Right To Be
Right To Be is a Brooklyn-based 501(c)(3) nonprofit that delivers anti-harassment bystander intervention training based on its proprietary 5Ds methodology (Distract, Delegate, Document, Delay, Direct) to enterprises, schools, governments, and individuals globally.
- Company typePrivate
- Founded2005
- HeadquartersBrooklyn, New York, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Right To Be does
Right To Be is a 501(c)(3) nonprofit founded in 2005 (originally as Hollaback!, rebranded in 2021) and headquartered in Brooklyn, New York. The organization delivers intervention-focused anti-harassment training built around a proprietary five-step methodology called the 5Ds: Distract, Delegate, Document, Delay, and Direct. Training is offered in two primary formats: free public virtual and in-person sessions covering 25+ anti-harassment topics, and customized private training engagements sold to enterprises, schools, government agencies, and nonprofits. The organization maintains a 56-person team and operates with a global footprint across 50+ cities and 25 countries, anchored by a flagship multi-year partnership with L'Oréal Paris that has reached 4.5 million people across 44 countries through the StandUp campaign.
The product portfolio extends beyond live training into several digital platforms and content assets. The HeartMob storytelling platform (also surfaced as the Hate and Hope Tracker) has collected more than 32,000 user-submitted harassment stories. The Right To Be YOUth curriculum is a 13-lesson anti-bullying program for grades 8-12 developed with PK-12 curriculum specialists and licensed to school districts. Other named offerings include Expert Voices Together (trauma-informed support for researchers and journalists), the Allies Solidarity Network (a member coalition of mission-aligned organizations such as ADL, NAACP, and HRC), a Train-the-Trainer program, and a published book ("I've Got Your Back") codifying the 5Ds framework. Cornell University research covering 42 cities provides an evidence base for the methodology.
The revenue model is a hybrid nonprofit structure combining five streams: tax-deductible individual donations (including DAF and Benevity workplace giving), paid private organizational training, curriculum licensing to schools and districts, multi-year corporate sponsorships (L'Oréal Paris, Sephora), and merchandise sales. Distribution is hybrid: free public sessions via self-serve registration, direct enterprise sales through a dedicated partnerships team for private training, channel partnerships for co-branded campaigns, and a nonprofit-member network for indirect distribution. No revenue figures are publicly disclosed.
Right To Be firmographics
Firmographics- Name
- Right To Be
- Legal name
- Right To Be Inc
- Website
- https://righttobe.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Right To Be is a Brooklyn-based 501(c)(3) nonprofit that delivers anti-harassment bystander intervention training based on its proprietary 5Ds methodology (Distract, Delegate, Document, Delay, Direct) to enterprises, schools, governments, and individuals globally.
- Ownership category
- akta.pro rank
Right To Be industry classification
Industry- Product category
- Anti-Harassment Training Services
- NAICS
- Educational Services (611), Human Rights Organizations (813311), Social Advocacy Organizations (8133), Child and Youth Services (624110)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)
- akta.pro secondary industries
- Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG), Child Rights & Protection (BPADAGAG), Safeguarding, Child Protection & Reporting Services (EDAJAIAD)
Keywords
Where Right To Be is headquartered
LocationHeadquarters
- HQ city
- Brooklyn, New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Right To Be business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: Tax-deductible donations from individuals supporting the nonprofit mission. Right To Be is a 501(c)(3) public charity (Federal EIN: 27-3199988). Donations can be made online, by mail, through stocks, and via Donor Advised Funds. Benevity workplace giving supported.
- Private/Corporate Training: Paid training experiences for organizations including customizable private trainings, corporate sponsorships, and program partnerships. Organizations book training through partnerships team or Calendly.
- Curriculum Licensing: Schools and districts license the Right To Be YOUth curriculum and other training materials for institutional use.
- Corporate Sponsorships: Corporate sponsors support creation of new training content and/or funding of free public training. Partners like L'Oréal Paris and Sephora have engaged in multi-year sponsorship arrangements.
