Hart-Haarlem

What Hart-Haarlem does

Hart-Haarlem is a Dutch non-profit cultural education organization headquartered at Kleine Houtweg 18 in Haarlem, with a secondary location at the Slachthuisterrein, serving the Zuid-Kennemerland region. Founded in 2011 and operating with 11-50 staff, the organization functions as a regional broker and facilitator that connects schools, cultural partners, and funders. Its core programs include CultuurMenu (structured cultural education delivered to all primary schools in the region), MuziekLab (school-hours music lessons), Band Tour and Art Tour (workshop days for secondary schools), and the Creatief Speciaal program for special secondary education. Youth talent development is supported through HIT (ages 12-18), Hart Talent on Tour (ages 13-20), the SPOT atelier (ages 14-20), and a multi-year The Big Sing production partnership.

The business model combines government and foundation subsidies — primarily the Cultuureducatie met Kwaliteit (CMK) regulation, Fonds voor Cultuurparticipatie, and J.C. Ruigrok Stichting — with per-workshop fees from schools (Band Tour €800 per class; Art Tour €875–€2,610 depending on group size and venue; The Big Sing €400 for a four-workshop series, with follow-up sessions free). Additional revenue streams include space rental at Hart venues to cultural partners and Hart Café hospitality operations. No proprietary technology platforms are disclosed; distribution relies on dedicated advisors assigned to each school, online registration, and direct outreach. The organization also convenes the Alliantie Mentale Gezondheid Jeugd coalition (11+ partner organizations) targeting youth mental resilience by 2030, and operates a Kenniscentrum providing advisory, training, and funding guidance services to schools and cultural partners.

Name

Hart-Haarlem

Legal name

Hart Haarlem

Website

https://hart-haarlem.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Hart-Haarlem is a Dutch non-profit cultural education organization serving schools and youth across the Zuid-Kennemerland region with structured curricula, workshops, talent development, and a youth mental health coalition, funded primarily through CMK regulation and foundations.

Ownership category

akta.pro rank

Product category

Cultural Education Services

NAICS

Fine Arts Schools (61161)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)

akta.pro secondary industry

Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE)

Keywords

• Cultural education
• Arts education programs
• Music education
• Youth cultural development
• Community arts programs

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Workshop and Program Fees: Revenue from cultural education workshops including Band Tour (€800 per class), Art Tour (€875-€2,610 depending on group size and location), and customized programs for schools. Payments accepted via CJP Cultuurkaart.
2. Space Rental: Rental of cultural spaces at Kleine Houtweg 18 and Slachthuisterrein locations for cultural partners to conduct lessons, courses, and workshops.
3. Government Subsidies and Funding: Funded through Cultuureducatie met Kwaliteit (CMK) regulation, with additional support from Fonds voor Cultuurparticipatie and J.C. Ruigrok Stichting for specific programs like Creatief Speciaal.
4. Café Operations: Hart Café operation providing hospitality services at the main location.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Hart-Haarlem delivers cultural and arts education programs to schools and youth across the Zuid-Kennemerland region in the Netherlands. Its offerings include music and arts workshops (MuziekLab, Art Tour, Band Tour), talent-development programs (HIT, Hart Talent on Tour, SPOT), specialized programs for special-needs students (Creatief Speciaal), community-engagement events (The Big Sing, Wijkorkest, Hart Café), and custom (Maatwerk) advisory services. The organization also rents out its venue spaces and operates a knowledge center (Kenniscentrum).

Product overview

Hart-Haarlem is a cultural education organization offering a portfolio of programs and services focused on making cultural and creative development accessible to all residents of the Zuid-Kennemerland region. The core educational offerings include CultuurMenu (structured cultural education for elementary schools) and MuziekLab (music lessons for groups 1-8), supplemented by workshop programs like Band Tour (musical workshops at Slachthuis) and Art Tour (creative workshops for secondary schools). Youth development is supported through HIT (annual talent program for ages 12-18), Hart Talent on Tour, SPOT youth atelier (ages 14-20), and The Big Sing performance project. The organization also runs specialized programs including Creatief Speciaal for special secondary education, Alliantie Mentale Gezondheid Jeugd for youth mental health, and Maatwerk for customized school projects. Additional services include space rental at Kleine Houtweg and Slachthuisterrein, Hart Café, and a Knowledge Center providing advisory services and professional development.

Differentiator

Problem solved

Functional benefit

Brands

• Hart Café: Café operated by Hart Haarlem at their location
• CultuurMenu
• MuziekLab
• Band Tour
• Art Tour
• HIT
• Hart Jongeren
• SPOT
• Creatief Speciaal
• Hart Talent on Tour
• The Big Sing
• Alliantie Mentale Gezondheid Jeugd
• Wijkorkest
• Kenniscentrum

