CONTOUR ENTERTAINMENT

What CONTOUR ENTERTAINMENT does

Contour Entertainment, Inc. is a privately held, Los Angeles-based location-based entertainment design and production firm founded in 2000 by four industry veterans from Walt Disney Imagineering, Universal Studios, and Sony Entertainment — Chris Brown (President), Bob Joslin (Vice President, Creative Technology), Richard Vaughn, and Ted Burleson. The company specializes in conceiving, designing, fabricating, and installing themed attractions, show systems, and live entertainment effects for enterprise clients, covering the full project lifecycle from creative development and master planning through show systems technical development, scenic fabrication, installation, commissioning, and ongoing operations support. Its technical core sits in integrated show systems (audio, video, show control, and distribution programming), conceptual architectural design for themed structures, custom flying rigs and effects systems for live productions, and large-scale scenic fabrication including LED screens, interactive elements, and themed facades.

The firm's publicly showcased portfolio includes SlotZilla — a 40-meter tall slot-machine-themed zipline on Fremont Street in Las Vegas with dual 220-meter and 520-meter courses; Rock 'Em Sock 'Em Robots Battle of the Giants, an exclusive 5-foot-tall player-controlled arcade game produced under license from Mattel and delivered across 90 Dave & Buster's locations in the U.S. and Canada; EarthQuest, a 500-acre ecoutourism destination resort master-planned for Houston, Texas; and the Mother GOAT floating-head effect for Lady Gaga's Born This Way Ball world tour. Contour monetizes through a mix of project-based professional services (design, master planning, technical development), hardware and fabrication sales (scenic elements, LED systems, show control hardware), licensing royalties on themed entertainment IP, and ongoing managed services for installed attractions. Go-to-market is entirely enterprise-direct, sourced through industry reputation and founder relationships, with no disclosed public funding, institutional investment, or headcount data.

Name

CONTOUR ENTERTAINMENT

Legal name

Contour Entertainment, Inc.

Website

https://contourentertainment.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Contour Entertainment is a privately held, Los Angeles-based firm founded in 2000 that designs, fabricates, and installs themed attractions, show systems, and live-entertainment effects for enterprise clients across theme parks, destination resorts, entertainment venues, and touring productions.

Ownership category

akta.pro rank

Product category

Themed Entertainment Design Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Event Theming, Mood Boards & Concept Design (HSACAOAH), Event Signage, Props & Custom Installations (HSACAOAG), Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC)

Keywords

• Themed entertainment design
• Location-based entertainment
• Show systems development
• Scenic fabrication services
• Themed attraction design

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Project-Based Design and Development: Custom design and development engagements for themed entertainment projects, including master planning, conceptual design, and technical development
2. Show Systems Production and Installation: Fabrication, production, and installation of show systems including scenic elements, technology systems, and themed structures
3. Licensing Royalties: Exclusive licensing arrangements for themed entertainment products such as Rock 'Em Sock 'Em Robots for Dave & Buster's arcades
4. Operations Support: Ongoing operations support and maintenance services for installed attractions and show systems

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Contour Entertainment designs, develops, fabricates, and implements custom location-based entertainment projects including theme park attractions, live show effects, scenic structures, and show systems for enterprise clients. The company delivers end-to-end project services spanning creative development, master planning, show systems technical development (audio, video, show control, distribution programming), production, installation, commissioning, and ongoing operations support.

Product overview

Contour Entertainment is a themed entertainment company that offers a unified suite of location-based entertainment services rather than a software product platform. Their portfolio includes four distinct offerings: SlotZilla (a themed zipline attraction in Las Vegas), Rock 'Em Sock 'Em Robots Battle of the Giants (an arcade game for Dave & Buster's), EarthQuest (a master-planned ecotoxicity theme park resort), and Mother GOAT (tour effects for Lady Gaga). These projects span creative development, master planning and design, show systems technical development, project management and production, installation and commissioning, and ongoing operations support.