- Merchandise Sales: Sale of branded merchandise through BigCartel storefront including apparel and accessories supporting the mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Public Trainings |
| Subscription | Multi-year contract | Private Organizational Training |
| One time/ perpetual license | Annual | Curriculum Licensing |
| Subscription | Annual | Corporate Sponsorship |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Right To Be product offering
Product offeringCore offering
Right To Be is a 501(c)(3) nonprofit that delivers bystander intervention training built around the proprietary 5Ds methodology (Distract, Delegate, Document, Delay, Direct) to help individuals and organizations respond to, prevent, and intervene in harassment in public, online, and workplace settings. Offerings include free public trainings, customizable private organizational trainings, the Right To Be YOUth curriculum for grades 8-12, online storytelling platforms for trauma-informed support, and collaborative awareness campaigns with corporate and government partners.
Product overview
Right To Be operates as a nonprofit movement organization offering a comprehensive suite of anti-harassment programs and training services. The core offering is the 5Ds of Bystander Intervention methodology (Distract, Delegate, Document, Delay, Direct), delivered through free public training sessions, private organizational trainings, and licensed curricula. The product portfolio includes the HeartMob Storytelling Platform for story sharing and support, Expert Voices Together for journalist/researcher protection, the Right To Be YOUth Curriculum for K-12 schools, and the Allies Solidarity Network for partner collaboration. Additional offerings encompass collaborative campaigns with corporate and government partners, online harassment resources and guides, and the published book 'I've Got Your Back'. All offerings interconnect around the central 5Ds framework, creating an integrated ecosystem of awareness, training, support, and community action.
Differentiator
Problem solved
Functional benefit
Products and services
- Bystander Intervention Training (5Ds) Research-backed interactive training programs teaching the 5Ds methodology for safely intervening when witnessing harassment, offered as both free public sessions and customizable private trainings for organizations.
- Private Training Experience Customizable organizational training experiences for workplaces, schools, and community groups, developed in collaboration with Right To Be's training team to address specific harassment prevention needs.
- Free Public Trainings Complimentary virtual training sessions on over 25 anti-harassment topics, including bystander intervention, workplace harassment, online harassment, and community-specific trainings for various identity groups.
- I've Got Your Back (Book) Book by Emily May and Jorge Arteaga covering the 5Ds of bystander intervention, providing guidance on stopping harassment in public, online, and workplace settings.
- HeartMob Storytelling Platform A safe online space where people experiencing harassment can share their stories for affirmation and support, helping reduce trauma while providing peer solidarity and community connection.
- Expert Voices Together Trauma-informed support program providing direct care and resources for researchers and journalists targeted by online harassment, enabling them to continue their work without being silenced.
- Collaborative Campaigns Partnership programs with corporations, governments, and nonprofits to launch anti-harassment campaigns and skill-building experiences that align with partners' values and mission.
- Right To Be YOUth Curriculum Anti-bullying curriculum for grades 8-12 developed with PK-12 curriculum specialists, teaching the 5Ds of Bystander Intervention through 13 lessons including assessments, group work, scenarios, videos, and guided discussions.
- Allies Solidarity Network A network of partner organizations dedicated to supporting communities experiencing hate and harassment through proactive awareness raising, collaborative programming, and rapid response advocacy.
- Hate and Hope Tracker Story collection platform allowing individuals to share experiences of harassment, currently with over 32,000 stories shared to document and track harassment incidents.
- Train the Trainer Program Program preparing leaders to deliver Right To Be's bystander intervention methodology through interactive learning, trauma-informed practice principles, peer teaching, and instructor coaching.
- Online Harassment First Aid Training Free public training program launched in 2025 providing first-aid-style response guidance for individuals experiencing online harassment.
Quantifiable outcome
- 98.8% of attendees leave training feeling like there is at least one thing they can do to help next time they witness harassment
- +2 more outcomes
Companies that use Right To Be
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles5 records
Right To Be technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Right To Be partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered flagship, core and minor.
- L'Oréal ParisflagshipMulti-year StandUp campaign partnership to stop gender-based street harassment globally. Launched in 44 countries and trained 4.5 million people. L'Oréal Paris provides funding and brand amplification while Right To Be provides training methodology and content.
