C7 Alarm
C7 Alarm is a privately held Oceanside, California security systems integrator that sells, installs, and monitors 2GIG alarm systems, IP video surveillance, and access control hardware for residential and commercial customers across Southern California on 36-month monitoring contracts.
- Company typePrivate
- Founded2002
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What C7 Alarm does
C7 Alarm, LLC is a privately held, locally owned security systems integrator headquartered in Oceanside, California, serving residential and commercial customers across Southern California. The company designs, sells, and installs electronic security systems, including 2GIG alarm panels, IP video surveillance, access control hardware (card readers, turnstile readers, intercoms, telephone entry systems), and home automation integrations. Its core offering pairs the equipment with a 24/7 UL-listed and approved central station monitoring service that responds to priority signals within 20 seconds or less, operated across cellular, wireless, and traditional phone line transmission technologies, and managed end-to-end by the in-house team with stated 30+ years of combined experience.
C7 Alarm's revenue model is anchored by a monthly recurring monitoring subscription starting at $39.95/month under a 36-month contract, which bundles a free deluxe 2GIG security system to reduce upfront customer friction. Additional revenue is generated from one-time access control product sales and installations, hardware add-ons beyond the bundled package, and 24-hour emergency service calls. Go-to-market is sales-led through a 1-866 phone line and website service request forms, augmented by a $50 referral program and competitive switching incentives offering up to 20% off competitor bills. End customers interact with the installed systems via the third-party Alula Security mobile app on iOS and Android, and the company markets against cable-company bundle alternatives using an A+ Better Business Bureau rating as its primary trust signal. The company is led by David Luberda (President) and Justin Pulley (Installation Engineer) and operates as a small (1-10 employee), single-office regional integrator with no disclosed institutional investment, parent company, or acquisition activity.
C7 Alarm firmographics
Firmographics- Name
- C7 Alarm
- Legal name
- C7 Alarm, LLC
- Website
- https://c7alarm.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- C7 Alarm is a privately held Oceanside, California security systems integrator that sells, installs, and monitors 2GIG alarm systems, IP video surveillance, and access control hardware for residential and commercial customers across Southern California on 36-month monitoring contracts.
- Ownership category
- akta.pro rank
C7 Alarm industry classification
Industry- Product category
- Electronic Security & Monitoring Services
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- akta.pro primary industry
- Residential Alarm Monitoring (Burglar/Intrusion) (BPAKAFAA)
- akta.pro secondary industries
- Commercial & Industrial Alarm Monitoring (BPAKAFAB), Fire Alarm Monitoring & Dispatch (BPAKAFAC), Access Control Alarm Monitoring & After-Hours Dispatch (BPAKAFAH), Professional Monitoring (Burglar/Intrusion) (HSAHAAAA), Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH)
Keywords
Where C7 Alarm is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
C7 Alarm business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Central Station Monitoring: Monthly recurring monitoring fees for 24/7 professional monitoring services. Central station operators respond to fire, burglary, hold-up, temperature, and medical emergency alarm signals within 20 seconds or less.
- Security Equipment: Free security system (2GIG) provided with 36-month monitoring agreement. Additional equipment and parts available at additional charge.
- Access Control Products: Sale and installation of access control products including card readers, access cards, photo ID systems, turnstile readers, intercom systems, and telephone entry systems
- Professional Installation Services: Installation services for residential and commercial security systems, video surveillance, and access control. Same day or next day service available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Central Station Monitoring |
| Other | Multi-year contract | Free Security System |
| Other | Monthly | Switching Discount |
| Other | One time/ perpetual license | Referral Program |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
C7 Alarm product offering
Product offeringCore offering
C7 Alarm sells, installs, and monitors electronic security systems for homes and businesses across Southern California. Its core offering bundles a 2GIG alarm panel with 24/7 UL-listed central station monitoring (starting at $39.95/month on a 36-month agreement) and is supplemented by IP video surveillance, access control, and home automation managed remotely through the Alula mobile app. The company positions itself as a local, value-leader alternative to cable-company bundled security services, providing same/next day installation and 24-hour emergency service.
Product overview
C7 Alarm is a security systems integrator offering a comprehensive portfolio of security products and monitoring services for residential, commercial, and industrial clients in Southern California. The core offering centers on the 2GIG security system platform paired with 24/7 UL-listed central station monitoring, supplemented by video surveillance cameras, access control systems (for both residential and business applications), and home automation capabilities. All systems can be managed remotely via the Alula Security mobile app. The product architecture follows a modular approach where customers can select from various add-on modules including emergency monitoring services, access control, and video surveillance to customize their security solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Central Station Monitoring
Quantifiable outcome
- Central station operators respond to priority signals within 20 seconds or less on average
- +2 more outcomes
Companies that use C7 Alarm
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
C7 Alarm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
C7 Alarm partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
C7 Alarm competitors and assessment
Company assessmentEmerging players
- SimpliSafe: Direct-to-consumer smart home security brand offering DIY-install alarm systems with optional professional monitoring. Comparable monitoring feature set and target customer (homeowners seeking affordable security), but reaches customers via e-commerce/retail rather than a local installation-led sales motion.
