Bstore

What Bstore does

Bstore (legally Bstore Pty Ltd) is an Australian privately held specialty retailer founded in 2001, operating an omni-channel comfort footwear business under bstore.com.au and multiple physical retail showrooms across Australia. The company is an authorized multi-brand retailer for global comfort footwear names — anchored by a 23-year Birkenstock authorized-retailer relationship, and extended through FRANKiE4, FitFlop, Blundstone, MBT, Archies, EMU Australia, BOGS, Allbirds, Dansko, Goodsole, Gola, and Los Cabos — supplemented by footcare and shoecare accessory categories and e-gift cards. Revenue is generated through one-time retail product transactions at unit prices ranging from approximately AUD $119 to over $500, with free express shipping over AUD $160 and Afterpay BNPL available at checkout. The company targets women, men, and children across Australia seeking podiatrist-designed, orthotic-friendly, and arch-supportive footwear, marketed via the e-commerce site, email newsletter, and organic social channels (Facebook, Instagram, Pinterest), with brand visibility supported by a sponsorship of the Australian Wallabies rugby team. The platform is a standard e-commerce storefront with no disclosed AI, API, or proprietary technology layers, and the company has remained founder-/independently-owned with no disclosed funding, M&A, or leadership transitions on record.

Name

Bstore

Legal name

Bstore Pty Ltd

Website

https://bstore.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Bstore is an Australian multi-brand comfort footwear retailer, authorized to sell Birkenstock, FRANKiE4, Blundstone, FitFlop, MBT, and other premium comfort brands to women, men, and children across Australia via bstore.com.au and multiple physical retail showrooms, supplemented by footcare and shoecare accessories.

Ownership category

akta.pro rank

Product category

Comfort Footwear Retail

NAICS

Shoe Retailers (4582)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)

akta.pro secondary industry

Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL)

Keywords

• Comfort footwear retail
• Multi-brand shoe store
• Orthotic-friendly shoes
• Podiatrist-designed footwear
• Australian footwear retailer

Headquarters

HQ city

Claremont

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Bstore generates revenue through direct retail sales of comfort footwear, shoes, sandals, boots, clogs, sneakers, and accessories from their owned e-commerce platform and physical retail stores. Revenue is generated through one-time product transactions at listed retail prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Bstore is an authorized multi-brand retailer of comfort footwear selling Birkenstock, FRANKiE4, Blundstone, FitFlop, MBT, Archies, EMU Australia, BOGS, Dansko, Allbirds, Gola, Los Cabos, and Goodsole branded shoes for men, women, and children. The company also sells footcare accessories (insoles, massage tools, socks, skincare) and shoecare products (cleaners, polishes, protectors), and offers e-gift cards. Sales are transacted through the bstore.com.au e-commerce platform and multiple physical retail stores across Australia, with free express shipping over $160 and Afterpay installment payment support.

Product overview

Bstore is an Australian comfort footwear e-commerce retailer operating since 2001 as an authorised retailer for multiple global comfort footwear brands. The product portfolio is organized as a multi-brand marketplace with core brands including Birkenstock (cork-latex footbed sandals and shoes), FRANKiE4 (podiatrist-designed women's comfort shoes), Blundstone (Australian iconic boots with Aerocork technology), FitFlop (triple-density Microwobbleboard cushioning), MBT (muscle-activating sole technology), Archies (arch-support thongs), EMU Australia (sheepskin boots), BOGS (waterproof footwear), Goodsole (comfort sneakers), Allbirds (sustainable footwear), Gola (heritage sneakers), Dansko (professional clogs), and Los Cabos (comfort boots/mules). The offering is supplemented by footcare products (insoles, massage tools, socks, skincare) and shoecare products (cleaners, polishes, protectors). Additional services include e-gift cards and free express shipping over $160 across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Birkenstock Footwear German comfort footwear featuring signature contoured cork-latex footbeds that mould to the feet; offered in sandals, clogs, and closed shoes for men, women, and children.
• FRANKiE4 Footwear Australian podiatrist-designed comfort footwear brand offering stylish shoes with orthotic-friendly support, targeted primarily at women.
• Blundstone Footwear Australian iconic boot brand offering chunky elastic-sided boots with comfort features including the Heritage series, Aerocork technology, and lifestyle boots for men, women, and kids.
• FitFlop Footwear British footwear brand featuring triple-density Microwobbleboard cushioning technology for all-day comfort in sandals, sneakers, and boots.
• MBT Footwear Masai Barefoot Technology - Swiss-designed footwear with muscle-activating soles that simulate walking on soft natural surfaces to improve posture and walking comfort.
• Archies Footwear Australian comfort thong/flip-flop brand with supportive arch technology and soft foam footbed.
• EMU Australia Footwear Australian-made sheepskin and UGG boot brand offering comfort footwear including boots, slippers, and sandals.
• BOGS Footwear American footwear brand offering waterproof boots and clogs designed for all-weather comfort and durability, including the Amanda Plush II Chelsea Boot.
• Goodsole Footwear Comfort sneaker brand offering everyday sneakers with comfort-focused design and proprietary GoodSole technology.
• Allbirds Footwear Sustainable footwear brand made from renewable materials, including the Tree Runner NZ with lightweight eucalyptus tree fiber construction.
• Gola Footwear British heritage sportswear brand offering retro-inspired sneakers including Harrier, Tornado, and Torpedo models.
• Dansko Footwear American comfort footwear brand known for professional clogs with rocker soles and superior arch support.
• Los Cabos Footwear Comfort boot and mule brand offering stylish designs with quality materials including the Amelia Chocolate Boots and Felton Mule.
• Footcare Products Footcare accessories including mobility and massage tools, insoles and footbeds, socks, and foot skincare products for men and women.
• Shoecare Products Shoe maintenance products including cleaners, polishes, protectors, brushes, applicators, and complete care kits for footwear upkeep.
• Bstore e-Gift Card Digital gift card allowing customers to purchase and send gift cards redeemable across the Bstore product range.

