Innova Advokatfirma

What Innova Advokatfirma does

Innova Advokatfirma is a Danish commercial law firm headquartered at Mindet 2, 8000 Aarhus C, founded in 2007 and structured as an Advokatpartnerselskab (law partnership). The firm employs 23 attorneys organized across eleven practice areas including Mergers and Acquisitions, Investment in SMEs, Board Services and Business Development, Company Law and Foundations, Intellectual Property, Estate Planning, Insolvency and Reconstruction, Property, Construction Law, Employment Law, and Private Client services, with a newly added healthcare companies practice. INNOVA serves Danish SMEs, growth-stage companies, and established enterprises alongside private high-net-worth clients, with attorneys routinely serving as board members for client companies including multiple Obton Group entities.

The firm operates a pure professional services revenue model based on hourly billing with publicly disclosed tiered rates ranging from DKK 900/hour for case assistants to DKK 4,300/hour for partners, with all rates adjusted annually per the Danish private sector wage index. Fees are invoiced on an 8-day payment cycle, with fixed-fee estimates available at case commencement. Its go-to-market relies on direct partner-led relationships, referrals through a curated network of business angels, private investors, private equity funds and banks, content marketing via news articles, and recurring educational courses and seminars.

INNOVA has secured tier-one validation through consecutive recognition by The Legal 500 EMEA directory since 2018, with partners individually highlighted in real estate, construction, and M&A. It holds strategic alliances with Early Warning Denmark (regional insolvency mandate, 2021), Invest in Denmark (foreign-investment channel, 2017), The Startup Company (startup advisory, 2017), and CARE MORE Insurance Brokers (construction risk package, 2017), and has a Bronze sponsorship with AGF Football. The firm has no proprietary technology platform, no AI/ML capability, and no disclosed revenue, funding, or M&A history.

Name

Innova Advokatfirma

Legal name

INNOVA ADVOKATFIRMA Advokatpartnerselskab

Website

https://innova-law.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Innova Advokatfirma is a Danish commercial law firm in Aarhus with 23 attorneys delivering legal advisory across M&A, construction, insolvency, real estate, employment, IP, estate planning, and private client matters for Danish SMEs, growth companies, and enterprises.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411), Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

akta.pro secondary industries

Bankruptcy, Restructuring & Insolvency Law (BPAHAAAH), Labor Relations & Employment Practice Advisory (BPAHAGAK)

Keywords

• Commercial legal advisory
• Mergers and acquisitions law
• Construction law services
• Insolvency and reconstruction
• Corporate law advisory

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Advisory Services: INNOVA charges fees primarily based on time spent handling client assignments. As stated in their Business Terms: 'As a main rule, INNOVA's fees are fixed in accordance with time spent handling the assignment.' The firm also offers fixed fee estimates at the commencement of each case. Professional services include M&A advisory, construction law, insolvency and reconstruction, real estate transactions, employment law, and private client services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

INNOVA Advokatfirma is a Danish law partnership (Advokatpartnerselskab) providing specialised legal and commercial advisory services to businesses and private clients. Core practice areas include Mergers & Acquisitions, Investment in SMEs, Board Services, Company Law, Intellectual Property, Estate Planning, Insolvency & Reconstruction, Property, Construction Law, Employment Law, and Private Client services, delivered by approximately 23 attorneys from its Aarhus headquarters.

Product overview

INNOVA Advokatfirma is a modern and innovative Danish law firm structured as a limited partnership law company (advokatpartnerselskab) offering a comprehensive portfolio of legal advisory services. The firm operates across multiple practice areas including Mergers and Acquisitions, Investment Advisory, Board Services, Company Law, Intellectual Property Law, Estate Planning, Insolvency Law, Property, Construction Law, Employment Law, and Private Client services. These practice areas function as interconnected service lines where attorneys specialize in specific domains while collaborating across areas to serve clients' diverse legal needs. The firm employs 23 attorneys and operates primarily from Aarhus, Denmark, serving both businesses and private clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Mergers and Acquisitions (M&A) Legal advisory services for company purchases, sales, and mergers, including structuring, due diligence, negotiation, and transaction management, provided to Danish and international companies.
• Investment in Small and Medium-Sized Enterprises Advisory services for growth businesses seeking capital and competencies, connecting investors with acquisition targets, and assisting with management buy-outs and buy-ins.
• Board Services and Business Development INNOVA attorneys serve on the professional boards of Danish companies, providing trusted advisory services for legal and strategic matters, corporate structure, and strategic development.
• Company Law and Law of Foundations Specialised advisory services covering company establishment, restructuring, mergers, demergers, liquidations, co-ownership agreements, and shareholders' agreements for Danish and international companies.
• Intellectual Property Law Advisory services on copyright, trademark protection, product rights, and conducting infringement proceedings.
• Estate Planning Professional advisory services for generational company transitions, including choice of successor, conveyance forms, and financing of estate planning.
• Insolvency Law and Reconstruction Specialised services including trusteeship in bankruptcy, company reconstructions, avoidance proceedings, and judicial sales.
• Property Advisory services for purchase and sale of property, rental, commercial and industrial property, land, tenement properties, financing, and tenancy legal matters.
• Construction Law Advisory services for construction contracts, AB92/ABT93/ABR89/AB-Forbruger and AB18/ABT18 conditions, deficient performance, guarantees, expert opinions, and arbitration cases for construction companies, builders, suppliers, and technical consultants.
• Employment Law Legal advisory for businesses and private individuals on employment matters including terminations, dismissals, salary disputes, employment contracts, and restrictive covenants.
• Private Client Advisory services for family law, cohabitation, matrimonial proceedings, divorce, property division, parental responsibility, succession, wills, and estate administration for individuals and families.

