Habitat for Humanity of the River Valley

Name

Habitat for Humanity of the River Valley

Legal name

Habitat for Humanity of the River Valley

Website

https://habitatrivervalley.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Affordable housing
• Homeownership programs
• Home repair services
• Nonprofit housing
• ReStore retail

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. ReStore Sales: Habitat ReStore is a nonprofit retail center selling donated new and gently used furniture, appliances, building materials, and home furnishings at below-retail prices. Proceeds 100% support Habitat's mission of building affordable homes.
2. Affordable Mortgage Payments: Homes are sold with 0% interest thirty-year mortgages. Homeowners pay monthly payments at 0% interest until they pay off the cost to build the home. Payments are serviced through Pinnacle Financial Services.
3. Donations and Sponsorships: The organization receives charitable donations from individuals and businesses to support home building. Corporate sponsors support events like Raise the Roof and Women Build.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Habitat for Humanity of the River Valley is a nonprofit affordable housing affiliate that builds, rehabilitates, and finances homes for low-income families through a 0% interest mortgage Homeownership Program, a Home Repair Program serving existing low-income homeowners, and a ReStore retail operation that sells donated new and used building materials, appliances, and home furnishings. The organization combines volunteer labor, donated materials, and earned income to deliver affordable shelter solutions in Madison, Limestone, and Jackson Counties in Alabama.

Product overview

Habitat for Humanity of the River Valley is a nonprofit affordable housing organization offering a portfolio of programs including the Homeownership Program (providing 0% interest mortgages and homeownership education), Home Repair Program (offering affordable repairs for qualifying homeowners), and the ReStore (a nonprofit retail outlet selling donated building materials with proceeds supporting the mission). Additional programs include A Bridge Home (financial and housing education), Women Build, and the annual Raise the Roof fundraiser event.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeownership Program A 0% interest mortgage homeownership program that partners with low-income families to build or purchase affordable homes. Qualifying families contribute sweat-equity volunteer hours and complete homebuyer education in exchange for an affordable mortgage, addressing substandard housing in Madison, Limestone, and Jackson Counties in Alabama.
• Home Repair Program

Quantifiable outcome

• 42% of families earning less than $48,000/year pay 50%+ of income for housing in service area
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• SC Shrimsher ComajorGTM or Marketing PartnerFoundation Sponsor for the Raise the Roof annual benefit dinner event.
• COLSAmajorGTM or Marketing PartnerRoof Raiser level sponsor for the Raise the Roof annual benefit dinner.
• Mazda ToyotamajorGTM or Marketing PartnerSponsor for the Raise the Roof annual benefit dinner.
• TVA (Tennessee Valley Authority)majorGTM or Marketing PartnerSponsor for the Raise the Roof annual benefit dinner.
• Pinnacle Financial ServicescoreStrategic or Co-development PartnerMortgage servicing partner processing home payments. Payments effective July 1, 2024 processed through Pinnacle Bank.
• Alabama Credit UnionminorGTM or Marketing PartnerHammer and Nails Contributor for the Raise the Roof annual benefit dinner.
• Habitat for Humanity InternationalcoreStrategic or Co-development PartnerParent organization since 1987. HFHRV is an affiliate of the global affordable housing nonprofit.
• Alabama Association of NonprofitsminorOthersAffiliation with Alabama nonprofit industry association.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mercy Housing: National nonprofit affordable housing developer and operator producing affordable rental and homeownership opportunities for low-income families. Comparable mission and target population, though Mercy Housing focuses more on multifamily rental.
• Habitat for Humanity International: Global parent organization that HFHRV is an affiliate of, overseeing the umbrella brand, program standards, and worldwide fundraising. Sets the operational and product framework within which HFHRV executes.
• Enterprise Community Partners: National nonprofit that develops and preserves affordable housing across the US, working with local partners to deliver mixed-income housing. Operates at much larger scale than HFHRV but shares the affordable housing mission.

Direct peers

• Atlanta Habitat for Humanity: Regional Habitat affiliate in the metro Atlanta area offering 0% interest mortgages, ReStore retail, home repair, and volunteer-driven homebuilding. Closely comparable affiliate model and program mix.
• Rebuilding Together: National nonprofit focused specifically on affordable home repairs and accessibility modifications for low-income homeowners, including veterans. Closest peer to HFHRV's Home Repair Program and Veterans home repair offering.
• Nashville Habitat for Humanity: Tennessee-based Habitat affiliate running the same Homeownership Program, ReStore, and A Brush With Kindness home repair program. Operates an analogous affordable housing delivery model in a comparable mid-sized metro.
• Habitat for Humanity of Greater Birmingham: Another Habitat affiliate in Alabama operating the same 0% interest homeownership, ReStore, and home repair model. Direct peer in product offering, target customer base (low-income partner families), and affiliation with Habitat for Humanity International.

Emerging players

• Community Development Financial Institutions (CDFIs) — e.g., Hope Credit Union: Regional CDFI providing affordable mortgage and financial services in underserved communities. Comparable target customer (low-income families seeking affordable housing finance) and complementary product to HFHRV's 0% mortgage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/habitatrivervalley
• LinkedInlinkedin.com/company/habitat-for-humanity-of-madison-county
• Instagraminstagram.com/habitat_rivervalley_al

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat for Humanity of the River Valley