What Kellfri AB does

Kellfri AB is a Swedish supplier of machinery, equipment, and accessories serving forestry, agriculture, construction, and gardening markets. Founded in 1952 and headquartered in Skara, Sweden, the company operates as a subsidiary of Volati (Nasdaq Stockholm) through its Salix Group division. Kellfri combines own-brand manufacturing (notably the Swekip wheel loader line and proprietary Kellbri flail mowers, slope cutters, ATV implements, and forestry equipment) with co-distribution of third-party brands including Lovol tractors, Kawasaki ATVs/UTVs, and Muurikka outdoor cooking products. The product portfolio spans compact tractors (25-110 hp), wheel loaders, flail mowers, ATV attachments, forestry wagons, wood chippers, log splitters, horse and livestock equipment, fencing, and road/snow maintenance machines — supported by a large spare parts operation from a 22,000 sqm warehouse in Jung (Kvänum).

The business model is predominantly hardware sales with a multi-channel go-to-market combining direct e-commerce (kellfri.se), a certified dealer and service partner network across Sweden, and direct export sales to seven European countries (Norway, Finland, Denmark, the UK, Poland, and Germany). Revenue is supplemented by managed services including consumer installment financing via Svea (up to 50,000 SEK) and business leasing (up to 84 months). The company employs approximately 70 people and operates dedicated sales, marketing, and assembly/service functions with a leadership team that includes CEO Carl-Axel Svensson, CFO Anton Hjalmarsson, COO Joakim Stensson, CSO Caroline Karlström, and CMO Andreas Bjelkholm. Recent product innovation includes the 2023 launch of the VKMATV105E — marketed as the market's first electric ATV flail mower — and extended warranty programs (60 months on Lovol tractors, 36 months on select green area machines).

Name

Kellfri AB

Legal name

Kellfri AB

Website

https://kellfri.se

Company type

Private

Founded year

1952

Operating status

Operating

Short description

Kellfri AB is a Swedish supplier of agricultural, forestry, construction, and gardening machinery, selling own-brand equipment (Swekip wheel loaders, flail mowers) and distributed brands (Lovol tractors, Kawasaki ATVs) across seven European countries via dealers, e-commerce, and direct export sales.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Farm Machinery & Equipment (3523), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)

akta.pro secondary industries

Compact & Specialty Farm Machinery (Compact Tractors, Vineyard/Orchard, High-Clearance, Track Systems) (AFAAAAAJ), Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)

Keywords

• Agricultural machinery
• Forestry equipment
• Compact tractors
• Wheel loaders
• ATV accessories

Headquarters

HQ city

Skara

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sales of tractors (Lovol brand), wheel loaders (Swekip brand), and attachments including flail mowers, slope cutters, harrows, and implements for agricultural use.
2. ATV Equipment and Accessories: Sales of ATV vehicles (Kawasaki), trailers, forest wagons, and specialized ATV attachments for farm, forest, and property maintenance.
3. Animal Husbandry Equipment: Products for livestock including cattle handling, horse facilities, feeding equipment, water systems, and fencing solutions.
4. Spare Parts and Service: Large warehouse of spare parts for own-brand machines and products sold, with fast delivery from 22,000 sqm warehouse. Includes service kits and maintenance supplies.
5. Consumer Financing: Partnership with Svea for installment payments up to 50,000 SEK. Consumer can pay interest-free for 12 months or longer terms with interest. Revenue from financing arrangements.
6. Business Leasing: Equipment leasing for businesses with tax-deductible costs, up to 84-month terms, with residual value purchase options.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Kellfri AB designs, sources, distributes, and sells machinery, equipment, and accessories for forestry, agriculture, construction, and gardening. The product range spans compact tractors (Lovol brand), the proprietary Swekip wheel loader line, flail mowers, slope cutters, ATV implements, forestry wagons, wood chippers, log splitters, animal husbandry equipment, and outdoor cooking products, supported by spare parts and a certified service-partner network across seven European countries.

