What Harmony Movement does

Harmony Movement is a Canadian not-for-profit organization founded in 1994 and headquartered in Toronto, Ontario, that delivers diversity, equity, and inclusion (DEI) education through interactive workshops, virtual training, and custom programs. It serves four primary customer segments: K-12 students and youth, educators and school staff, parents and caregivers, and workplaces/organizations, with a smaller community segment. Its flagship product, the Words Matter Campaign, is a national initiative providing facilitator guides, slide decks, lesson plans, webinars, and a school pledge system addressing harmful and discriminatory language; it has been adopted by 125+ schools and 16 school boards across Canada. The broader portfolio includes 20+ workshop programs ranging from elementary inclusion workshops and Social Changemakers Leadership Certificates (youth), to a six-part anti-oppressive classroom learning pathway and train-the-trainer models (educators), to a four-part DEI Workplace Certificate and anti-bias/anti-harassment training (corporate).

The organization's business model combines three revenue streams: (1) program fees from schools, school boards, workplaces, and community organizations for customized DEI workshops; (2) resource sales of English and French equity workbooks, companion guides ($10 per e-book), and Words Matter merchandise (t-shirts at $27.99, sweatshirts at $41.99); and (3) donations and monthly giving via the Zeffy platform. Distribution is primarily direct via 20–30 minute booking calls (Calendly) and email inquiries to [email protected], supplemented by workshops, conferences, and partner events. Reach spans every Canadian province and territory, with active engagement in 59 of 60 English school boards; partnerships with teacher federations (ETFO, AEFO, OSSTF, OECTA, OTF, BC Teachers Federation), federal and provincial governments, TD Bank, and 15+ community organizations (PREVNet, We Matter, ONABSE, Unsinkable, FrancoQueer, Urban Alliance for Race Relations, Peacebuilders Canada, Ophea) provide systemic distribution channels.

Operationally, Harmony Movement employs 11–50 staff organized around an Executive Director (Janelle Yanishewski, since 2021), Program Managers, Program Facilitators, Senior Consultants, and a Mental Health Practitioner, supported by an 11-member Board of Directors. The organization experienced a temporary closure in 2019 due to provincial funding cuts and resumed operations under renewed leadership in 2021. No AI or proprietary technology platform is present; the offering is fundamentally service- and content-based, with content delivered through live facilitation rather than software. The recently launched Safe Schools Against Hate Project suggests a tentative move toward digital resource aggregation, but the core operating model remains workshop delivery.

Name

Harmony Movement

Legal name

Harmony Movement

Website

https://harmony.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Harmony Movement is a Canadian non-profit founded in 1994 that delivers DEI education through interactive workshops and virtual training for K-12 students, educators, parents, workplaces, and community organizations across Canada.

Ownership category

akta.pro rank

Product category

DEI Education and Training Services

NAICS

Educational Support Services (611710), Educational Support Services (61171), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Cultural, Identity & Inclusion Programs (EDALAHAF)

akta.pro secondary industries

School Climate, Culture & Belonging Initiatives (DEI-Aligned) (EDAKAMAM), Special Education / Intervention & Differentiated Instruction Content Development (EDAGAKAO)

Keywords

• Diversity equity inclusion training
• Anti-racism education programs
• DEI workshop facilitation
• Inclusive schools training
• Equity educator professional development

Headquarters

HQ city

North York

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Program Fees: Schools, school boards, workplaces, and community organizations pay for customized diversity, equity, and inclusion workshops and training programs. Programs include student workshops, educator training, parent programs, and workplace DEI certificate programs.
2. Resource Sales: Sale of educator equity resources including workbooks, companion guides, and educational materials. E-book versions available at $10 per unit. Merchandise including Words Matter campaign t-shirts and sweatshirts.
3. Donations and Fundraising: Donations from individuals and organizations supporting diversity education. Monthly donor program available. Special campaigns such as Words Matter Campaign fundraising initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Harmony Movement delivers interactive diversity, equity, and inclusion (DEI) education workshops and certificate programs for students, educators, parents, workplaces, and community organizations across Canada. Its flagship initiative is the Words Matter Campaign, providing ready-made facilitator guides, slide decks, lesson plans, and a school pledge system to address discriminatory language in schools. Programs are customized to client needs and delivered in-person, virtually, or as train-the-trainer sessions, supported by English and French educator resources sold through its online shop.