Differentiator

Problem solved

Functional benefit

Products and services

• SlotZilla Themed Zipline Attraction A complete themed zipline attraction delivered for the Fremont Street Experience in Las Vegas. Contour conceived and designed the 40-meter tall slot-machine facade, performed all conceptual architectural layout for the launch tower and two landing platforms, and oversaw all scenic and sign production including large LED screens, slot reels, slot arm, show control, video and audio media, distribution programming, and the ticket sales office design.
• Rock 'Em Sock 'Em Robots Battle of the Giants A larger-than-life version of the classic Mattel Rock 'Em Sock 'Em Robots arcade game, featuring 5-foot tall player-controlled robots in a boxing ring for a three-round knockout battle. Contour designed, developed, fabricated and produced all aspects of 90 games delivered exclusively to Dave & Buster's locations across the United States and Canada under an exclusive licensing deal with Mattel.
• EarthQuest Ecotourism Resort Master Plan Master planning and design services for a 500-acre destination entertainment resort in Houston, Texas, anchored by the EarthQuest Theme Park and including a water park, family entertainment center, retail and dining district, resort hotel and conference center, and a not-for-profit science center — all themed around Sustainability. Contour leads the development and is assembling the funding team for the project.
• Mother GOAT Tour Effect for Lady Gaga

Quantifiable outcome

• Delivered 90 Rock 'Em Sock 'Em Robots arcade games to stores across the United States and Canada
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MattelcoreOEM/ Whitelabel/ Licensing PartnerExclusive licensing arrangement with Mattel for Rock 'Em Sock 'Em Robots intellectual property. Contour designed, fabricated and produced larger-than-life Rock 'Em Sock 'Em Robots arcade games exclusively for Dave & Buster's venues.

Scale indicators4 records

Expansion highlights4 records

Direct peers

• Thinkwell Group: Designs and produces master plans, themed attractions, and show systems for theme parks, resorts, and entertainment clients worldwide. Closest direct peer to Contour's master-planning + show-systems + fabrication mix, with a similarly Imagineering-rooted team.
• PGAV Destinations: Master planning and attraction design for zoos, museums, theme parks, and destination resorts. Comparable on master-planning, interpretive design, and themed attraction concept work.
• FORREC: Master planning and design consultancy specializing in theme parks, water parks, resorts, and entertainment destinations. Direct peer on the EarthQuest-style master planning / destination resort category.
• BRC Imagination Arts: Storytelling-driven design firm producing branded attractions, museums, and themed experiences globally. Comparable to Contour in narrative design, master planning, and large-scale immersive installations for enterprise clients.
• The Hettema Group: Themed entertainment design firm led by a former Disney Imagineer producing attractions, master plans, and immersive experiences. Direct peer based on shared Imagineering DNA and themed-attraction focus.
• Mousetrappe: Boutique production studio designing large-scale show effects, flying systems, and projection experiences for concerts and live events. Direct peer to Contour's touring/concert effect work, including the Lady Gaga Mother GOAT-style rigging and show-control.
• Legacy Entertainment: Designs, develops, and operates themed attractions, IP-based entertainment, and destination resorts. Highly comparable given its master-planning and IP licensing model (e.g., Movie World, Nickelodeon projects).

Regional players

• Stolleridge Productions: Regional themed entertainment fabricator delivering custom scenic, theming, and attraction builds to US entertainment operators. Comparable as a fabrication/theming execution partner, though with narrower design scope than Contour.

Emerging players

• Wētā Workshop: Designs and fabricates immersive environments, theme parks (e.g., US-based attractions), and scenic builds. Comparable on large-scale scenic fabrication and themed-environment production, though larger and more diversified across film VFX and consumer products.

Broad incumbents

• Walt Disney Imagineering (internal): Disney's in-house themed entertainment design and engineering arm. Functions as a broad incumbent with overlapping capabilities (master planning, show systems, scenic fabrication) that Contour competes against for non-Disney work and recruits talent from.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/contour-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONTOUR ENTERTAINMENT