What Gilcore does

Gilcore Ltd. is a UK-based B2B fundraising agency that delivers data-driven face-to-face fundraising, account management, and campaign delivery services to charitable organizations. The company serves a vertical ranging from small charities to large national and international non-profits, providing multi-channel campaigns across private sites, events, door-to-door, and street locations, and supporting lottery, subscription, sponsorship, regular giving (RG), and membership products. Operations are delivered through a network of UK-wide partner fundraising teams that can be scaled on demand, with the company positioned as a data-driven alternative to traditional 'good enough' agency providers.

Underlying capability is a data analytics and campaign management stack built on decades of accumulated fundraising data sourced from three previously co-founded agencies. The platform supports ROI modelling, ongoing compliance monitoring (including regular audits and video shopping), weekly detailed reporting, developmental training pipelines, and proactive performance management. A core quality protocol re-badges every fundraiser every three months alongside DBS checks. The company is registered with the UK Fundraising Regulator and is a Corporate Member of the Chartered Institute of Fundraising, and is GDPR-compliant.

Gilcore's business model is professional services revenue, with agency fees generated from campaign management and likely performance-based compensation tied to donor acquisition outcomes. Pricing is not publicly disclosed and is negotiated directly with charity clients on a project or campaign basis. The go-to-market is sales-led and direct, relying on phone outreach, email contact, and the company website to reach charity decision-makers. The firm is a privately held UK limited company (Gilcore Ltd.), headquartered in London, with no disclosed institutional investors, funding rounds, or acquisitions in the source material.

Name

Gilcore

Legal name

Gilcore Ltd.

Website

https://gilcore.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fundraising Services: Gilcore provides face-to-face fundraising, account management and campaign delivery services to charities. Revenue is generated through agency fees for professional fundraising services, likely including campaign management fees and performance-based compensation tied to donor acquisition results.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gilcore provides data-driven face-to-face fundraising, account management, and campaign delivery services to UK charities. Campaigns run across private sites, events, door-to-door, and street locations, supporting lottery, subscription, sponsorship, regular giving, and membership products. The service is wrapped with ROI modelling, ongoing compliance testing and audits, video shopping, developmental training, and detailed weekly reporting.

Product overview

Gilcore offers a unified fundraising service for charities, providing data-driven fundraising, account management, and multi-channel campaign delivery. Their core offering encompasses face-to-face campaigns across private sites, events, door-to-door, and street channels, with support for lottery, subscription, sponsorship, regular giving (RG), and membership products. The service includes data analysis capabilities, ongoing compliance monitoring with regular audits and video shopping, developmental training, detailed weekly reporting, and proactive management. The company positions itself as an alternative to traditional 'good enough' agency services, emphasizing ROI modeling, expert consultancy, and transparent accountability through weekly detailed reports.

Differentiator

Problem solved

Functional benefit

Products and services

• Face-to-Face Fundraising Campaigns Multi-channel donor acquisition campaigns delivered for UK charities across private sites, events, door-to-door, and street locations. Supports lottery, subscription, sponsorship, regular giving (RG), and membership products, with partner teams able to scale activity UK-wide.
• Charity Account Management Dedicated account management service for charity clients, providing expert consultancy, ongoing strategy, proactive performance improvement using data, and quick first and ongoing payment processing.
• Campaign Delivery and Optimisation Data-driven campaign delivery with ROI modelling, ongoing compliance testing and audits, video shopping, developmental training for fundraisers, and detailed weekly reporting that provides more transparency than competing agencies.

Quantifiable outcome

• Donor satisfaction rating and month one retention rate metrics tracked and reported weekly

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Fundraising RegulatorcoreOthersGilcore is registered with the Fundraising Regulator, adhering to the Fundraising Code of Practice and associated Rulebooks. This registration demonstrates commitment to high professional standards and transparency in charity fundraising.
• Chartered Institute of Fundraising (CIOF)coreOthersGilcore is a Corporate Member of the CIOF, the professional membership organization for fundraisers in the UK, demonstrating industry leadership and commitment to professional standards.
• UK-Wide Fundraising TeamscoreChannel Partner/ Reseller/ DistributorGilcore partners with fundraising teams across the United Kingdom to deliver multi-channel campaigns at scale. These teams support private sites, events, door-to-door and street fundraising operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• WPP: Global advertising holding company whose agencies (e.g. Ogilvy, Grey) routinely serve major charities on integrated fundraising campaigns. Comparable as a broad incumbent operating in the same charity-focussed marketing services space, though not specialised in pure F2F.
• M&C Saatchi: Global advertising and communications group with a dedicated fundraising and charity sector practice. Comparable as a broader incumbent offering multi-channel campaign services to non-profit clients, but operating at much wider portfolio scale.

Direct peers

• Really (Really Communications): UK face-to-face fundraising and donor acquisition agency serving major charity clients. Directly comparable to Gilcore in campaign execution and target customer profile.
• Personal Service Projects (PSP Worldwide): UK-based face-to-face fundraising agency running private-site and door-to-door campaigns for national and international charities. Comparable to Gilcore across channel mix, compliance framework and charity-segment focus.
• Street Fundraising: UK specialist agency focused on street, door-to-door and private-site F2F fundraising campaigns for charity clients. Directly comparable to Gilcore in service offering and customer segment.
• Open (Open Fundraising): One of the UK's largest specialist face-to-face fundraising agencies, delivering private-site, door-to-door and street campaigns for major charities. Directly comparable to Gilcore in delivery model, channel mix and target charity clients.
• The Pan Agency: UK face-to-face fundraising agency supporting charities with private-site, door-to-door and event campaigns. Comparable to Gilcore in delivery channels and charity/non-profit client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/gilcore

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gilcore