Inspired Companies
Inspired Companies is a founder-owned, Australia-domiciled boutique advisory firm that helps large multinational enterprises with purpose-led business transformation, delivered through proprietary frameworks and a globally distributed network of senior co-creators across six cities.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Inspired Companies does
Inspired Companies is a privately held, founder-owned professional advisory firm headquartered in Australia that advises large enterprises on purpose-led business transformation. The company was founded by former Nike executives Lisa MacCallum and Emily Brew and operates through a globally distributed network of roughly 12-13 named senior co-creators with physical presence in Melbourne, Portland, London, Oslo, Toronto, and Palm Springs. Its client base includes multinational organizations such as BT Group, Spark NZ, KAO Corporation, RBI, EY, Pinsent Masons, and Limeade.
The firm's core intellectual property is a suite of proprietary frameworks and assessments — including the G.R.E.A.T.S framework, the New C.E.O. concept, the Inspired Spectrum Assessment, the Gold Mine product, and the Self Assess tool — which it deploys through executive advisory, workshops, and community programs such as Leadership Circles. In 2020 the firm extended its reach through publication of the book "Inspired INC." and has built partner alliances with organizations including Young Global Leaders, Meaningful Business, Contexis, Positive Luxury, and the EAT Foundation to distribute its methodology.
The business model is a traditional boutique consulting model: revenue is generated through time- and project-based advisory engagements with large enterprise clients, supplemented by book royalties and partner-related activities. There is no disclosed software platform, no recurring SaaS revenue, no funded capital, and no public AI/automation layer; the company is organized around human-delivered, IP-backed advisory services rather than technology-based delivery.
Inspired Companies firmographics
Firmographics- Name
- Inspired Companies
- Legal name
- inspiredcompanies Pty Ltd.
- Website
- https://inspiredcompanies.global
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Inspired Companies is a founder-owned, Australia-domiciled boutique advisory firm that helps large multinational enterprises with purpose-led business transformation, delivered through proprietary frameworks and a globally distributed network of senior co-creators across six cities.
- Ownership category
- akta.pro rank
Inspired Companies industry classification
Industry- Product category
- Management Consulting
- SIC
- Services-Management Consulting Services (8742), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Organizational Culture & Values-Based Leadership (EDABAAAE)
- akta.pro secondary industries
- Creativity & Innovation Mindset (EDABAMAH), Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)
Keywords
Where Inspired Companies is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Inspired Companies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Advisory & Consulting Services: Revenue generated through professional advisory engagements including Executive Coaching, Workshops & Training, Board and C-suite briefings, Braintrust Triage, Situational Analysis, Purpose Statements, CSR & ESG Excellence, Strategic Planning, and Strategic Communications. Billed as high-touch, senior-level consulting engagements.
- Book Sales (Inspired INC.): Revenue from book sales via Amazon (physical, audio, e-book), direct email order for Australian and New Zealand customers (physical copy only), and PDF/audiobook companion downloads. Authors are Lisa MacCallum and Emily Brew.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Advisory Services — custom engagements |
| One time/ perpetual license | Pay-as-you-go | Book — Inspired INC. (physical, audio, e-book) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Inspired Companies product offering
Product offeringCore offering
Inspired Companies is a professional advisory firm that partners with enterprises, boards, and C-suite executives to embed purpose into organizational strategy, culture, and leadership. Core deliverables include advisory and consulting engagements, executive coaching, leadership workshops and training, keynote speaking, and a published book, "Inspired INC.", supported by proprietary frameworks (G.R.E.A.T.S and The New C.E.O.) and a self-assessment tool.
Product overview
Inspired Companies is a professional services and consulting firm offering advisory, coaching, and educational programs built around its proprietary G.R.E.A.T.S Framework (Growth, Resilience, Employees, Agility, Trust, Statistics). The core offerings include Self Assess (a diagnostic tool for companies to evaluate their inspiration level), Goldmine (a curated research resource hub), and Inspired INC. (the foundational book). The service modules span consulting engagements covering Keynotes, Executive Coaching, Workshops & Training, Braintrust Triage, Situational Analysis, Purpose Statements, Company Values, Leadership Alignment, Brand DNA & Identity, Strategic Planning, Strategic Communications, CSR & ESG Excellence, and Measure & Impact. The company also operates The Movement community and offers Book Club & Leadership Circles for peer learning.
Differentiator
Problem solved
Functional benefit
Products and services
- Inspired INC.
Quantifiable outcome
- Purpose-driven organizations grow on average 4x faster than competitors and return 4x more to shareholders
- +6 more outcomes
Companies that use Inspired Companies
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Inspired Companies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Inspired Companies partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Young Global Leaders (YGL)coreA global community of exceptional people with the vision, courage, and influence to drive positive change in the world. The fingerprints of this community are all over the Inspired Companies concept and methodology.
- Meaningful BusinesscoreInspired Companies works with Meaningful Business pro-bono to support the corporate sector's contribution to achieving the UN Sustainable Development Goals.
- ContexiscoreContexis aims to prove, beyond doubt, that behaving ethically is not just better for people, society, and planet but better commercially than a purely profit-led approach. Contexis is Inspired Companies' performance measurement partner.
