Jackson Hole Winery

What Jackson Hole Winery does

Jackson Hole Winery is a family-owned boutique winery founded in 2009 by winemaker Anthony Schroth, operating at 6,229 feet elevation at the base of the Grand Teton Range — one of the highest wineries in North America. The winery produces approximately 4,000 cases annually across 11 SKUs (white, red, rosé, sparkling, port-style, magnum, and Collector's Series), using high-altitude fermentation at 18% less oxygen that slows fermentation from a California standard of 2-3 weeks to 3-4 weeks. Grapes are sourced from Sonoma County (Russian River Valley, Dry Creek Valley), Napa Valley, Horse Heaven Hill (WA), and Walla Walla AVAs, then transported 909 miles to Jackson Hole for crushing, fermentation, pressing, and barrel aging. All production uses hand-crafted methods including wood basket pressing, manual punch-downs, and hand bottling with no automation.

The business model is a hybrid DTC-plus-wholesale structure. Direct channels include two tasting rooms (Town Square at 50 East Broadway and a partner room at Spirits & Spice, 80 West Broadway) and the OrderPort-powered online marketplace shipping to most U.S. states. Recurring revenue comes from the Wolf Pack Wine Club, which delivers limited-production wines twice yearly across three no-fee tiers (Grey Wolf 3 bottles/15% discount, Timber Wolf 6/20%, Alpha Wolf 12/25%). Wholesale distribution covers restaurants, hotels, liquor stores, and grocery chains across Wyoming, Idaho, Montana, and Washington D.C. Primary customer segments are wine tourists and wine club members, with secondary segments of regional hospitality accounts and retail partners.

Name

Jackson Hole Winery

Legal name

Jackson Hole Winery

Website

https://jacksonholewinery.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Jackson Hole Winery is a family-owned boutique winery founded in 2009 that produces ~4,000 cases annually of hand-crafted wines at 6,229 feet elevation in Jackson Hole, Wyoming, serving wine tourists, wine club members, and regional hospitality accounts across the Intermountain West and Washington D.C.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• High-altitude winemaking
• Boutique winery
• Hand-crafted wines
• Wine club subscriptions
• Tasting room experiences

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: One-time purchase of wines through the winery's online marketplace, tasting rooms, and retail outlets. Produces approximately 4,000 cases annually.
2. Wolf Pack Wine Club Subscription: Membership wine club with no fees. Members receive limited production wines delivered directly to their door twice yearly (April and October) with 15-25% discounts on purchases depending on tier.
3. Retail and Restaurant Distribution: Wines sold through restaurants, liquor stores, and grocery stores across Wyoming, Idaho, Montana, and Washington D.C.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Jackson Hole Winery produces approximately 4,000 cases per year of hand-crafted, award-winning wines at 6,229 feet elevation in Jackson Hole, Wyoming. Grapes are sourced from premium AVAs in Sonoma County, Napa Valley, and Walla Walla, then transported 909 miles for high-altitude crushing, fermentation, pressing, and barrel aging. The winery sells its wines through two tasting rooms, an online marketplace, the Wolf Pack Wine Club, and select wholesale partners across the Intermountain West.

Product overview

Jackson Hole Winery is a family-owned boutique winery founded in 2009, producing approximately 4,000 cases annually of hand-crafted wines at 6,229 feet elevation in Jackson Hole, Wyoming. The winery's product portfolio centers on 11 distinct wine products spanning white wines (Viognier, Chardonnay), rose (Alpine Glow), red wines (Pinot Noir, Catch & Release Zinfandel, Rendezvous Red blend, The Outlaw & The Sheriff Cabernet Sauvignon), sparkling (Old Faithful Brut), port (Apres Vous), and special releases (Collector's Series, Magnus format). These wines are complemented by the Wolf Pack Wine Club membership program offering tiered delivery options with discounts, and physical tasting room experiences at two Jackson locations. Grapes are sourced from Sonoma County, CA (Russian River Valley, Dry Creek Valley, Petaluma Gap), Horse Heaven Hill WA, and Napa Valley CA, then transported 909 miles to Jackson Hole for crushing, fermentation, pressing, and barrel aging.

Differentiator

Problem solved

Functional benefit

Brands

• Wolf Pack Wine Club: Wine club membership offering three tiers (Grey Wolf, Timber Wolf, Alpha Wolf) with bottles delivered twice yearly, discounts ranging from 15-25%, and member benefits including complimentary tastings and private event invitations.

