For the Kid in all of us

What For the Kid in all of us does

For the Kid in All of Us (FTK) is a 501(c)(3) nonprofit organization founded in 2003 in Atlanta, Georgia by City Councilman Alex Wan and a group of friends. The organization addresses material hardship among children from low to moderate-income families in Georgia by distributing backpacks filled with school supplies at back-to-school time and toys during the holiday season. Since inception, FTK has distributed more than 77,000 backpacks and 88,000 toys through a network of 20+ regional nonprofit partners that handle last-mile delivery to beneficiaries.

FTK's core programming consists of two flagship annual events (the Toy Party and the Backpack Party), the Backpack in the Park distribution drive launched in 2006, the recurring-giving Bright Futures Fund, and community fundraisers such as Beer Busts at The Atlanta Eagle. The organization also operates a branded merchandise storefront selling apparel and drinkware. Underlying operations are low-technology: a Squarespace-hosted website, standard email and social media channels (Facebook, LinkedIn, Instagram), and a volunteer-driven governance structure with a ~20-person board of directors.

The revenue model is diversified across individual donations (one-time and monthly tiers from $5 to $100), corporate sponsorships structured in five tiers from Copper ($2,500-$4,999) to Presenting ($20,000+), individual sponsorship tiers from Friend ($350) to Beacon ($5,000+), event ticket sales, silent auction proceeds, and merchandise. Atlanta's LGBTQ+ community has been central to FTK's identity and engagement model since founding, and the Toy Party has become a recognized regional holiday tradition drawing 1,500+ attendees annually.

Name

For the Kid in all of us

Legal name

For the Kid in All of Us, Inc.

Website

https://forthekid.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

For the Kid in All of Us is a 501(c)(3) Atlanta nonprofit that distributes backpacks, toys, and bikes to children in need across Georgia via annual Toy Party and Backpack Party events, funded through individual donations, corporate sponsorships, monthly giving, and merchandise sales.

Ownership category

akta.pro rank

Product category

Children's Charitable Services

NAICS

Child and Youth Services (624110), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL)

Keywords

• Children's charity
• Community fundraising
• School supply drives
• Toy donation programs
• Nonprofit event fundraising

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individuals supporting children's programs. Monthly giving program called Bright Futures Fund allows donors to contribute $5-$100 monthly.
2. Corporate Sponsorships: Corporate sponsorships ranging from Copper ($2,500-$4,999) to Presenting ($20,000+) tiers, providing VIP passes and logo placement at events.
3. Merchandise Sales: Online store selling branded merchandise including t-shirts, hoodies, caps, water bottles, and tumblers with proceeds supporting programs.
4. Event Revenue: Ticket sales for events like Beer Bust ($25) and Backpack Party ($40+fees), plus silent auction proceeds.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

For the Kid in All of Us (FTK) is a 501(c)(3) nonprofit organization that collects and distributes backpacks filled with school supplies and holiday toys to children from low to moderate-income families across Metro Atlanta, Georgia. The organization funds its mission through individual donations, corporate sponsorships, branded merchandise sales, and community fundraising events such as the Annual Toy Party and Backpack Party.

Product overview

For the Kid in All of Us is a 501(c)(3) charitable nonprofit organization, not a technology product company. The organization's 'products' are charitable programs and merchandise rather than software offerings. The core programmatic portfolio consists of: (1) Backpack Party - annual back-to-school event providing backpacks with school supplies to Georgia children; (2) Toy Party & Silent Auction - annual holiday toy drive with over 1,500 guests and 5,000+ toys collected; (3) Bright Futures Fund - monthly recurring donation program; (4) Backpack in the Park - back-to-school drive launched in 2006; and (5) Beer Bust community fundraising events. The organization also operates a merchandise shop selling branded apparel (t-shirts, hoodies, caps) and drinkware (water bottles, tumblers), with 100% of proceeds supporting programs. Corporate and individual sponsorship programs provide additional fundraising pathways with VIP benefits. Since 2003, FTK has distributed over 77,000 backpacks and 88,000 toys through partnerships with 20+ regional nonprofits.

