What CHARNWOOD BREWERY LLP does

Charnwood Brewery LLP is a family-run microbrewery founded in 2014 by the Reed family in Loughborough, Leicestershire. The company produces award-winning cask, keg and bottled craft beer using traditional brewing methods with quality malts, hops and yeast, operating a portfolio of four permanent beers (Salvation, Vixen, Blue Fox, Masquerade), a rotating seasonal calendar (Old School, Liska, Moon Door, Ermintrude, Coffee Cream) and occasional/specialty releases (IPA, APA, Charlie Brewn). Its distribution architecture is multi-channel and vertically integrated: a physical brewery shop on Jubilee Drive in Loughborough, a direct-to-consumer e-commerce site with home delivery to LE11/LE12/LE7 postcodes, three wholly-owned micropubs (The Sorrel Fox in Mountsorrel opened 2018, Hall Croft Tap in Shepshed opened 2020, The Fox Cub in Barrow Upon Soar opened 2023), and wholesale supply to pubs, restaurants, clubs, hotels and shops across Leicestershire, Leicester, Derby and Nottingham, with national online shipping to Edinburgh, Kent, Cornwall, London, South Wales and the Lake District. Pricing is unit-based across bottles (£43.20–£47.52 per 12×500ml case), mini kegs (£27.50–£32.00 for 5L), bag-in-box 10L formats (£51.00–£58.00) and merchandise, with free local delivery on orders over £52. Revenue is generated through direct beer sales, micropub operations, wholesale distribution, and ancillary merchandise; the company also operates charity-linked special beer releases (e.g. Rainbow Fox for Rainbows Children's Hospice, Hambo's Hooch for the Matt Hampson Foundation) which serve both fundraising and brand-building functions. There is no external investment, no parent company, and no disclosed AI/ML technology stack — the core technology is traditional brewing with PCI-DSS-compliant payment processing via Stripe.

Name

CHARNWOOD BREWERY LLP

Legal name

Charnwood Brewery LLP

Website

https://charnwoodbrewery.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Charnwood Brewery LLP is a family-run microbrewery in Loughborough, Leicestershire producing award-winning cask, keg and bottled craft beers distributed via three owned micropubs, a brewery shop, online home delivery, and wholesale to local pubs and shops.

Ownership category

akta.pro rank

Product category

Craft Beer Microbrewery

NAICS

Breweries (31212), Breweries (312120)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Kegging & Draught Packaging Operations (AFAFAJAI)

Keywords

• Craft beer production
• Microbrewery operations
• Cask conditioned ales
• Micropub retail
• Wholesale beer distribution

Headquarters

HQ city

Loughborough

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Beer Sales - Direct: Direct sales of cask, keg, and bottled beer to consumers through the brewery shop, online shop, and home delivery service.
2. Micropub Operations: Revenue from three owned micropubs: The Sorrel Fox (Mountsorrel), Hall Croft Tap (Shepshed), and The Fox Cub (Barrow Upon Soar). These serve as both retail outlets for brewery beers and community hubs.
3. Wholesale to Pubs and Shops: Distribution of award-winning cask, keg, and bottled beer to local pubs, restaurants, and shops throughout Loughborough and surrounding area.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Charnwood Brewery LLP is a family-run microbrewery that produces and sells award-winning cask, keg, and bottled craft beers under its own brands. It operates three company-owned micropubs (The Sorrel Fox, Hall Croft Tap, and The Fox Cub), a physical brewery shop, and a direct-to-consumer online shop with home delivery, while also distributing wholesale to local pubs, restaurants, and shops in the Leicestershire area and beyond.

Product overview

Charnwood Brewery LLP is a family-run microbrewery founded in 2014 by the Reed family in Loughborough, Leicestershire. The company produces a portfolio of award-winning craft beers including four permanent offerings (Salvation™, Vixen™, Blue Fox™, and Masquerade), seasonal beers organized by month (such as Old School™, Liska™, Moon Door™, and Coffee Cream), and occasional/specialty beers (IPA, APA, Charlie Brewn, Ermintrude™). Products are available in cask, keg, bottle, mini keg, and bag-in-box formats. The company operates three micropubs (The Sorrel Fox in Mountsorrel, The Hall Croft Tap in Shepshed, and The Fox Cub in Barrow Upon Soar), a physical brewery shop, and a direct-to-consumer online shop with home delivery across Leicestershire.

