Highland Orchards Farm Market

What Highland Orchards Farm Market does

Highland Orchards Farm Market is a family-owned and operated agritourism and direct-to-consumer farm business headquartered in West Chester, Chester County, Pennsylvania. Established in 1941, the company operates over 200 working acres producing a diversified mix of fruits and vegetables and has expanded across decades into a multi-revenue agritourism destination. The core offering combines a year-round Farm Market & Bakery (anchored by the signature 'Best of Philly' Apple Cider Donuts and daily-baked fruit pies), seasonal Pick-Your-Own operations across strawberries, blueberries, peaches, cherries, apples, pumpkins, and other crops, and a roster of paid fall activities including a 5-acre corn maze, apple cannons, and tractor-pulled hayrides. The company serves three primary customer types: families and general consumers seeking fresh produce and farm experiences, school groups booking educational Growing Tours and field trips, and groups booking birthday parties and private events through a reservation system.

Revenue is generated through six interlocking streams: Farm Market & Bakery retail (per-unit pricing on donuts at $1.25 single / $6.50 half-dozen / $12 dozen), Pick-Your-Own access fees ($3 per person age 3+), agritourism activities with shuttle service, event hosting with 50% deposits, CSA Gift Cards in $25/$100/$250 denominations that front-fund the growing season, and a partnership-driven weekend beer garden with Levante Brewing. Distribution is hybrid: walk-in retail at the single Marshallton-Thorndale Road location, on-site pick-your-own fields, third-party online ordering (smartonlineorder.com) for bakery pre-orders, and direct gift card sales in store, curbside, by mail, or online. Marketing relies primarily on Facebook/Instagram for real-time crop and weather updates, the company website for bookings, and community outreach through a donation program. The company is privately held with no external institutional funding and no disclosed management team bios.

Name

Highland Orchards Farm Market

Legal name

Highland Orchards, Inc.

Website

https://highlandorchards.net

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Short description

Highland Orchards Farm Market is a family-owned Chester County, Pennsylvania farm operating since 1941 across 200+ acres, serving families, school groups, and event customers through a year-round Farm Market & Bakery, seasonal pick-your-own fruit, and agritourism activities including hayrides, a corn maze, and birthday parties.

Ownership category

akta.pro rank

Product category

Farm Market & Agritourism

NAICS

Fruit and Tree Nut Farming (1113), Noncitrus Fruit and Tree Nut Farming (11133)

SIC

Agricultural Production-Crops (100), Retail-Food Stores (5400)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC), Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

Keywords

• Farm Market Retail
• Pick-Your-Own Fruit
• Agritourism Activities
• Farm-Fresh Bakery
• Seasonal Farm Events

Headquarters

HQ city

West Chester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Farm Market & Bakery Retail: Direct retail sales of fresh produce, baked goods including apple cider donuts (their signature product), pies, breads, jams, jellies, local honey, cheese, milk, and seasonal items. The bakery produces fresh apple cider donuts year-round and fruit pies daily.
2. Pick-Your-Own Operations: Visitors pay field access fees ($3 per person) to harvest their own fruit including apples, berries, peaches, cherries, and more. Containers must be purchased on-site. Shuttle service available on weekends.
3. Agritourism Activities: Revenue from corn maze, apple cannons, hayrides, and fall festival activities. The 5-acre corn maze opens seasonally with shuttle rides, apple cannons, and seasonal festivals driving visitor engagement.
4. Event Hosting & Parties: Birthday parties and celebrations booked with 50% deposit required. Private hayrides and campfire events, field trip Growing Tours, and group reservations generate event-based revenue.
5. CSA Gift Cards: Community Supported Agriculture gift card program where customers purchase cards in $25, $100, or $250 denominations to use on fresh produce and market items. Cards purchased Dec-May support the farm's growing season planning.
6. Levante Beer Garden Partnership: Weekend beer garden operated by Levante Brewing at Highland Orchards, bringing in additional visitors and creating a partnership revenue opportunity through increased foot traffic.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Highland Orchards Farm Market operates a year-round farm market, bakery, and seasonal pick-your-own fruit operation across 200+ working acres in West Chester, Chester County, Pennsylvania. The Farm Market sells fresh in-season produce, the signature 'Best of Philly' Apple Cider Donuts, fresh-baked fruit and specialty pies, fresh-pressed apple cider, jams, jellies, local honey, cheese, and CSA gift cards. Seasonal agritourism activities include pick-your-own strawberries, cherries, blueberries, peaches, apples, pears, pumpkins, and corn, as well as hayrides, a 5-acre corn maze, apple cannons, birthday parties, Growing Tours, and field trips.

Product overview

Highland Orchards Farm Market is a family-owned and operated agritourism destination in Chester County, Pennsylvania, established in 1941. The business operates as a diversified farm with over 200 acres producing fresh fruits and vegetables. The core offering combines a year-round Farm Market and Bakery with seasonal Pick-Your-Own experiences and recreational activities. The Farm Market & Bakery (retail store) serves as the primary revenue driver, offering fresh in-season produce grown on-site alongside baked goods including the signature 'Best of Philly' Apple Cider Donuts and fresh fruit pies. The agritourism activities—Pick-Your-Own fruit, Corn Maze & Apple Cannons, Hayrides, and Birthday Parties—provide seasonal experiences that drive fall visitation. Educational programs (Growing Tours and Field Trips) serve school groups with curriculum-aligned farm experiences. The company also operates a CSA Gift Card program and hosts a partner craft beer garden (Levante Beer Garden).

