What C Minor Foundation does

The Matthew E. Minor Awareness Foundation, operating as C Minor Foundation and branded MEMAF, is a Maryland-based 501(c)(3) nonprofit organization established in 2019 by Todd and Mia Minor following the death of their 12-year-old son Matthew E. Minor from accidental asphyxiation during the Blackout Challenge on YouTube and TikTok. The foundation's mission is to raise awareness about online dangers for children and teens — specifically cyberbullying, self-harm content, dangerous internet challenges (Blackout Challenge, Knockout Challenge, Choking Challenge), fentanyl poisoning, and body shaming — while providing grief support resources for affected families and funding college scholarships for students committed to child safety advocacy. Core programs include the nationwide Matthew E. Minor Memorial Scholarship (2026 recipients include Lilly Lauckhardt), annual memorial events such as the March 7th Celebration of Life at Cheltenham Veterans Cemetery, and DC Vigils co-hosted with Heat Initiative.

Revenue is generated through three streams: tax-deductible charitable donations collected via PayPal and Cash App ($MattsCrewe); merchandise sales through the MattWear online shop including MEMAF-branded armbands ($3), pins ($5), Croc Jibbitz charms ($5), t-shirts ($18-$25, co-designed with Grunt Style), and sweatshirts ($40); and allocated scholarship funding tied directly to donation inflows. The foundation operates with 1-10 employees from Accokeek, Maryland, with no disclosed funding rounds, parent organization, or institutional investment. Distribution and awareness are driven primarily through earned media coverage across NBC, CNN, ABC, FOX, CBS, NPR, Washington Post, USA Today, Good Morning America, and international outlets (Der Spiegel, ZDF, KBS), supplemented by strategic partnerships with Heat Initiative, Archewell Foundation, Grunt Style, and a network of local Maryland sponsors. The organization does not develop or sell technology products; its 'platform' is its advocacy voice, media relationships, and community-driven network.

Name

C Minor Foundation

Legal name

Matthew E. Minor Awareness Foundation

Website

https://matthewminorfoundation.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Matthew E. Minor Awareness Foundation is a Maryland-based 501(c)(3) nonprofit that raises awareness about online dangers for youth, supports grieving families, and funds nationwide college scholarships for students committed to child online safety advocacy.

Ownership category

akta.pro rank

Product category

Nonprofit Online Safety Advocacy

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Child and Youth Services (62411), Child and Youth Services (624110), Grantmaking and Giving Services (81321)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

akta.pro secondary industry

Basic Digital Literacy (Device, Internet, Email) (EDAAAAAC)

Keywords

• Online safety advocacy
• Memorial scholarship program
• Cyberbullying prevention education
• Nonprofit awareness foundation
• Grief support services

Headquarters

HQ city

Accokeek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Donations and Charitable Contributions: Tax-deductible donations from individuals and organizations supporting the foundation's mission. Accepts donations via PayPal and Cash App ($MattsCrewe). All donations are 100% tax deductible as a 501(c)(3) organization.
2. Merchandise Sales: Sale of branded merchandise including t-shirts, sweatshirts, armbands, pins, and accessories. Products sold through the foundation's online shop.
3. Scholarship Program Funding: Nationwide memorial scholarship program for college-bound students. Awards multiple scholarships annually based on funds raised through donations. Applications accepted nationwide for graduating seniors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Matthew E. Minor Awareness Foundation (MEMAF / C Minor Foundation) is a 501(c)(3) nonprofit that raises awareness about cyberbullying and dangerous online challenges (Blackout Challenge, Knockout Challenge, fentanyl poisoning, body shaming) targeting children and teens. It funds a nationwide memorial scholarship program for college-bound students pursuing child-safety-related careers, and sells branded apparel and accessories (MattWear) to support its mission and grieving families affected by internet dangers.

Product overview

The Matthew E. Minor Awareness Foundation (MEMAF), also known as C Minor Foundation, is a 501(c)(3) non-profit organization rather than a technology company. Its primary offerings consist of the Matthew E. Minor Memorial Scholarship program for college-bound students focused on child safety, and the MattWear merchandise line featuring branded apparel and accessories including t-shirts, sweatshirts, armbands, pins, and Crocs charms. These products are sold through the organization's online shop to raise awareness about cyberbullying and online safety dangers for children and teens, and to fund scholarships.

