Its Nutriscience Sdn. Bhd.

What Its Nutriscience Sdn. Bhd. does

ITS Nutriscience Sdn. Bhd. is a Malaysian-incorporated (Sdn. Bhd.) specialty food and nutraceutical ingredient distributor operating under the ITS Group conglomerate umbrella. The company distributes a portfolio of flavours, sweeteners, fruit concentrates, protein ingredients, phosphates, botanical extracts, and finished nutraceutical compounds sourced from global principals (including Iprona, Arjuna Natural, Anagenix, Lionel Hitchen, Leiber, and Paradise Fruits) to food, beverage, nutraceutical, and healthcare manufacturers across five Southeast Asian markets: Malaysia, Singapore, Indonesia, Philippines, Vietnam, and Thailand. Beyond pure distribution, ITS Nutriscience provides technical application and formulation services, a separately branded Finished Product Concept (FPC) division delivering end-to-end private label and contract manufacturing for food and health supplement products, and Halal-suitable ingredient solutions targeted at the regional Muslim-majority consumer base.

The company's underlying technical capabilities are anchored by supplier proprietary technologies it channels to customers rather than technologies it owns directly, including IPRONA Polyphenol Technology (IPT) for solvent-free ultra-filtration of fruit concentrates and Bioactive Optimization Technology (B.O.T) used in Holixer Holy Basil Extract at low 250 mg/day dosages with human clinical validation. Additional clinically-validated ingredients in the portfolio include Insumate bitter melon peptides, Uthever NMN, MacOlene eye health formula, BerriQi lung health powder, and Livaux gold kiwifruit prebiotic. The go-to-market is a sales-led, B2B direct distribution model executed through local sales teams in each of the five country offices, complemented by active participation in regional industry exhibitions (FiA, Vitafoods Asia, MIHAS, Food Focus Thailand) that generated over 600 inquiries from 20+ countries in 2024. Revenue is generated through ingredient distribution margins, formulation and application service fees, and Finished Product Concept/contract manufacturing fees, with pricing conducted on a quote-based B2B basis; specific price points are not publicly disclosed.

Name

Its Nutriscience Sdn. Bhd.

Legal name

ITS NUTRISCIENCE SDN BHD

Website

https://its-nutriscience.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ITS Nutriscience Sdn. Bhd. is a Malaysian specialty food and nutraceutical ingredient distributor serving food, beverage, and healthcare manufacturers across five Southeast Asian countries (Malaysia, Singapore, Indonesia, Philippines, Vietnam, Thailand), offering global-sourced ingredients, formulation support, and end-to-end private label and contract manufacturing through its Finished Product Concept division.

Ownership category

akta.pro rank

Product category

Specialty Ingredient Distribution

NAICS

Other Grocery and Related Products Merchant Wholesalers (42449), Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK)

akta.pro secondary industries

Specialty & Gourmet Foods Distribution (CRAOABAF), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Specialty ingredient distribution
• Nutraceutical ingredients
• Food formulation services
• Private label manufacturing
• Flavor and seasoning ingredients

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Specialty Ingredient Distribution: Distribution of specialty food and nutraceutical ingredients sourced from global suppliers to food, beverage, and healthcare manufacturers across Southeast Asia.
2. Application & Formulation Services: Technical services including application and formulation support to help customers develop and refine food and nutraceutical products.
3. Finished Product Concept / Private Label Solutions: End-to-end private label solutions supporting customers to transform ideas into market-ready food and health supplement products.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

ITS Nutriscience distributes specialty food and nutraceutical ingredients sourced from global suppliers to food, beverage, and healthcare manufacturers across Southeast Asia. The company provides technical application and formulation support and operates a Finished Product Concept division that delivers end-to-end private label solutions, transforming customer ideas into market-ready food and health supplement products.

