Rice Farming
Rice Farming is a US agricultural trade publication, operated by MidAmerica Farm Publications Inc. under One Grower Publishing, delivering print and digital editorial on rice production, crop protection, water management, and policy to commercial rice farmers across the six primary US rice-growing states.
- Company typePrivate
- Founded2007
- HeadquartersPerryville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rice Farming does
Rice Farming is a US agricultural trade publication serving commercial rice producers across the six primary rice-growing states: Arkansas, Texas, Louisiana, Mississippi, Missouri, and California. Operated by MidAmerica Farm Publications Inc. under the One Grower Publishing umbrella since approximately 2007, the publication delivers production and management content covering rice varieties, planting, harvest, crop protection, water management, equipment and precision agriculture, agricultural policy, and market analysis. Editorial is sourced substantially from university extension specialists and industry researchers, notably from the University of Arkansas Division of Agriculture and the LSU AgCenter, as well as from industry organizations such as USA Rice Federation.
The core product is the Rice Farming Magazine, available in both print (delivered via mail subscription) and a digital edition accessible through ricefarming.com, with the website also serving as a content hub for articles, industry news, and an archive of more than 130 past issues. Supporting distribution channels include a Facebook page, X (Twitter) account, YouTube channel, Instagram, and an email newsletter, all reinforcing the brand's reach to US rice growers. The publication is part of a network of sister agricultural trade titles under One Grower Publishing, including Cotton Farming, Soybean South, Peanut Grower, and Corn South, which enables cross-promotion across crop verticals.
Rice Farming generates revenue from two streams: recurring print and digital magazine subscriptions and advertising placements from agricultural input and equipment companies. Headcount is in the 11–50 range, no funding rounds or M&A activity are disclosed, and ownership is private under MidAmerica Farm Publications Inc. The business model is a classic niche B2B trade media franchise, monetized through a combination of small-dollar individual subscriptions and a narrow set of advertiser relationships concentrated in seed, crop protection, and equipment suppliers active in US rice production.
Rice Farming firmographics
Firmographics- Name
- Rice Farming
- Legal name
- MidAmerica Farm Publications Inc.
- Website
- https://ricefarming.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rice Farming is a US agricultural trade publication, operated by MidAmerica Farm Publications Inc. under One Grower Publishing, delivering print and digital editorial on rice production, crop protection, water management, and policy to commercial rice farmers across the six primary US rice-growing states.
- Ownership category
- akta.pro rank
Rice Farming industry classification
Industry- Product category
- Agricultural Trade Publication
- NAICS
- Rice Farming (11116)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Rice Farming (AFAGAAAC)
- akta.pro secondary industry
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
Keywords
Where Rice Farming is headquartered
LocationHeadquarters
- HQ city
- Perryville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rice Farming business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: Rice Farming generates revenue through both print and digital magazine subscriptions, providing rice industry news, research updates, and best practices to subscribers.
- Advertising: The publication monetizes its audience through advertising placements from agricultural companies, equipment manufacturers, seed companies, and crop protection providers targeting rice farmers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Rice Farming product offering
Product offeringCore offering
Rice Farming is a specialized agricultural trade publication that delivers rice industry news, university research updates, production and management best practices, and policy coverage to commercial rice farmers. It publishes content in both print and digital formats, covering rice varieties, planting, harvest, crop protection, water management, equipment/technology, and agricultural policy.
Product overview
Rice Farming is a unified media publication brand operated by MidAmerica Farm Publications Inc. (One Grower Publishing). The core offering is the Rice Farming Magazine, available in both print and digital formats, delivering comprehensive coverage of rice production news, research, industry developments, and practical guidance for rice growers across the United States. The publication organizes content into sections covering production, crop protection, water management, equipment/technology, ag policy, and market updates.
Differentiator
Problem solved
Functional benefit
Products and services
- Rice Farming Magazine Rice Farming Magazine is a recurring trade publication providing rice farmers with industry news, university research, expert agronomic advice, market analysis, regulatory updates, and best management practices for rice cultivation, delivered via print mail subscriptions and online digital issues through ricefarming.com.
Companies that use Rice Farming
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Rice Farming technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rice Farming partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- USA Rice FederationcoreRice Farming maintains a close relationship with USA Rice, featuring regular updates from the federation including news about the Rice Outlook Conference, international promotion programs, and policy advocacy for the US rice industry.
- University of Arkansas Division of AgriculturecoreThe publication features extensive content from University of Arkansas researchers and extension specialists, including coverage of rice research programs, field days, and agricultural innovations from one of the nation's leading rice research institutions.
- LSU AgCentercoreLouisiana State University AgCenter contributes regular content including research updates, specialist columns, and field day coverage to Rice Farming magazine, supporting Louisiana's significant rice production industry.
