COLLISION ANALYSIS LIMITED

What COLLISION ANALYSIS LIMITED does

Collision Analysis Limited is a privately-held forensic consulting firm founded in 1979 by Marshal Paulo in Calgary, Alberta, and operating today through Collision Analysis Ltd. (Canada) and Collision Analysis Inc. (United States). The firm provides specialized consulting in accident reconstruction, injury biomechanics, human factors, product failure analysis, vehicle fire investigation, and MADYMO-based biomechanical computer simulation. Its core service offering combines field investigation of vehicle collisions, lab-based component testing (including proprietary test equipment fabricated in-house), and expert witness testimony qualified in courts throughout Canada and the United States, with peer-reviewed research underpinning all technical opinions.

The firm's client base is concentrated among law firms and insurance companies, with additional work for fleet operators, manufacturers, and government. Its most strategically distinctive client relationship is a long-standing contract with Transport Canada, under which Collision Analysis serves as the multidisciplinary research team for Alberta and Saskatchewan, conducting collision research investigations and safety-related defect investigations under the Motor Vehicle Safety Act. Technology assets include MADYMO (MAthematical DYnamic MOdel) occupant modeling for biomechanical analysis, Event Data Recorder (EDR) download and interpretation capabilities, and patent-protected seat belt technology held by President and CEO Dr. Craig Good, who has led the firm since 2008.

The business model is professional-services-based: revenue is generated through billable expert consulting and litigation support engagements billed primarily by hourly rate and project scope, augmented by a fixed-contract government research stream from Transport Canada. There is no disclosed pricing for consulting engagements; instead, the firm operates a free, ACC-approved seminar program directed at the Alberta legal and insurance communities as a top-of-funnel engagement mechanism. Go-to-market relies on direct enterprise relationships, conference presence (ACTLA seminars, SAE), peer-reviewed publications, an 'On-Scene' newsletter, and expert speaking engagements rather than paid marketing channels. The firm is founder/management-owned with no disclosed external institutional capital.

Name

COLLISION ANALYSIS LIMITED

Legal name

Collision Analysis Ltd.

Website

https://collisionanalysis.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Collision Analysis Limited is a Calgary- and Santa Monica-based forensic consulting firm providing accident reconstruction, injury biomechanics, human factors, product failure, vehicle fire investigation, and MADYMO biomechanical modeling services to law firms, insurers, fleet operators, manufacturers, and Transport Canada, with expert witness testimony in U.S. and Canadian courts.

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Forensic Consulting Services: Provides accident reconstruction, injury biomechanics, human factors, product failure analysis, and fire investigation consulting services to law firms, insurance companies, fleet operators, industry, and government agencies. Services include expert testimony in courts throughout Canada and the United States, and review of opposing experts' reports.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Collision Analysis is a forensic consulting firm that investigates motor vehicle collisions, performs injury biomechanics analysis, evaluates human factors, conducts vehicle fire origin and cause investigations, and analyzes product failures of vehicle safety systems. Services are delivered as expert consulting and courtroom testimony to law firms, insurance companies, fleet operators, manufacturers, and government agencies across North America. The firm also serves as Transport Canada's contracted multidisciplinary research team for Alberta and Saskatchewan.

