J R Organics Farm

What J R Organics Farm does

J.R. Organics is a privately held, fourth-generation family farm headquartered in Escondido, California, that has grown certified organic produce under CCOF and USDA organic certification continuously since 1986. The company operates across 55+ acres (originally cleared by mule team) and cultivates more than 50 crops and 100+ varieties, using regenerative organic practices including an in-house seed-to-soil nursery, natural pest management with beneficial insects, crop rotation, water stewardship, and a proprietary homemade compost branded "Joe's Black Gold." The farm is run by members of the Rodriguez family across three active generations, with role specialization spanning CSA operations, farmers market management, wholesale accounts, packing/delivery, and office administration.

The company generates revenue through a multi-channel distribution model anchored by its Community Supported Agriculture (CSA) program — the Farmer's Choice box ($30+/box, 7–12 items) and the Custom Box ($40+ of member-selected items) — offered on weekly or bi-weekly cadences with skip and home-delivery ($10) options within San Diego County. Supplemental revenue comes from direct-to-consumer sales at 20+ farmers market stands across San Diego, Los Angeles, Orange, and Riverside counties, an online shop on the Farmhand platform, wholesale supply to Southern California restaurants and grocers (managed by fourth-generation operator Michael Clark), a new Corporate Wellness Program (20-member minimum, office-delivered boxes), and seasonal farm events and U-picks. The farm serves a long-tail base of health-conscious households seeking certified organic produce with direct farmer relationships, alongside local food-service and a nascent B2B wellness segment; pricing, contact information, and program details are publicly disclosed on the company website.

Name

J R Organics Farm

Legal name

J.R. Organics

Website

https://jrorganicsfarm.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

J.R. Organics is a fourth-generation, certified organic farm in Escondido, California, selling produce through CSA farm boxes, 20+ Southern California farmers markets, wholesale to restaurants and grocers, an online shop, and a corporate wellness program.

Ownership category

akta.pro rank

Product category

Organic Produce and CSA Farm Boxes

NAICS

Vegetable and Melon Farming (1112), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Organic Produce & Farm Market Retail (CRAHAEAD)

akta.pro secondary industries

Fresh Organic Produce Wholesale (AFAIAJAA), Natural & Organic Foods Distribution (CRAOABAH)

Keywords

• Certified organic produce
• CSA farm boxes
• Community supported agriculture
• Farmers market sales
• Regenerative organic farming

Headquarters

HQ city

Escondido

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CSA Farm Box Memberships: Community Supported Agriculture subscription model where members pre-purchase seasonal shares and receive weekly or bi-weekly boxes of fresh organic produce. Two tiers available: Farmer's Choice ($30+/box) and Custom Box ($40+/box).
2. Farmers Market Sales: Direct sales at 20+ farmers markets across San Diego, Los Angeles, Orange, and Riverside counties through physical stand locations.
3. Wholesale to Restaurants and Grocers: Michael Clark manages wholesale partnerships across Southern California, supplying local restaurants and grocers with organic produce.
4. Corporate Wellness Program: New program offering farm-fresh organic produce boxes to corporate teams, requiring minimum 20 members.
5. Home Delivery: Home delivery service within San Diego County for $10 additional delivery fee per order.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

J.R. Organics Farm grows certified organic produce (50+ crops, 100+ varieties) and sells it directly to consumers through Community Supported Agriculture (CSA) farm box memberships, farmers market stands across Southern California, an online shop powered by Farmhand, and a Corporate Wellness Program. Wholesale supply to local restaurants and grocers is managed separately. The farm uses regenerative organic practices, an on-site seed-to-soil nursery, and a proprietary compost recipe.

Product overview

J.R. Organics is a 4th-generation family organic farm offering a Community Supported Agriculture (CSA) program centered on certified organic produce boxes, complemented by farmers market stands, an online shop, and farm experiences. The core product portfolio consists of two CSA box options: the Farmer's Choice box (farmer-selected seasonal produce at $30+/box with 7-12 items) and the Custom box (member-selected produce at $40+/box). Additional offerings include a Corporate Wellness Program for office deliveries, seasonal farm events and U-picks, and produce available at farmers markets across San Diego, Orange, Los Angeles, and Riverside counties. The farm grows over 100 varieties of more than 50 certified organic crops year-round since 1986.