Product overview

Harmony Movement is a Canadian non-profit organization providing interactive diversity and equity education programs organized as a suite of workshop-based offerings across multiple segments. The portfolio includes the Words Matter Campaign as a flagship initiative; student and youth programs (SHSM Anti-Oppression Training, Diversity and Equity Workshops, Empowering Student Voice, Social Changemakers Leadership Certificate, Igniting Black Student Voice, Elementary Workshops, Student Leadership Conferences); educator programs (Addressing Harmful Language, Building Inclusive School Communities, Leadership in Equity and Inclusion, Building an Anti-Oppressive Classroom Learning Pathway, Whole-School Approach); parent/caregiver programs (Recognizing + Unlearning Bias, How to be an Ally, Words Matter for Parents); community programs (Diversity and Equity 101, Dialogue Across Difference, Board Equity Certificate); and workplace programs (DEI in Workplace, Anti-Bias + Anti-Harassment, Addressing Harmful Language, Reshaping Organizational Culture, Leadership in Equity Intensive, DEI Workplace Certificate). Supporting resources include educator equity workbooks and companion guides in English and French. The organization also operates the Inclusive Schools Action Network and Youth Council as advisory bodies, and launched the Safe Schools Against Hate Project as a national initiative. Programs are delivered through interactive workshops, virtual training, and custom consultations.

Differentiator

Problem solved

Functional benefit

Brands

• Words Matter Campaign: A national campaign to support schools in addressing discriminatory language and building cultures of respect and belonging. Over 125 schools and 16 school boards are participating.

Products and services

• Words Matter Campaign
• SHSM Anti-Oppression and Allyship Training
• Diversity and Equity Workshops (Students & Youth)
• Empowering Student Voice Program
• Social Changemakers Leadership Certificate
• Igniting Black Student Voice
• Elementary Student Inclusion Workshops
• Student Leadership Conferences
• Addressing Harmful Language (Educator Training)
• Building Inclusive School Communities
• Leadership in Equity and Inclusion (Educator)
• Building an Anti-Oppressive Classroom Learning Pathway
• Whole-School Approach
• Recognizing + Unlearning Bias (Parent Program)
• How to be an Ally (Parent Program)
• Words Matter: Addressing Harmful Language (Parent Program)
• Diversity and Equity 101 (Community)
• Dialogue Across Difference
• Board Equity and Inclusion Certificate
• Diversity, Equity and Inclusion in the Workplace
• Anti-Bias + Anti-Harassment Training
• Addressing Harmful and Discriminatory Language (Workplace)
• Reshaping Organizational Culture, One Courageous Conversation at a Time
• Leadership in Equity and Inclusive Intensive (Workplace)
• Diversity, Equity and Inclusion in the Workplace Certificate
• Educator's Equity Companion Guide E-book
• Educator's Equity Workbook 2nd Edition (Electronic)
• Early Childhood Educator's Equity Workbook 2nd Edition
• Le guide d'accompagnement en matière d'équité
• Manuel pédagogique sur l'équité
• Words Matter Campaign Merchandise
• Safe Schools Against Hate Project