Products and services

• Viognier Dry, crisp, refreshing white wine made from Viognier grapes sourced from Sonoma Valley, Sonoma County, CA. Sold to consumers via online marketplace and tasting rooms.
• Chardonnay Dry white wine with round mouthfeel, fruit forward character, and light buttery oak notes from Russian River Valley, Sonoma County, CA. Sold to consumers via online marketplace and tasting rooms.
• Alpine Glow Dry, crisp rose wine made from Pinot Noir with low alcohol percentage and aromatic profile, sourced from Russian River Valley, Sonoma County, CA.
• Pinot Noir Dry red wine with fruit forward character, round mouthfeel, elegant and silky smooth finish from Russian River Valley, Sonoma County, CA.
• Catch & Release Zinfandel Dry Zinfandel red wine featuring big Raspberry fruit with light spice and medium-plus body.
• Rendezvous Red Signature dry red blend of Cabernet Franc and Syrah with big, rich, fruit forward profile, hints of earth, and soft elegant finish from Horse Heaven Hill, Yakima County, WA.
• The Outlaw & The Sheriff Cabernet Sauvignon Dry Cabernet Sauvignon red wine, rich and full bodied with fruit forward character, age-worthy, from Dry Creek Valley, Sonoma County, CA.
• Apres Vous Port-Style Wine Port-style wine made from Napa Valley Merlot, aged 5 years in barrel with 18.5% alcohol and 8.5 g/L residual sugar, 500mL bottle size.
• Old Faithful Brut Sparkling Sparkling wine Blanc de Blanc from Russian River Valley, Sonoma, CA, made using Traditional Methode Champenoise with 12.5% alcohol.
• 2020 Pinot Noir Magnum 100% Pinot Noir in 1.5 liter magnum format, aged 18 months in French Oak, 14.20% alcohol from Russian River Valley.
• Collector's Series (Fall Arts Wines) Special edition wines featuring a new artist each year with a portion of proceeds donated to the Fall Arts Festival.
• Wolf Pack Wine Club Wine club membership program delivering limited production wines directly to members twice yearly in April and October. Three tiers (Grey Wolf, Timber Wolf, Alpha Wolf) deliver 3-12 bottles per shipment with 15-25% discounts, complimentary tastings for up to four guests, and invitations to exclusive member events. No membership fees.
• Tasting Room Experiences Wine tasting experiences at two Jackson Hole locations offering tastings, flights, and wine by the glass. Town Square tasting room open daily 11am-8pm with walk-ins welcome; Spirits & Spice partner location open 7 days a week 10am-9pm offering try-before-you-buy.
• Wine Shipping Service Wine shipping service throughout the United States (excluding Arkansas, Delaware, Kentucky, Mississippi, and Utah) via FedEx Ground, with summer temperature monitoring and cold pack options for hot climates.

Quantifiable outcome

• Won 15+ medals at San Francisco Chronicle Wine Competition (2024)
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Spirits & SpicecoreChannel Partner/ Reseller/ DistributorSpirits & Spice operates a dedicated Jackson Hole Winery tasting room at 80 West Broadway in Jackson. The location allows customers to try wines before purchasing. Spirits & Spice also carries Jackson Hole wines at their Washington D.C. location.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Silver Oak Cellars: Premium Cabernet-focused winery with owned tasting rooms (including destination locations) and a strong wine club — overlaps with Jackson Hole Winery in destination-tasting-room and DTC strategy at the premium end.
• Stag's Leap Wine Cellars: Established premium Napa Valley winery with broader portfolio and wider distribution; overlaps with Jackson Hole Winery in the premium red blend and Cabernet space and serves a similar upscale consumer.
• Caymus Vineyards: Iconic Napa Cabernet producer with deep wholesale and DTC presence; competes in the same on-premise and retail channels that Jackson Hole Winery targets with its flagship 'The Outlaw' Cabernet.
• Duckhorn Vineyards: Multi-brand premium Napa winery with national DTC, wine club, and wholesale footprint; competes for the same premium-wine consumer and on-premise placement, though at materially larger scale.

Direct peers

• Frog's Leap Winery: Boutique, family-run Rutherford/Napa winery with a strong sustainability narrative, DTC-led sales, and a craft positioning that closely mirrors Jackson Hole Winery's small-lot, story-driven approach.
• Walla Walla Vintners: Small, craft-focused Walla Walla Valley winery with estate-grown fruit and DTC emphasis — directly comparable as a boutique, story-driven producer in a similar price and production tier.
• Cakebread Cellars: Family-owned Napa Valley winery combining DTC tasting experiences, a wine club, and wholesale distribution with an emphasis on hand-crafted, food-friendly wines — comparable in family ownership and DTC-plus-wholesale GTM.
• Sokol Blosser Winery: Family-owned, sustainably focused Willamette Valley boutique winery with DTC, tasting room, wine club, and limited wholesale — highly comparable in family ownership, scale, and DTC-led business model.
• Grgich Hills Estate: Family-owned, premium Napa Valley winery with strong DTC, wine club, and tasting-room model and an emphasis on traditional, hand-crafted winemaking — directly comparable in scale, family ownership, and DTC orientation to Jackson Hole Winery.

Regional players

• Willamette Valley Vineyards: Oregon-based premium winery with tasting room, wine club, DTC e-commerce, and regional wholesale — comparable in DTC mechanics though based in a different grape-growing region than Jackson Hole Winery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jacksonholewinery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson Hole Winery