Hogenkamp Agrarische Coaching

What Hogenkamp Agrarische Coaching does

Hogenkamp Agrarische Coaching is a Dutch private coaching and mediation practice founded in 2013 by Paulien Hogenkamp, headquartered in Wierden, Overijssel. The firm delivers personal coaching, business coaching, family mediation, career coaching, burnout support, and professional psychological assistance tailored to agricultural entrepreneurs and farm families across the Netherlands. Its service portfolio is delivered by a multi-disciplinary team of agricultural coaches, mediators, an agricultural social psychologist (Henk Korterink), and trainers, using a methodology that combines DISC analysis, personality assessments, somatic bodydrumrelease therapy, and systemic family business coaching frameworks. Sub-sectors served span dairy, pig, poultry, goat, calf, arable, horticulture, and bulb cultivation, addressing issues including succession conflict, business termination, relationship breakdown, and mental health crises.

The business operates a hybrid delivery model: three physical practice locations (Wierden, Velp/Arnhem, Landsmeer) covering most Dutch provinces, supplemented by on-farm visits and digital/video consultations. Customer acquisition is largely referral-driven — accountants (Alfa Accountants), agricultural advisors, municipalities, and insurance companies refer clients — augmented by thought-leadership content (Taboer and Hoopverleners podcasts), industry-event speaking (Boeren voor morgen, LTO Noord, Agrarische Jongeren Friesland), and government-subsidy access channels (GLB-kennisvoucher, SABE). Pricing is quote-based and not publicly disclosed, structured as per-engagement professional services.

In February 2026, Hogenkamp Agrarische Coaching was acquired by DLV Advies, a Dutch agricultural advisory group, and continues to operate as an independent subsidiary focused on mental health support for farmers. The firm also operates a related training sub-brand, Agritraining.nl, which delivers DISC training, team training, and coaching-skills workshops for the broader agricultural sector. The company is privately held, employs 1–10 people, and has not raised institutional capital.

Name

Hogenkamp Agrarische Coaching

Legal name

Hogenkamp Agrarische Coaching

Website

https://agrarischecoaching.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Hogenkamp Agrarische Coaching is a Dutch private practice founded in 2013 that delivers personal coaching, mediation, and psychological support to agricultural entrepreneurs and farm families across the Netherlands.

Ownership category

akta.pro rank

Product category

Agricultural Coaching Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industries

Career, Purpose & Executive Wellbeing Coaching (EDABANAI), Stress Management & Burnout Prevention Coaching (HSADAGAD), Coaching, Mentoring & Facilitation Services (BPACANAI)

Keywords

• Agricultural coaching services
• Family business mediation
• Farm succession planning
• Career transition coaching
• Burnout psychological support

Headquarters

HQ city

Wierden

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Coaching Services: Professional coaching and psychological support services for agricultural entrepreneurs, delivered on a per-engagement basis. Services include personal coaching, career coaching, family mediation, business succession support, and burnout recovery.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Hogenkamp Agrarische Coaching provides professional coaching, mediation, and psychological support services specifically designed for Dutch agricultural entrepreneurs and their families. Offerings span personal coaching, business coaching, family coaching, career coaching, relationship coaching, mediation, business succession support, business termination support, and burnout recovery, delivered through individual and family sessions at multiple Dutch practice locations and via digital consultations.

Product overview

Hogenkamp Agrarische Coaching is a Dutch coaching and mediation service provider serving agricultural entrepreneurs across the Netherlands. The company offers a comprehensive portfolio of services including personal coaching, business coaching (ondernemerscoaching), family coaching (familiecoaching), career coaching (loopbaancoaching), mediation, and burnout support. The core offerings are delivered through their team of experienced agricultural coaches, mediators, psychologists, and trainers who specialize in the unique challenges of farming life. Additionally, the company operates a separate training platform called Agritraining.nl (https://agritraining.nl) which provides workshops and training programs for the agricultural sector. Services are available at multiple locations throughout the Netherlands (Wierden, Velp, Landsmeer) as well as via digital consultations.

Differentiator

Problem solved

Functional benefit

Brands

• Agritraining: Trainingen en workshops voor het agrarische bedrijfsleven – training and workshop services for the agricultural sector, offered as a sub-brand of Hogenkamp Agrarische Coaching.