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• AGF Fodbold (Bronze Sponsor)minorGTM or Marketing Partner · 1 July 2021INNOVA entered into its first sponsorship collaboration with AGF Football as a bronze partner. The purpose is to combine AGF's attractive platforms with INNOVA's brand visibility.
• Early Warning DenmarkcoreStrategic or Co-development Partner · 11 June 2021INNOVA won Early Warning's tender for legal assignments for companies in crisis in Central and Southern Denmark. The firm has a dedicated team consisting of Lars Bentsen and Martin Breum Sønder specializing in insolvency and reconstruction. Early Warning is a nationwide initiative helping companies in crisis, having assisted nearly 7,000 companies since 2007. The service is free for companies to use.
• CARE MORE ForsikringsmæglerneminorStrategic or Co-development Partner · 13 June 2017INNOVA and CARE MORE Insurance Brokers formed a partnership to offer a package solution for risk management and insurance in the construction industry.
• Invest in Denmark (Udenrigsministeriet)minorStrategic or Co-development Partner · 12 June 2017INNOVA was admitted to Invest in Denmark's Service Provider catalog. Invest in Denmark is a department under the Ministry of Foreign Affairs of Denmark that helps foreign companies invest in Denmark.
• The Startup CompanyminorStrategic or Co-development Partner · 3 May 2017INNOVA joined The Startup Company as an advisor. The Startup Company is a concept targeting ambitious entrepreneurs and startups, and INNOVA provides legal advisory services to startups in the program.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• NJORD Advokatpartnerselskab: Danish law firm with strong practices in M&A, corporate law, and insolvency. Comparable scale and practice mix to INNOVA, frequently competing for the same Danish SME mandates.
• Horten Advokatpartnerselskab: Danish mid-market law firm with overlapping practices in M&A, construction, real estate, and employment law. Comparable in scale and target client profile to INNOVA, and competes for the same Jutland and SME mandates.
• Accura Advokatpartnerselskab: Danish corporate law firm with notable strength in M&A, insolvency, and restructuring — overlapping directly with several of INNOVA's core practice areas and serving comparable SME and mid-market clients.
• Mazanti-Andersen Advokatpartnerselskab: Copenhagen-based Danish law firm focused on M&A, corporate law, employment, and real estate with comparable mid-to-large corporate client focus. Directly comparable practice mix to INNOVA.
• Bech-Bruun Advokatfirma: One of Denmark's largest full-service law firms with strong M&A, construction, real estate, and insolvency practices; the historical training ground for several INNOVA partners (Lars Bentsen and Jørgen Lillelund Olsen both came from Bech-Bruun), making it a directly comparable Danish corporate law peer.
• Bruun & Hjejle: Danish law firm with strong M&A, real estate, and corporate law practices. Comparable in practice mix and mid-market focus to INNOVA, often cited as a peer in Danish legal rankings.

Broad incumbents

• Bird & Bird (Denmark): International law firm with a Copenhagen office competing for Danish tech, M&A, and IP mandates. Has overlap with INNOVA's M&A and intellectual property practices, particularly in tech-adjacent transactions.
• Gorrissen Federspiel: Top-tier Danish law firm with strong M&A, insolvency, and real estate practices. A broader incumbent player that competes with INNOVA on high-end corporate and restructuring mandates.
• Kromann Reumert: Largest law firm in Denmark with extensive M&A, real estate, construction, and insolvency practices. A broad incumbent that competes with INNOVA across all of its core categories.
• Plesner Advokatfirma: One of the largest Danish law firms with leading practices in M&A, real estate, and corporate advisory. Operates broadly across the same categories as INNOVA but at a much larger scale and primarily from Copenhagen, competing for premium mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/innova-advokatfirma

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innova Advokatfirma