- SephoracoreWorld Mental Health Day partnership launching 'Hearts not Hate' campaign to encourage safe, open spaces for respectful online discussion.
- Asian Americans Advancing Justice | AAJCflagshipCo-developed and co-deliver bystander intervention training to stop anti-Asian and xenophobic harassment, supporting the #StopAsianHate movement. Also partnered on animated video series and conflict de-escalation training.
- Cornell UniversitycorePartnership to conduct the largest international study on street harassment, covering 42 cities globally. Published research advancing global understanding of harassment prevention.
- George Washington UniversitycoreCreated Expert Voices Together program, a resource providing direct trauma-informed care for researchers and journalists targeted by online harassment.
- PEN AmericacorePartnership to develop online bystander intervention training adapting the 5Ds methodology to digital spaces where online harassment occurs.
- MozillaminorPartnership to develop open-source framework helping civil society organizations build preventative and reactive processes to support staff and volunteers experiencing online harassment.
- Kairos FellowshipminorPartnered with Mozilla and Kairos Fellowship to develop framework for civil society organizations facing online harassment.
- AARPminorPartnered to create animated video series demonstrating the 5Ds methodology for bystander intervention against anti-Asian hate.
- Woori ShowminorPartnered to create interactive educational short video series for parents and kids to learn bystander intervention when kids witness racism or harassment.
- SafeTourminorDeveloped training for artists and tour crews providing industry-standard tools for handling harassment incidents. Training used nationwide for bands and crews.
- Open To AllminorCoalition supporting the retail world with industry-specific insights and training for coalition members addressing harassment in retail environments.
- Grand Street SettlementminorBuilt multi-year learning journey to equip staff with skills to better deliver social services to communities.
- Blue Mountains City CouncilminorCreated 'Safe To Be' campaign featuring 5Ds of bystander intervention including training, posters, videos, and murals in collaboration with local artists.
- LA vs HateminorConducted train-the-trainer for diverse, multi-lingual coalition of nonprofits in LA County. Created video for Metro system teaching riders how to intervene when they see harm.
- City University of New York (CUNY)coreOngoing relationship with multiple CUNY colleges to deliver relevant, impactful training to student bodies and employees.
- Chicago Public SchoolsminorCreated peer-to-peer discussion guide for middle schoolers to take leadership in conversations about standing up against bullying.
- Seattle Public SchoolsminorLicensed Right To Be YOUth curriculum for multiple schools in their district to teach students bystander intervention.
- The Neurodiversity AllianceminorPartnered to develop bystander intervention training to support the neurodiverse community and stop stigma around learning differences.
- The Sibling Leadership NetworkminorNational nonprofit supporting siblings of people with disabilities. Partnered on bystander intervention training for supporting the disability community in public spaces.
- Center for Urban PedagogyminorCollaborated to create printable public access guide walking through harassment scenarios and 5Ds of bystander intervention.
- 1M4minorPartnered with Right To Be and ANJEL Tech to offer free 90-minute bystander intervention training addressing anti-Black police violence.
- ANJEL TechminorPartnered with Right To Be and 1M4 on bystander intervention training addressing anti-Black police violence.
- T'ruah: The Rabbinic Call for Human RightsminorPartnered to respond to rising antisemitic violence, helping Jewish communities heal and empowering allies to stand up against antisemitic hate.
- RALIANCEminorSupported evaluation of bystander intervention workplace training impact, working alongside Germain Impact Solutions.
- Germain Impact SolutionsminorConducted program evaluation of Right To Be's Storytelling Platform and bystander intervention workplace training with RALIANCE support.
- NAACP Legal Defense FundminorProvided excellent bystander intervention training with real strategies for intervention for NAACP Legal Defense Fund staff and stakeholders.
- Allies Solidarity Network MemberscoreNetwork of mission-aligned organizations (including ADL, NAACP, HRC, National Center for Transgender Equality, and others) committed to addressing identity-based hate. Members take proactive and responsive actions through social media campaigns, official communications, and expert conversations.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Right To Be competitors and assessment
Company assessmentDirect peers
- Green Dot: Green Dot is a bystander intervention training organization focused on preventing power-based personal violence (sexual assault, dating violence, stalking). Directly comparable to Right To Be's 5Ds framework in methodology, target audience (campuses, workplaces, communities), and outcome measurement approach.