- Ring (Amazon): Consumer smart home security brand (owned by Amazon) known for video doorbells, DIY cameras, and self-monitored alarm kits with optional professional monitoring add-on. Comparable on the residential video and intrusion side, but competes on DIY economics rather than professional installation and contract structure.
Broad incumbents
- ADT Inc. National incumbent in monitored home and business security with professionally installed alarm systems, video surveillance, and 24/7 monitoring. Comparable as the dominant incumbent C7 explicitly competes against, offering the same professionally monitored service model but at national scale with much heavier marketing spend.
Regional players
- Vector Security: Regional provider of professionally monitored security, video surveillance, and access control for homes and businesses across multiple U.S. regions. Comparable as a multi-state integrator with the same installation-plus-monitoring service model and vertical customer mix (residential, retail, healthcare).
- Bay Alarm: Family-owned, California-based regional security integrator offering monitored alarm systems, video, and access control for residential and commercial customers. Closest direct comparable in business model, customer segments, and California footprint, but with significantly larger scale and Northern California coverage.
- CPI Security: Regional security provider offering professionally installed alarm systems, monitored video, and home automation across the U.S. Southeast. Comparable business model, contract structure, and UL-listed monitoring infrastructure, but operating in a different geography.
- Guardian Protection: Regional provider of professionally monitored home and business security, video surveillance, and access control across the Mid-Atlantic and Midwest. Comparable as a mid-sized integrator with similar contract-based recurring revenue model and residential/commercial split.
Direct peers
- Brinks Home: National home security company providing professionally monitored alarm systems, video surveillance, and home automation with contract terms similar to C7's. Direct competitor with longer-tenured brand and broader geographic reach.
- Vivint Smart Home: National provider of professionally installed smart home security systems with 24/7 monitoring, video, and home automation integrated into a mobile app. Direct peer to C7's offering and technology stack, but operating nationally with a much larger direct-sales force and stronger brand.
Others
- Alarm.com: Platform provider of cloud-based software that powers professionally monitored security, video, and access control systems for thousands of independent security dealers including local integrators. Comparable because C7 likely relies on ecosystem platforms (Alula, 2GIG) of similar architecture for app/automation features; Alarm.com represents the principal alternative platform dealers evaluate.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
C7 Alarm social profiles
Digital presenceC7 Alarm compliance and trust
Trust signalCompliance3 records
C7 Alarm financial estimates
Financial estimateRevenue estimate
Valuation estimate
C7 Alarm leadership team
Management profileNumber of profiles
Profiles2 records
C7 Alarm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C7 Alarm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C7 Alarm
What does C7 Alarm do?
C7 Alarm sells, installs, and monitors electronic security systems for homes and businesses across Southern California. Its core offering bundles a 2GIG alarm panel with 24/7 UL-listed central station monitoring (starting at $39.95/month on a 36-month agreement) and is supplemented by IP video surveillance, access control, and home automation managed remotely through the Alula mobile app. The company positions itself as a local, value-leader alternative to cable-company bundled security services, providing same/next day installation and 24-hour emergency service.
Is C7 Alarm a public or private company?
C7 Alarm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was C7 Alarm founded?
C7 Alarm was founded in 2002. It employs 1 to 10 people.
Where is C7 Alarm based?
C7 Alarm is headquartered in San Diego, United States, in the North America region.
How does C7 Alarm make money?
Four revenue lines are on record. Central Station Monitoring is the primary driver. The others are security Equipment, access Control Products and professional Installation Services.
Who are C7 Alarm's main competitors?
Emerging players on record are SimpliSafe and Ring (Amazon). ADT Inc. is listed as a broad incumbent. Regional players are Vector Security, Bay Alarm, CPI Security and Guardian Protection. Direct peers are Brinks Home and Vivint Smart Home. Alarm.com is listed as an others.
Does C7 Alarm have an API?
No public API is recorded for C7 Alarm.
What industry is C7 Alarm in?
C7 Alarm's product category is Electronic Security & Monitoring Services. Its primary akta.pro industry code is BPAKAFAA, Residential Alarm Monitoring (Burglar/Intrusion), with a secondary code of BPAKAFAB, Commercial & Industrial Alarm Monitoring. Its NAICS code is 561621.