STIHL Perú

What STIHL Perú does

STIHL Perú is the Peruvian distribution arm of the German family-owned outdoor power equipment manufacturer ANDREAS STIHL AG & Co. KG. The entity operates through two Peruvian corporations — ANDREAS STIHL S.R.L. (Lima headquarters at Av. Canaval y Moreyra 480, San Isidro) and ANDREAS STIHL AMAZONAS S.R.L. (a dedicated regional subsidiary in Pucallpa, Ucayali) — staffed by approximately 18 employees. It markets and supports STIHL's full line of gasoline, electric, and battery-powered outdoor equipment for forestry, agriculture, landscaping, construction, and home gardening. Product categories include chainsaws (motosierras), brushcutters (motoguadañas), hedge trimmers (cortasetos), pole pruners (podadoras de altura), blowers (sopladores), pressure washers (hidrolavadoras), water pumps (motobombas), sprayers (motofumigadoras), earth drills (ahoyadoras), vacuum cleaners (aspiradoras), and motorized cultivators, together with branded accessories, lubricants, fuels, and personal protective equipment.

The technical foundation rests on proprietary platforms that the parent has developed over decades: the 2MIX two-stroke engine technology for gasoline models, four differentiated battery systems (AS for compact precision work, AI with integrated batteries, AK for demanding gardeners, and AP for professional-grade intensive use), guide bar manufacturing capability (Duromatic solid bars, Rollomatic three-piece bars, and tip bars), and the STIHL connected digital solution for fleet management and equipment tracking. The company is currently running a 100 Years of STIHL centenary campaign tied to the parent brand's founding in 1926.

STIHL Perú sells exclusively through an authorized distributor network of over 100 dealers covering every Peruvian department from Amazonas to Ucayali, anchored by the multi-department partner EDIPESA. The company does not sell directly to end customers; dealers provide sales, warranty, maintenance, and repair services, supplemented by STIHL's own online store. End customers span forestry professionals, landscaping and gardening professionals, agricultural workers, and private homeowners. Revenue is generated through wholesale hardware sales of equipment and recurring aftermarket sales of branded consumables and protective equipment.

Name

STIHL Perú

Legal name

ANDREAS STIHL S.R.L. / ANDREAS STIHL AMAZONAS S.R.L.

Website

https://stihl.pe

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)

Keywords

• Outdoor power equipment
• Chainsaws and brushcutters
• Battery-powered garden tools
• Forestry and landscaping equipment
• Protective equipment accessories

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Power Equipment Sales: Sale of motor-powered equipment including chainsaws, brushcutters, hedge trimmers, pole pruners, blowers, water pumps, and high-pressure washers. Products available with gasoline, electric, and battery power options.
2. Accessories and Consumables: Sale of accessories including guide bars, chains, lubricants, fuels, and personal protective equipment (PPE) including chainsaw protective clothing, boots, and hearing protection.
3. Professional Services: Authorized distributors provide maintenance, repair, warranty services, and specialized advice. STIHL provides technical support through its network.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

STIHL Perú distributes and sells a comprehensive portfolio of motor-powered outdoor equipment — chainsaws, brushcutters, hedge trimmers, pole pruners, blowers, pressure washers, water pumps, sprayers, earth drills and vacuum cleaners — available in gasoline, electric and battery configurations. The portfolio is backed by proprietary technologies including the 2MIX engine platform and four battery systems (AS, AI, AK, AP), plus protective equipment, accessories and the STIHL connected digital fleet management service. Sales are executed exclusively through a network of more than 100 authorized distributors across all Peruvian departments, supported by STIHL's own online store.

