HOUSTON CHAPTER
HOUSTON CHAPTER operates an Indonesian consumer e-commerce platform (Microless/GARUDA178) selling electronics, computer hardware, gaming products, and general consumer goods via web storefront and mobile apps, with delivery to Indonesian cities and a digital gaming product offering.
- Company typePrivate
- Founded1972
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What HOUSTON CHAPTER does
HOUSTON CHAPTER operates an Indonesian consumer e-commerce platform marketed under the Microless and GARUDA178 brand identities, selling a broad horizontal catalog of consumer electronics, computer hardware, gaming equipment, home goods, fashion, health and beauty, pet supplies, and other consumer products through a proprietary web storefront and dedicated mobile applications across iOS, Android, and Huawei platforms. The platform serves general Indonesian consumers with delivery services to cities including Cirebon and Kota Depok in Jawa Barat, and accepts multiple payment methods including Visa, Mastercard, PayPal, American Express, bank transfer, cryptocurrency, and installment payments.
The underlying technology is described as a standard e-commerce platform with web and mobile front-ends; no proprietary AI, ML, or data assets are disclosed. The product surface spans 19+ categories including computer components, desktops, laptops, mobiles, tablets, televisions, networking equipment, POS systems, printers, software, pro audio, toys, and sports equipment. In addition to physical goods retail, the company offers a digital gaming product called GARUDA178, branded as a money-earning gaming platform that integrates third-party game providers including PG SOFT, Pragmatic Play, and Habanero.
The business model is unit-level retail with pay-as-you-go pricing denominated in Indonesian Rupiah, with sample pricing showing aggressive discounting (e.g., IDR 20,000 versus IDR 100,000 list price). The company is privately held with no disclosed parent company, founder, ownership structure, or financial history; no funding rounds, management team, awards, patents, or strategic partnerships are documented in the available source data. Customer engagement relies on organic social channels (TikTok, Facebook, Pinterest), email newsletter subscription, and mobile app distribution.
HOUSTON CHAPTER firmographics
Firmographics- Name
- HOUSTON CHAPTER
- Website
- https://apics-houston.org
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HOUSTON CHAPTER operates an Indonesian consumer e-commerce platform (Microless/GARUDA178) selling electronics, computer hardware, gaming products, and general consumer goods via web storefront and mobile apps, with delivery to Indonesian cities and a digital gaming product offering.
- Ownership category
- akta.pro rank
HOUSTON CHAPTER industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (449210), Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Computer & Computer Software Stores (5734), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Consumer Electronics & Appliances Online Retailers (CRAFADAD)
- akta.pro secondary industries
- Consumer Electronics & Appliances Marketplaces (CRAFABAD), Toy & Game E-commerce Specialists (CRALAFAL)
Keywords
Where HOUSTON CHAPTER is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Markets served
HOUSTON CHAPTER business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer products |
Distribution channels2 records
Marketing channels3 records
HOUSTON CHAPTER product offering
Product offeringCore offering
HOUSTON CHAPTER operates an e-commerce platform branded as Microless and GARUDA178, selling consumer electronics, computer hardware, gaming equipment, home goods, and related products directly to consumers in Indonesia via a web storefront and mobile applications. The platform also operates a digital gaming platform (GARUDA178) with multiple game provider integrations where users can earn through gameplay.
Product overview
HOUSTON CHAPTER operates an e-commerce platform (Microless) that sells a wide range of consumer electronics, computer hardware, home goods, and related products. The platform features multiple product categories organized as a unified marketplace. Computer Components (video cards, processors, motherboards), Computer Accessories (peripherals), Desktops & Monitors, Laptops & Accessories, Mobiles & Tablets, Electronics (TVs, cameras, audio), Home & Furniture, Gaming equipment, Printers & Ink, Networking & Servers, Pro Audio, Point of Sale systems, Software, Toys & Hobbies, Sports & Outdoors, Fashion, Health & Beauty, and Pet Supplies form the core product portfolio. Additionally, the platform offers a gaming platform called GARUDA178 for digital gaming with earning features. The site also supports various payment methods including Visa, Mastercard, PayPal, American Express, cryptocurrency, and bank transfer.