- Vault Platform: Vault Platform is a venture-backed workplace misconduct reporting and harassment prevention SaaS platform serving enterprises globally. Competes head-to-head with Right To Be in the paid workplace anti-harassment training category with a more productized, automated delivery model.
- RALIANCE: RALIANCE is a national sexual violence prevention intermediary and resource hub that has directly partnered with Right To Be to evaluate bystander intervention workplace training. Highly comparable mission, sector positioning, and evaluation/research focus.
- Ethena: Ethena is a modern compliance and conduct training platform covering harassment, discrimination, and bystander intervention. Competes with Right To Be's enterprise training offering with a more automated, scalable SaaS delivery model.
- A Call to Men: A Call to Men provides training and education to engage men and boys in ending violence and harassment against women and girls. Comparable mission, training-led delivery model, and workplace/community customer base overlapping with Right To Be's enterprise and education segments.
- It's On Us: It's On Us is a nonprofit bystander intervention campaign focused on campus sexual assault prevention. Closely comparable in mission, K-12 and higher education customer overlap, and free public training distribution model similar to Right To Be's free public sessions.
- PAVE (Promoting Awareness, Victim Empowerment): PAVE is a nonprofit focused on sexual violence prevention education, bystander intervention, and survivor support. Comparable training-led nonprofit model, harassment prevention mission, and education/workplace target customer base.
- Traliant: Traliant is an online workplace compliance and harassment prevention training vendor serving mid-market and enterprise customers. Directly comparable to Right To Be's private training experience product line for HR and DEI buyers.
Broad incumbents
- Anti-Defamation League (ADL): ADL is a major incumbent anti-hate organization with overlapping identity-based harassment prevention work and a member of Right To Be's Allies Solidarity Network. Comparable identity-hate and harassment prevention mission, but broader scope including antisemitism monitoring and policy advocacy.
- NSVRC: The National Sexual Violence Resource Center provides broader information, training, and resources on sexual violence prevention across the U.S. Comparable mission and training resource distribution model, but operates at a larger resource-center scale rather than a single-methodology training focus.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Right To Be social profiles
Digital presenceRight To Be compliance and trust
Trust signalCompliance2 records
Right To Be financial estimates
Financial estimateRevenue estimate
Valuation estimate
Right To Be leadership team
Management profileNumber of profiles
Profiles3 records
Right To Be funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Right To Be M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Right To Be
What does Right To Be do?
Right To Be is a 501(c)(3) nonprofit that delivers bystander intervention training built around the proprietary 5Ds methodology (Distract, Delegate, Document, Delay, Direct) to help individuals and organizations respond to, prevent, and intervene in harassment in public, online, and workplace settings. Offerings include free public trainings, customizable private organizational trainings, the Right To Be YOUth curriculum for grades 8-12, online storytelling platforms for trauma-informed support, and collaborative awareness campaigns with corporate and government partners.
Is Right To Be a public or private company?
Right To Be is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Right To Be founded?
Right To Be was founded in 2005. It employs 51 to 100 people.
Where is Right To Be based?
Right To Be is headquartered in Brooklyn, New York, United States, in the North America region.
How does Right To Be make money?
Five revenue lines are on record. Donations are the primary driver. The others are private/Corporate Training, curriculum Licensing, corporate Sponsorships and merchandise Sales.
Who are Right To Be's main competitors?
Direct peers on record are Green Dot, Vault Platform, RALIANCE, Ethena, A Call to Men, It's On Us, PAVE (Promoting Awareness, Victim Empowerment) and Traliant. Broad incumbents are Anti-Defamation League (ADL) and NSVRC.
Does Right To Be have an API?
No public API is recorded for Right To Be.
What industry is Right To Be in?
Right To Be's product category is Anti-Harassment Training Services. Its primary akta.pro industry code is BPAGADAM, Youth Justice, At-Risk Youth & Violence Prevention Nonprofits, with a secondary code of EDAJAIAG, Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying). Its NAICS code is 611 and its SIC code is 8200.