Heartwood Hall

What Heartwood Hall does

Heartwood Hall is a wedding and corporate event venue operated under the parent entity Evergrove Estates, situated on a 25-acre property at 2665 Raleigh Lagrange Dr in Rossville, Tennessee, with a secondary Bartlett office. The venue comprises three distinct event spaces — the formal Four Seasons Garden, the serene Courtyard, and an indoor Barn — and has been hosting Memphis-area weddings and corporate celebrations for over 12 years since its founding in 2010. The business targets primarily wedding couples seeking an all-inclusive, picturesque indoor/outdoor venue, with secondary exposure to corporate clients hosting business gatherings and celebrations.

Heartwood Hall's revenue model is direct-to-consumer and quote-based, with pricing not publicly disclosed and delivered through per-event pamphlets. The company bundles venue rental with three complementary service modules: day-of event coordination and reception design, in-house catering delivered via a core partnership with Sweet Magnolia Catering, and decor services. These are packaged together as All-Inclusive Wedding Packages that reduce the planning burden on couples and form the principal commercial offering. The go-to-market motion is event-driven: prospective clients schedule property tours via the website, encounter SEO-optimized blog content (e.g., 'Indoor Wedding vs. Outdoor Wedding'), and convert through direct inquiry and in-person visits. No third-party resellers or channel partners are used.

The venue has no proprietary technology stack, software products, APIs, or AI capabilities disclosed. Its competitive position rests on physical asset uniqueness, 12+ years of accumulated event-planning expertise, an 'award-winning staff,' and the embedded Sweet Magnolia catering relationship that enables the bundled all-inclusive structure. Evergrove Estates also operates sister venues Cedar Hall and The Ivy Tea Room, placing Heartwood Hall within a small multi-venue portfolio rather than as a standalone operation.

Name

Heartwood Hall

Legal name

Evergrove Estates

Website

https://heartwoodhall.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Heartwood Hall is a Memphis-area wedding and event venue operated by Evergrove Estates on 25 acres in Rossville, Tennessee. It offers indoor and outdoor ceremony spaces, in-house catering via Sweet Magnolia, event coordination, and all-inclusive wedding packages for couples and corporate clients.

Ownership category

akta.pro rank

Product category

Wedding Venue Services

NAICS

Food Service Contractors (722310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

akta.pro secondary industries

Wedding & Reception Catering (HSACAGAD), Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI)

Keywords

• Wedding venue services
• Event hosting services
• Catering coordination
• Event coordination services
• Corporate event spaces

Headquarters

HQ city

Rossville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Wedding Venue Rental: Heartwood Hall generates revenue primarily through rental of its indoor and outdoor event spaces for wedding ceremonies, receptions, and corporate celebrations. The venue offers all-inclusive packages that include catering coordination, event coordination, and decor services.
2. Catering Services: In-house catering is provided through partnership with Sweet Magnolia Catering, generating revenue through food and beverage service for events held at the venue.
3. Event Coordination and Design Services: Day-of coordination and reception design services are offered as part of the venue experience, providing revenue through planning and design consultation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Heartwood Hall rents its 25-acre indoor and outdoor event space in the Memphis area for weddings and corporate celebrations, bundling venue access with in-house catering (via Sweet Magnolia Catering), day-of event coordination, and decor services as all-inclusive wedding packages. Pricing is quote-based and not publicly disclosed; prospective clients schedule in-person tours and request a wedding pricing pamphlet to receive custom proposals.

Product overview

Heartwood Hall is a single venue offering operated by Evergrove Estates, providing an indoor and outdoor wedding venue experience in Memphis. The product portfolio centers on the Heartwood Hall venue property itself (25 acres featuring the Four Seasons Garden, Courtyard, and Barn), complemented by three core service modules: Event Coordination, Catering (delivered through Sweet Magnolia Catering), and Decor. The company also offers All-Inclusive Wedding Packages that bundle venue access with these services for a comprehensive, stress-free wedding experience. The venue targets couples seeking elegant, romantic wedding ceremonies and receptions, as well as corporate celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Heartwood Hall Venue Rental Rental of a 25-acre indoor and outdoor event property in Rossville (Memphis area), Tennessee, featuring the formal Four Seasons Garden, the serene Courtyard, and an awe-inspiring Barn, for wedding ceremonies, wedding receptions, and corporate celebrations.
• Event Coordination and Reception Design

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sweet Magnolia CateringcoreImplementation/ SI/ Consulting PartnerSweet Magnolia Catering provides all in-house catering services for events at Heartwood Hall. This is a key partnership that enables the venue to offer all-inclusive wedding packages, with Sweet Magnolia providing the food and beverage service component of the venue's service offering. The catering partnership is integral to Heartwood Hall's value proposition of providing comprehensive, stress-free wedding services.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• The Peabody Memphis: Iconic Memphis hotel that hosts large weddings, galas, and corporate events in addition to lodging. Comparable as a Memphis event-venue competitor with broader scale and a wider service portfolio than Heartwood Hall.
• Big Cypress Lodge: Memphis rustic-lodge venue and hotel that hosts weddings, retreats, and corporate events. Comparable to Heartwood Hall in offering distinctive indoor/outdoor event settings with on-site lodging for guests.
• The Madison Hotel Memphis: Boutique Memphis hotel that hosts weddings, receptions, and corporate events. Comparable as a Memphis lodging-and-events incumbent competing for the same bridal and corporate segments.

Regional players

• Memphis Botanic Garden: Memphis venue offering garden and indoor event spaces for weddings and private functions. Comparable to Heartwood Hall's garden and outdoor ceremony positioning within the Memphis bridal market.

Direct peers

• Cedar Hall: Sibling venue under Evergrove Estates offering wedding packages and an on-site Bed & Breakfast. Operates the same all-inclusive model and parent-brand funnel as Heartwood Hall and serves the same Memphis-area bridal segment.
• The Cadre: Historic Memphis event venue hosting weddings, receptions, and corporate celebrations. Comparable to Heartwood Hall as an indoor/outdoor event space serving the Memphis bridal market with bundled event services.
• The Columns (Memphis): Memphis-area wedding and event venue offering indoor and outdoor ceremony/reception spaces. Directly comparable to Heartwood Hall in target customer (Memphis brides) and event-driven GTM motion.
• Annesdale Mansion: Historic Memphis mansion venue hosting weddings, receptions, and private events. Comparable to Heartwood Hall as a distinctive, photogenic property venue competing for Memphis-area brides.
• Draper Mansion: Memphis-area historic mansion venue used for weddings and private events. Comparable to Heartwood Hall in offering a distinctive single-property backdrop for ceremonies and receptions in the regional bridal market.

Others

• Sweet Magnolia Catering: In-house catering partner that delivers food and beverage for Heartwood Hall events. Adjacent ecosystem participant rather than a competitor — its success is operationally intertwined with Heartwood Hall's all-inclusive packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heartwood-hall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartwood Hall