Fox Cities Convention & Visitors Bureau, Inc.

What Fox Cities Convention & Visitors Bureau, Inc. does

The Fox Cities Convention & Visitors Bureau, Inc. (FCCVB; also doing business as Fox Cities CVB and Fox Cities) is a private non-profit destination marketing organization (DMO) incorporated in Wisconsin. It operates as the official travel resource for a 19-community region in east central Wisconsin centered on Appleton, Neenah, Menasha, Kimberly, Little Chute, and Kaukauna, along the shores of Lake Winnebago and the Fox River. Its core function is to market the region to prospective visitors — leisure travelers, families, motorcoach groups, sports organizers, and meeting and event planners — and to channel visitors into local accommodations, restaurants, museums, nature preserves, and event venues.

The FCCVB's operating assets are a digital platform and a physical visitor center. The digital platform (foxcities.org) is a content-managed travel site centered on curated editorial content organized under the 'Fox Cities Original Experiences' brand (Found in the Fox, Full Stream Ahead, Hit the Trails, Date Night, For the Family, Round of Applause). Supporting capabilities include an event calendar and submission flow, a destination guide request fulfillment channel, an e-newsletter subscription system, and dedicated microsites for meeting planners, sports planners, and group tour operators. The physical Visitor Center at 213 S Nicolet Rd, Appleton provides in-person trip planning support and is staffed Monday through Friday. The technology stack is described as a standard digital destination marketing platform — CMS, email distribution, and digital resource library — with no proprietary AI or ML components identified.

The revenue model is non-profit and tax-funded. The CVB receives the bulk of its funding from hotel/motel tax (room tax) collected from visitor accommodations across the 19-community region, supplemented by membership dues from local tourism-related businesses and, where applicable, state and city tourism promotion allocations. All visitor-facing services — the website, the visitor center, mailed destination guides, and the e-newsletter — are provided free of charge. Monetization on the visitor side is indirect: the organization is measured by visitor volume, room nights generated, and event bookings attracted to the region, rather than by direct fees from individual travelers. Pricing model is therefore freemium on the consumer surface and partnership/membership-based on the supply side.

Name

Fox Cities Convention & Visitors Bureau, Inc.

Legal name

Fox Cities Convention & Visitors Bureau, Inc.

Website

https://foxcities.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fox Cities Convention & Visitors Bureau is a non-profit destination marketing organization that promotes tourism across a 19-community region in east central Wisconsin through the official foxcities.org travel website, a staffed visitor center in Appleton, e-newsletter, and dedicated services for meeting, sports, and group tour planners.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing services
• Tourism promotion
• Visitor information
• Convention planning
• Travel planning resources

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion and Marketing Services: The CVB operates as a destination marketing organization funded primarily through hotel/motel tax revenue collected from visitor accommodations across the Fox Cities region. Additional funding may come from membership dues from local tourism-related businesses and potential state/city tourism promotion allocations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

The Fox Cities Convention & Visitors Bureau operates as the official destination marketing organization for the Fox Cities region, a 19-community area in east central Wisconsin centered around Appleton. It markets regional tourism through the foxcities.org website, a physical visitor center, mailed destination guides, an email newsletter, and an event calendar. It also provides specialized trip-planning services for meeting planners, sports event organizers, and group tour operators seeking venues and itineraries in the region.

Product overview

Fox Cities Convention & Visitors Bureau operates the official destination marketing website for the Fox Cities region, a 19-community area in east central Wisconsin centered around Appleton. The organization provides a comprehensive tourism platform featuring the Fox Cities Original Experiences curated collections (Found in the Fox, Full Stream Ahead, Hit the Trails, Date Night, For the Family, Round of Applause), an extensive trail system with over 100 miles of paths, event calendar, visitor guides, and specialized services for group tours, meeting planners, and sports planners. The website serves as the primary digital resource for travel planning, offering information on outdoor recreation, museums, dining, accommodations, and attractions throughout the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Fox Cities Official Travel Resource Website The official destination marketing website (foxcities.org) for the Fox Cities region, providing travel planning resources, event listings, attraction information, and visitor guides for the 19-community region in east central Wisconsin. Serves as the primary digital channel for visitor information.
• Fox Cities Original Experiences Curated thematic experience collections showcasing unique regional attractions, including Found in the Fox, Full Stream Ahead, Hit the Trails, Date Night, For the Family, and Round of Applause. Designed to help visitors discover themed itineraries across the region.
• Destination Guide and Travel Resources Free mailed Fox Cities Destination Guide, e-newsletter signup, visitor center information, and travel planning resources including weather, transportation, and accommodation listings for prospective visitors.
• Event Calendar and Listings Comprehensive regional events platform featuring annual events, community festivals, museum exhibits, and a searchable event calendar for the Fox Cities region, with public event submission capability.
• Group and Meeting Planning Services Specialized planning services for group tours, meeting planners, and sports planners, including venue recommendations, itinerary development, accommodation coordination, and venue sourcing for the Fox Cities region.
• Fox Cities Trail System Directory Curated directory of the Fox Cities' 100+ miles of recreational trails, including Loop the Lake (3.5 miles), Fox Trot Trail (2 miles), Loop the Locks (13.1 miles), Wiouwash State Recreation Trail (21.8 miles), and connected nature preserve trail networks.
• Fox Cities Visitor Center Physical visitor center at 213 S Nicolet Rd, Appleton, providing in-person travel assistance, brochures, maps, and personalized trip planning support to walk-in visitors (open 8am–4:30pm Monday–Friday).

