Jazmine's Journey

What Jazmine's Journey does

Jazmine's Journey is an Arizona-based 501c3 nonprofit organization, founded in 2020 by Amber and Michael Reiter in memory of their daughter Jazmine, who died of infant leukemia at 16 months. The organization is 100% volunteer-run with no paid staff, operating from Phoenix with secondary event presence in Glendale and Peoria. Its mission is to provide direct financial, emotional, and practical support to Arizona families impacted by pediatric cancer while funding pediatric cancer research.

The organization's core programs fall into three buckets: (1) direct family support — gas cards, grocery assistance, emergency utility/rent bills, Adopt a Family ($500/family), Stuffed Animal Sponsorship ($15), Birthday Club gifts, and free family photo sessions via A Full Moon Photography; (2) fundraising programs — Butterfly Circle monthly memberships ($30–$250/month), recurring and one-time donations processed through the Zeffy donation platform, pickleball tournaments, blood drives with Vitalant, and community BBQs; (3) research funding — donations directed to University of Arizona's Steele Children's Research Center (cumulative $4,500 donated as of February 2025). The technology footprint is minimal: a standard website with Zeffy for ticketing/donations, and an Instagram-based 'Jazmine's Traveling Rocks' community program.

The go-to-market is community-led and personal-narrative-driven, leveraging the founder story across earned media (ABC 15, Channel 12, MomNation Podcast), corporate partnerships (Arizona Cardinals Crucial Catch, Chicken N Pickle sponsorship, Krispy Kreme giveback, Kids Empire, Blackburn Wirth), and the Agents vs. Cancer real-estate channel. Revenue streams are diversified across recurring monthly memberships, episodic event income, one-time donations, and corporate percentage-of-sales givebacks. All donations flow directly to families or research with no overhead extracted.

Name

Jazmine's Journey

Legal name

Jazmine's Journey

Website

https://jazminesjourney.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Jazmine's Journey is a volunteer-run 501c3 nonprofit in Phoenix, Arizona that provides financial and emotional support to Arizona families impacted by pediatric cancer and funds pediatric cancer research through donations, events, and corporate partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others

Revenue model

1. Butterfly Circle Monthly Memberships: Recurring monthly donations at four tiers ($30-$250/month) providing transportation assistance, groceries/household essentials, emergency bill assistance, and larger family support grants/research initiatives.
2. Event-Based Fundraising: Revenue from hiking events, pickleball tournaments, blood drives, and community BBQs where registration fees and ticket sales generate donations for the organization.
3. One-Time Donations: Direct donations for family support programs, pediatric cancer research, and general operations via Zeffy platform.
4. Third-Party Fundraising Partnerships: Corporate partnerships where percentage of sales (e.g., Krispy Kreme 50% in July) are donated back to the organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Jazmine's Journey is a 501(c)(3) nonprofit organization that provides direct financial and emotional support to families affected by pediatric cancer, with a focus on assisting families in Arizona. The organization hosts community fundraising events and channels proceeds toward both family assistance programs and childhood cancer research grants.

Product overview

Jazmine's Journey is a 501c3 nonprofit organization run entirely by volunteers, providing a portfolio of programs supporting Arizona families impacted by pediatric cancer and funding research for a cure. The core offerings include family support services (transportation assistance, groceries, emergency bill help), the Butterfly Circle monthly giving program, hiking challenges and community events for fundraising, birthday and stuffed animal programs for children in treatment, and published books documenting Jazmine's journey. All profits support cancer research and families impacted by childhood cancer.

Differentiator

Problem solved

Functional benefit

Brands

• Butterfly Circle: Monthly giving program supporting Arizona families facing pediatric cancer and funding life-saving research, with tiers: Hope Butterfly ($30/month), Strength Butterfly ($60/month), Courage Butterfly ($100/month), and Legacy Butterfly ($250/month).
• Birthday Club
• Adopt a Family
• Adopt a Stuffed Animal Program
• Agents Vs. Cancer