Differentiator

Problem solved

Functional benefit

Products and services

• Matthew E. Minor Memorial Scholarship

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Waldorf Outback Steak HouseminorOthers · 1 January 2019Local sponsor providing support to the foundation. Located at 3020 Crain Highway, Waldorf, MD 20601.
• SWH Advisory Group Inc.minorOthersIndependent accounting firm providing tax services and financial accounting services. Located at 6343 Ivy Lane, Greenbelt, MD 20770.
• Jimmy's Barber Shop (ICE Man)minorOthersLocal sponsor. Located at Ft Washington, MD 20744.
• Accokeek AcademyminorOthersEducational institution sponsor. Located at 14400 Berry Rd, Accokeek, MD 20607.
• Khadijah Vaughn Scholarship FoundationminorOthersScholarship foundation partner supporting educational initiatives.
• Victory ChurchminorOthersCommunity partner. Located at 14400 Berry Road, Accokeek, MD 20607. Meets Sundays at 11:00 am.
• Tina Angeli / S.O.U.L. CenterminorOthersSpiritual Psychic/Medium/Channel Healer and author. Director of the S.O.U.L. Center in Granby, CT.
• Green Branch LLCminorOthersLocal business sponsor (landscaping services).
• JR-BarberminorOthersLocal barber shop sponsor. Located in Accokeek, MD.
• Heat InitiativecoreStrategic or Co-development PartnerPartner organization for DC Vigils and advocacy events. Co-hosts memorial events and awareness campaigns with MEMAF.
• Archewell FoundationcoreStrategic or Co-development PartnerPrince Harry and Meghan Markle's foundation featured Matthew's story in their Lost Screens Memorial Article (Business Insider, April 2025).
• Grunt StyleminorStrategic or Co-development PartnerT-shirt company collaborated with MEMAF to create custom foundation awareness merchandise including t-shirts and sweatshirts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heat Initiative: Advocacy organization co-hosting DC Vigils and awareness campaigns with MEMAF. Directly comparable as a nonprofit focused on pressuring tech platforms to remove harmful content affecting youth.
• Protect Young Eyes: Family-focused organization providing online safety education and parental resources. Comparable in mission to equip parents and protect children from online dangers, with a focus on awareness and education rather than technology products.
• Archewell Foundation: Prince Harry and Meghan Markle's nonprofit foundation that featured Matthew's story in its Lost Screens Memorial Article. Comparable as a high-profile, family-led foundation advocating on digital-safety and online harm issues.
• ConnectSafely: Nonprofit dedicated to educating users about safety, privacy, and digital citizenship. Comparable as a similarly-sized mission-driven organization providing internet safety education, policy input, and family resources.
• Cyberbullying Research Center: Research and resource organization dedicated to preventing cyberbullying. Directly comparable in addressing the same core issue MEMAF raises awareness about, with a research and education focus rather than legislative advocacy.

Broad incumbents

• Common Sense Media: Larger and more established nonprofit focused on children's media, technology, and digital safety education. Highly comparable mission (child online safety advocacy) but with significantly broader scope, deeper research output, and institutional funding.
• National Center for Missing & Exploited Children (NCMEC): Large, established nonprofit focused on child safety including online exploitation. Comparable in child-protection mission but operates at much greater scale with government and law enforcement integration.
• Family Online Safety Institute (FOSI): International nonprofit working to make the online world safer for families. Comparable in advocacy and legislative engagement on child online safety, but operates with broader industry and government partnerships.

Regional players

• Internet Matters: UK-based nonprofit providing resources and advice on internet safety for children. Comparable mission in child online safety education and family empowerment, but primarily serves UK/European audiences.

Emerging players

• Enough Abuse: Nonprofit focused on preventing child sexual abuse through education and advocacy. Comparable as a similarly-sized nonprofit using education and survivor-driven advocacy to address youth-protection issues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MatthewE.MinorAwarenessFdn
• Facebookfacebook.com/MEMAFINC
• LinkedInlinkedin.com/company/matthew-e-minor-awareness-foundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about C Minor Foundation