Kidsrights

What Kidsrights does

KidsRights is a Dutch nonprofit foundation (Stichting KidsRights) founded in 2005 and headquartered in Amsterdam, operating with ANBI (public benefit) status that makes donations tax-deductible. The foundation pursues children's rights globally through three integrated pillars: the annual International Children's Peace Prize awarded by a Nobel Peace Laureate (accompanied by a €75,000 project fund for the winner and a €50,000 Project Fund plus €25,000-€75,000 theme rounds for related youth projects); the annual KidsRights Index, a comparative research instrument covering 194 countries' commitment to child survival, health, education, and protection; and the State of Youth movement, a grassroots network of over 800 chapters in more than 70 countries coordinated through the stateofyouth.org digital platform. The 2024 launch of State of Youth NL added the Netherlands' first representative digital youth panel, producing surveys of 1,775-3,026 respondents per topic (climate, financial stress, housing, performance pressure, children's rights) and feeding findings directly into Dutch parliamentary advocacy.

The underlying technology stack is web-based rather than AI-driven: digital platforms for chapter management, donor processing (via Buckaroo), and survey-based research. The organization serves four primary constituent groups: young changemakers aged 12-29 (the direct beneficiaries of prize, project funding, and movement infrastructure), Dutch youth aged 12-29 (research panel participants), corporate partners and governments (CSR, cause marketing, policy influence), and individual donors who contribute via monthly recurring donations starting at €5, one-time donations, or legacy/planned giving.

Revenue is generated entirely through charitable income streams: individual donations (one-time and recurring monthly), institutional grants and sponsorships from foundations and lottery organizations (Postcode Loterij, Wilde Ganzen, Vfonds, Janivo Stichting, Dioraphte, Stichting Boschuysen, Kinderpostzegels, WereldWijd voor Kinderen, Fonds21), and legacy/planned giving. No fee-based services are sold. Marketing and distribution are mission-driven: organic social media (Facebook, Instagram, LinkedIn) reaching 1.6 million people organically in 2025, monthly newsletters, the 'Changemakers' book published with Lannoo Campus, the annual Stockholm prize ceremony co-organized with Global Child Forum, and direct policy presentations to Dutch parliament. Marc Dullaert serves as Chair and Founder; the organization is independently governed with no parent company and no venture or PE ownership.

Name

Kidsrights

Legal name

Stichting KidsRights

Website

https://kidsrights.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

KidsRights is a Dutch nonprofit foundation that advances children's rights globally through the International Children's Peace Prize, the KidsRights Index covering 194 countries, and the State of Youth movement with 800+ chapters across 70+ countries.

Ownership category

akta.pro rank

Product category

Children's Rights Nonprofit Foundation

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Human Rights Organizations (813311), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Children's rights advocacy
• International children's peace prize
• Youth empowerment movement
• Nonprofit foundation services
• Global children's index research

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: KidsRights raises funds from individual donors via one-time and recurring monthly donations (from €5/month). Donations are processed through the Buckaroo payment provider. The organization has ANBI status, making donations tax-deductible for Dutch donors.
2. Institutional Grants and Sponsorships: KidsRights receives funding from foundations, lottery organizations, and corporate sponsors. Named financial partners include Postcode Loterij, Wilde Ganzen, Vfonds, Janivo Stichting, Dioraphte, Stichting Boschuysen, Stichting Boschuysen, and government/corporate sponsors for specific programs. Grants fund specific programs such as the 'Sowing the Seeds of Change' biodiversity program (Postcode Loterij), Changemaking mental health grants (Kinderpostzegels), and the Project Fund theme rounds (WereldWijd voor Kinderen).
3. Legacy Giving (Planned Recurring Giving): KidsRights offers legacy/planned giving options, with tax-efficient donation structures for bequests. The organization markets this as 'Legacy Giving' on its website.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

KidsRights Foundation is a Dutch nonprofit that empowers young changemakers through three integrated pillars: (1) recognizing exceptional child rights advocates via the annual International Children's Peace Prize (with a €75,000 project fund, awarded by a Nobel Peace Laureate), (2) producing research through the annual KidsRights Index (a comparative assessment of children's rights across 194 countries), and (3) building a global youth movement via State of Youth (a digital platform with 800+ chapters in 70+ countries), complemented by the State of Youth NL representative Dutch youth panel, the Project Fund grant program (€500–€2,500 per chapter), and the Desmond Tutu Study and Care Fund supporting winners' education.

Product overview

KidsRights operates as a children's rights foundation offering a portfolio of interconnected programs. The core offerings include the KidsRights Index (an annual global research instrument measuring children's rights by country), the International Children's Peace Prize (an annual award for child rights activists with an accompanying €75,000 project fund), and the Desmond Tutu Study and Care Fund (supporting winners' educational development). State of Youth serves as the global youth movement platform enabling young changemakers aged 12-29 to organize and take action, while State of Youth NL specifically serves as a representative Dutch youth research panel. The Project Fund provides thematic funding to youth-led initiatives. These programs work together to amplify youth voices, fund concrete initiatives, and drive policy change for children's rights worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• State of Youth: A global grassroots youth movement for young people aged 12-29, enabling them to create change in their communities
• State of Youth NL
• KidsRights Index
• International Children's Peace Prize
• Project Fund
• Desmond Tutu Study and Care Fund