Differentiator

Problem solved

Functional benefit

Products and services

• Farmer's Choice Farm Box Weekly or bi-weekly CSA subscription box of farmer-selected, hand-harvested certified organic produce at $30+/box, with 7-8 items (small) or 11-12 items (regular). Targeted at health-conscious individuals and families who want a convenient, value-priced source of seasonal organic produce, with pickup at farmers markets or home delivery.
• Custom Farm Box Customizable CSA subscription box priced at $40+/box, where the member selects their own $40 of certified organic produce each week or every other week. Includes skip options. Targeted at CSA members who want full control over box contents while maintaining organic quality.
• Corporate Wellness Program Subscription-based office delivery of farm-fresh certified organic produce boxes for businesses with 20 or more members, supporting employee wellness and sustainable business practices. Targeted at HR, People Operations, and office managers looking for differentiated employee perks.
• Farmers Market Stand Sales Direct in-person sales of certified organic produce at 20+ farmers market stands across San Diego, Los Angeles, Orange, and Riverside counties, including Carlsbad, Hillcrest, La Jolla, Little Italy, Pacific Beach, Vista, Manhattan Beach, Mar Vista, Laguna Beach, Laguna Niguel, and Temecula. Targeted at walk-up consumers and CSA members picking up boxes.
• Online Shop (Farmhand)
• Wholesale Supply to Restaurants and Grocers
• Home Delivery (San Diego County)
• Farm Events, Dinners, and U-Picks
• Valley Center Farm Stand

Quantifiable outcome

• 40 years in business as certified organic farm
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Farm Fresh To You: California-based organic CSA delivery service operating since 1992 with home delivery and customizable subscription boxes across Northern and Central California. Direct peer because of nearly identical CSA subscription model, organic certification, and farm-to-doorstep distribution channel that overlaps J.R. Organics' offering.
• Capay Organic: Northern California certified organic farm operating one of the original CSA programs with farm box subscriptions and farmers market sales. Direct peer because of nearly identical certified-organic CSA subscription model with customizable boxes and comparable crop diversity, though geographically Northern California.
• Suzie's Farm: San Diego-based certified organic farm operating CSA programs, farmers markets, and farm tours with a comparable product mix of seasonal vegetables. Direct peer because of geographic overlap in San Diego County, identical CSA business model, and shared Southern California customer base.
• Weiser Family Farms: Southern California family-run farm specializing in heirloom and specialty produce sold through farmers markets and to restaurants across LA and surrounding areas. Direct peer because of overlapping Southern California farmers market presence, family-operated structure, and focus on quality differentiated produce.
• Full Belly Farm: Northern California certified organic farm running CSA subscriptions, farmers markets, and wholesale supply to restaurants and grocers across the Bay Area. Direct peer because of parallel multi-channel organic distribution strategy and overlapping customer segment of CSA members seeking fresh seasonal produce.

Emerging players

• Misfits Market: National subscription service delivering organic and sustainable produce directly to consumers' doors with a focus on reducing food waste. Emerging player competing for the same organic-produce subscription customer but operating at national scale with technology-driven logistics rather than farm-based fulfillment.
• Imperfect Foods: National DTC subscription grocer delivering organic produce and other groceries with an emphasis on surplus and "imperfect" produce. Emerging player with overlapping customer demographic of health-conscious organic buyers but operating via tech-enabled national delivery rather than farm-direct model.

Regional players

• Good Eggs: Bay Area-based online grocery marketplace connecting consumers with local farms and food producers for home delivery of organic produce and groceries. Regional player overlapping with J.R. Organics' CSA-style subscription approach and Southern California consumer base in the broader California online organic grocery space.

Broad incumbents

• Whole Foods Market: National certified organic grocery retailer (owned by Amazon) and a major wholesale buyer of organic produce from regional farms including California producers. Broad incumbent that competes indirectly by selling certified organic produce to the same health-conscious consumers, while also serving as a potential wholesale customer channel for J.R. Organics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JROrganicsFarm
• Instagraminstagram.com/jrorganicsfarm
• LinkedInlinkedin.com/company/j.r.-organics-csa

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J R Organics Farm