In-store Factory
In-Store Factory is a French design-and-manufacturing firm that produces custom point-of-sale displays, commercial furniture, and shopfitting for luxury fashion, premium beauty, and select retail brands, combining an in-house design agency with an owned production facility.
- Company typePrivate
- Founded2017
- HeadquartersBoulogne-billancourt, France
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What In-store Factory does
In-Store Factory (legal name: IN-STORE FACTORY) is a French SAS-incorporated company that designs and manufactures custom point-of-sale advertising displays (PLV), commercial furniture, soft-merchandising devices, and shopfitting solutions for luxury and premium brands. The company operates a hybrid model combining an in-house design agency at 105 Rue Marcel Dassault, Boulogne-Billancourt, with a 2,000 m² owned production facility at 51 Allée du Closeau, Noisy-le-Grand, supported by advanced manufacturing techniques including laser cutting, hot stamping, 3D printing, and multi-material assembly (plastic, wood, metal, cardboard). It holds ISO 14001 environmental management and FSC wood-sourcing certifications, and reports that 96% of materials are recycled or recyclable. Its core products include custom POS displays, illuminated PLV, countertop and floor displays, podiums, pop-up store installations, and shopfitting/fit-out services, typically delivered in small to medium production runs. In-Store Factory is a wholly-owned subsidiary of RC Group, and serves a named roster of enterprise clients that includes Dior, Gucci, Prada, Burberry, Lancôme, Yves Saint Laurent, Miu Miu, Givenchy, Chloé, Valentino, Giorgio Armani, Hugo Boss, Guerlain, Sisley, Kiehl's, Swarovski, Viktor & Rolf, Byredo, Petit Bateau, and Crosscall, among others. Revenue is generated through project-based, quote-based enterprise sales with international delivery, supported by a small named team of approximately 18 professionals across direction, creative design, project management, and production.
In-store Factory firmographics
Firmographics- Name
- In-store Factory
- Legal name
- IN-STORE FACTORY
- Website
- https://instore-factory.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- In-Store Factory is a French design-and-manufacturing firm that produces custom point-of-sale displays, commercial furniture, and shopfitting for luxury fashion, premium beauty, and select retail brands, combining an in-house design agency with an owned production facility.
- Ownership category
- akta.pro rank
In-store Factory industry classification
Industry- Product category
- Custom Retail Display Manufacturing
- NAICS
- Furniture and Related Product Manufacturing (337)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Display & Retail-Ready Packaging (PDQ, Shelf-Ready, End-Caps) (TLAIAGAF)
Keywords
Where In-store Factory is headquartered
LocationHeadquarters
- HQ city
- Boulogne-billancourt
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
In-store Factory business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Custom PLV Manufacturing: Design and fabrication of customized point-of-sale displays, commercial furniture, and sales aids for luxury and premium brands. Services range from prototype development to small and medium production runs, with direct project management from concept through installation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
In-store Factory product offering
Product offeringCore offering
In-Store Factory designs and manufactures bespoke point-of-sale advertising (PLV) displays, commercial furniture, and soft-merchandising devices for luxury and premium brands. Using a hybrid model combining a Boulogne-Billancourt design agency with a 2,000 m² Noisy-le-Grand production facility, the company handles end-to-end execution from creative conception through manufacturing to point-of-sale installation. Services span prototype development to small and medium production runs, leveraging techniques such as laser cutting, hot stamping, 3D printing, and multi-material assembly (plastic, wood, metal, cardboard).
Product overview
In-Store Factory operates as a unified design-and-manufacturing service for high-end POP (Point of Purchase) advertising and retail displays. The company combines an agency model (design services at their Boulogne-Billancourt location) with in-house manufacturing (2,000 m² production facility at Noisy-le-Grand) to deliver custom solutions from concept to installation. Their core product portfolio includes custom POS displays (PLV), commercial furniture, soft-merchandising devices, and multi-material assemblies. Supporting services include multi-surface printing, illuminated displays, and shopfitting/fit-out services. The company serves premium and luxury brands (including Dior, Prada, Lancôme, Burberry, Gucci) with capabilities spanning small production runs to full retail space installations.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom POS Displays (PLV sur mesure)
- Commercial Furniture (Mobilier commercial)
- Soft-Merchandising Devices
- Shopfitting & Fit-out Services
- Illuminated POP Displays (PLV lumineuses)
- Small & Medium Production Runs
- Pop-up Store Solutions
- Digital & Innovation Displays
- Event & Temporary Furniture
Quantifiable outcome
- 96% of materials are recycled or recyclable
- +1 more outcomes
Companies that use In-store Factory
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles3 records
In-store Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
In-store Factory partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RC Groupparent companyIn-Store Factory is a subsidiary of RC Group (R.C. Group). The parent company provides corporate governance, data protection oversight (DPO shared at group level: [email protected]), and strategic direction for the subsidiary.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
In-store Factory competitors and assessment
Company assessmentBroad incumbents
- Steelcase: Global office and commercial furniture manufacturer. Relevant broader-incumbent comparison for In-Store Factory's commercial furniture and fixtures capability, particularly in retail-adjacent fit-out, but much larger and primarily office-focused.