Product overview

STIHL Perú offers a comprehensive portfolio of motor-powered equipment for forestry, agriculture, landscaping, construction, and gardening applications. The product range centers on gasoline, battery, and electric-powered tools including chain saws (motosierras), brushcutters (motoguadañas), hedge trimmers (cortasetos), pole pruners (podadoras de altura), pressure washers (hidrolavadoras), water pumps (motobombas), sprayers (motofumigadoras), earth drills (ahoyadoras), vacuum cleaners (aspiradoras), blowers (sopladores), and cultivators. STIHL's battery solutions are organized into four systems: the professional-grade Sistema AP for demanding commercial applications, the flexible Sistema AK for demanding gardeners, the compact Sistema AS for precision work, and the Línea AI with integrated batteries for lightweight garden maintenance. The company also offers a modular combined/multisystem platform, personal protective equipment (EPI) including chainsaw protective clothing and boots, and digital services such as STIHL connected for fleet management. Additionally, STIHL organizes the STIHL TIMBERSPORTS international tree-felling sports competition series.

Differentiator

Problem solved

Functional benefit

Products and services

• Motosierras (Chainsaws) Chainsaws in gasoline, battery, and electric variants for forestry, farming, and gardening applications.
• Motoguadañas (Brushcutters) Brushcutters and string trimmers for clearing vegetation and trimming grass.
• Cortasetos (Hedge Trimmers) Hedge cutters and hedgetrimmers for shaping and maintaining hedges and shrubs.
• Podadoras de altura (Pole Pruners) Pole pruners for cutting branches at height without the need for ladders.
• Hidrolavadoras (Pressure Washers) Pressure washers for cleaning surfaces, vehicles and equipment.
• Motobombas (Water Pumps) Water pumps for irrigation, dewatering and fluid transfer applications.
• Motofumigadoras (Sprayers and Atomizers) Sprayers and atomizers for agricultural pest control and disinfection.
• Ahoyadoras (Earth Drills) Earth drills for post holes and planting applications.
• Aspiradoras (Wet/Dry Vacuum Cleaners) Wet and dry vacuum cleaners for workshop and job-site cleanup.
• Sopladores (Blowers, Chipper/Shredders and Leaf Vacuums) Blowers, chipper/shredders and leaf vacuums for yard cleanup.
• Motocultor MH (Motorized Cultivator) Motorized cultivator for soil preparation in gardening and agriculture.
• Motores estacionarios (Stationary Engines) Stationary engines for industrial and agricultural equipment applications.
• Sistema combinado y multisistema (Modular Multi-System) Modular power system with interchangeable attachments for multiple applications.
• Sistema AP (Professional Battery System) Professional-grade battery system with high power output for demanding professional applications in landscaping and forestry.
• Sistema AK (Flexible Battery System) Flexible battery system for demanding gardeners with high power and performance.
• Sistema AS (Compact Battery System) Extremely compact and manageable battery system for precision and detailed work.
• Línea AI (Integrated Battery Line) Battery line with integrated battery for lightweight and easy routine garden work.
• Chaqueta FUNCTION Universal SZ (Forestry Jacket) Forestry jacket with high-visibility orange, breathable and lightweight design for occasional users.
• Botas de cuero FUNCTION (Chainsaw Boots) Leather chainsaw boots with cut protection, waterproof, breathable, with steel toe cap.

Quantifiable outcome

• 8.6% revenue growth in 2022 reaching 5.5 billion euros
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered major and regional.

