Hartman Arena
Heartland Credit Union Arena (formerly Hartman Arena) is an 8,000+ seat multi-purpose entertainment venue in Park City, Kansas, serving the Wichita metro with sports, concerts, comedy, trade shows, and family events, plus venue rentals and VIP amenities.
- Company typePrivate
- Founded2009
- HeadquartersPark City, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Hartman Arena does
Heartland Credit Union Arena, formerly Hartman Arena, is a privately held multi-purpose entertainment venue located in Park City, Kansas, serving the greater Wichita metropolitan area. The facility seats 8,000+ and hosts 100+ events annually across a diverse programming slate that includes indoor football (Wichita Wings), additional sports tenants (Wichita Luck, Regulators), concerts, comedy shows, trade shows, and family/community events. The venue operates under a flagship naming rights partnership with Heartland Credit Union and offers on-site amenities including the Crosswinds Casino Corner gaming area, Park City Lounge VIP experience, and LOGE Boxes premium seating.
The business model spans four identified revenue streams: transactional ticket sales (via on-site box office and an online ticketing platform), venue rental for corporate events and private bookings, naming rights and sponsorship revenue (including building partners), and VIP/premium services structured on multi-year subscription billing cadence. The venue's technology backbone is a Saffire-powered venue management and ticketing platform, which provides core ticketing, customer account, and event content management functionality. Customer segmentation is hybrid: general public/event attendees and corporate clients are primary segments, while sports teams and organizations serve as anchor tenants.
Go-to-market is event-driven, with regional marketing conducted through owned social media channels (Facebook, Instagram, Twitter), email newsletter capture, and a comprehensive event website. The venue has no disclosed funding rounds, no parent company, no M&A activity, and operates as an independent private entity with full non-disclosure of financial performance. The 2028 State Basketball booking and multi-tenant sports strategy indicate forward investment in long-dated programming pipeline and anchor content diversification.
Hartman Arena firmographics
Firmographics- Name
- Hartman Arena
- Legal name
- Heartland Credit Union Arena
- Website
- https://hartmanarena.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Heartland Credit Union Arena (formerly Hartman Arena) is an 8,000+ seat multi-purpose entertainment venue in Park City, Kansas, serving the Wichita metro with sports, concerts, comedy, trade shows, and family events, plus venue rentals and VIP amenities.
- Ownership category
- akta.pro rank
Hartman Arena industry classification
Industry- Product category
- Live Entertainment Venues
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industries
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)
Keywords
Where Hartman Arena is headquartered
LocationHeadquarters
- HQ city
- Park City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hartman Arena business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Ticket Sales: Revenue from sale of tickets to various events including indoor football, concerts, comedy, trade shows, and family/community events through the arena's box office and online ticketing system
- Venue Rental: Revenue from renting the arena facility for events, corporate functions, and private bookings
- Naming Rights and Sponsorship: Revenue from corporate naming rights (Heartland Credit Union Arena) and building partner sponsorships
- VIP and Premium Services: Revenue from VIP experiences, Park City Lounge, loge boxes, and premium seating options
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General admission and reserved seating tickets |
| Subscription | Multi-year contract | VIP and Loge Box experiences |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Hartman Arena product offering
Product offeringCore offering
Hartman Arena, now operating as Heartland Credit Union Arena, is an 8,000+ seat multi-purpose indoor arena located in Park City, Kansas. It hosts concerts, sporting events, comedy shows, family shows, trade shows, and private events, offering both ticketed public events and full-venue rental services along with premium VIP seating and lounge experiences.