Differentiator
Problem solved
Functional benefit
Products and services
- Computer Components
- Computer Accessories
- Desktops and Monitors
- Laptops and Accessories
- Mobiles and Tablets
- Electronics
- Home and Furniture
- Gaming Equipment
- Printers and Ink
- Networking and Servers
- Pro Audio
- Point of Sale Systems
- Software
- Toys and Hobbies
- Sports and Outdoors
- Fashion
- Health and Beauty
- Pet Supplies
- GARUDA178 Gaming Platform
Companies that use HOUSTON CHAPTER
Customer profileSegments1 record
Ideal customer profiles1 record
HOUSTON CHAPTER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HOUSTON CHAPTER partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights4 records
HOUSTON CHAPTER competitors and assessment
Company assessmentBroad incumbents
- Lazada Indonesia: Lazada Indonesia is a major general e-commerce marketplace with well-developed electronics, mobile, and home appliance categories. It competes broadly with the subject company's consumer electronics and home goods offerings in Indonesia.
- Tokopedia: Tokopedia is one of Indonesia's largest general marketplaces with a deep consumer electronics, mobile, and computer hardware offering. It competes broadly with the subject company's full catalog while offering vastly greater scale, logistics, and capital.
- Blibli: Blibli is an Indonesian full-category marketplace with significant consumer electronics, computer, and mobile device categories. It is a broad incumbent competitor serving overlapping Indonesian consumer demand for electronics and home goods.
- Shopee Indonesia: Shopee Indonesia is a dominant general e-commerce marketplace with strong penetration in consumer electronics, mobile devices, and home categories. It competes across most of the subject company's catalog with significantly larger traffic and promotional firepower.
- Bukalapak: Bukalapak is a long-established Indonesian general marketplace covering electronics, computers, mobile devices, and lifestyle categories. It is a broad incumbent competitor to the subject company's electronics-led consumer retail operation.
Direct peers
- Erafone: Erafone is a major Indonesian consumer electronics retailer specializing in mobile devices, laptops, and accessories via online and offline channels. It is directly comparable to the subject company's mobile, tablet, and laptop categories across Indonesia.
- Bhinneka: Bhinneka is one of Indonesia's longest-running consumer electronics and IT e-commerce platforms, selling laptops, desktops, components, and office equipment to Indonesian consumers. It directly mirrors the subject company's electronics-led catalog and Indonesian domestic positioning.
- iBox Indonesia: iBox is Apple's premium authorized reseller in Indonesia, selling iPhones, iPads, Macs, and Apple accessories online and through retail stores. It is directly comparable on the subject company's premium mobile, tablet, and laptop categories within Indonesia.
- Enter Komputer: Enter Komputer is an Indonesian e-commerce player specializing in PC components, peripherals, and custom-built desktops. It is directly comparable to the subject company's emphasis on GPUs, CPUs, motherboards, and enthusiast computing categories.
- Kliknklik: Kliknklik is an Indonesian online retailer focused on computer hardware, components, peripherals, and gaming gear. It competes directly with the subject company's computer components, accessories, and gaming categories in the Indonesian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
HOUSTON CHAPTER social profiles
Digital presenceHOUSTON CHAPTER financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOUSTON CHAPTER leadership team
Management profileNumber of profiles
HOUSTON CHAPTER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOUSTON CHAPTER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOUSTON CHAPTER
What does HOUSTON CHAPTER do?
HOUSTON CHAPTER operates an e-commerce platform branded as Microless and GARUDA178, selling consumer electronics, computer hardware, gaming equipment, home goods, and related products directly to consumers in Indonesia via a web storefront and mobile applications. The platform also operates a digital gaming platform (GARUDA178) with multiple game provider integrations where users can earn through gameplay.
Is HOUSTON CHAPTER a public or private company?
HOUSTON CHAPTER is a private company. It is classified as unknown and is currently operating.
When was HOUSTON CHAPTER founded?
HOUSTON CHAPTER was founded in 1972. It employs 11 to 50 people.
Where is HOUSTON CHAPTER based?
HOUSTON CHAPTER is headquartered in Houston, United States, in the North America region.
Who are HOUSTON CHAPTER's main competitors?
Broad incumbents on record are Lazada Indonesia, Tokopedia, Blibli, Shopee Indonesia and Bukalapak. Direct peers are Erafone, Bhinneka, iBox Indonesia, Enter Komputer and Kliknklik.
Does HOUSTON CHAPTER have an API?
No public API is recorded for HOUSTON CHAPTER.
What industry is HOUSTON CHAPTER in?
HOUSTON CHAPTER's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRAFADAD, Consumer Electronics & Appliances Online Retailers, with a secondary code of CRAFABAD, Consumer Electronics & Appliances Marketplaces. Its NAICS code is 449210 and its SIC code is 5734.