Kaleidoscope Upholstery & Design

What Kaleidoscope Upholstery & Design does

Kaleidoscope Upholstery & Design, doing business as Kaleidoscope Interiors, is a solo founder-owned interior design studio headquartered at 541 Willamette Street, Suite 206, Eugene, Oregon. The firm offers full-service interior design for residential and select commercial clients, executing each engagement personally through a four-stage process: Discovery & Vision (consultation, space assessment, project roadmap), Design & Development (space layouts, color palettes, material selections, mood boards, 3D renderings), Planning & Documentation (specifications and contractor coordination), and Implementation & Styling (procurement, installation management, final staging). All creative and operational work is led by founder and designer Jennifer Morgan, who holds training from UC Berkeley's Interior Architecture and Interior Design program and articulates a 'life should be lived in color' philosophy that marries minimalism with intentional maximalist use of color, pattern, and texture.

The studio's core product is professional interior design services, with no proprietary technology platform disclosed; the underlying technology consists of standard interior design tooling (mood boards, 3D renderings, floor plans) and a Wix-hosted marketing and portfolio website. Revenue mechanics are project-based professional services fees, with project pricing determined individually during the free discovery call based on scope, budget, and timeline; no pricing tiers, packages, or recurring contracts are publicly disclosed. Customer acquisition is sales-led through the website, email ([email protected]), and phone (541-376-2622), with a documented portfolio spanning bathroom remodels (Mid-Century Reimagined), bedroom projects (Mythical Forest Retreat), and commercial offices (Midimalist Creative Haven). The company is privately held with no external investors, no parent entity, no subsidiaries, and no disclosed headcount.

Name

Kaleidoscope Upholstery & Design

Legal name

Kaleidoscope Interiors

Website

https://kaleidoscopeinteriors.com

Company type

Private

Operating status

Operating

Short description

Kaleidoscope Upholstery & Design (DBA Kaleidoscope Interiors) is a solo founder-owned interior design studio in Eugene, Oregon, offering full-service residential and commercial design led by Jennifer Morgan from concept through installation.

Ownership category

akta.pro rank

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Interior Design Services: Full-service interior design from concept through installation, including space layouts, color palettes, material selections, furniture curation, contractor coordination, and project management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kaleidoscope Interiors is a full-service interior design studio delivering residential and commercial design engagements from initial discovery through final installation. Services include in-depth consultation, space assessments, mood boards, 3D renderings, color palettes, material selections, furniture curation, contractor coordination, procurement, and final styling to produce move-in ready, personalized spaces.

Product overview

Kaleidoscope Interiors is a full-service interior design firm offering comprehensive residential and commercial design services. The core offering encompasses the complete design process: Discovery & Vision (consultation, space assessment, project roadmap), Design & Development (mood boards, 3D renderings, material selections), Planning & Documentation (specifications, contractor coordination), and Implementation & Styling (installation management, final staging). The portfolio showcases distinct project types including the Mid-Century Reimagined bathroom remodel (100 sq ft), Mythical Forest Retreat bedroom revamp, and Midimalist Creative Haven commercial office design. All projects are led by designer Jennifer Morgan and emphasize color, pattern, and texture to create livable, personalized spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Interior Design End-to-end interior design service for residential and commercial clients, covering in-depth consultation, space assessments, mood boards, 3D renderings, color palettes, material selections, furniture curation, contractor coordination, procurement, and final styling to deliver move-in ready spaces.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Decorist: Online interior design platform offering virtual design services with mood boards and room concepts — overlapping target customer (homeowners) and design-as-a-service model, differentiated by remote-only delivery.
• The Inside: Custom furniture and home decor company collaborating with designers to offer curated room packages — competes for the same interior-design-driven homeowner segment with a more scalable, product-augmented model.
• Havenly: Online interior design service pairing consumers with designers for room makeovers via virtual consultations — directly comparable service category but delivered digitally at lower price points than Kaleidoscope's local full-service model.
• Modsy: 3D rendering-driven interior design service combining virtual room visualization with designer-curated furniture recommendations — overlaps Kaleidoscope's use of 3D renderings but competes via technology-led, lower-touch delivery.
• Studio McGee: National full-service interior design firm with strong brand, residential and commercial work, and portfolio-led marketing — directly comparable service offering and GTM motion to Kaleidoscope, though at much larger scale.
• Interior Define: Custom furniture brand with integrated interior design services for whole-room makeovers — comparable end-to-end room transformation offering with a product-led twist versus Kaleidoscope's pure-service model.

Broad incumbents

• Pottery Barn (Design Services): National home furnishings retailer with free and paid interior design services for residential customers — broad incumbent competing for the same design-seeking homeowners with bundled product-and-service value.
• West Elm (Design Services): National home furnishings retailer offering in-store and online interior design services — broad incumbent with overlapping customer base and trade-focused design offering, though not the primary focus of the business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaleidoscope Upholstery & Design