Product overview

Kellfri AB is a full-range supplier of agricultural machinery with Swedish design and construction, offering a multi-brand portfolio organized around several core product lines. The flagship proprietary sub-brand is Swekip (wheeled loaders in L-20 class: 1850, 2360, 3080 series), complemented by Kellfri's own flail mowers and vertical cutters (X-series Slaghack and W-series Släntklippare), ATV implements (electric and petrol flail mowers, tippers, water wagons, harrows, and forestry wagons), and Lovol tractors distributed under partnership. The company also distributes third-party brands including Kawasaki ATVs/UTVs, Muurikka outdoor cooking products, and Lovol mini excavators. Supporting the equipment range are extensive accessory and spare parts lines, service kits, a used equipment marketplace, and an outlet clearance section. Products are sold across Sweden, Norway, Finland, Denmark, the UK, Poland, and Germany through a certified dealer and service partner network, with assembly and after-sales support from the company's own facilities in Skara and Jung.

Differentiator

Problem solved

Functional benefit

Brands

• Swekip: Brand for wheel loaders
• Lovol

Products and services

• Slaghack / Vertikalklippare X-series (Flail Mowers) Tractor-mounted flail mowers and vertical cutters in the X-series (XKH and XKE models) ranging from 1.45m to 2.8m width, designed for maintaining grasslands and pastures on agricultural properties.
• Släntklippare W-series (WKL Slope Mowers) Bank/slope mowers in the WKL series (1.4m to 2.2m width) for slope mowing, complementing the X-series flail mowers for comprehensive grassland maintenance.
• Slaghack ATV (ATV Flail Mowers) ATV-powered flail mowers available in petrol (Briggs & Stratton 13.5hp and 18hp) and fully electric models, covering 1.0m to 1.5m cutting width for property and green area maintenance.
• Lovol Compact Tractors Lovol compact tractors (25-110 hp) sourced from the Lovol brand, including models with and without front loaders, available with Stage V emissions compliance. Tractors undergo an 80-point inspection before delivery and are offered with up to a 60-month warranty.
• Swekip Wheel Loaders Kellfri's own brand of wheeled loaders in the Swekip series (1850, 2360, 3080) in the L-20 size class, powered by Yunnei Stage V diesel engines, with hydraulic Trima/SMS attachment coupling, integrated back-up camera, and available in Standard, Comfort, and Comfort/Lighting packages.
• ATV Forest Wagons (FT-series) Forestry wagons for ATVs available in 2-ton capacity models (FT36-2T, FT36D-2T, FT36DFR-2T, FT42DFR-2T) with various features including differential lock and front/rear braking, sold alongside grip buckets and other forestry attachments.
• Flishugg (Wood Chippers) Wood chippers (WC130, WC150HD) for processing wood into chips or firewood, available with manual or hydraulic feed, sold as part of the forestry and firewood product range.
• Vedklyv (Log Splitters) Electric log splitters (HK559, HK779) with 7-ton splitting force and log lengths up to 50-70cm, forming part of the firewood processing product line.
• ATV Tipping Trailers ATV tipping trailers (TV15ATVPRO 1.5-ton capacity) for transporting materials, sold alongside water wagons and arena harrows.
• ATV Water Wagons and Arena/Farm Harrows ATV-mounted water wagons (VV800) for transporting water, and ATV-mounted farm harrows (GH2UG adjustable frame) and arena harrows (RBH2) for maintaining riding arenas and farmland surfaces.
• Horse Feeding Racks and Livestock Equipment Horse feeding racks with roof and covered bow supports, water containers (500L), water troughs, and livestock equipment for animal husbandry on farms.
• Stable Equipment and Horse Farm Products Stable equipment including stall mats, stall partitions, feeding racks, chicken coops, and related accessories for horse farms and livestock facilities.
• Fencing and Electric Fence Units Fencing materials including sheep netting, posts, and electric fence energizer units (AKO Duo Power X, Sun Power S, Power Profi Ni series) for livestock containment.
• Kawasaki ATV & UTV Kawasaki-branded all-terrain vehicles and utility vehicles (Brute Force 450/750, MULE PRO-MX, MULE PRO-DX) distributed by Kellfri in Nordic markets.
• Lovol Mini Excavator Lovol mini excavators (1.8 ton, without cabin, with S30/180 quick coupler) sourced from Lovol and distributed through Kellfri's dealer network.
• Muurikka Outdoor Cooking Products Muurikka-branded outdoor cooking products including frying pans, grill wagons, pizza ovens, smoking ovens, and accessories for garden/outdoor cooking.
• Sopmaskin (Sweeping Machine) Sweeping machines with collectors (SM1501) for road and surface maintenance, part of the road and snow management product category.
• Jordborrsaggregat (Earth Augers) Earth auger units (EA2S) with interchangeable bits (150mm), ice auger attachments, dampers, and extensions for fence post installation and ground drilling tasks.
• Gripskopa / Insatsskopa (Grip Buckets) Grip buckets and insert buckets (KGS55, 55cm width) designed for forestry wagons to enhance log and material handling capabilities.
• Spare Parts and Service Kits Spare parts and service kits (engine oil, transmission oil, coolant, fuel filters, brake filters) for Kellfri's own products and distributed brands, stocked in a large in-house warehouse with fast delivery.
• Used Equipment Marketplace Pre-owned and demo equipment marketplace offering demo products, display units, and slightly damaged goods at discounted prices including used tractors, loaders, and ATVs.
• Outlet (Discounted Products) Outlet section featuring discontinued and clearance products at reduced prices (up to 80% discount), including garden machinery, hardware, and accessories.

