Honda Del Peru S.a.

What Honda Del Peru S.a. does

Honda del Perú S.A. is the Peruvian distribution and assembly subsidiary of Honda Motor Co. Ltd. (Japan), operating since 1974 in the Peruvian market across three product divisions: automobiles, motorcycles, and power products. The company imports and/or assembles vehicles under the Honda brand, including the WR-V, HR-V, BR-V, ZRV, CR-V, CR-V Hybrid, Pilot, and Type R, alongside a full motorcycle range (Paseo commuters, Pisteras sports, CRF off-road, Fun Bikes 300+ CC, ATVs, and three-wheeled Motokars), and a portfolio of power equipment (motocultores, multipurpose engines, brush cutters, generators, water pumps, sprayers, lawn mowers, and the Eco Power battery line). The company also operates a regional subsidiary, Honda Selva del Perú S.A., serving the Amazon region from Iquitos.

Underlying the product portfolio is Honda's global technology stack, locally deployed: the Honda Sensing ADAS suite (lane keeping, road departure mitigation, collision mitigation braking, adaptive cruise control, automatic high beams, and Lanewatch camera), the e:HEV self-charging hybrid powertrain, the E-Clutch electronic motorcycle clutch, and the Magic Seats flexible interior configuration system. The company standardizes on Apple CarPlay and Android Auto integration across its model range, supplemented by Bose premium audio in CR-V and Pilot trims.

The business model is a one-time sales model through an authorized dealer network spanning Lima, Arequipa, Trujillo, Piura, Cajamarca, Pucallpa, Junin, and the Amazon region, combined with after-sales service, genuine parts, and the Honda Seminuevos certified pre-owned program. Customer segments span individual consumers (primary), government and municipal fleet buyers, and commercial/agricultural buyers. Pricing is quoted in USD with PEN equivalent (exchange rate ~S/ 3.4/USD), ranging from approximately US$25,990 for the WR-V entry SUV to US$67,990 for the Pilot Touring 4WD. Multiple financial partners (BBVA, Crediscotia, Efectiva, Banco Pichincha, Mapfre) provide financing and insurance at the point of sale. The company is wholly owned by Honda Motor Co. Ltd. and has reached milestones of 1 million motorcycles sold and 700,000 units produced in Peru.

Name

Honda Del Peru S.a.

Legal name

Honda del Perú S.A.

Website

https://honda.com.pe

Company type

Private

Founded year

1974

Operating status

Operating

Short description

Honda del Perú S.A. is the Peruvian subsidiary of Honda Motor Co. Ltd., importing, assembling, and distributing Honda automobiles, motorcycles, and power equipment through an authorized dealer network across Peru, serving individual consumers, government fleets, and commercial buyers.

Ownership category

akta.pro rank

Product category

Automotive Distribution and Assembly

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Manufacturing (3361)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industry

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

Keywords

• Automobile distribution
• Motorcycle sales
• Power equipment
• Vehicle assembly
• Powersports retail

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Automobile Sales: Sale of automobiles including WR-V, HR-V, BR-V, ZRV, CR-V, CR-V Hybrid, Pilot, and Type-R models. Revenue generated from vehicle sales through authorized dealers with financing options available.
2. Motorcycle Sales: Sale of motorcycles across categories including Paseo, Pisteras, Todo Terreno, CRF, Fun Bikes (+300CC), ATV, and 3W/Motokars. Sales through dedicated motorcycle dealer network.
3. Power Products Sales: Sale of power equipment including motocultores, multipurpose engines, brush cutters, generators, water pumps, mistblowers, and lawn mowers. Products designed for agricultural, construction, and industrial applications.
4. After-Sales Service and Parts: Maintenance, repair services, and genuine replacement parts through authorized service centers and dealers.
5. Certified Pre-Owned Vehicles: Honda Seminuevos program certifying used vehicles up to 5 years old with under 75,000 km, including 162-point inspection and extended warranty of 1-2 years or up to 100,000 km.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Honda Del Peru S.A. is the official Peruvian distributor and assembler of Honda automobiles, motorcycles, three-wheelers, and power equipment. The company operates three main product divisions: Honda Autos (passenger cars and SUVs including WR-V, HR-V, BR-V, ZRV, CR-V, CR-V Hybrid, Pilot, and Type R), Honda Motos (urban scooters, sport, off-road, ATV, three-wheeled motokars, and large-displacement motorcycles), and Honda Productos de Fuerza (agricultural and industrial equipment such as tillers, generators, water pumps, brush cutters, sprayers, and lawn mowers). Sales and after-sales service are delivered through authorized dealer and service center networks across Peru.