Product overview
Heartland Credit Union Arena (formerly Hartman Arena) is a multi-purpose entertainment venue located in Park City, Kansas. The venue operates as a unified event hosting platform offering ticketed admission to various entertainment properties (Wichita Wings indoor football, Wichita Luck, Wichita Regulators, concerts, sports, family events, comedy, trade shows), venue rental services for external organizers, and premium hospitality amenities including VIP Experience packages, LOGE Boxes, Park City Lounge, and Crosswinds Casino Corner. The venue's core product is its event programming and ticketing operations, supplemented by rental services and premium hospitality offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Events & Tickets
Companies that use Hartman Arena
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Hartman Arena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hartman Arena partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Heartland Credit UnionflagshipNaming rights partnership - the arena is officially named Heartland Credit Union Arena. Heartland Credit Union provides financial support in exchange for prominent brand visibility and association with the venue's events and programming.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Hartman Arena competitors and assessment
Company assessmentDirect peers
- INTRUST Bank Arena: Larger-capacity arena (15,000+) in downtown Wichita, Kansas, hosting concerts, family shows, and sporting events for the same Wichita metropolitan audience. Directly competes for the same touring acts and regional event calendar.
- Denny Sanford PREMIER Center: Multi-purpose arena in Sioux Falls, South Dakota, hosting concerts, sporting events, and family entertainment. Directly comparable in scale, programming mix, and secondary-market positioning.
- TaxSlayer Center: Mid-sized arena in Moline, Illinois, hosting concerts, sports, and family events for the Quad Cities region. Comparable in capacity range, programming mix, and secondary-market operating model.
- Broadmoor World Arena: Multi-purpose arena in Colorado Springs, Colorado, hosting concerts, indoor sports, and family shows. Closely mirrors Hartman's capacity, tenant mix (minor-league hockey and indoor sports), and event-driven programming.
- BOK Center: Mid-market arena in Tulsa, Oklahoma, of comparable capacity hosting concerts, family shows, and indoor sports. Operates with a similar multi-purpose programming model in a comparable secondary-market geography.
Broad incumbents
- Oak View Group: Major arena development, management, and consulting firm with a portfolio that includes mid-market and major-market venues. Comparable as a broad incumbent offering turnkey arena services to regional operators.
- AEG Facilities (ASM Global): Global venue management and services company that operates hundreds of arenas, stadiums, and convention centers worldwide. Provides third-party management and competes as a turnkey operator for venue owners in similar mid-market arenas.
Others
- Saffire (venue ticketing and management platform): Technology vendor powering Hartman's own venue management and event ticketing platform. Adjacent enabling partner rather than direct competitor, but relevant as a sector-wide software peer for mid-market arena operators.
- Spectra (now part of ASM Global): Venue services provider offering food, beverage, merchandise, and event management to arenas and stadiums. Adjacent service provider/enabler to the mid-market arena operating model.
Regional players
- Wichita Wind Surge (and surrounding Riverfront Stadium district): Minor-league baseball venue in the same Wichita metro that competes for a share of the regional entertainment and sponsorship dollar pool, drawing from overlapping corporate sponsors and family audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Hartman Arena social profiles
Digital presenceHartman Arena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hartman Arena leadership team
Management profileNumber of profiles
Hartman Arena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hartman Arena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hartman Arena
What does Hartman Arena do?
Hartman Arena, now operating as Heartland Credit Union Arena, is an 8,000+ seat multi-purpose indoor arena located in Park City, Kansas. It hosts concerts, sporting events, comedy shows, family shows, trade shows, and private events, offering both ticketed public events and full-venue rental services along with premium VIP seating and lounge experiences.
Is Hartman Arena a public or private company?
Hartman Arena is a private company. It is classified as unknown and is currently operating.
When was Hartman Arena founded?
Hartman Arena was founded in 2009.
Where is Hartman Arena based?
Hartman Arena is headquartered in Park City, United States, in the North America region.
How does Hartman Arena make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rental, naming Rights and Sponsorship and VIP and Premium Services.
Who are Hartman Arena's main competitors?
Direct peers on record are INTRUST Bank Arena, Denny Sanford PREMIER Center, TaxSlayer Center, Broadmoor World Arena and BOK Center. Broad incumbents are Oak View Group and AEG Facilities (ASM Global). Others are Saffire (venue ticketing and management platform) and Spectra (now part of ASM Global). Wichita Wind Surge (and surrounding Riverfront Stadium district) is listed as a regional player.
Does Hartman Arena have an API?
No public API is recorded for Hartman Arena.
What industry is Hartman Arena in?
Hartman Arena's product category is Live Entertainment Venues. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues). Its NAICS code is 71131 and its SIC code is 7900.