What Mers does

Mers Dayanıklı Tüketim Malları Sanayi ve Dış Ticaret Ltd. Şti. (Mers) is a privately held Turkish limited liability company founded in 2019 and headquartered in Beyoğlu, Istanbul. The company operates as a multi-brand e-commerce retailer of consumer durables — air conditioners (Klima), refrigerators, washing machines, dishwashers, heat pumps, and LED televisions — sourced from Samsung, Bosch, and LG and sold under a "Garantili, Orjinal ve Marka" (guaranteed, original, branded) promise to Turkish retail and wholesale buyers. Its primary sales surface is its own Turkish-language website, mersdtm.com, supplemented by a phone-based ordering channel (+90 537 261 86 86) and a request-a-quote pricing model ("Fiyat Teklif Alın") rather than public list prices.

The technology stack is a standard ShopPHP storefront with Rapid SSL 128-bit encryption on checkout and integrated virtual POS terminals from seven Turkish banks (Garanti, Finansbank, Akbank, İşbank, Yapı Kredi, HSBC, Bank Asya), supporting credit card installments of 2–6 months. Fulfillment is outsourced to Aras Kargo (primary) and Yurtiçi Kargo (returns/exchanges), enabling nationwide delivery. The product catalog spans BTU capacities from 9000 (residential) to 48000 (commercial salon-type), and includes Wi-Fi-enabled premium SKUs (Samsung BESPOKE AL WINDFREE, LG DUAL PLUS with ThinQ) and LG Therma V air-source heat pumps, indicating some movement into connected and HVAC/renewable-heating adjacencies.

Mers's business model is transactional resale: it purchases branded inventory and resells it to two customer segments — individual consumers ("perakende") as the primary segment and trade/wholesale buyers ("toptan") as a secondary segment — with no subscription, SaaS, or recurring revenue component. No revenue, headcount, customer count, funding, or ownership information is publicly disclosed, and there is no parent company, VC backing, or app presence. The company presents as a sub-scale independent online retailer operating within a single country (Turkey) with no global footprint claims.

Name

Mers

Legal name

Mers Dayanıklı Tüketim Malları Sanayi ve Dış Ticaret Ltd. Şti.

Website

https://mersdtm.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Mers is a Turkish e-commerce retailer founded in 2019 (Istanbul) that resells Samsung, Bosch, and LG consumer durables — air conditioners, white goods, heat pumps, and LED TVs — to both retail and wholesale customers in Turkey via its own website and phone sales.

Ownership category

akta.pro rank

Product category

Consumer Electronics & Home Appliances Retail

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

General Merchandise Online Retailers (CRAFADAA)

Keywords

• Consumer electronics retail
• Home appliance sales
• Air conditioning units
• White goods distribution
• Heat pump systems

Headquarters

HQ city

Kasimpasa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Consumer Appliance Retail: Revenue generated from direct sale of consumer durable goods — LED TVs, air conditioners (Klima), refrigerators, washing machines, dishwashers, and heat pumps — to retail and wholesale customers via e-commerce website and phone orders. Products are sourced from brand partners (Samsung, Bosch, LG) and sold at competitive prices with warranty.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Mers operates a Turkish-language e-commerce platform (mersdtm.com) that retails and wholesales consumer durable goods — air conditioners, LED televisions, refrigerators, washing machines, dishwashers, and heat pumps — from Samsung, Bosch, and LG. Orders are accepted online and via phone, with delivery across Turkey through contracted couriers and credit card payment via integrated Turkish bank virtual POS terminals.