Differentiator

Problem solved

Functional benefit

Products and services

• Salvation™ A 3.8% light refreshing golden beer with tropical fruit, citrus and floral flavours; American Cascade and Amarillo hops create a citrus aroma and crisp bitterness. CAMRA Gold Medal winner 2020.
• Vixen™ A 4.0% well balanced copper-coloured best bitter with subtle hints of honey, spice and hedgerow fruits; late-added Pacific Gem hops deliver a fruity nose and finish.
• Blue Fox™ A 4.2% refreshing golden session IPA brewed with American Mosaic hops giving tropical fruit and blueberry aroma and finish.
• Masquerade A 0.5% low alcohol beer combining barley, wheat and oats as the base with four American hops giving a hoppy aroma and taste.
• IPA A 5.8% amber coloured IPA with English malt and hops at the start, finished with American Simcoe hops to give orange and citrus flavours.
• APA A 4.8% pale ale brewed with four classic American hops (Cascade, Centennial, Citra and Chinook) giving a robust hoppy aroma and bitterness.
• Old School™ A 5.0% smooth russet brown premium beer combining pale, crystal and chocolate malts with traditional English hops.
• Liska™ A blonde lager-style cask beer brewed with English and Continental malts; classic Czech and Slovenian hops give an authentic lager taste. Liska is Czech for fox.
• Moon Door™ A soft and juicy New England IPA with full bodied mouthfeel emphasised by late addition of New World hops. Gold winner at Peterborough Beer Festival 2025.
• Coffee Cream A 5.4% milk stout with flavours of coffee and chocolate from roasted barley and chocolate malt, enhanced by locally sourced coffee beans and cacao nibs. SIBA Midlands Gold 2022.
• The Sorrel Fox Micropub First micropub located at 75 Leicester Road, Mountsorrel, LE12 7AJ. Operates as an off-licence and bar serving Charnwood beers plus locally sourced wines, gins and rum.
• The Hall Croft Tap Micropub Second micropub located at 20-22 Hall Croft, Shepshed, LE12 9AN. A micropub for all seasons with a wood burner and courtyard garden, offering Charnwood beers plus premium Austrian lager, cider, wines, gins and rum.
• The Fox Cub Micropub Third micropub located at 6 North Street, Barrow Upon Soar, LE12 8QA. Managed by Karen Moffatt.
• Brewery Shop Physical shop at 22 Jubilee Drive, Loughborough, LE11 5XS selling the full product range including bottled beer, clothing, merchandise, gift boxes, wine, spirits, gins, cider, bag-in-box and mini kegs. Open Monday-Saturday 10am-3pm.
• Online Shop with Home Delivery E-commerce platform delivering bottled beer, mini kegs, bag-in-box beers and merchandise. Free delivery for orders over £52. Local delivery Monday-Friday to LE11, LE12, LE7 postcodes within 48 hours.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• Robbie's Rugby & Football FestivalcoreStrategic or Co-development Partner · 22 July 2025Nearly decade-long support for this festival raising funds for the Robbie Anderson Cancer Trust. Brewery sponsored pitch posts, provided event signage and mini kegs for competing teams.
• LOROS HospiceminorStrategic or Co-development Partner · 1 July 2025Local charity supported through beer sales at events like the Great Central Railway Beer, Cider & Gin Festival.
• Rainbows Children's HospiceflagshipStrategic or Co-development Partner · 28 November 2016Long-standing charity partnership spanning over 10 years. Charnwood Brewery produces special beers (Rainbow Fox, Over the Rainbow) with proceeds going to the hospice. Partnership includes fundraising events and sponsorship.
• The Matt Hampson FoundationcoreStrategic or Co-development Partner · 17 November 2016Brewery produced Hambo's Hooch beer for the foundation on behalf of Steamin' Billy pub company. 25p from each pint sold goes to the foundation which supports young people seriously injured through sport.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• BrewDog: Largest UK craft brewer with extensive own-brand bar estate and global distribution. Represents the scaled end of UK craft against which Charnwood competes for wholesale taps and consumer mindshare.

Direct peers

• Tiny Rebel Brewing Co: Welsh craft brewer with own taproom/bars and SIBA award pedigree. Similar size, multi-channel GTM (DTC + wholesale + own venues), and award-driven marketing approach.
• Marble Beers: Independent Manchester-based craft brewery with own pub. Comparable size, cask/keg/bottle portfolio, and tied-house retail model; competing for similar UK free-trade accounts and DTC customers.
• Hook Norton Brewery: Family-run Oxfordshire regional brewery with own pub and national cask/bottle distribution. Comparable family-owned heritage brewing model with vertical retail and wholesale diversification.
• Everards Brewery: Family-owned Leicestershire brewery with a tied/managed pub estate across the East Midlands. Direct local competitor and benchmark for Charnwood's brewery-plus-micropub vertical model, with overlapping wholesale customers in the same geography.
• Castle Rock Brewery: Nottingham-based regional brewery operating its own pub estate. Highly comparable in scale, regional focus, and tied-house retail strategy; Castle Rock previously awarded Charnwood 'New Brewery of the Year' — a direct peer relationship.
• Harbour Brewing Co: Cornish independent craft brewery producing cask and keg with broad UK distribution. Comparable scale, premium craft positioning, and award recognition pattern (SIBA medals).
• Thornbridge Brewery: Award-winning UK craft brewery producing cask, keg, and bottled beers with national distribution. Comparable in product mix (cask-conditioned ales, IPAs, seasonals) and award-led positioning.

Regional players

• Adnams Brewery: Suffolk-based regional brewer and pub/hotel operator. Comparable vertically integrated brewery-and-venue model at slightly larger scale; relevant for benchmarking multi-site retail economics.

Others

• Steamin' Billy Brewing Co: Leicestershire-area pub company with own brewery and tap venues. A local ecosystem peer — they partnered with Charnwood (Hambo's Hooch charity brew) and compete for similar free-trade accounts.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/charnbrew
• Facebookfacebook.com/charnwoodbrewery
• LinkedInlinkedin.com/company/charnwood-brewery-llp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHARNWOOD BREWERY LLP