Quantifiable outcome

• Over 6,000 young people reached through youth events and conferences across Canada
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• ETFO (Elementary Teachers' Federation of Ontario)coreStrategic or Co-development PartnerPartner in Harmony supporting diversity and equity education. ETFO represents elementary teachers in Ontario and collaborates on educator programs and the Words Matter Campaign.
• AEFO (Association des enseignantes et des enseignants franco-ontariens)coreStrategic or Co-development PartnerFrench-language teacher federation partner for Franco-Ontarian schools. Collaborates on bilingual educator programs and Words Matter Campaign in French-language schools.
• OSSTF (Ontario Secondary School Teachers' Federation)coreStrategic or Co-development PartnerPartner representing secondary school teachers. Supports educator training and student programs in Ontario's secondary schools.
• Ontario English Catholic Teachers Association (OECTA)coreStrategic or Co-development PartnerCatholic teachers' federation partner. Collaborates on educator programs including Words Matter Campaign for Catholic schools.
• Ontario Teachers Federation / FEOcoreStrategic or Co-development PartnerProvincial teachers' federation partner supporting professional development and equity education for Ontario educators.
• British Columbia Teachers FederationcoreStrategic or Co-development PartnerProvincial teachers' federation partner in BC supporting educator equity training and student programs.
• Urban Alliance for Race RelationscoreStrategic or Co-development PartnerPartner in Words Matter Campaign. Organization dedicated to addressing race relations and promoting equity in communities.
• PREVNetcoreStrategic or Co-development PartnerPartner in Words Matter Campaign. National network promoting healthy relationships and addressing bullying and discrimination.
• Rick Hansen Foundation Schools ProgramcoreStrategic or Co-development PartnerPartner supporting accessibility and inclusion education. Programs include disability awareness and creating inclusive environments.
• Muslim Educators Network of OntariocoreStrategic or Co-development PartnerPartner supporting Muslim students and educators. Collaborates on addressing Islamophobia and creating inclusive school environments.
• Ontario Principals CouncilcoreStrategic or Co-development PartnerProfessional association for school principals. Supports leadership in equity and inclusion through school administration engagement.
• Peacebuilders CanadacoreStrategic or Co-development PartnerPartner in Words Matter Campaign. Organization dedicated to conflict resolution and building peaceful communities.
• We MattercoreStrategic or Co-development PartnerPartner supporting Indigenous youth. Organization focused on hope and resilience for Indigenous youth across Canada.
• UnsinkablecoreStrategic or Co-development PartnerPartner organization supporting 2SLGBTQ+ youth. Collaborates on creating inclusive environments and addressing homophobia and transphobia.
• FrancoQueercoreStrategic or Co-development PartnerFrench-language partner supporting 2SLGBTQ+ Franco-Ontarian youth. Collaborates on inclusive language and 2SLGBTQ+ inclusion in French schools.
• School Mental Health OntariocoreStrategic or Co-development PartnerPartner supporting student mental health alongside equity and inclusion initiatives in Ontario schools.
• Ontario Alliance of Black School Educators (ONABSE)coreStrategic or Co-development PartnerPartner supporting Black students and educators. Organization focused on anti-Black racism and Black excellence in Ontario schools.
• The 44 NorthcoreStrategic or Co-development PartnerCommunity partner collaborating on events including live podcast recordings on creating inclusive school communities.
• Scholar's ChoiceminorChannel Partner/ Reseller/ DistributorEducational resource distributor potentially supporting sale and distribution of educator equity materials.
• Fernwood PublishingminorChannel Partner/ Reseller/ DistributorPublisher of equity and social justice educational materials potentially supporting resource distribution.
• Youth SpeakcoreStrategic or Co-development PartnerYouth empowerment organization partner supporting student voice and leadership development initiatives.
• See DifferentcoreStrategic or Co-development PartnerPartner organization supporting inclusion and addressing discrimination through education and awareness.
• OpheacoreStrategic or Co-development PartnerOntario health and physical education partner. Supports healthy schools and student wellbeing alongside equity initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Canadian Centre for Diversity and Inclusion (CCDI): CCDI is a Canadian organization providing DEI training, consulting, and resources to workplaces and educational institutions. It is the closest Canadian peer to Harmony Movement, offering comparable workplace certification programs and learning content serving overlapping employer and educator segments.
• Right To Be: International nonprofit providing bystander intervention, anti-harassment, and workplace DEI training programs. Directly comparable to Harmony Movement's workplace "Addressing Harmful Language" and anti-bias training offerings, with similar interactive workshop delivery.
• Learning for Justice (Southern Poverty Law Center): Provides free K-12 curriculum, teaching guides, and professional development on anti-bias, social justice, and inclusive classroom practice. Highly comparable to Harmony Movement's educator resources and student programs, with a similarly mission-driven nonprofit structure.
• Facing History and Ourselves: U.S.-based nonprofit providing educator professional development, classroom resources, and student programming on identity, prejudice, and civic responsibility. Directly comparable to Harmony Movement's educator training and student workshop offerings, though operating at significantly larger scale.

Regional players

• Urban Alliance on Race Relations: Toronto-based organization addressing race relations and equity in communities. Words Matter Campaign partner with comparable mission around anti-discrimination education, though operating more as an advocacy organization than a workshop-delivery nonprofit.
• PREVNet: Canadian research and knowledge mobilization network promoting healthy relationships and preventing bullying. Named partner of Harmony Movement in the Words Matter Campaign, with overlapping focus on bullying, discrimination, and school climate.
• The 519 (Toronto): Toronto-based LGBTQ+ community center providing education, training, and resources on inclusion. Overlapping with Harmony Movement's 2SLGBTQ+ inclusion programming and Words Matter Campaign, though operating in a single city with a more narrow LGBTQ+ focus.

Emerging players

• EmbraceRace: U.S.-based nonprofit focused on raising race-conscious children, providing resources, articles, and training for parents and educators. Comparable to Harmony Movement's parent/caregiver programs and educator training, though smaller scale and focused primarily on early childhood.

Broad incumbents

• Anti-Defamation League (ADL): Long-established U.S. organization offering anti-bias education, Holocaust education, and training for schools and workplaces. A broad incumbent with overlapping curriculum on prejudice, discrimination, and harmful language, though much larger and operating in the U.S. primarily.
• Canadian Race Relations Foundation: A federally funded Canadian foundation focused on eliminating racism and promoting harmonious race relations through research, education, and community engagement. Comparable to Harmony Movement in its anti-racism educational mandate, though operating more as a research/policy body than a workshop-delivery organization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HarmonyMovement
• Facebookfacebook.com/HarmonyMovementCA
• LinkedInlinkedin.com/company/harmonymovement
• Instagraminstagram.com/harmonymovement

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harmony Movement