Differentiator

Problem solved

Functional benefit

Products and services

• Backpack Party Annual back-to-school event that provides backpacks filled with essential school supplies to children from low to moderate-income families across Georgia. Features a flower power theme with music, community activities, and silent auction.
• Toy Party & Silent Auction Annual holiday toy drive event that collects and distributes toys to children in need during the holiday season. Features a silent auction with items including staycations, trips abroad, exclusive experiences, and unique art pieces.
• Bright Futures Fund Monthly recurring donation program enabling donors to provide consistent support for school supplies and holiday toys to children in need throughout the year, with tiered monthly giving from $5 to $100.
• Beer Bust at The Atlanta Eagle Community fundraising event held at the Atlanta Eagle venue featuring all-you-can-drink beer for $25, supporting brighter futures for Georgia's kids.
• FTK Merchandise Shop Online store selling branded merchandise including t-shirts, hoodies, caps, water bottles, and tumblers. All proceeds support the organization's mission to provide school supplies and toys to Georgia children in need.
• Lynn Barfield Bike Fund Memorial fund established in honor of Lynn Barfield, former FTK President (2017-2018), providing bikes to children in need with funding options for kids bikes ($25), big kid bikes ($200), or bundles.
• Corporate Sponsorship Program Corporate sponsorship tiers from Copper ($2,500-$4,999) through Presenting ($20,000+) offering VIP passes, logo placement, and speaking opportunities at events like Toy Party and Backpack Party.
• Individual Sponsorship Program Individual donor sponsorship tiers from Friend of FTK ($350-$499) through Beacon ($5,000+) offering VIP passes and donor recognition at banner events.
• "I Give... But Only to a Good Cause" FTK Unisex Tee Garment-dyed heavyweight unisex t-shirt made of 100% ring-spun cotton sold in the FTK merchandise shop with proceeds supporting the FTK mission.
• FTK Logo Trucker Cap Six-panel trucker cap with mesh back, featuring FTK logo, made of 60% cotton and 40% polyester with adjustable plastic closure.
• "Giving Back Is The Ultimate Flex" Muscle Tee Sleeveless muscle tank made of 100% airlume combed ring-spun cotton with relaxed fit and low-cut armholes.
• FTK Logo Unisex Heavy Blend Zip Hoodie Unisex zip-up hoodie made of 50% cotton and 50% polyester with soft fleece fabric, metal zipper, front pouch pockets, and unlined hood with color-matched drawcord.
• FTK "Stay Hydrated Stay Generous" Stainless Water Bottle 17-ounce double-walled stainless steel water bottle with vacuum flask construction keeping liquids hot or cold for 6 hours with odorless and leak-proof cap.
• FTK "Drinking for a Cause" Stainless Tumbler 12 oz stainless steel wine tumbler with double-wall vacuum seal and curved unique shape keeping drinks cold or hot; lid minimizes spills.
• "Not All Heroes Wear Capes... (Some Wear Crop Tops)" FTK Crop Tee Crop top made of 100% combed cotton with relaxed fit, dropped shoulders, ribbed crew neck, and side-seamed construction.

Quantifiable outcome

• 77,000+ backpacks with school supplies distributed since 2003
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Baby2Baby: National nonprofit that distributes clothing, diapers, school supplies, and other essentials to children in need through a network of partner organizations. Comparable in mission (essential supplies for disadvantaged children), distribution model (via nonprofit partners), and corporate sponsorship fundraising approach.
• Toys for Tots: U.S. Marine Corps Reserve's flagship charitable program collecting and distributing toys to children in need during the holidays. Closely comparable to FTK's Toy Party in mission (toy distribution to disadvantaged children), donor model (community donations and corporate sponsorships), and event-driven GTM, but operates nationally at vastly greater scale.
• Good+ Foundation: Nonprofit that partners with a national network of social service programs to provide essential items (clothing, gear, school supplies, toys) to families and children in need. Comparable to FTK in distribution-through-partner model and essential-goods-giving mission.
• Cradles to Crayons: Nonprofit that provides children from birth through age 12 living in homeless or low-income situations with essential items including school supplies. Directly comparable to FTK in providing school supplies and goods to children in need, with similar distribution-through-partner nonprofit model.
• K.I.D.S. / Kids in Distressed Situations: Nonprofit that provides new clothing, toys, and other products to children in need across the United States. Comparable to FTK in providing toys and essential items to disadvantaged children via corporate donations and partnerships with social service agencies.
• Volunteers of America - Operation Backpack: Volunteers of America's Operation Backpack program collects and distributes backpacks filled with school supplies to children experiencing homelessness. Closely comparable to FTK's Backpack Party/Backpack in the Park in mission (back-to-school backpacks for children in need) and donation-driven collection model.

Regional players

• CHRIS 180: Atlanta-based nonprofit serving children, youth, and families facing trauma, abuse, and homelessness across Georgia. Comparable as a regional (Atlanta/Georgia) child- and family-serving nonprofit with similar geographic footprint, though delivering direct services rather than goods distribution.
• Love Beyond Walls: Atlanta-based nonprofit serving people experiencing homelessness and hardship in the Metro Atlanta area. Comparable as a fellow Atlanta-focused community-serving nonprofit but with a different beneficiary population (homeless individuals and families) rather than FTK's child-specific focus.

Broad incumbents

• United Way: Major community fundraising umbrella organization supporting health, education, and financial stability programs. Comparable as a community-driven, Atlanta-area fundraising entity but broader in scope than FTK's child-focused giving model.
• Salvation Army: Large international nonprofit operating Angel Tree (toy/gift giving) and seasonal assistance programs serving disadvantaged children. Broad incumbent comparable in the toy distribution and seasonal giving space, but operates a much wider portfolio (shelters, rehabilitation, disaster relief) beyond FTK's narrow focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/forthekidinallofus
• LinkedInlinkedin.com/company/for-the-kid
• Instagraminstagram.com/forthekidatl

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about For the Kid in all of us