadcaster carrying religious content that competes for the same Sunday audience.
• Trinity Broadcasting Network (TBN): Global free-to-air Christian television network. Comparable in faith-based broadcasting model and televangelist-led programming, but operates at vastly larger scale and across multiple continents.
• EWTN: Largest Catholic media network in the world, producing television, radio, and digital content. Comparable as a global faith broadcaster with a donor-supported model, though denominationally distinct (Catholic vs. Hour of Power's evangelical/Reformed mix).

Direct peers

• Family7: Dutch/Belgian Christian television channel on which Hour of Power broadcasts weekly at 17:00 on Sundays. Functions both as a distribution partner and as a directly competing Christian TV network.
• Visie TV: Dutch Christian media organization producing inspirational video content, events, and a magazine distributed through the same evangelical and Reformed Dutch audience that Hour of Power serves.
• EO (Evangelische Omroep): Dutch public-broadcaster association producing Christian television, radio, and online content aimed at the same Dutch-speaking Christian audience. Most direct comparable in mission, content format, and donor/audience model.
• New Faith Network: Faith-based streaming platform that distributes Hour of Power content internationally. Direct peer in the faith-streaming category serving evangelical viewers with on-demand sermons and series.
• Groot Nieuws Radio: Dutch Christian radio station with the same evangelical audience and donor-supported model. Comparable in mission and target demographic, with adjacent medium (radio vs. television).

Regional players

• ERF Medien: German Christian broadcaster producing television, radio, and online content for a German-speaking Protestant audience. Comparable in mission, programming format, and donor-supported structure, but operates in a different language market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCclmjmlYh1r6Qd91ka1pHqQ
• Facebookfacebook.com/HourofPowerNL
• LinkedInlinkedin.com/company/stichting-hour-of-power
• Instagraminstagram.com/hourofpowernl
• TikToktiktok.com/@hourofpowernl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hour of Power Nederland