Product overview

Honda Del Peru S.A. operates a diversified portfolio of three interconnected product lines: (1) Automobiles — SUVs and crossovers including the WR-V (compact), HR-V 2026 (subcompact with Magic Seats), BR-V SEVEN (7-seater MPV), ZRV (sport SUV), CR-V 2026 (turbo petrol), CR-V Advanced Hybrid (self-charging e:HEV), Pilot 2025 (full-size 8-seater), and Type R (performance); all automobiles feature the Honda Sensing ADAS suite. (2) Motorcycles — a full spectrum from urban commuter Paseo scooters and semi-automatics, through sport Pisteras and CRF off-road bikes, to Fun Bikes above 300cc (naked, super sport, adventure), ATVs, and 3W Motokars. (3) Productos de Fuerza (power equipment) — 4-stroke gasoline and Eco Power battery-powered equipment for agriculture and construction including motocultores (tillers), multipurpose engines, motoguadañas (brush cutters), generators, motobombas (water pumps), motofumigadoras (sprayers), and lawn mowers. These three divisions share the Honda brand, distribution network (authorized dealers and service centers), and commitment to the 'The Power of Dreams' philosophy.

Differentiator

Problem solved

Functional benefit

Brands

• Honda Sensing: Advanced driver-assistance system suite featuring lane-keeping assist, collision mitigation, adaptive cruise control, and automatic high beams
• Honda Racing Corporation
• Pro Honda
• Honda Seminuevos Certificados
• Honda Seminuevos
• Honda Selva

Products and services

• WR-V Compact crossover SUV featuring Honda Sensing safety suite, smartphone connectivity, and a 1.5L engine, positioned as an entry-level crossover for personal and family mobility.
• HR-V 2026 Subcompact crossover SUV featuring Magic Seats for versatile interior configuration, Honda Sensing ADAS suite, proximity sensors, and smart entry functionality, targeted at urban consumers and small families.
• BR-V SEVEN Three-row, seven-seater MPV/crossover with Honda Sensing ADAS suite, LaneWatch camera, 7-inch touchscreen, and Smart Entry, designed for families needing higher passenger capacity.
• ZRV Sporty compact SUV powered by a 2.0L DOHC i-VTEC engine, with 8 airbags, Honda Sensing, Lanewatch, HSA, HDC, 9-inch touchscreen, wireless charger, and premium technology package.
• CR-V 2026 Compact SUV available in Sport, Deluxe, and Luxury trims, featuring a 1.5L turbo engine, second-generation Honda Sensing, 10 airbags, Bose sound system on Luxury trim, wireless Apple CarPlay/Android Auto, and AWD option.
• CR-V Advanced Hybrid Self-charging hybrid SUV using Honda e:HEV technology (182 HP, 335 Nm torque) delivering up to 80 km per gallon certified efficiency without requiring external charging, with Honda Sensing and 10 airbags.
• Pilot 2025 Three-row, full-size SUV seating 8, with all-wheel drive and 5 driving modes, 3.5L V6 engine, Honda Sensing, 360-degree camera, 12-speaker Bose audio, wireless charger, panoramic sunroof, and 8 airbags.
• Type R High-performance sports variant featuring sport-tuned suspension, premium interior appointments, and sport-oriented design elements, targeted at performance enthusiasts.
• Honda Seminuevos (Certified Pre-Owned) Certified pre-owned vehicle program offering vehicles up to 5 years old with under 75,000 km, a 162-point inspection, extended warranty of 1-2 years or up to 100,000 km on the powertrain, and recall compliance verification.
• Motorcycles - Paseo (Urban/Commuter) Urban and commuter motorcycles including semi-automatic and scooter models for city riding and daily mobility.
• Motorcycles - Pisteras (Sport/Street) Sport and street motorcycles including sport bikes (deportivas) and naked bikes (chacareras) for enthusiast riders.
• Motorcycles - CRF (Enduro/Motocross) Off-road competition motorcycles in the CRF series including enduro and motocross models for off-road and motocross use.
• Motorcycles - Fun Bikes 300+ CC Large-displacement motorcycles above 300cc including naked, super sport, retro style, and adventure variants such as CL500, CB350, TRANSALP 750, and NX190.
• Motorcycles - ATV / Cuatrimotos All-terrain four-wheeled vehicles for recreational and utility use.
• Motorcycles - 3W / Motokars Three-wheeled motorcycles for urban mobility and commercial transport, including passenger and cargo configurations.
• Motocultores (Tillers) Agricultural rotary tillers for soil cultivation, part of the Honda Productos de Fuerza line for agricultural and small-farm operations.
• Motores Multipropósito (Multipurpose Engines) Versatile 4-stroke engines used across a range of power equipment applications, including GX120T3, GX390 (13 HP), and GX390 MEGA (16 HP) models.
• Motoguadañas (Brush Cutters) Backpack and handheld brush cutters for vegetation management and landscaping, including the UMK450T (2.2 HP) model.
• Generadores (Generators) Portable and stationary generators providing backup and primary power, including models FA 3000, EZ6500CXS (6.5 KVA), EG6500CXS (6.5 KVA), and EM10000 (10 KW).
• Motobombas (Water Pumps) Water pumps for irrigation, drainage, and fluid transfer applications, including the WB30XH2 (3-inch) model.
• Motofumigadoras (Backpack Sprayers) Backpack sprayers for agricultural pest control and spraying applications, including the WJR4025T-GCS model.
• Cortadoras de Césped (Lawn Mowers) Walk-behind lawn mowers for residential and commercial turf maintenance, including the HRN216 VKAA model.
• Eco Power Battery-powered electric product line under the Honda Productos de Fuerza portfolio, offering environmentally friendly alternatives to gasoline-powered equipment.
• After-Sales Service and Parts Maintenance, repair services, and genuine replacement parts provided through authorized service centers and dealers for automobiles, motorcycles, and power equipment in Peru.