• EDIPESAmajorChannel Partner/ Reseller/ DistributorEDIPESA is a major multi-location distributor for STIHL in Peru with branches across multiple departments including Ancash, Apurimac, Arequipa, Ayacucho, Cajamarca, Chiclayo, Cusco, Huanuco, Ica, Junin, La Libertad, Lambayeque, Lima, Loreto, Madre de Dios, Moquegua, Piura, Puno, San Martin, Tacna, Tumbes, and Ucayali. They represent one of the largest STIHL distribution networks in Peru.
• AGROIMPORT CORONELregionalChannel Partner/ Reseller/ DistributorAGROIMPORT CORONEL is an authorized STIHL distributor with multiple locations in Amazonas department, serving the northern jungle region of Peru.
• CONSELVAregionalChannel Partner/ Reseller/ DistributorCONSELVA is an authorized STIHL distributor with multiple locations in San Martin department, serving the Alto Mayo and Tarapoto regions.
• AGRO MEDINA CHOTAregionalChannel Partner/ Reseller/ DistributorAGRO MEDINA CHOTA is an authorized STIHL distributor with multiple locations in San Martin department, covering Bellavista, Picota, Rioja, and other areas.
• COMERCIAL GUTIERREZregionalChannel Partner/ Reseller/ DistributorCOMERCIAL GUTIERREZ is an authorized STIHL distributor serving the Loreto and San Martin regions.
• GRUPO YRIGOINregionalChannel Partner/ Reseller/ DistributorGRUPO YRIGOIN is an authorized STIHL distributor with locations in San Martin and Cajamarca, serving the northern regions of Peru.
• LA CASA DEL MADEREROregionalChannel Partner/ Reseller/ DistributorLA CASA DEL MADERERO is an authorized STIHL distributor with multiple locations in Huanuco, Lima, San Martin, and Ucayali, serving logging and forestry workers.
• NIETO IMPORTregionalChannel Partner/ Reseller/ DistributorNIETO IMPORT is an authorized STIHL distributor with locations in San Martin department, covering Nueva Cajamarca and Tarapoto areas.
• INVERSIONES SANTA TERESITAregionalChannel Partner/ Reseller/ DistributorINVERSIONES SANTA TERESITA is an authorized STIHL distributor with multiple locations in San Martin, serving Picota, Bellavista, and Tarapoto regions.
• EL IMAN FERRETEROSregionalChannel Partner/ Reseller/ DistributorEL IMAN FERRETEROS is an authorized STIHL distributor serving Juanjui and the surrounding Mariscal Caceres district in San Martin.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Regional players

• STIHL Chile: Another Latin American STIHL subsidiary using the same brand, product catalog, and authorized-dealer model; useful regional comparison for Peru-market distributor economics and category mix.
• STIHL Brasil: Regional STIHL subsidiary serving Brazil — comparable operating model (manufacturing + distribution), similar product portfolio, and the same brand and technology stack as STIHL Perú. Useful benchmark for Latin American distributor economics and growth trajectory.

Others

• Oregon Tool: Oregon manufactures chainsaw bars, chains, and cutting systems — the same consumable category STIHL Perú distributes as part of its accessories business. Oregon is also sold through the same independent dealer channel, making it both a supplier-adjacent and competitor in accessories.

Broad incumbents

• Bosch Power Tools Peru: Bosch distributes a broad range of power tools and outdoor equipment (including battery garden tools) in Peru through an established dealer network; overlaps with STIHL's homeowner battery systems (AI, AS) and professional battery tools.
• Makita Peru: Makita sells cordless and corded power tools including outdoor equipment (brushcutters, blowers, chainsaws) in Peru through an authorized dealer network. Overlaps STIHL's battery professional portfolio while also serving broader construction and DIY segments.
• Stihl USA: Largest and most mature STIHL subsidiary, also operating a pure authorized-dealer distribution model for chainsaws, trimmers, and battery tools. Useful for benchmarking what a fully-built-out STIHL distributor market looks like at scale.

Direct peers

• Kärcher Peru: Kärcher specializes in cleaning equipment including pressure washers (hidrolavadoras) — directly overlapping with one of STIHL Perú's core product lines — and distributes through an authorized dealer network in Peru.
• Honda Power Equipment Peru: Honda's Power Equipment division competes in water pumps, generators, and small engines — directly overlapping with STIHL's motobombas and stationary engine lines — and distributes through a dealer network in Peru.
• Echo Incorporated: Global manufacturer of professional-grade chainsaws, trimmers, and blowers with Latin American distribution; competes head-to-head with STIHL in forestry and landscaping segments in Peru.
• Husqvarna Peru: Husqvarna is STIHL's most direct global competitor in chainsaws, brushcutters, and professional outdoor power equipment, with parallel distribution in Peru through an authorized dealer network serving forestry, landscaping, and construction professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMbXEtEdb-_XIWFLnn9sgQA
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• Instagraminstagram.com/stihlperu_oficial
• TikToktiktok.com/@stihl_peru

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STIHL Perú