God dag

What God dag does

God dag is a Norwegian full-service creative agency (byrå) headquartered in Asker, founded in 2022 as a spin-off from local newspaper Budstikka's advertising department (originally under the name B17) and rebranded to God dag in 2023. The firm is independently owned by six partners and operates with approximately ten team members combining advisors, designers, web developers, a film photographer, and an intern, structured to deliver end-to-end projects without third-party vendor handoffs.

The agency's service portfolio spans six interconnected areas: web development (primarily WordPress-based, with API integrations and dynamic content such as inventory-synced webshops), design (graphic design, UX, visual identity, illustrations), marketing (SEO, SEM, social media, radio advertising), brand/merkevare (strategy, rebranding, concept development), content production (film, photography, copywriting), and AI consulting (advisory across five stages of AI maturity). Technical tooling centers on WordPress, Figma, Adobe XD, and Google Consent Mode V2 compliance for EU DMA cookie management.

God dag generates revenue through project-based professional services and ongoing advisory/retainer engagements, scoped and priced per project after a free consultation. The go-to-market is sales-led and direct, anchored by a "Book et møte" (book a meeting) call-to-action, supported by content marketing, SEO, and a portfolio-driven case-study approach. The firm serves Norwegian businesses across verticals including hospitality (Saga Hotel, Aaby Marine), sports and entertainment (Varner Arena, Frisk Asker Hockey), automotive (Kverneland Bil), municipal government (Sandvika/Bærum), real estate (ABBL, Hausmanns Hus), nonprofits (Familiehjelp, Zuccarellostiftelsen), and energy/electric (Østberg, Aa elektro), holding Miljøfyrtårn environmental certification.

Name

God dag

Legal name

God dag

Website

https://god-dag.no

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

God dag is an independently owned Norwegian creative agency based in Asker, delivering brand strategy, web development, design, film production, marketing, and AI advisory services to Norwegian businesses across hospitality, sports, automotive, real estate, nonprofit, and municipal segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Asker

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Services – Prosjekter og tjenester: God dag generates revenue through project-based professional services including brand strategy, web development, design, film production, marketing campaigns, and AI consulting. Projects are client-specific and typically scoped individually.
2. Løpende rådgivningsavtaler: The agency offers ongoing advisory and consulting services as evidenced by their workshops, markedsanalyse, and strategy offerings, suggesting retainer or ongoing engagement revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

God dag is a Norwegian full-service creative agency (byrå) that delivers six interconnected service areas — AI consulting, web development, design, digital and radio marketing, brand/merkevare strategy, and idea/concept development — to Norwegian businesses. Engagements are project-based or ongoing advisory retainers, covering brand strategy, visual identity, WordPress-based web development, UX redesign, film and photo production, marketing campaigns, and AI integration consulting. Clients are acquired through direct consultation and "Book et møte" free meetings.

Product overview

God dag is a Norwegian creative agency (byrå) that offers a comprehensive suite of digital services rather than a standalone software product. Their offering portfolio consists of six interconnected service areas: Web Development (websites, web applications, WordPress solutions), Design (graphic design, UX, visual identity, illustrations), Marketing (social media, SEO, SEM, radio advertising), Brand/Merkevare Services (strategy, rebranding, concept development), Content Production (film, photography, copywriting), and AI Consulting. These services are delivered as professional consulting and creative production engagements, typically as project-based work or retainer arrangements, rather than as a SaaS platform or product with modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Services Custom website development services for Norwegian B2B clients, covering WordPress-based development, UX/design, API integrations (e.g., activity calendars, webshop-to-inventory sync), SEO, responsive design, and launch testing.
• Design Services Comprehensive design services including graphic design, UX design, visual identity, illustrations, logos, magazines, and marketing materials tailored to client brand needs.
• Marketing Services Digital and traditional marketing services including social media management, SEO optimization, SEM (search engine marketing), programmatic digital radio advertising, and marketing strategy development.
• Brand/Merkevare Services Brand strategy, visual identity development, rebranding, naming, and concept services to help Norwegian businesses establish and differentiate their market position.
• Content Production Film production, advertising films (reklamefilmer), photography, copywriting, and multimedia content creation for marketing and branding purposes (e.g., Frisk Asker on-screen graphics, arena presentations, AB B\u00e6rum campaign films).
• AI Consulting Services Advisory services helping Norwegian businesses understand and implement AI solutions, covering AI strategy, integration planning, and the five AI maturity stages — from LLM text generation to RAG-augmented retrieval, agentic AI task execution, multi-agent workflows, and AGI/ASI strategic planning.
• Idea and Concept (Idé og konsept) Services Concept development services that frame client briefs into creative campaigns and platforms, feeding downstream design, film, web, and marketing production.

Quantifiable outcome

• Familiehjelp: new website drove over 100 new applicants in the first year (from 0)
• +1 more outcomes

Named customers23 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Roza PixelminorStrategic or Co-development PartnerRoza Pixel produced the advertising film for the Kraftriket 'Idrettstrøm Spot' campaign. God dag provided the concept and direction while Roza Pixel handled film production.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Netlife: Norwegian digital agency specializing in web development, UX, and design. Comparable to God dag on web and design services, often competing for similar mid-market Norwegian enterprise budgets.
• Antidote: Norwegian creative and digital agency offering brand, design, content, and web services to Norwegian B2B clients. Closely comparable in service portfolio and mid-market enterprise focus, with a similar boutique positioning.
• TRY Apt: One of Norway's largest independent creative agencies, offering brand strategy, advertising, design, and digital services to Norwegian enterprise clients. Directly comparable to God dag in service mix and target market, though at significantly larger scale.
• Bengler: Norwegian design and digital agency known for brand identity, editorial design, and digital product work. Comparable boutique creative positioning and Norwegian client base, with overlap in design and brand strategy services.

Broad incumbents

• Publicis Norway: Norwegian operations of the global Publicis network, providing full-service advertising, media, digital, and consulting work. Competes for the same Norwegian B2B and public-sector clients as God dag but with multinational backing.
• Knowit: Nordic digital consultancy offering strategy, design, technology, and AI/data services across Sweden, Norway, Finland, and Denmark. Comparable service mix (including AI consulting) but operates at regional scale across multiple Nordic markets.
• McCann Oslo: Norwegian arm of the global McCann advertising network, offering brand strategy, advertising, and digital services at larger scale. Competes for the same Norwegian enterprise and public-sector briefs but with significantly more resources and global infrastructure.
• Deloitte Digital Norway: Norwegian arm of Deloitte's digital consultancy, offering strategy, creative, technology, and AI advisory services to enterprise and public-sector clients. Competes for higher-budget Norwegian digital transformation and AI consulting work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GodDagReklame
• LinkedInlinkedin.com/company/b17-media
• Instagraminstagram.com/goddagreklame

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about God dag