Differentiator

Problem solved

Functional benefit

Products and services

• Apple Cider Donuts Fresh-baked apple cider donuts, recognized as 'Best of Philly', produced daily year-round in the farm bakery for walk-in and online-order customers.
• Fresh Fruit Pies Fresh 9-inch fruit pies baked daily in the farm bakery, available in Apple, Blueberry, Cherry, Peach, Pecan, Pumpkin, and Strawberry Rhubarb varieties for walk-in and pre-order customers.
• Specialty Pies Pre-order specialty pies including Peach Praline, Pumpkin, No Sugar Added options, and other seasonal varieties produced by the farm bakery.
• Farm Market & Bakery Year-round physical retail store at 1000 Marshallton-Thorndale Road, West Chester, offering fresh in-season produce grown on-site, fresh-baked goods, apple cider, jams, jellies, local honey, cheese, and specialty items from regional vendors.
• Pick-Your-Own Fruit Seasonal pick-your-own produce experience covering strawberries, cherries, blueberries, peaches, apples, pears, pumpkins, blackberries, raspberries, corn, plums, and nectarines, with a per-person field access fee and on-site picking containers.
• Apple Cider Fresh apple cider pressed from Highland Orchards' own apples, available at the Farm Market.
• Corn Maze & Apple Cannons 5-acre Pennsylvania-themed corn maze combined with apple cannon shooting experience, available weekends September through November with on-site shuttle rides.
• Hayrides Tractor-pulled wagon rides through the orchard, available as private 1-hour or 2-hour campfire events and as public Easter Bunny and Fall Harvest hayrides.
• Growing Tours Guided educational farm tour via shuttle through the orchard with stops covering sustainable farming, crop rotation, and pollination, including seasonal fruit picking and apple cider donuts.
• Field Trips School group tours offering hands-on orchard activities, fruit picking, and seasonal educational experiences tailored to visiting groups.
• Birthday Parties Private outdoor party packages including reserved picnic areas, tented space, playground, petting area, and optional hayrides, booked with a 50% deposit.
• CSA Gift Cards Community Supported Agriculture gift cards available in $25, $100, or $250 denominations, redeemable for fresh produce and market items at the Farm Market.
• Levante Beer Garden Seasonal craft beer garden operated by Levante Brewing Company at Highland Orchards, open Saturdays and Sundays during the season alongside rotating food trucks.
• Firewood Seasoned mixed firewood and apple wood sold in-store or delivered to local customers.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Levante Brewing CompanycoreGTM or Marketing PartnerLevante Beer Garden operates every Saturday and Sunday at Highland Orchards during the season. The partnership brings Levante's craft beer selection to the farm, combining good vibes, great beer, and tasty food trucks under the orchard sky, creating a destination experience that drives additional weekend visitors.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eckert's: Multi-generation, multi-location pick-your-own farm operator in Illinois/Missouri with an adjacent farm restaurant, market, and events. Larger and geographically broader than Highland, but operates the same diversified pick-your-own plus farm market plus hospitality playbook, making it a useful scale benchmark.

Direct peers

• Frecon Farms: Boyertown, PA family-owned pick-your-own orchard and farm market in Berks County offering apples, peaches, berries, pears, and pumpkins plus a cidery. Comparable size, crop mix, and Mid-Atlantic positioning to Highland.
• Solebury Orchards: New Hope, PA pick-your-own orchard growing apples, cherries, peaches, blueberries, and pears. Mid-Atlantic single-site PYO competitor serving the same weekend day-tripper demographic driving into the Philadelphia metro area.
• Maple Lawn Farms: Biglerville, PA family orchard in Adams County (PA's apple belt) with pick-your-own, a farm market, and seasonal events. Directly comparable as a multi-generational, single-location pick-your-own farm market in Pennsylvania.
• Linvilla Orchards: Family-owned Media, PA orchard operating pick-your-own fruit, a farm market, bakery, garden center, and seasonal events. Operates in the same Philadelphia-region consumer market as Highland Orchards with substantially the same product/service mix, making it the closest like-for-like comp.
• Terhune Orchards: Princeton, NJ pick-your-own farm with on-site farm store, bakery, winery, school tours, and seasonal events. Same diversified agritourism plus farm market plus educational programming model as Highland Orchards, with very similar size and Mid-Atlantic positioning.
• Cherry Crest Adventure Farm: Lancaster County, PA family farm specializing in pick-your-own produce, a giant corn maze, hayrides, apple cannons, and farm-based events. Directly comparable in the agritourism/events dimension that drives Highland's peak season.
• Weaver's Orchard: Berks County, PA family-owned orchard offering pick-your-own across multiple fruits, a farm market, bakery, and school/group tours. Highly comparable size, crop mix, and operating geography to Highland Orchards.
• Paulus Orchards: Dillsburg, PA family pick-your-own farm with farm market, bakery, corn maze, hayrides, and seasonal events. Same multi-revenue-stream agritourism model as Highland Orchards, located in the same central-to-eastern Pennsylvania corridor.

Regional players

• Milburn Orchards: Cecil County, MD pick-your-own orchard and farm market serving the Baltimore-to-Philadelphia corridor. Comparable business model but a different state/region, making it a regional competitor rather than a head-to-head local competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100064800753775
• LinkedInlinkedin.com/company/highland-orchards-farm-market

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Orchards Farm Market