Products and services

• CultuurMenu

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• BuurtscoreStrategic or Co-development Partner · 1 January 2024Partner in the Alliantie Mentale Gezondheid Jeugd (AMGJ) coalition working to improve youth mental health in Haarlem. Buurts contributes to the shared goal of mentally resilient youth by 2030 through prevention and early intervention programs.
• Gemeente HaarlemcoreStrategic or Co-development Partner · 1 January 2024Municipality of Haarlem is a founding partner of the Alliantie Mentale Gezondheid Jeugd coalition, providing institutional support and alignment with municipal health and youth policies.
• Museum van de GeestcoreStrategic or Co-development Partner · 1 January 2024Mental health museum serving as a key venue for AMGJ activities, including the annual Mental Health Knowledge Festival. Hosts programs addressing mental resilience for youth.
• Youz (Parnassia Groep)coreStrategic or Co-development Partner · 1 January 2024Mental health organization for youth providing clinical expertise and programs within the AMGJ coalition for youth mental health improvement.
• Prezens (GGZ inGeest)coreStrategic or Co-development Partner · 1 January 2024Mental health organization contributing clinical knowledge and programs to the AMGJ coalition for youth mental wellness initiatives.
• Stichting KikidcoreStrategic or Co-development Partner · 1 January 2024Foundation focused on children and youth contributing expertise to the AMGJ coalition's mission of youth mental health improvement.
• Centrum voor Jeugd en Gezin KennemerlandcoreStrategic or Co-development Partner · 1 January 2024Regional youth and family center providing services and coordination for the AMGJ coalition's youth mental health initiatives.
• GGD KennemerlandcoreStrategic or Co-development Partner · 1 January 2024Regional health service contributing public health expertise and programs to the AMGJ coalition for youth mental wellness.
• TandemcoreStrategic or Co-development Partner · 1 January 2024Organization providing support services contributing to the AMGJ coalition's youth mental health programs.
• Samenwerkingsverband VO-ZKcoreStrategic or Co-development Partner · 1 January 2024Regional secondary education consortium contributing educational expertise to the AMGJ coalition's school-based mental health initiatives.
• Brijder VerslavingszorgcoreStrategic or Co-development Partner · 1 January 2024Addiction care organization contributing expertise on substance abuse prevention to the AMGJ coalition's youth wellness programs.
• Stichting De BaancoreStrategic or Co-development PartnerPartner in the Creatief Speciaal program for special secondary education students, providing venue and support for theater presentations and cultural activities.
• De Wereld KindertheatercoreStrategic or Co-development PartnerTheater organization collaborating with Hart on the Creatief Speciaal program, providing theatrical workshops and cultural experiences for special education students.
• Fonds voor CultuurparticipatiecoreOthersFund for Cultural Participation providing funding that makes the Creatief Speciaal program possible, supporting the creative development of special education students.
• J.C. Ruigrok StichtingcoreOthersFoundation providing funding for the Creatief Speciaal program, enabling opportunities for students who do not naturally come into contact with culture.
• De TheaterfabriqueminorChannel Partner/ Reseller/ DistributorTheater education provider delivering theater classes at De Schelp special education school as part of the Creatief Speciaal program.
• The Big SingcoreStrategic or Co-development PartnerMulti-year partnership program where Haarlem students work with The Big Sing team to create theatrical productions. Previous productions: The Protest (2023), Utopia (2024), Babel (2025), with Lost & Found planned for 2026.
• PHIL (Concert Hall)minorChannel Partner/ Reseller/ DistributorConcert hall venue hosting The Big Sing performances, providing stage and technical facilities for student productions.
• KD Soundsystem (Gene Power)minorChannel Partner/ Reseller/ DistributorArtist and coach for Hart Talent on Tour, providing musical coaching and guidance to talented youth aged 13-20 during tour performances.
• Cultural Partners NetworkcoreChannel Partner/ Reseller/ DistributorExtensive network of cultural partners including museums, performance venues, artists, and cultural organizations that deliver cultural education programs through Hart's coordination.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SKVR (Stichting Kunstzinnige Vorming Rotterdam): Rotterdam-based cultural education organization providing school-based arts programs, courses, and workshops. Comparable as a Dutch regional cultural education organization with similar mission and delivery model, though with more direct course delivery and less pure brokerage than Hart-Haarlem.
• Kunst Centraal: Dutch cultural education organization serving the Utrecht region with school-based arts programs, advisor-led school engagement, and CMK funding. Directly comparable as a regional CMK cultural education coordinator with the same broker/intermediary role as Hart-Haarlem.

Others

• Fonds voor Cultuurparticipatie: Dutch national fund that subsidizes Hart-Haarlem's Creatief Speciaal program. Functions as upstream funder and ecosystem enabler whose policy priorities directly shape Hart's program design and scope.
• Stichting CJP: Dutch organization distributing the CJP Cultuurkaart, which Hart-Haarlem accepts as payment for workshops. Functions as enabling infrastructure for youth cultural participation across the Netherlands, complementing rather than competing with Hart's school-based programs.

Broad incumbents

• LKCA: National Dutch knowledge institute for cultural education and amateur arts (Landelijk Kennisinstituut Cultuureducatie en Amateurkunst). Sets national standards, training, and policy frameworks; Hart-Haarlem's Kenniscentrum operates at the regional level with related but narrower scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/HartHaarlem
• LinkedInlinkedin.com/company/hart-haarlem
• Instagraminstagram.com/ondertussenbijhart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hart-Haarlem