Products and services

• KidsRights Index An annual research instrument that measures and ranks 194 countries' commitment to children's rights globally, providing data-driven insights into child welfare indicators and benchmarking national performance.
• International Children's Peace Prize An annual international award recognizing children (ages 12–29) who demonstrate exceptional courage in advocating for children's rights, accompanied by a project fund of €75,000 and presented by a Nobel Peace Laureate in Stockholm.
• State of Youth A global grassroots youth movement for young people aged 12–29 that empowers young changemakers to take action on children's rights and sustainable development goals through a digital movement platform with over 800 chapters in more than 70 countries.
• State of Youth NL The first digital representative youth panel in the Netherlands, enabling Dutch young people to voice their concerns on issues affecting them and conducting representative research on youth perspectives on topics such as climate, financial stress, housing, performance pressure, and children's rights.
• Desmond Tutu Study and Care Fund An educational support fund for International Children's Peace Prize winners to continue their studies and support their families, named after patron Desmond Tutu.
• Project Fund (Projectfonds) A €75,000 project fund awarded to International Children's Peace Prize winners to further develop their initiatives, with additional Theme Funds (€25,000–€75,000) supporting related youth projects. State of Youth chapters can also apply for Changemaking grants of €500–€2,500 per project.

Quantifiable outcome

• Over 800 State of Youth chapters operating in more than 70 countries
• +9 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Maatschappelijke Diensttijd (MDT)coreStrategic or Co-development PartnerMDT (Civic Service) is a core partner of State of Youth NL, co-initiating the representative Dutch youth panel and supporting youth participation programs.
• Augeo FoundationcoreStrategic or Co-development PartnerAugeo Foundation is a core partner of State of Youth NL, contributing to youth participation and the representative Dutch youth panel initiative.
• Nationale Jeugdraad (NJR)coreStrategic or Co-development PartnerNJR (National Youth Council) is a core partner of State of Youth NL, collaborating on research, advocacy, and amplifying Dutch youth voices to policymakers.
• Abbi InsightsminorStrategic or Co-development PartnerAbbi Insights supports State of Youth NL research, providing analytical expertise for representative youth surveys on topics such as climate, financial stress, and housing.
• MotivactionminorStrategic or Co-development PartnerMotivaction provides the representative sampling methodology for State of Youth NL surveys, ensuring research results are representative by age, gender, education, and province.
• GlocalitiesminorStrategic or Co-development PartnerGlocalities conducted market research analysis for the State of Youth NL housing survey (2025), weighting outcomes to representative population figures.
• Global Child ForumcoreStrategic or Co-development PartnerGlobal Child Forum, founded by the Swedish Royal Family, co-organized the 2025 International Children's Peace Prize ceremony held in Stockholm at the City Hall (Nobel Prize birthplace).
• Charter for CompassionminorStrategic or Co-development PartnerCharter for Compassion co-organized the 2025 Global Youth Conference with State of Youth, bringing young leaders together online to exchange ideas and strengthen youth-led actions worldwide.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plan International: International NGO advancing children's rights and equality for girls, with country-level programs, youth-led programming, and policy advocacy. Closely comparable to KidsRights in mission, youth-empowerment framing, and global chapter/partner network.
• ChildFund International: International NGO working with children in developing countries through sponsorship, community programs, and advocacy for child protection. Comparable to KidsRights in mission, supporter-driven funding, and country-level program delivery.
• War Child: International NGO focused on children affected by war, with programs in conflict-affected countries and advocacy for child protection. Directly comparable to KidsRights in addressing children's rights in conflict zones and supporting child-led advocacy initiatives.
• Terre des Hommes: International children's rights NGO headquartered in the Netherlands, running development and emergency programs and policy advocacy across multiple countries. Closely comparable to KidsRights as a Dutch-rooted children's rights organization with similar programmatic scope.

Emerging players

• Amnesty International: Global human rights NGO conducting research, advocacy, and mobilization campaigns on rights issues including children's rights. Comparable to KidsRights in advocacy and youth-engagement methodology but with a broader rights agenda.
• Human Rights Watch: International NGO conducting research and advocacy on human rights, including children's rights, with significant annual research output. Comparable to KidsRights in the research/advocacy dimension but focuses on human rights broadly rather than youth-led mobilization.

Broad incumbents

• UNICEF: United Nations agency dedicated to children's rights and wellbeing globally, producing the flagship Children in Research Index and similar annual benchmarking. Comparable to KidsRights in research output and children's-rights advocacy but operates as an intergovernmental body at global scale.
• SOS Children's Villages: Global NGO focused on children without parental care or at risk of losing it, running direct service programs (family strengthening, care, education) worldwide. Comparable in mission but operates direct services at much larger scale rather than a movement/prize model.
• Save the Children: Global humanitarian NGO focused on children's rights, health, education, and protection, with country-level programming and advocacy worldwide. Directly comparable to KidsRights in mission scope but operates at vastly larger scale with broader service delivery.

Others

• Global Child Forum: Swedish non-profit co-founded by the Royal Family that convenes leaders on children's rights and is a core strategic partner of KidsRights (co-organizer of the International Children's Peace Prize ceremony). Comparable as a children's-rights convening and advocacy organization with overlapping leadership networks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/kidsrights
• Facebookfacebook.com/stateofyouth
• LinkedInlinkedin.com/company/kidsrights
• Instagraminstagram.com/stateofyouth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidsrights