Family7

What Family7 does

Family7 is a Dutch Christian television broadcaster founded in 2005 and headquartered in Apeldoorn. Operating as Family7 BV and supported by the ANBI-registered foundation Stichting Evangelical Television (ETV, licensed in 1997), the company delivers 24/7 faith-based television reaching more than 4 million Dutch households via carriage on roughly 18 cable and IPTV operators (Ziggo channel 230, KPN channel 78, and others). Its programming spans Bible study series (notably 'Eindtijd & Profetie' since 2005 and 'WIJS' since 2015), children's shows (Harry Hark, Superboek, The Chosen Adventures), news commentary ('Uitgelicht!'), drama (Vindication, Sugarcreek Amish Mysteries), documentaries on Israel and global persecution, and recorded coverage of the annual Opwekking Pentecost conference in Biddinghuizen.

The technical architecture consists of two on-site television studios (Studio 1 and Studio 2, capable of simultaneous operation since 2020), an upgraded broadcasting street, on-premise servers and cooling infrastructure (funded via the 2021 'Family7 in Actie' campaign), a livestream service available since 2006, and a subscription-based on-demand streaming platform called Family7+ at €3/month with a 10-day free trial, available on web, iOS, and Android. In 2014 Family7 expanded into audio by acquiring Bright.FM, a 24/7 Christian digital radio station, creating an integrated TV-radio-streaming-print media ecosystem.

The business model is donation- and subscription-led with no government subsidy. Revenue streams comprise recurring individual sponsorships starting at €5/month (which include the monthly Family7 Magazine), Family7+ streaming subscriptions at €3/month, one-time donations routed through Stichting ETV's ANBI status for tax-deductibility, annual December fundraising campaigns (€102K–€198K raised in 2023 and 2021 respectively), corporate advertising on TV/website/magazine, and ancillary services such as web ads. Go-to-market is community-led: word-of-mouth in Dutch Christian churches, the Opwekking conference presence, volunteer advocacy networks, and direct subscription via the family7.nl website. The organization is led by director Stephanie van der Horst, who succeeded Ans van de Vegte in September 2022 following founder Dolf van de Vegte's death in February 2019.

Name

Family7

Legal name

Family7 BV

Website

https://family7.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Family7 is a Dutch Christian television broadcaster headquartered in Apeldoorn, founded in 2005, that operates a 24/7 faith-based TV channel reaching 4+ million households via Dutch cable/IPTV providers, supplemented by the Family7+ €3/month on-demand streaming subscription, the Bright.FM radio station, and a sponsor-funded monthly magazine for Dutch Christian families and faith organizations.

Ownership category

akta.pro rank

Product category

Christian Television Broadcasting

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Religious Education, Kids & Family Faith Programming (MPABALAM)

akta.pro secondary industries

Kids & Family Streaming Platforms (MPACAAAG), Children’s & Family Broadcast Networks (MPABAAAD), Kids & Family Cable Networks (MPABAFAF)

Keywords

• Christian television broadcasting
• Faith-based streaming
• Religious media programming
• On-demand video platform
• Christian radio broadcasting

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sponsorships and Donations: Family7 receives financial support from thousands of sponsors who contribute monthly. Sponsors at €5+/month receive the Family7 Magazine. Donations to Stichting ETV (the supporting foundation) are tax-deductible as it holds ANBI status. This is the primary revenue stream.
2. Family7+ Streaming Subscription: Direct consumer subscription at €3/month with 10-day free trial. Provides 24/7 access to Family7+ on-demand programming. Auto-billed monthly. Cancellation at any time.
3. Family7 Magazine: Monthly printed magazine with in-depth articles and TV guide sent to sponsors contributing €5+/month. A physical product that deepens the relationship with sponsors and provides recurring revenue.
4. Annual December Campaign (Family7 in Actie): Annual fundraising campaign raising money for specific infrastructure or organizational needs. Examples: €200,000 for technical infrastructure (2021 campaign), funds for the 'Jesus Bus' vehicle and international charitable projects. One-time giving campaigns.
5. Corporate Advertising: Businesses can advertise on Family7 television, website, or in the Family7 Magazine. This represents a commercial revenue stream from companies seeking to reach Family7's Christian audience.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Family7 is a Dutch Christian television broadcaster operating a 24/7 linear TV channel reaching more than 4 million households via cable and satellite providers, supplemented by the Family7+ subscription-based on-demand streaming platform (€3/month with a 10-day free trial). The channel produces and broadcasts Bible studies, children's programs, news commentary from a Christian perspective, family entertainment, documentaries, and live conference coverage, supported by a community of thousands of monthly sponsors and the Stichting Evangelical Television (ETV) foundation.