Products and services

• Persoonlijke Begeleiding (Personal Coaching) Individual coaching services for farmers and agricultural entrepreneurs facing personal challenges including burnout, mental health support, and professional assistance tailored to the agricultural sector.
• Ondernemerscoaching (Business Coaching) Business coaching for agricultural entrepreneurs covering business development, succession planning, business termination, and career transition within the farming sector.
• Familiecoaching (Family Coaching) Family mediation and coaching services for agricultural family businesses addressing relationship issues, succession conflicts, and communication challenges on the farm.
• Loopbaancoaching (Career Coaching) Career transition coaching for farmers ending their agricultural career, helping them find new employment, discover personal strengths, and navigate career changes with practical workbook-based guidance.
• Mediation Agricultural mediation services for resolving family conflicts and succession disputes within farming family businesses.
• Relatiecoaching (Relationship Coaching) Relationship coaching for farming couples addressing communication problems, work-life balance, and partnership challenges specific to agricultural life.
• Overnameconflicten (Succession Conflict Coaching) Coaching for resolving conflicts during farm succession transitions, helping families navigate generational differences and communication challenges between parents and successors.
• Bedrijfsovername en Overdracht (Business Succession) Comprehensive coaching for agricultural business succession and transfer, facilitating communication between generations and supporting sustainable transitions for both transferring and succeeding parties.
• Burn-out Begeleiding (Burnout Support) Specialized support for farmers experiencing burnout, helping them organize thoughts, regain confidence, and find new perspectives aligned with their current life phase and farm finances.
• Professionele Hulpverlening (Professional Assistance) Professional mental health support services with strong affinity for the agricultural sector, providing help that speaks the literal and figurative language of farmers.
• Bedrijfsbeëindiging (Business Termination) Specialized coaching for farmers facing business closure, addressing emotional aspects of ending a family farm and supporting the transition to new careers or life phases.
• Agritraining Training and workshop services for the agricultural sector, including DISC training, team training, and coaching-skills workshops for agricultural advisors, offered as a sub-brand of Hogenkamp Agrarische Coaching.

Quantifiable outcome

• High client satisfaction evidenced by extensive testimonial portfolio with dozens of named clients sharing positive outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• DLV AdviescoreStrategic or Co-development Partner · 9 February 2026DLV Advies acquired Hogenkamp Agrarische Coaching in February 2026. Hogenkamp continues as an independent subsidiary, providing mental health and coaching services to farmers under the DLV Advies umbrella. This partnership combines agricultural business advisory expertise with psychological support services.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Flynth: Large Dutch accounting and advisory firm with significant agricultural sector exposure. Comparable due to shared Dutch farmer SMB client base and overlap in succession planning, business development, and family business transitions.
• Countus: Major Dutch accounting and advisory firm focused on agricultural and SME clients. Comparable because it serves the same Dutch farming customer base with succession, financial, and business advice and is a likely referral source into Hogenkamp's coaching funnel.
• DLV Advies: Dutch agricultural business advisory group that acquired Hogenkamp in February 2026. Directly comparable because it serves the same Dutch farmer customer base with business, financial, and strategic advisory, now offering Hogenkamp's coaching as a bundled mental health service.
• Accon AVM: Dutch advisory group with a strong agricultural and SME focus, providing accountancy, tax, and business advice. Comparable due to overlap in farmer succession, family business transitions, and serving the same Dutch agricultural SMB customer segment.
• ABAB: Large Dutch accounting and advisory firm with a strong agricultural vertical. Comparable due to its deep farmer relationships and overlap in succession planning, family business advice, and farm transition services — a natural referral counterpart for agricultural coaching.

Others

• ZLTO: Dutch southern agricultural organization representing farmer members in Noord-Brabant, Zeeland, and Gelderland. Comparable because it serves the same regional farmer membership base and increasingly addresses farmer well-being and family business issues that overlap with Hogenkamp's services.
• LTO Noord: Dutch regional agricultural employers' organization representing Northern Dutch farmers. Comparable because it operates as a member organization for the same farmer audience, runs mental health and well-being programs, and acts as a referral conduit to coaching services like Hogenkamp.

Direct peers

• Stigas: Dutch foundation supporting health, safety, and well-being of agricultural and green-sector workers. Directly comparable because it specifically addresses mental health, burnout, and psychosocial support for farmers — the same end-customer pain points Hogenkamp solves.
• Alfa Accountants en Adviseurs: Dutch agricultural accounting and advisory cooperative referenced as an explicit referral partner to Hogenkamp. Comparable because it serves the same Dutch farmer SMB base with financial and business advisory and routes clients with personal/family issues into specialized coaching.

Regional players

• Agriant: Dutch regional agricultural advisory firm focused on arable farming and crop production. Comparable because it serves a subset of the same Dutch farming customer base and provides business and operational advice that can be paired with coaching services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hogenkampagrarischecoaching
• LinkedInlinkedin.com/company/hogenkamp-agrarische-coaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hogenkamp Agrarische Coaching