- Horizon AgmajorHorizon Ag sponsors annual Rice Awards including Rice Farmer of the Year, Rice Industry Award, and Lifetime Achievement Award presented at the USA Rice Outlook Conference, with extensive coverage in Rice Farming magazine.
- Corteva AgrisciencemajorCorteva Agriscience partners with Rice Farming magazine on the annual Rice Consultant of the Year award, recognizing outstanding independent consultants in the rice industry.
- Ducks UnlimitedminorRice Farming covers conservation initiatives involving Ducks Unlimited and USA Rice, including Regional Conservation Partnership Programs that support waterbird habitat enhancement in rice fields.
- RiceTecminorRiceTec, a rice seed company, is featured in Rice Farming through field day coverage, product announcements, and technology updates for rice farmers.
- MidAmerica Farm Publications (Sister Publications)coreRice Farming is part of the MidAmerica Farm Publications family including Cotton Farming, Soybean South, Peanut Grower, and Corn South, enabling cross-promotion and shared audience reach.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Rice Farming competitors and assessment
Company assessmentDirect peers
- Corn South: Another sister publication under One Grower Publishing serving Southern U.S. corn growers. Same crop-vertical trade media model, distribution footprint, and advertising base as Rice Farming.
- Cotton Farming: Direct sister publication under MidAmerica Farm Publications / One Grower Publishing targeting U.S. cotton growers. Closest comparable in format, audience, and revenue model — both are crop-specific B2B trade magazines with print, digital, and award programs.
- Soybean South: Sister publication under One Grower Publishing focused on Southern soybean producers. Operates with the same editorial, sales, and cross-promotion infrastructure as Rice Farming.
- Peanut Grower: Sister publication under One Grower Publishing serving U.S. peanut producers. Shares publisher, format, and audience monetization approach with Rice Farming, making it a near-perfect structural comparable.
Broad incumbents
- Farm Progress: U.S. agricultural media group publishing regional farm press titles (including Delta and Western Farm Press) and a national digital platform. Overlaps with Rice Farming's Southern and Mid-South farmer audience.
- Farm Journal: One of the largest U.S. agricultural media companies, covering multiple row crops including rice through Farm Journal and its digital platform AgWeb. A broad incumbent competing for the same rice-farmer audience and input-company advertising dollars.
- DTN/Progressive Farmer: Major U.S. ag media and information services company with Progressive Farmer magazine and digital ag news. Covers rice among many crops, competing for advertisers and reader attention in the same farmer base.
- Successful Farming (Meredith/Dotdash Meredith): Long-running U.S. agricultural publication with broad row-crop coverage and a large digital presence at Agriculture.com. Reaches many of the same farmer segments as Rice Farming but with a much wider crop and topic scope.
Regional players
- Western Farm Press: Regional ag publication focused on Western U.S. crops, with overlap in California's rice-growing region. Competes for California rice-farmer attention and Western input-company ad budgets.
- Delta Farm Press: Regional agricultural publication covering Mid-South row crops, with significant overlap in the Arkansas, Louisiana, Mississippi, and Missouri readership that anchors Rice Farming's geographic base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rice Farming social profiles
Digital presenceRice Farming financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rice Farming leadership team
Management profileNumber of profiles
Rice Farming funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rice Farming M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rice Farming
What does Rice Farming do?
Rice Farming is a specialized agricultural trade publication that delivers rice industry news, university research updates, production and management best practices, and policy coverage to commercial rice farmers. It publishes content in both print and digital formats, covering rice varieties, planting, harvest, crop protection, water management, equipment/technology, and agricultural policy.
Is Rice Farming a public or private company?
Rice Farming is a private company. It is classified as unknown and is currently operating.
When was Rice Farming founded?
Rice Farming was founded in 2007. It employs 11 to 50 people.
Where is Rice Farming based?
Rice Farming is headquartered in Perryville, United States, in the North America region.
How does Rice Farming make money?
Two revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising.
Who are Rice Farming's main competitors?
Direct peers on record are Corn South, Cotton Farming, Soybean South and Peanut Grower. Broad incumbents are Farm Progress, Farm Journal, DTN/Progressive Farmer and Successful Farming (Meredith/Dotdash Meredith). Regional players are Western Farm Press and Delta Farm Press.
Does Rice Farming have an API?
No public API is recorded for Rice Farming.
What industry is Rice Farming in?
Rice Farming's product category is Agricultural Trade Publication. Its primary akta.pro industry code is AFAGAAAC, Rice Farming, with a secondary code of AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping. Its NAICS code is 11116 and its SIC code is 2711.