Holmes By Design

What Holmes By Design does

Holmes By Design is a privately held, founder-operated custom home builder and remodeling contractor headquartered at 4107 Manson Pike in Murfreesboro, Tennessee, serving the greater Nashville market. The company builds 100% custom homes on customer-owned land, delivers single-room to whole-home remodeling, and operates a complementary in-house real estate brokerage that handles land acquisition, existing home sales, and existing home purchases. The founder, president, and CEO Andy Holmes has built over 800 houses across his career and personally oversees client engagement from concept through key handover; the leadership team additionally includes a project manager, an assistant project manager, an office manager, and office staff, for a total disclosed headcount of 1–10.

The revenue model is sales-led and project-based: revenue is generated through one-time construction contracts (custom home builds, remodels, garage/guest suite/office additions) plus real estate transaction fees, with pricing not publicly disclosed and free estimates/site visits offered up front. Distribution is direct through the single Murfreesboro office, supplemented by organic Instagram marketing and a website portfolio, with customer acquisition largely driven by referrals and word-of-mouth. The company also sells move-in-ready spec homes in two self-developed communities—Shelton Square (on the former Shelton Farm in the Blackman Community) and Anglers Retreat—and holds a minor partnership with Velvet + Oak for client furniture and home accent shopping. It is the corporate successor to Shelton Square Builders and operates with no external investors, no subsidiaries, no patents, and no disclosed regulatory actions.

Name

Holmes By Design

Legal name

Holmes By Design

Website

https://holmesbydesign.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Holmes By Design is a privately held, founder-operated custom home builder and remodeling contractor in Murfreesboro, Tennessee, serving the greater Nashville area with custom home construction, remodeling, and complementary real estate services.

Ownership category

akta.pro rank

Product category

Custom Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Custom home building
• Home remodeling services
• Residential construction
• Real estate services
• Home renovation

Headquarters

HQ city

Murfreesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Custom Home Building: Full-service custom home construction on customer-owned land in Tennessee. Revenue is generated through project-based contracts for new home construction.
2. Remodeling Services: Home remodeling services including single room remodels, whole home renovations, and attachment buildings such as garages, guest suites, and home offices.
3. Real Estate Services: Real estate services including land acquisition assistance, existing home sales, and existing home purchases. Complements the home building business.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Holmes By Design designs and builds fully custom homes on customer-owned land in the greater Nashville, Tennessee area, providing personalized design, site evaluation, quality materials, and post-build support. The company also provides home remodeling services ranging from single-room remodels to whole-home renovations and attachment buildings such as garages, guest suites, and home offices, supported by complementary real estate services for land acquisition and existing home sales.

Product overview

Holmes By Design is a custom home building company offering a unified suite of services centered on building and remodeling custom homes in the greater Nashville area of Tennessee. The core offering consists of New Construction services for building custom homes on client-owned land, complemented by Remodeling services for both single-room and whole-home renovations. The company also provides Real Estate Services including land acquisition, existing home sales, and home purchases to support clients through their home-building journey. Additionally, the company offers homes in two designated communities: Anglers Retreat and Shelton Square, which provide pre-planned lots and floor plans alongside the custom build-on-your-land option.

Differentiator

Problem solved

Functional benefit

Products and services

• New Construction Custom home building services allowing clients to build on their own land in Tennessee, with personalized design, site evaluation, quality materials, and post-build support. Targeted at homeowners who want a fully custom home rather than a stock plan.
• Remodeling Home remodeling services including single room remodels, whole home renovations, and attachment buildings such as garages, guest suites, and home offices. Targeted at Tennessee homeowners looking to enhance functionality, aesthetics, energy efficiency, and property value.
• Real Estate Services Comprehensive real estate services including land acquisition, existing home sales assistance, and existing home purchases to support the custom home building process. Targeted at clients who need to coordinate land acquisition or home sale/purchase with a new build.
• Anglers Retreat Community A residential community in Murfreesboro, TN featuring lots surrounded by farmland, close to Highway 840, with floor plans and move-in ready spec houses available. Targeted at buyers seeking a Holmes By Design home in a planned Murfreesboro neighborhood.
• Shelton Square Community A new development in Murfreesboro's Blackman Community on the former Shelton Farm, featuring 1/3 acre lots with quick access to I24 and 840, with floor plans of 3000+ square feet. Targeted at buyers seeking a Holmes By Design home in a planned Murfreesboro community.

Quantifiable outcome

• Post-build customer satisfaction

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Velvet + OakminorStrategic or Co-development PartnerHolmes By Design partners with Velvet + Oak to offer clients personalized shopping for furniture and home accents. Whether looking for unique or traditional furniture pieces or items to refresh decor, Velvet + Oak provides shopping assistance for Holmes By Design clients.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ford Classic Homes: Tennessee custom home builder with a similar sales-led, consultation-based model offering custom homes and remodeling in the greater Nashville area. Comparable to Holmes By Design in target customer, geographic market, and integrated design-build delivery.
• Willow Homes: Custom and semi-custom home builder operating in the greater Nashville/Murfreesboro area with a similar integrated design-build process. Comparable to Holmes By Design in geography, customer profile, and custom home delivery model.
• Celebration Homes: Tennessee-based custom home builder focused on the greater Nashville region with comparable project-based custom construction services. Similar customer segment and design-led custom build offerings to Holmes By Design.
• Carbine & Associates: Nashville-based custom home builder serving the greater Nashville/Murfreesboro luxury and semi-custom market with a similar design-build model. Directly comparable to Holmes By Design in geography, customer profile, and project-based custom construction offerings.
• Patterson Company Homes: Nashville-area custom home builder offering design-build services on customer-owned land. Directly comparable to Holmes By Design in geographic market, custom home focus, and target mid-to-upper market customer.

Broad incumbents

• Toll Brothers: Large national luxury homebuilder with active operations in the greater Nashville, Tennessee market. Comparable as a broad incumbent offering overlapping custom/luxury home products to similar affluent customers, but at much greater scale and with a wider portfolio than Holmes By Design.
• Ashton Woods: National homebuilder with new construction offerings across the Southeast including Tennessee. Comparable as a broad incumbent in residential new construction, with overlapping customer segments but significantly broader portfolio and geographic footprint than Holmes By Design.

Others

• Compass Realty / Re/Max (Tennessee franchisee): Large real estate brokerage networks with significant Nashville-area presence that complement or compete with Holmes By Design's real estate services arm. Relevant because Holmes By Design's real estate services stream competes for land acquisition and existing home sale/purchase business with these brokerages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/ClwA6BHtDep
• LinkedInlinkedin.com/company/holmesbydesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holmes By Design