Quantifiable outcome

• CR-V Hybrid achieves up to 80 km per gallon fuel efficiency certified notarially
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Honda Selva del Perú S.A.coreStrategic or Co-development PartnerSubsidiary company (RUC 20493508645) headquartered in Iquitos serving the Amazon region with separate dealership and service operations for Honda products.
• Salesforce, Inc.supportingTechnology or IntegrationCRM platform provider for customer relationship management and data analytics.
• BosesupportingTechnology or IntegrationPremium audio system provider for Honda vehicles including CR-V, CR-V Hybrid, and Pilot models featuring 12-speaker Bose sound systems.
• MDY Contact Center Perú S.A.C.supportingImplementation/ SI/ Consulting PartnerCall center service provider handling customer service and support operations for Honda Peru.
• Pana Motors S.A.C.coreChannel Partner/ Reseller/ DistributorAuthorized automobile dealer in Lima (San Isidro, San Miguel, La Molina) representing Honda with sales, service, and parts operations.
• Tsutomu MotorscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Honda automobiles and motorcycles in Trujillo, representing Honda in northern coastal Peru.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Polaris Inc. Global powersports manufacturer (ATVs, side-by-sides, snowmobiles, Slingshot) and Indian Motorcycle parent. Comparable in powersports/ATV categories where Honda's ATV line competes, with broader geographic reach than Honda Del Peru's local operation.

Direct peers

• Stihl Peru: Distributor of Stihl power equipment (chainsaws, brush cutters, blowers) in Peru. Directly competes with Honda's Productos de Fuerza division in brush cutters, sprayers, and agricultural/forestry tools.
• Yamaha Motor del Peru: Distributor of Yamaha motorcycles, scooters, and outboard motors in Peru. Directly competes in the motorcycle segment where Honda achieved its 1-million-unit milestone, with parallel dealer and parts network.
• Toyota del Peru: Authorized Toyota distributor in Peru selling SUVs, sedans, and Hilux pickups through a national dealer network. Directly comparable as a Japanese OEM subsidiary distributing a full automobile line-up with parallel financing and after-sales structure.
• Hyundai Peru: Korean OEM distributor in Peru offering SUVs and sedans. Competes with Honda's CR-V, HR-V, and Tucson segments, with comparable authorized dealer and service network.
• Nissan Peru (Nissan del Peru): Official Nissan distributor in Peru offering SUVs, sedans, and pickup trucks with a similar authorized dealer network. Closely comparable OEM subsidiary model with parallel marketing and service operations.
• Bajaj Peru: Indian motorcycle manufacturer with strong presence in the Peruvian commuter/work motorcycle segment. Direct peer in motorcycles, particularly competing on price-sensitive commuter models where Honda's Paseo line competes.
• Suzuki Motor del Peru: Distributor of Suzuki automobiles, motorcycles, and ATVs in Peru. Directly comparable as a Japanese OEM subsidiary with a multi-line distribution model (autos + motos) targeting similar urban and rural customer segments.
• Kia Motors Peru: Korean OEM distributor in Peru with SUV, sedan, and pickup offerings. Comparable as an Asian OEM subsidiary distributing a full passenger vehicle line-up with financing partner integrations.

Emerging players

• Chery Peru: Chinese OEM gaining share in Peru's SUV segment. Competes with Honda's HR-V and ZRV on price-value positioning; represents the rising competitive threat from Chinese brands in the Peruvian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HondaDelPeru
• Instagraminstagram.com/hondaautospe
• LinkedInlinkedin.com/company/honda-del-peru

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Del Peru S.a.