Product overview

Family7 is a Dutch Christian television broadcaster operating as a platform-plus-subscriptions architecture. The core offering is the 24/7 Family7 TV channel reaching over 4 million households, supplemented by Family7+ (€3/month subscription for on-demand streaming), the Bright.FM radio station, and the Family7 Magazine (€5/month for sponsors). The programming portfolio spans Bible study series (Jezus Leven, Op reis door de Romeinenbrief, In Touch, Bijbelse Toekomstverwachting), news/current affairs (Uitgelicht!), children's programming (Harry Hark, Superboek, The Chosen Adventures, Dierenkriebels, Blalala), entertainment/drama (Vindication, Sugarcreek Amish Mysteries), documentary series (One day in October, Fragrance of Faith, Zegen door Israël), special events coverage (Opwekking conferences with seminars), and faith-focused awareness programming (Hello Heaven, Door het Dal). The platform generates revenue through sponsorships, subscriptions, and donations supported by Stichting ETV (ANBI status).

Differentiator

Problem solved

Functional benefit

Brands

• Family7 in Actie: Annual fundraising documentary campaign series produced by Family7 to raise money for infrastructure, technology, and charitable causes worldwide.
• Bright.FM
• Family7 Plus

Products and services

• Family7 TV Channel 24/7 Dutch Christian television channel broadcasting programs including Bible studies, children's shows, news commentary from a Christian perspective, family entertainment, documentaries, and live conference coverage. Reaches more than 4 million Dutch households via cable (Ziggo channel 230, KPN channel 78) and satellite providers. Designed for Dutch Christian families and individuals seeking faith-affirming content free of violence, sexual content, and coarse language.
• Family7+ Streaming Subscription Subscription-based on-demand streaming platform providing 24/7 access to Family7 programming including livestream and a catalog of Bible studies, children's programming, entertainment, interviews, and documentaries. Available on any internet-connected device via the website and dedicated mobile apps (iOS and Android). Targets Dutch Christian viewers and international audiences seeking Family7 content outside the traditional cable bundle.
• Bright.FM Digital Radio 24/7 Christian digital radio station acquired by Family7 in 2014, complementing the television channel with faith-based audio programming for the Dutch audience. Forms part of Family7's integrated Christian media ecosystem.
• Family7 Magazine Printed monthly magazine (11 issues per year) with in-depth articles, interviews, and the Family7 TV guide. Sent free to recurring sponsors contributing €5 or more per month. Deepens the relationship with the sponsor base and serves as a recurring touchpoint and fundraising channel.
• Family7 in Actie Annual Campaign Series Annual December fundraising campaign series producing a televised documentary that showcases specific projects (technical infrastructure upgrades, international charitable causes such as the 'Jesus Bus' and partner NGO projects). Drives one-time giving and recurring sponsorship from the Dutch Christian audience.