Products and services

• Family Assistance Program

Quantifiable outcome

• Supports 10 families per month through Adopt a Family program
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Steele Children's Research CenterflagshipStrategic or Co-development Partner · 3 February 2025Research partnership with University of Arizona's Steele Children's Research Center in Tucson, AZ. Jazmine's Journey has donated $4,500 total for pediatric cancer research in Jazmine's honor.
• A Full Moon PhotographycoreStrategic or Co-development PartnerPartnership to provide FREE professional family photo sessions for pediatric cancer families currently undergoing treatment. Families register through Jazmine's Journey Zeffy link and receive contact for scheduling sessions.
• Chicken N PicklecoreGTM or Marketing PartnerSponsored events venue providing space for Jazmine's Journey blood drives, Christmas parties, and community events. Primary sponsor for fundraising events.
• Blackburn Wirth Injury FirmminorGTM or Marketing PartnerEvent sponsor providing support for Jazmine's Journey events and mission awareness.
• Vitalant Blood ServicescoreGTM or Marketing PartnerBlood drive partnership hosting Jazmine's Journey Vitalant Blood Drive at Chicken N Pickle. Jazmine depended on blood and platelet transfusions during leukemia treatment.
• Arizona CardinalscoreGTM or Marketing PartnerPartnership for Crucial Catch game day events where $10 from every ticket sold is donated back to Jazmine's Journey. Section 420 designated as official Jazmine's Journey section with pregame tailgate.
• Agents vs. CancerminorChannel Partner/ Reseller/ DistributorReal estate industry fundraising platform allowing realtors to donate to Jazmine's Journey through a dedicated portal at agentsvscancer.org/partner/jazmines-journey/
• Krispy KrememinorGTM or Marketing PartnerFundraising partnership where 50% of online doughnut orders through Jazmine's Journey fundraiser page are donated back during July 2026.
• Kids EmpireminorGTM or Marketing PartnerGiveback Day partnership where a percentage of venue visits on designated dates supports Jazmine's Journey pediatric cancer family programs.
• Be The MatchminorStrategic or Co-development PartnerBone marrow registry partnership encouraging supporters to join the donor registry to help patients like Jazmine who needed transfusions during treatment.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Childhood Cancer Organization: American Childhood Cancer Organization supports children with cancer and their families through education, advocacy, resources, and community programs. Its pediatric cancer focus and integrated family-support model closely overlap with Jazmine's Journey.
• Alex's Lemonade Stand Foundation: Alex's Lemonade Stand Foundation combines pediatric cancer research funding with family support and nationwide grassroots fundraising. Its mission and community-led funding model closely parallel Jazmine's Journey.
• The Children's Cancer Foundation: The Children's Cancer Foundation funds pediatric cancer research and supports patients and families through community initiatives. It is comparable to Jazmine's Journey's integrated research, family-support, and awareness mission.
• The B+ Foundation: The B+ Foundation provides financial assistance to families of children with cancer and funds pediatric cancer research. Its dual family-support and research mandate is directly comparable to Jazmine's Journey.
• St. Baldrick's Foundation: St. Baldrick's is a large grassroots nonprofit dedicated to funding pediatric cancer research through community events and donations. It is a strong peer for Jazmine's Journey's research fundraising and event-led mission.
• The National Children's Cancer Society: The National Children's Cancer Society helps pediatric cancer families with transportation, lodging, and financial assistance. Jazmine's Journey offers similar practical aid, although on a smaller regional scale.
• Candlelighters Childhood Cancer Foundation: Candlelighters provides emotional, financial, and practical support to families affected by childhood cancer. It is a close operating peer to Jazmine's Journey's direct-assistance and community-engagement programs.
• CureSearch: CureSearch funds children's cancer research while providing resources and support to affected families. Its combined research and family-engagement model is comparable to Jazmine's Journey.
• Tom Coughlin Jay Fund: The Tom Coughlin Jay Fund provides financial assistance to families of children with cancer. It is a relevant direct peer for Jazmine's Journey's transportation, groceries, and emergency-bill support.

Emerging players

• Family Reach: Family Reach addresses the financial burden of cancer by helping families with essentials such as food, housing, and transportation. Its assistance model closely overlaps with Jazmine's Journey, though its beneficiary population extends beyond pediatric cancer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/jazminestravelingrocks
• LinkedInlinkedin.com/company/jazmines-journey

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jazmine's Journey