- Haworth: Global commercial furniture and workspace solutions manufacturer. Comparable at the commercial fixtures/furniture manufacturing layer relevant to In-Store Factory's shopfitting and commercial furniture lines, though operating at far greater scale and with broader (primarily office) focus.
- Sparks: Global brand experience and retail design agency producing pop-ups, activations, and bespoke retail environments. Adjacent competitor for experiential POP work and brand-event retail installations, with a larger footprint and broader services portfolio.
- Jack Morton Worldwide: Global brand experience agency building immersive brand environments, pop-ups, and event installations. Comparable at the intersection of brand experience and physical retail/POP production, though operating at materially larger scale and broader scope than In-Store Factory.
- George P. Johnson Experience Marketing: Large global experience marketing agency producing brand activations, events, retail environments, and installations. Comparable as a broader-scope incumbent that overlaps with In-Store Factory in bespoke retail installations and event-driven POP for major brands.
Others
- Fitch (Capgemini Engineering): Global retail design consultancy creating brand environments, store concepts, and visual merchandising strategy. Adjacent to In-Store Factory on the design/concept side of luxury retail environments, though Fitch is primarily a strategic consultancy rather than a manufacturer of physical POP.
Direct peers
- The Look Company: Global provider of large-format graphics and retail display solutions serving brand activations and permanent retail installations. Comparable as a multi-material, multi-surface custom display producer serving enterprise retail and brand marketing needs.
- Slats Group: International retail design and brand experience firm delivering in-store environments, fixtures, and merchandising solutions for global brands. Overlaps with In-Store Factory in custom retail fixtures and luxury/beauty brand installations across multiple geographies.
- THG (The Happiness Group): French-headquartered specialist in point-of-sale advertising (PLV) and luxury retail display production. Direct head-to-head competitor with In-Store Factory in the same Paris-area luxury client base (perfume, cosmetics, fashion), with very similar design-agency-plus-manufacturing hybrid model.
- Carlucci Display: Italian custom display manufacturer specializing in retail and point-of-sale units for luxury and premium brands. Directly comparable as a European specialty POP producer combining bespoke craftsmanship with industrial production for fashion and cosmetics clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
In-store Factory social profiles
Digital presenceIn-store Factory compliance and trust
Trust signalCompliance2 records
In-store Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
In-store Factory leadership team
Management profileNumber of profiles
Profiles3 records
In-store Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In-store Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In-store Factory
What does In-store Factory do?
In-Store Factory designs and manufactures bespoke point-of-sale advertising (PLV) displays, commercial furniture, and soft-merchandising devices for luxury and premium brands. Using a hybrid model combining a Boulogne-Billancourt design agency with a 2,000 m² Noisy-le-Grand production facility, the company handles end-to-end execution from creative conception through manufacturing to point-of-sale installation. Services span prototype development to small and medium production runs, leveraging techniques such as laser cutting, hot stamping, 3D printing, and multi-material assembly (plastic, wood, metal, cardboard).
Is In-store Factory a public or private company?
In-store Factory is a private company. It is classified as corporate owned and is currently operating.
When was In-store Factory founded?
In-store Factory was founded in 2017. It employs 1 to 10 people.
Where is In-store Factory based?
In-store Factory is headquartered in Boulogne-billancourt, France, in the Europe region.
How does In-store Factory make money?
One revenue line is on record: custom PLV Manufacturing.
Who are In-store Factory's main competitors?
Broad incumbents on record are Steelcase, Haworth, Sparks, Jack Morton Worldwide and George P. Johnson Experience Marketing. Fitch (Capgemini Engineering) is listed as an others. Direct peers are The Look Company, Slats Group, THG (The Happiness Group) and Carlucci Display.
Does In-store Factory have an API?
No public API is recorded for In-store Factory.
What industry is In-store Factory in?
In-store Factory's product category is Custom Retail Display Manufacturing. Its primary akta.pro industry code is TLAIAGAF, Display & Retail-Ready Packaging (PDQ, Shelf-Ready, End-Caps). Its NAICS code is 337 and its SIC code is 2590.