Product overview

ITS Nutriscience Sdn. Bhd. is a specialty food and nutraceutical ingredient distributor operating under ITS GROUP, providing ingredient solutions across 5 Southeast Asian countries. The company offers a comprehensive portfolio including core ingredient distribution (fruits, flavours, seasonings, botanical extracts), the Finished Product Concept division for end-to-end private label solutions, and application/formulation services. Key branded products include Holixer™ Holy Basil Extract (sleep management), BerriQi® (lung health), MacOlene® (eye health), Leiber® Cheese Booster Plus (flavor enhancement), Livaux® (prebiotic), IPRONA Fruit Juice Concentrates, Paradise Fruits' Fruit Granulates, and Lionel Hitchen Savoury Flavours. The company also offers tailor-made beverage solutions and finished product concept services for customers seeking market-ready food and health supplement products.

Differentiator

Problem solved

Functional benefit

Products and services

• Holixer Holy Basil Extract

Quantifiable outcome

• Over 80% of booth visitors liked the taste profile and juiciness of plant-based meat nuggets at 2023 exhibitions
• +1 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Iprona (Italy)coreTechnology or Integration · 1 March 2023ITS Nutriscience was officially appointed as the exclusive distributor of Iprona in the Philippines and Vietnam. Iprona is a peerless supplier with over 40 years of experience, offering berry, citrus and tropical juice concentrates, nutritional powder extracts of European origin, and tailor-made beverage compound solutions.
• Arjuna NaturalcoreChannel Partner/ Reseller/ DistributorITS Nutriscience has been appointed as exclusive distributor for Arjuna Natural, expanding their nutraceutical ingredient portfolio with Indian botanical extracts and specialty ingredients.
• ITS GROUPflagshipStrategic or Co-development PartnerITS Nutriscience operates as a core business under ITS GROUP, specializing in the distribution of specialty food and nutraceutical ingredients. The parent company provides strategic direction and operational infrastructure across multiple business units.
• Various Global Ingredient SupplierscoreTechnology or IntegrationITS Nutriscience maintains strategic partnerships with reputable global suppliers to provide high-quality ingredient solutions. The company sources ingredients from world-leading suppliers to enhance customers' product offerings across food, beverage, and healthcare industries.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• IMCD: Dutch-listed specialty chemicals and ingredients distributor with growing food and nutrition exposure in Asia. Comparable as a value-added specialty distributor combining formulation support with regional supplier agreements.
• Azelis: Belgian-listed global specialty ingredients and chemicals distributor with strong Asia-Pacific operations. Comparable in serving food, nutraceutical, and personal care manufacturers with technical application support alongside distribution.
• Symrise: German-listed global taste, nutrition, and fragrance company with strong Asia-Pacific presence. Comparable in supplying flavors, botanical extracts, and nutraceutical ingredients to food, beverage, and health-product manufacturers.
• DKSH Holding: Swiss-listed market expansion services group with a large specialty ingredients distribution business across Asia, including Southeast Asia. Directly comparable as a multi-country B2B ingredient distributor serving food, beverage, and healthcare manufacturers.
• Brenntag: Global market leader in chemical and ingredient distribution with extensive Asia-Pacific presence. Comparable in serving food and nutrition manufacturers with broad specialty ingredient portfolios, though at much larger scale.
• Givaudan: Swiss-listed global leader in flavors and fragrances with extensive Asia-Pacific operations. Comparable in supplying savory flavors, natural extracts, and clean-label ingredients to F&B manufacturers across Southeast Asia.
• Ingredion: US-listed global specialty ingredients provider (sweeteners, starches, plant-based proteins) with Asia-Pacific operations. Comparable in supplying specialty food and beverage manufacturers across Southeast Asia with functional and clean-label ingredients.
• International Flavors & Fragrances (IFF): US-listed global leader in flavors, fragrances, and food ingredients with extensive Asia-Pacific operations. Comparable in providing integrated ingredient, flavor, and formulation solutions to F&B and nutraceutical manufacturers across Southeast Asia.
• Tate & Lyle: Global specialty food and beverage ingredients supplier (sweeteners, texturants, fibers) with Asia regional operations. Comparable in supplying clean-label, sugar-reduction, and functional ingredients to F&B manufacturers across Southeast Asia.
• Kerry Group: Irish-listed taste and nutrition company serving food and beverage manufacturers globally with flavors, functional ingredients, and tailored solutions. Comparable in providing integrated application and formulation services alongside ingredient supply in Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/itsnutriscienceofficial
• LinkedInlinkedin.com/company/its-nutriscience

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Its Nutriscience Sdn. Bhd.