Product overview

Collision Analysis is a forensic consulting firm providing specialized accident reconstruction and biomechanical analysis services. The company offers a portfolio of interconnected professional services centered around collision investigation: Collision Reconstruction (vehicle and accident site analysis), Injury Biomechanics (human trauma analysis), Human Factors (behavioral analysis), Product Failure (liability analysis), Fire Investigation, and MADYMO Modeling (computer simulation of occupant kinematics). The Transport Canada Research Program represents a contracted government research service investigating vehicle defects and conducting in-depth collision research in Alberta and Saskatchewan. The company primarily serves law firms, insurance companies, fleet operators, industry, and government agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Collision Reconstruction Investigation and reconstruction of collisions involving passenger vehicles, heavy trucks, buses, pedestrians, motorcycles, bicycles, industrial vehicles, farm equipment, light rail transit, trains, trailers, snowmobiles, all-terrain vehicles, personal watercraft, golf carts, and ski hill equipment, delivered to law firms, insurance companies, fleet operators, manufacturers, and government agencies.
• Injury Biomechanics Application of mechanical principles to analyze human physical trauma, including occupant kinematics and dynamics, injury reduction and tolerance, injury causation mechanisms, slip/trip/fall injuries, and trampoline and foam pit injuries, delivered as expert consulting and testimony.
• Human Factors Analysis of human behavior and performance in accident investigations, covering collision avoidance, perception reaction, signage, lighting, visibility, conspicuity, and driver distraction.
• Product Failure Analysis Product liability analysis including performance, design and failure evaluation of seatbelt, airbag and child restraint systems, seat system failure, vehicle crashworthiness, vehicle stability and rollover propensity, helmets, all-terrain vehicle occupant protection, and personal watercraft design.
• Vehicle Fire Investigation Vehicle fire investigation including fire origin and cause determination, addressing equipment failure, equipment design failure, maintenance issues, operational factors, and arson.
• MADYMO Modeling Advanced biomechanical analysis using MADYMO (MAthematical DYnamic MOdel) computer modeling to analyze human body movement and injury response to impact, including seatbelt misuse, late airbag deployment, collision injuries, and slips, trips and falls.
• Transport Canada Research Program Contracted multidisciplinary research team in Alberta and Saskatchewan performing collision research investigations and safety-related defect investigations under Transport Canada's Motor Vehicle Safety Act.
• Vehicle Defect Investigations Investigation of alleged manufacturing safety defects involving vehicle components, tires, and child safety seats under Transport Canada mandate.
• Collision Research Investigations In-depth investigations of motor vehicle collisions meeting specific criteria including frontal collisions, airbag deployments, electric/hybrid vehicles, school buses, and advanced crash avoidance systems.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Hockey Equipment Certification Council (HECC)minorStrategic or Co-development Partner · 1 January 2026HECC partnered with Collision Analysis on a peer-reviewed study on hockey helmet impact performance published in Annals of Biomedical Engineering.
• Transport CanadacoreStrategic or Co-development Partner · 1 January 2008Collision Analysis has been contracted by Transport Canada as the multidisciplinary research team for Alberta and Saskatchewan. Under this contract, the company performs collision research investigations and safety-related defect investigations as part of Transport Canada's Motor Vehicle Safety Research program.
• MITACSminorStrategic or Co-development PartnerCollaborated on research study with MITACS as part of the hockey helmet impact performance research project.
• Society of Automotive Engineers (SAE)minorStrategic or Co-development PartnerCompany founder Marshal Paulo was involved with SAE's PWC Subcommittee developing voluntary standards for off-throttle steering performance. Multiple staff members maintain SAE membership and publish through SAE.
• Society of Automotive Engineers (SAE) PWC SubcommitteeminorStrategic or Co-development PartnerMarshal Paulo participated in SAE PWC Subcommittee consisting of manufacturers and North American safety experts developing SAE Recommended Practice J2608 for off-throttle steering capabilities of personal watercraft.

Scale indicators2 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Engineering Dynamics Inc. (EDI): Accident reconstruction and biomechanics consulting firm providing collision analysis, occupant kinematics, and expert testimony to insurance and legal clients. Highly comparable to Collision Analysis in scope (vehicle and human factors), client base (insurance/legal), and delivery model (Ph.D./P.Eng. expert witnesses).
• Knott Laboratory: Calgary-based forensic engineering and biomechanics firm providing accident reconstruction, failure analysis, and expert testimony. Closest geographic and product peer, competing for the same Canadian insurance, legal, and government work.
• ARCCA Inc. Forensic engineering firm offering accident reconstruction, biomechanical analysis, product failure, and human factors analysis with Ph.D.-level expert witnesses. Direct competitor in the same product category serving similar insurance and legal clients across North America.
• MEA Forensic Engineers & Scientists: North American forensic engineering and scientific consulting firm with practice areas covering vehicle accident reconstruction, biomechanics, and product failure. Comparable in services, expert witness model, and cross-border (US/Canada) coverage.
• Scientific & Engineering Solutions (SES): Forensic engineering firm providing accident reconstruction, vehicle dynamics, biomechanics, and product failure analysis with expert witness services. Comparable peer serving similar insurance, legal, and government clients.

Broad incumbents

• Haag Engineering: Long-established U.S. forensic engineering firm specializing in failure analysis, accident reconstruction, and damage assessment across engineering disciplines. Comparable expert-witness and consulting model, but with broader technical scope and national U.S. footprint.
• Rimkus Consulting Group: Large multi-disciplinary forensic consulting firm with extensive accident reconstruction, biomechanics, and product liability practices. Overlaps with Collision Analysis in vehicle and injury forensics but operates at significantly greater scale and breadth.
• Exponent: Large U.S.-headquartered engineering and scientific consulting firm with a dedicated biomechanics and vehicle engineering practice offering accident reconstruction, human factors, and failure analysis. Comparable because it sells the same forensic engineering and expert testimony services Collision Analysis provides, but at significantly greater scale and across many more offices.

Others

• Transport Canada Road Safety Unit: Government regulator/owner of the Motor Vehicle Safety Research program for which Collision Analysis is the contracted multidisciplinary research team. Not a competitor but an ecosystem counterpart that commissions Collision Analysis's research investigations and defines scope.
• Vehicle Research and Test Center (NHTSA/DoT): U.S. federal vehicle safety research and testing facility performing crashworthiness, biomechanics, and defect investigations. Relevant ecosystem participant that mirrors Transport Canada's role and shapes demand for forensic vehicle analysis, though not a commercial peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/collision-analysis

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COLLISION ANALYSIS LIMITED