Quantifiable outcome

• 4+ million Dutch households reached via television broadcast
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ZiggocoreChannel Partner/ Reseller/ Distributor · 1 January 2024Ziggo was the first major cable provider to reinstate Family7 in its channel package in 2009, restoring national coverage. Family7 is distributed on Ziggo channel 230 (basic package). Ziggo is one of the largest cable operators in the Netherlands and a critical distribution channel reaching millions of households.
• Open Doors NederlandminorStrategic or Co-development Partner · 1 January 2023Family7 partnered with Open Doors Nederland for its annual December campaign (Family7 in Actie), raising €102,647 for a children's center in Colombia. Maarten Dees, director of Open Doors Nederland, received the symbolic donation. The partnership demonstrates Family7's use of its platform to support persecuted Christians globally.
• Return of HopeminorStrategic or Co-development Partner · 1 January 2023Family7 partnered with Return of Hope to livestream the Joshua Aaron and Aaron Shust concert. The partnership included a live stream on Family7's website and YouTube channel, with television broadcast of the recorded concert on Family7. The collaboration expressed solidarity with Israel during the Hamas-Israel conflict, with Return of Hope initiated by Hans Maat.
• Stichting Evangelical Television (ETV)coreStrategic or Co-development Partner · 1 January 2023Stichting ETV is the supporting foundation for Family7. It handles all fundraising and donor administration for Family7, enabling tax-deductible donations (ANBI status). Stichting ETV also produces programs such as Family7 in Actie and publishes the Family7 Magazine. The foundation's board includes Jennifer Birahy (chair/secretary), Hans Arends (treasurer), Hans van Dalen, and Stephanie van der Horst. Its RSIN is 8044.54.206 and KvK number is 41042355.
• Bright.FMcoreStrategic or Co-development Partner · 1 January 2014Family7 acquired and now operates Bright.FM, a 24/7 Christian radio station. This extends Family7's reach into audio broadcasting and complements the television offering as part of an integrated Christian media ecosystem.
• Stichting OpwekkingcoreStrategic or Co-development PartnerFamily7 partners with Stichting Opwekking to broadcast the annual Pentecost conference (Opwekking) live from Biddinghuizen and to produce accompanying seminar programs. Family7 has produced seminars in cooperation with Opwekking since at least 2021, covering themes such as 'Maar wij zien Jezus' (2023), 'Dichterbij' (2024), and 'Ik Ben' (2026). The partnership includes live broadcasting, pre-recorded seminars, and a physical Family7 stand at the conference venue.
• Christenen voor IsraëlcoreStrategic or Co-development PartnerFamily7 collaborated with Christenen voor Israël (Christians for Israel) to produce the 18-episode Bible study series 'Op reis door de Romeinenbrief' (A Journey Through Romans) with presenters Henk Poot and Bert Noteboom. The series explores the context in which Paul wrote the letter to the Romans, including filming in Rome. The partnership extends to joint premiere events hosted at Family7's studios.
• KPNcoreChannel Partner/ Reseller/ DistributorKPN distributes Family7 on channel 78 (plus package). KPN is a major Dutch telecommunications provider, making Family7 available to its subscriber base as part of its television offering.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EWTN: Global Catholic television and media network broadcasting 24/7 faith-based programming with multi-language feeds. Most directly comparable to Family7 in mission, multi-format model (TV + streaming + radio + print), and donor-funded economics.
• Trinity Broadcasting Network (TBN): Largest U.S. Christian television broadcaster, distributing via cable/satellite and streaming. Comparable to Family7 in 24/7 linear Christian programming, free distribution via MVPDs, and reliance on viewer donations/sponsors.
• ERF Medien: German Christian media company operating TV, radio, and online platforms (ERF Fernsehen, ERF Plus). Closest geographic and structural peer to Family7 — a German-speaking equivalent combining faith-based TV, radio, and digital distribution with donor support.
• Pure Flix: Subscription streaming service dedicated to faith and family content. Comparable to Family7+ as a D2C Christian streaming subscription, though operating at much larger scale and as pure streaming with no linear broadcast.
• Christian Broadcasting Network (CBN): U.S.-based Christian broadcaster operating a flagship channel plus on-demand streaming (CBN Family) with a donor-driven revenue model. Directly comparable in faith-based linear + on-demand strategy and non-profit-style funding.

Broad incumbents

• NPO: Dutch public broadcasting umbrella covering national TV, radio, and streaming. Relevant as the dominant incumbent Dutch broadcaster whose channel lineup decisions directly affect Family7's distribution reach (e.g. the 2007 digital theme-channel displacement).
• RTL Nederland: Major Dutch commercial broadcaster and Family7's competitor for advertising budgets and viewer attention. Comparable as a large Dutch-language broadcaster operating across linear and digital channels.

Regional players

• Shalom World: Catholic-focused TV and streaming network broadcasting in multiple languages. Comparable to Family7 in faith-based linear/streaming model and donor-funded operations, though focused on Catholic rather than evangelical content.
• SAT-7: Christian satellite television broadcaster serving the Middle East and North Africa with channels in multiple languages. Comparable as a regional, mission-driven Christian broadcaster funded by donations with international content partnerships.

Emerging players

• Angel Studios: Faith-friendly film and streaming distributor behind 'The Chosen' and 'Sound of Freedom'. Comparable as a faith-aligned content distribution competitor whose premium originals raise the production-value bar Family7 must match on Family7+.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Family7NL/streams
• Xx.com/fam7
• Facebookfacebook.com/Family7tv
• LinkedInlinkedin.com/company/family7

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family7