The Startup Company

What The Startup Company does

The Startup Company operates a coworking space (kontorfællesskab) at Ny Banegårdsgade 48 in central Aarhus, Denmark, housed in a renovated 1923 DSB building 200 meters from Aarhus Central Station. The facility accommodates up to 25 tenants in an open office landscape plus three separate private offices of varying sizes, with an additional area capable of seating 16 tenants. Core products include fixed desks (Fast Plads at 2,475 DKK/month), promotional campaign desks for newly registered businesses (Kampagneplads at 1,000 DKK/month for the first two months, then 2,475 DKK/month), day passes (Dagsplads from 250 DKK/day), meeting room rentals with Airtame wireless screen-sharing, and an integrated lunch service via sister brand The Food Company.

The business operates on a recurring subscription revenue model with monthly billing, anchored by desks and supplemented by meeting room rentals, day passes, lunch add-ons, and ancillary services. All tenants receive 24/7 key-card access, 1 Gbit internet, printing/scanning, coffee, and weekly social programming (Friday breakfast, Wednesday cake, Friday beer). The offering is differentiated less by physical infrastructure than by a community-first culture ("service by feeling"), peer mentorship, free access to an affiliated lawyer and accountant, and the implicit promise of investment pathways through parent The Company Group A/S (CVR 33052766). Tenants span roughly 25 small businesses across e-commerce, legal services, technology, marketing, food, design, automotive, and cleaning. Go-to-market is community-led, relying on word-of-mouth referrals, in-person and virtual tours, content marketing through the company website, and recurring social events. Sales are managed by Sales and Marketing Manager Mogens Laursen; the entity does not appear to be a separately incorporated company but rather a brand or division under The Company Group holding structure.

Name

The Startup Company

Legal name

The Startup Company (operating as part of The Company Group A/S)

Website

https://thestartupcompany.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Startup Company is a coworking space operator in central Aarhus, Denmark, offering fixed desks, campaign desks, day passes, and meeting rooms to roughly 25 early-stage entrepreneurs, freelancers, and small businesses, operating under The Company Group A/S holding structure.

Ownership category

akta.pro rank

Product category

Coworking Space

NAICS

Traveler Accommodation (7211), Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Coworking Cafes / Work Cafes (THAFADAJ)

akta.pro secondary industries

Remote Access, Virtual Workspaces & Digital HQ (BPAMAMAL), Digital Nomad & Remote-Work Monthly Stays (THAMAFAI)

Keywords

• Coworking space
• Flexible office rental
• Shared workspace
• Entrepreneur community
• Day pass office

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Coworking Space Rental: Monthly rental revenue from fixed desks, open office landscape spots, private offices, and day passes. Customers pay recurring monthly fees for workspace access, with options for flexible short-term commitments. The revenue model includes ancillary services such as meeting room rentals, lunch catering, and printer access.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Startup Company operates a coworking space in Aarhus C, Denmark, renting fixed desks, promotional campaign desks, day passes, and three private offices to entrepreneurs, freelancers, and small businesses. Memberships include shared amenities such as meeting rooms, 1 Gbit internet, 24/7 access, lunch catering, and participation in a community of peer entrepreneurs. The space is operated as part of The Company Group A/S.

Product overview

The Startup Company is a coworking space (kontorfællesskab) in Aarhus C offering flexible office solutions for entrepreneurs, freelancers, and small businesses. The company operates as a single unified service platform providing fixed desk spaces (Fast Plads at 2,475 DKK/month), promotional campaign desks for new entrepreneurs (Kampagneplads starting at 1,000 DKK/month for 2 months), and day passes (Dagsplads from 250 DKK/day). All workspace tiers include access to meeting rooms with Airtame screens, high-speed internet, complimentary beverages, and community events. The company differentiates through its entrepreneurial community focus, offering networking opportunities, free consultation with attached lawyer and accountant, and potential investment opportunities through The Company Group. The product portfolio centers on workspace-as-a-service with varying commitment levels and price points to accommodate startups at different stages.

Differentiator

Problem solved

Functional benefit

Products and services

• New Area Fixed Desk (Fast Kontorplads / New Area) Fixed desk subscription in the open coworking landscape aimed at entrepreneurs whose businesses were started in 2025 or 2026, with a discounted introductory rate that increases after the first two months. Includes all shared amenities and lunch.
• Fast Plads (Fixed Desk) Standard fixed desk subscription in the open coworking landscape for regular tenants, with full access to amenities (key card, 24/7 access, unlimited coffee, meeting rooms).
• Kampagneplads (Campaign Desk) Discounted fixed desk subscription for startups that are at most one year old, with lunch included and a promotional rate for the first two months before stepping up to the standard Fast Plads rate.
• Dagsplads (Day Pass) Pay-as-you-go single-day workspace access for occasional users, freelancers, or visitors. Includes desk and wireless network; lunch, meeting rooms, and social events available as add-ons.
• Private Offices Three separate enclosed offices of varying sizes for tenants wanting a quieter space or room for a small team, located alongside the open coworking landscape in the Aarhus C building.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• The Company GroupcoreOthersParent company that owns The Startup Company. Provides investment opportunities to tenants. The Company Group A/S is the data controller (CVR: 33052766) and overarching organization. Shared management and branding at Ny Banegårdsgade 48, 8000 Aarhus C.
• The Food CompanycoreStrategic or Co-development PartnerProvides lunch catering service in the shared canteen at The Startup Company. Located in the same building. Daily lunch is included with many desk rental packages.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Spaces (IWG): International coworking brand under IWG offering offices, coworking, and meeting rooms on flexible terms; directly comparable business model and customer base, competes for the same entrepreneur/SMB segment globally including in Nordic markets.
• WeWork: Global coworking incumbent that pioneered the flexible-workspace model The Startup Company operates in; comparable product (hot desks, private offices, meeting rooms) and target customer (startups, freelancers, SMBs), but at much larger scale.

Direct peers

• Industrious: Premium coworking and flexible-office operator providing full-service workspaces with hospitality-grade amenities; comparable offerings (desks, offices, meeting rooms, community events) at a similar price-per-seat positioning to The Startup Company.
• Founders House: Copenhagen-based coworking community explicitly targeting startup founders and small teams, with bundled services and community events; the closest Danish peer by value proposition (community-first, founder-focused coworking).
• Mindspace: Design-led coworking operator with locations across Europe; comparable target market (startups, scale-ups, small teams) and product suite (private offices, dedicated desks, meeting rooms), but with broader European footprint.

Emerging players

• The Coffee Collective: Danish specialty coffee shop chain with locations that double as work spaces for freelancers and remote professionals; serves a similar freelance/founder demographic and competes for daily working-attendance spend (coffee + day pass use).
• Baresso Coffee: Danish coffee chain whose locations often function as informal work cafes for freelancers and remote workers; partially overlapping customer base (Danish entrepreneurs, laptop workers) and amenity model (coffee + seating + WiFi), but operates cafés rather than dedicated coworking.

Regional players

• Plus Offices: Scandinavia-focused serviced-office and coworking operator; comparable offering and target audience but with presence across multiple Nordic cities — the most direct regional benchmark for a single-city Danish coworking operator.

Others

• Coworking Europe Directory (Coworker): Marketplace/aggregator that lists and books coworking spaces globally; relevant ecosystem participant because direct booking and discovery via tour-led GTM channels (like The Startup Company's) face aggregated price competition from this listing layer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-startup-company-dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Startup Company