Quantifiable outcome

• 60-month warranty on Lovol tractors
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DB SchenkercoreOthersPrimary logistics and freight partner for parcel deliveries (0-35 kg) and freight shipments up to 3.57 m³ and larger partload shipments. Multiple daily pickups from Kellfri warehouse.
• PostNordminorOthersLogistics partner referenced for some shipment deliveries. Multiple daily pickup schedules mentioned.
• OnePartnerGroupminorImplementation/ SI/ Consulting PartnerHR and recruitment partner handling job postings and candidate screening for open positions at Kellfri. Used for volume recruitment services.
• YunneicoreTechnology or IntegrationEngine supplier for Swekip wheel loaders. Provides Stage V compliant 4-cylinder diesel engines meeting current environmental requirements. No AdBlue required due to commonrail turbo diesel technology.
• Lovol (Foton Lovol)coreTechnology or IntegrationTractor brand sourced and distributed by Kellfri in Scandinavian markets. Kellfri performs 80-point quality inspection before delivery. Offers up to 60-month warranty.
• Kawasaki MotorscoreTechnology or IntegrationATV and UTV brand sold through Kellfri including Brute Force and MULE series vehicles. Kellfri distributes Kawasaki products in Nordic markets.
• Maskservice AB (MaskinLeverantörerna)minorOthersIndustry association membership. Company logo displayed showing association membership.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Husqvarna Group: Swedish global leader in forest, garden and outdoor power equipment; competes with Kellfri in ATV/forestry attachments, robotic mowers, and chainsaws, with a much broader portfolio.
• Kubota Corporation: Japanese global compact tractor and ground-care equipment OEM with established European dealer networks, a primary competitor to Kellfri's Lovol-sourced compact tractor offering.
• Bucher Industries AG (Landtechnik): Swiss-listed industrial group with a Landtechnik division producing compact and municipal loaders, overlapping with Kellfri's Swekip product line across European agricultural and municipal segments.

Direct peers

• Ålö AB (Quicke): Swedish manufacturer of front loaders and the Trima quick-coupler brand — the same coupling used on Kellfri's Swekip loaders — competing in the same tractor-loader attachment space.
• JF-Fabriken / Kongskilde Grassland: Danish grassland, forage and hay machinery maker whose products overlap directly with Kellfri's flail mowers, rakes and implements for hay and pasture maintenance.
• Weidemann GmbH: German Hoftrac and compact loader manufacturer with deep European dealer coverage in farm, equestrian and municipal segments, directly comparable to Kellfri's wheel loader offering.
• Bredal A/S: Danish manufacturer of agricultural spreaders and sprayers, a direct Nordic peer in the professional farm equipment category with comparable Scandinavian distribution footprint.
• Schäffer Maschinenfabrik: German manufacturer of compact wheel loaders for agriculture and landscaping — a direct product peer to Swekip with overlap in target customers (contractors, equestrian, green-area).
• Vreten AB: Swedish manufacturer of compact tractor implements and agricultural equipment serving Nordic farms, overlapping directly with Kellfri's own-brand implement and attachment range.
• Avant Tecno Oy: Finnish manufacturer of compact articulated loaders and attachments, closely comparable to Kellfri's Swekip wheel loader line in target customer and product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kellfri-ab

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kellfri AB