Quantifiable outcome

• Region spans 19 communities with 100+ miles of trails and multiple museums and attractions

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Local Hotels and AccommodationscoreStrategic or Co-development PartnerPartnership with hotels and accommodations throughout the Fox Cities to promote tourism and provide visitor referrals. Includes major properties such as Best Western Premier Bridgewood Resort Hotel, CopperLeaf Hotel + Spa, Country Inn & Suites Little Chute, and Comfort Suites Appleton Airport.
• Museums and Cultural AttractionscoreStrategic or Co-development PartnerPartnership with museums including History Museum at the Castle, Hearthstone Historic House Museum, Bergstrom-Mahler Museum of Glass, Building for Kids Children's Museum, and Trout Museum of Art to promote cultural tourism.
• Restaurants and Dining EstablishmentscoreStrategic or Co-development PartnerPartnership with local restaurants and dining establishments featured on the CVB website including Stone Arch Brewpub, Van Abel's of Hollandtown, Zacatecas Mexican Grill, and numerous other dining options throughout the Fox Cities.
• Nature Preserves and Outdoor Recreation ProviderscoreStrategic or Co-development PartnerPartnership with nature preserves including Heckrodt Wetland Reserve, Bubolz Nature Preserve, 1000 Islands Environmental Center, and High Cliff State Park to promote outdoor recreation tourism.
• Appleton Downtown, Inc.minorStrategic or Co-development PartnerPartnership with Appleton Downtown, Inc. to promote downtown Appleton attractions, shopping, dining, and events to visitors.
• Local Tour OperatorsminorChannel Partner/ Reseller/ DistributorPartnership with local tour operators including Fox River Kayaking Co., Glide N.E.W./Segway the Fox Tours, and Little Chute Windmill for experiential tourism offerings.
• Wisconsin Tourism PartnersminorStrategic or Co-development PartnerAffiliation with Wisconsin state tourism initiatives and Travel Wisconsin resources for broader regional tourism promotion.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit Milwaukee: The official DMO for Milwaukee, Wisconsin — directly comparable as a Wisconsin-based CVB operating the same destination marketing model with hotel-tax funding, multi-channel visitor services, and B2B planner resources for a single Wisconsin metro region.
• Visit Denver: The official DMO for Denver, Colorado — directly comparable as a mid-size U.S. city CVB running the same model of official destination website, visitor content, B2B meeting/event sales, and hotel-tax-funded operations.
• Destination DC: The official DMO for Washington, DC — comparable as a CVB operating the same destination marketing, content, and visitor-services model funded by lodging taxes and member dues, though at significantly larger scale.
• Visit Indy: The official DMO for Indianapolis — closely comparable in scale and structure to Fox Cities CVB, operating official destination marketing, content curation, and B2B sports/meetings sales with lodging-tax-derived funding.
• Visit Orlando: The official DMO for the Orlando region — directly comparable destination marketing organization operating the same CVB model of official content, event listings, and B2B meeting/sports sales, though at considerably larger scale.
• Visit Tampa Bay: The official DMO for the Tampa Bay region — directly comparable multi-community regional DMO with similar scope of destination marketing across an integrated metro region, including meeting/sports planner services.
• Choose Chicago: The official DMO for Chicago — operates the same CVB model of official destination content, event calendar, planner resources, and lodging-tax funding, but at substantially larger metro scale.

Broad incumbents

• Travel Wisconsin: The State of Wisconsin's official tourism marketing organization — operates the same DMO model at state level, with which Fox Cities CVB has an explicit affiliation for cross-promotion and broader regional marketing reach.
• Brand USA: The national-level destination marketing organization for the United States — operates the same DMO model but at the country-wide scale, with which Fox Cities CVB and other state/regional DMOs partner for international visitor promotion.

Regional players

• Door County Visitor Bureau: The official tourism organization for Door County, Wisconsin — comparable as a Wisconsin DMO operating the same destination marketing model but serving a different (and largely leisure/tourism-dominated) Wisconsin geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fox Cities Convention & Visitors Bureau, Inc.