Product overview

Mers Dayanıklı Tüketim Malları is a Turkish e-commerce retailer specializing in consumer durable goods, offering a multi-brand portfolio of air conditioners (Klima), refrigerators (Buzdolabı), washing machines (Çamaşır Makinesi), dishwashers (Bulaşık Makinesi), heat pumps (Isı Pompası), and LED televisions (Televizyon). The platform operates as both retail and wholesale channel, distributing Samsung, LG, and Bosch branded products with guaranteed authenticity and warranty. The product lineup includes premium Wi-Fi enabled air conditioners (Samsung BESPOKE AL WINDFREE and LG DUAL PLUS with ThinQ), standard split-type units (Samsung AR40F and Bosch CL2001U), commercial HVAC solutions (Bosch CL5000L salon-type), and residential/commercial heat pumps (LG Therma V series). Products are available across BTU capacities from 9000 to 48000 BTU, serving both residential and commercial segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Klima (Air Conditioners)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung is a key brand partner. Mers retails a wide range of Samsung air conditioners (including Samsung AR40F series and Samsung BESPOKE AL WINDFREE series), spanning 12000 BTU to 24000 BTU capacities. Samsung products are featured prominently on the homepage and product categories.
• BoschcoreChannel Partner/ Reseller/ DistributorBosch is a brand partner specializing in air conditioning and climate solutions. Product range includes Bosch CL2001U series (9000-24000 BTU) and Bosch CL5000L F series (48000 BTU commercial salon-type AC units).
• LGcoreChannel Partner/ Reseller/ DistributorLG is a brand partner offering air conditioners (LG Dual Plus series), refrigerators, dishwashers, washing machines, and heat pumps (LG Therma V series). The LG AHNW16606A3 R410 9 KW heat pump is listed under the Isı Pompası category.
• Turkish Bank Network (Garanti, Finansbank, Akbank, İşbank, Yapı Kredi, HSBC, Bank Asya)supportingTechnology or IntegrationMers integrates with 7 Turkish bank virtual POS (point-of-sale) terminals to accept credit card payments. These include Garanti (Bonus), Finansbank (CardFinans), Akbank (Axess), İşbank (Maximum), Yapı Kredi (World), HSBC (Advantage), and Bank Asya (Asya Card). SSL-encrypted checkout via Rapid SSL.
• Aras KargosupportingChannel Partner/ Reseller/ DistributorAras Kargo is the designated return courier partner for Mers Dayanıklı Tüketim Malları. Customers are instructed to use only Aras Kargo for product returns, otherwise returned items will not be accepted.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Trendyol: Turkey's largest e-commerce platform with an extensive electronics and home appliances category including Samsung, LG, and Bosch air conditioners; represents the most-trafficked, lowest-friction alternative to Mers's quote-based online model.
• Hepsiburada: One of Turkey's two leading horizontal e-commerce marketplaces; lists Samsung, Bosch, and LG appliances from multiple sellers including authorized retailers, and dwarfs Mers in traffic, assortment, and transparent pricing — the dominant marketplace alternative for the same buyer.
• Amazon.com.tr: Amazon's dedicated Turkish marketplace launched in 2022; aggregates authorized appliance sellers and competes for the same Samsung/LG/Bosch buyer with global logistics and Prime delivery — a long-term structural threat to small resellers like Mers.

Direct peers

• Teknosa: Turkey's largest dedicated consumer electronics and home appliance retailer (Sabancı Holding), operating both physical stores and a major e-commerce platform selling the same Samsung, Bosch, and LG air conditioner and white goods categories as Mers.
• Vatan Bilgisayar: Long-standing Turkish electronics and appliance retailer with online and store channels; sells comparable Samsung, LG, and Bosch product lines and competes for both individual consumers and trade buyers in the same Turkish market.
• MediaMarkt Turkey: European consumer electronics big-box retailer operating in Turkey with a strong e-commerce presence; carries overlapping Samsung, LG, and Bosch appliance SKUs and competes directly for the same residential AC and white goods buyer.
• n11.com: Turkish horizontal marketplace (Doğuş Group / SK Group JV) selling consumer electronics and home appliances from multiple authorized resellers, overlapping Mers's Samsung/Bosch/LG assortment and target buyer.
• Arçelik Authorized Dealers (Beko): Arçelik (Beko brand) operates one of Turkey's largest authorized dealer networks selling air conditioners, refrigerators, washing machines, and dishwashers — directly comparable to Mers's white goods categories and dual retail/wholesale model.

Others

• Bosch Home Comfort Turkey: Bosch's official Turkish consumer site showcasing the same Bosch CL2001U and CL5000L air conditioner ranges Mers resells; represents the brand-owner channel and a benchmark for Mers's pricing and product positioning rather than a direct competitor.

Regional players

• PttAVM: Turkey's national post-office marketplace selling consumer electronics and home appliances; an alternative domestic online channel for the same Samsung/Bosch/LG appliance buyers with public pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mers-dtm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mers