INDIGO Fitness

Name

INDIGO Fitness

Legal name

Indigo Fitness Zürich AG

Website

https://indigofitness.ch

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)

akta.pro secondary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Premium fitness clubs
• Corporate fitness services
• Wellness spa amenities
• Group fitness classes
• Membership-based gyms

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Annual Memberships: Annual membership subscriptions for individual consumers at two locations (Zurich and Basel). Membership includes full access to fitness equipment, group classes, spa/wellness facilities, towel service, Lavazza coffee, and personal training consultations. Auto-renews annually unless cancelled 30 days prior to expiry.
2. Corporate Fitness Services: Design, build-out, and ongoing management of in-house corporate fitness clubs for businesses. INDIGO acts as a full-service partner handling conception, equipment, staffing, and operations for company-owned gyms. Services extend to nutrition consulting and physiotherapy.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

INDIGO Fitness operates two premium retail fitness clubs in Zurich and Basel offering annual memberships that include access to Technogym equipment, group fitness classes, spa and sauna facilities, towel service, Lavazza coffee, Molton Brown amenities, and personal training consultations. The company also provides a separate Corporate Fitness division that designs, builds, and operationally manages on-site fitness clubs for Swiss employers across the country.

Product overview

INDIGO Fitness operates as a dual-offering company consisting of two premium retail fitness club memberships (INDIGO Zürich and INDIGO Basel) and a Corporate Fitness division. The retail clubs offer high-end fitness facilities with Technogym equipment, extensive wellness amenities (saunas, steam rooms, spa areas), group fitness classes, personal training consultations, and premium member services. The Corporate Fitness division provides end-to-end design, construction, and management of on-site fitness facilities for business clients across Switzerland. Both retail clubs feature limited membership capacity for exclusivity, and group fitness classes are integrated through the SportsNow booking platform.

Differentiator

Problem solved

Functional benefit

Products and services

• INDIGO Zürich Club Membership Premium annual fitness club membership at INDIGO's flagship Zürich location (Münstergasse 4, Altstadt), granting members access to Technogym cardio equipment with integrated touchscreens, group fitness classes, the Münster Spa complex (mixed sauna, glass steam bath, ladies' sauna, cold plunge pool, relaxation room), towel service, Lavazza coffee, Molton Brown toiletries, and up to four personal training consultations per year. Membership is capped to ensure exclusivity and is currently at full capacity with an active waitlist.
• INDIGO Basel Club Membership Premium annual fitness club membership at INDIGO's Basel location (Aeschengraben 29) offering panoramic city views, Technogym equipment, functional training area, group fitness studio, Finnish panorama sauna, steam bath, and relaxation room. Membership is capped for exclusivity and the location is currently at full capacity with a waitlist.
• Corporate Fitness

Quantifiable outcome

• Reduced employee absenteeism and improved productivity reported through surveys at INDIGO-managed corporate fitness clubs.
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators4 records

Recent moves3 records

Regional players

• Migros Fitnesspark: Swiss mass-market fitness club chain operated by Migros, offering memberships, group classes, and wellness at lower price points. Comparable as the principal Swiss fitness competitor defining the price benchmark INDIGO sits above.
• Kieser Training: Swiss-headquartered premium strength-training franchise with subscription-based memberships and corporate partnerships. Highly comparable Swiss-based premium subscription fitness operator with a similar B2B wellness offering.
• Activ Fitness: Swiss fitness club chain with multiple locations, memberships, group classes, and personal training. Comparable as a Swiss-based mid-market fitness operator competing for similar consumer segments.

Direct peers

• Holmes Place: Premium European fitness and wellness club operator offering memberships, spa facilities, group classes, and personal training. Comparable to INDIGO's premium club + spa model in Europe.
• Equinox: Ultra-premium fitness club operator with annual memberships, spa amenities, group classes, and a high-end brand. Comparable as a global benchmark for INDIGO's premium positioning and exclusivity strategy.
• Basic-Fit: Europe's largest low-cost fitness club operator with subscription memberships across multiple countries. Comparable as a subscription-based fitness club operator using digital booking and self-service models.
• Fitness First: Operates premium fitness clubs across Europe and Asia with annual memberships, group classes, and personal training. Highly comparable to INDIGO's premium consumer club model.

Broad incumbents

• Life Time Fitness: US-based premium multi-category fitness operator offering memberships, group classes, spa, and corporate wellness programs. Comparable as a broad incumbent reference for premium subscription fitness + corporate wellness.
• David Lloyd Leisure: Large European premium family fitness and racquets club operator with memberships, spa, classes, and junior programming. Comparable as a broader premium club incumbent offering similar amenity mixes.

Emerging players

• Wellhub (Gympass): Corporate wellness platform that partners with employers to give employees access to a network of gyms and wellness apps. Comparable as a disruptor in the corporate fitness distribution layer that INDIGO serves directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/indigo-schweiz
• Instagraminstagram.com/indigofitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INDIGO Fitness