- Positive LuxurycoreTo measure and incentivise business impact towards a sustainable future that works for everyone. Inspired Companies is a founding ambassador of and partner in this global benchmarking effort.
- EAT FoundationcoreTo transform the global food system through sound science, impatient disruption, and novel partnerships. Inspired Companies advises pro bono into the advisory board and executive chairperson role.
- Perennial StrategyminorInspired Companies co-creators are inside Perennial Strategy helping organisations achieve big ideas where everyone wins.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Inspired Companies competitors and assessment
Company assessmentDirect peers
- BSR (Business for Social Responsibility): BSR is a global sustainable business consultancy working with enterprises on ESG strategy, stakeholder engagement, and purpose-driven transformation. Closely comparable to Inspired Companies in target buyer (enterprise leadership), service mix (purpose/ESG advisory), and emphasis on UN Sustainable Development Goals.
- LRN Corporation: LRN provides ethics, compliance, culture, and purpose advisory programs to global enterprises. Directly comparable to Inspired Companies as a purpose/values advisory firm serving boards and C-suites, with similar focus on helping large organizations become more principled and stakeholder-driven.
- Futerra: Futerra is a sustainability-focused communications and brand activation agency that helps companies communicate purpose and drive behavior change. Directly comparable in purpose-driven brand and communications advisory, particularly aligned with Inspired Companies' Strategic Communications and CSR & ESG Excellence service modules.
Broad incumbents
- Edelman: Edelman is a global communications firm with a sizable purpose, ESG, and brand strategy practice (Edelman Trust Barometer, Purpose practice). Overlaps with Inspired Companies on stakeholder trust, purpose strategy, and ESG communications for multinational clients, but at much greater scale and across a broader portfolio of services.
- Heidrick & Struggles: Heidrick & Struggles is a global leadership advisory and executive search firm with a culture and leadership consulting practice. Overlaps with Inspired Companies on executive coaching and leadership alignment services for enterprise clients, but at a much larger scale across a broader talent suite.
- Wolff Olins: Wolff Olins is a global brand consultancy that helps organizations articulate brand purpose, identity, and strategy. Comparable to Inspired Companies on brand strategy and purpose articulation work, particularly the Brand DNA & Identity and Purpose Statements modules, but operating as part of a much larger brand consulting platform.
- Korn Ferry: Korn Ferry is a global organizational consulting firm with deep executive coaching, leadership development, and culture transformation practices. Comparable to Inspired Companies in leadership alignment and executive coaching offerings, but operates at significantly larger scale and with broader HR/talent services.
- Landor & Fitch: Landor & Fitch is a global brand transformation and design consultancy with purpose and sustainability advisory capabilities. Comparable to Inspired Companies on purpose-led brand strategy and ESG-linked identity work for enterprise clients, but with broader design, research, and consulting capabilities.
Emerging players
- Prophet: Prophet is a brand and growth strategy consultancy with strength in purpose-driven transformation and customer-led growth. Comparable to Inspired Companies on strategic planning and brand DNA work, but operates a more generalist strategy portfolio rather than specializing exclusively in purpose/values advisory.
Others
- Contexis: Contexis is a performance measurement partner that works with Inspired Companies to prove that ethical business behavior is commercially superior. Relevant as a strategic ecosystem partner rather than a competitor — it complements Inspired Companies' purpose advisory with quantitative impact measurement capability.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Inspired Companies social profiles
Digital presenceInspired Companies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inspired Companies leadership team
Management profileNumber of profiles
Profiles13 records
Inspired Companies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inspired Companies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inspired Companies
What does Inspired Companies do?
Inspired Companies is a professional advisory firm that partners with enterprises, boards, and C-suite executives to embed purpose into organizational strategy, culture, and leadership. Core deliverables include advisory and consulting engagements, executive coaching, leadership workshops and training, keynote speaking, and a published book, "Inspired INC.", supported by proprietary frameworks (G.R.E.A.T.S and The New C.E.O.) and a self-assessment tool.
Is Inspired Companies a public or private company?
Inspired Companies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inspired Companies founded?
Inspired Companies was founded in 2014. It employs 1 to 10 people.
Where is Inspired Companies based?
Inspired Companies is headquartered in London, United Kingdom, in the Europe region.
How does Inspired Companies make money?
Two revenue lines are on record. Advisory & Consulting Services are the primary driver. The others are book Sales (Inspired INC.).
Who are Inspired Companies's main competitors?
Direct peers on record are BSR (Business for Social Responsibility), LRN Corporation and Futerra. Broad incumbents are Edelman, Heidrick & Struggles, Wolff Olins, Korn Ferry and Landor & Fitch. Prophet is listed as an emerging player. Contexis is listed as an others.
Does Inspired Companies have an API?
No public API is recorded for Inspired Companies.
What industry is Inspired Companies in?
Inspired Companies's product category is Management Consulting. Its primary akta.pro industry code is EDABAAAE, Organizational Culture & Values-Based Leadership, with a secondary code of EDABAMAH, Creativity & Innovation Mindset. Its SIC code is 8742.