Quantifiable outcome

• 5,895+ customer reviews demonstrating high customer engagement and product satisfaction

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• BirkenstockcoreChannel Partner/ Reseller/ DistributorBstore is an authorized retailer for Birkenstock since 2001, offering Birkenstock's signature styles including Arizona, Gizeh, Boston, Madrid, and Mayari. Birkenstock's contoured cork-latex footbeds are featured across the product range.
• FRANKiE4coreChannel Partner/ Reseller/ DistributorBstore offers FRANKiE4 (Frankie4) podiatrist-designed comfort footwear for women, providing customers access to professionally designed foot support.
• FitFlopcoreChannel Partner/ Reseller/ DistributorBstore is an authorized retailer for FitFlop featuring their triple-density Microwobbleboard cushioning technology across sandals, clogs, and sneakers.
• BlundstonecoreChannel Partner/ Reseller/ DistributorBstore offers Blundstone comfort boots and footwear including the Heritage series and specialty lines like the Blundstone 2692 with Aerocork technology.
• MBTcoreChannel Partner/ Reseller/ DistributorBstore offers MBT (Masai Barefoot Technology) footwear featuring muscle-activating soles designed to improve posture and walking comfort.
• ArchiesminorChannel Partner/ Reseller/ DistributorBstore offers Archies comfort footwear and accessories as part of their curated comfort footwear selection.
• WallabiesminorGTM or Marketing PartnerBstore proudly supports the Australian Wallabies rugby team, providing Birkenstock footwear to help keep the team comfortable, representing a marketing and sponsorship partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MYER: Australia's largest department store retailer, carrying a broad footwear range including comfort brands — competes with Bstore on multi-brand selection as a broader incumbent.
• Amazon Australia: Major online marketplace and direct retailer carrying many of the same comfort footwear brands as Bstore — competes on price, selection, and delivery speed across the Australian online shoe market.
• David Jones: Iconic Australian department store chain carrying comfort, fashion, and lifestyle footwear alongside broader apparel — competing with Bstore on convenience and brand assortment as a larger incumbent.
• Foot Locker: Global athletic and lifestyle footwear retailer with significant Australian store footprint and e-commerce — competes with Bstore for athletic/casual footwear customers as a broad incumbent.

Direct peers

• Hype DC: Australian specialty footwear retailer focused on lifestyle, sneakers, and casual brands, with both physical stores and an e-commerce site — comparable curation-led retail approach in the same Australian market.
• Platypus Shoes: Australian specialty footwear retailer operating across physical stores and e-commerce, focused on casual, lifestyle, and comfort-aligned brands — directly comparable multi-brand footwear retail model to Bstore in the same geography.
• The Iconic: Australia's largest online fashion and footwear retailer carrying comfort and lifestyle brands — directly comparable e-commerce-led multi-brand footwear retail model targeting similar Australian consumers.
• Sneakerboy: Australian premium sneaker and lifestyle footwear retailer with both physical flagships and online presence, curating sought-after global brands — directly comparable premium multi-brand footwear curation model.
• The Athlete's Foot: Major Australian and New Zealand athletic and casual footwear chain carrying multiple global brands across stores and online — overlapping multi-brand retail model and target customer base with Bstore.

Regional players

• Schuh: UK-based specialty footwear retailer with strong multi-brand casual and comfort assortment — comparable retail format and brand curation, but operating primarily in the UK/Ireland rather than Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bstore.au
• Instagraminstagram.com/bstore.au/?hl=en
• Pinterestpinterest.com.au/bstoreau
• LinkedInlinkedin.com/company/bstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bstore